Getting Started - Shopify App Developers
A step-by-step workflow for Shopify app developers: find stores using competitor apps, set up uninstall automations, unlock contacts, and build a repeatable outreach pipeline.
StoreCensus gives Shopify app developers a direct line to their best prospects - stores already using competitor or adjacent apps. This guide walks you through the complete workflow from first login to a running automated pipeline.
Step 1 - Find Stores Using a Specific App
- Log in and go to the Dashboard.
- Open the Filter Panel on the left.
- Expand the Apps section.
- In the app search box, type the name of a competitor app or a complementary app (e.g., "Klaviyo", "ReCharge", "Gorgias").
- Check the app to add it to your filter. Once selected, a Yes/No dropdown appears next to each app - Yes means the store must have it installed, No means the store must NOT have it installed. You can mix Yes and No across multiple apps.
- The data grid updates live. You'll see all stores currently running that app.
Step 2 - Layer on Qualifying Signals
Narrow your list to the best-fit prospects:
- Revenue range: Expand Monthly Revenue and set a minimum (e.g., $10,000/mo) to filter out micro-stores.
- Country: If your app targets a specific market, filter by country (e.g., United States, United Kingdom).
- Platform: Keep it on Shopify if that's your target.
- App Install Date: Use the date range filter inside the Apps section to find stores that installed the competitor app recently - these are stores actively evaluating tools in your category.
Step 3 - Set Up Uninstall Automations
The best time to pitch your app is the moment a store uninstalls a competitor. Set up an Evergreen Flow to catch these in real time:
- Go to Automations in the top navigation.
- Click New Automation → Advanced Builder.
- Trigger: Select
App Event→Uninstalled→ search for and select the competitor app. - Filter (optional): Add conditions to narrow the trigger - e.g., only fire for stores with monthly revenue above $5,000.
- Action: Choose where to send the lead:
- StoreCensus List - adds the store to a list you can work from inside StoreCensus.
- Instantly / Smartlead / Apollo - pushes the store directly into an outreach campaign.
- Webhook / Zapier - sends the data to your CRM or any other tool.
- Frequency: Set to "Once per store every 30 days" to avoid duplicate entries if a store reinstalls and uninstalls repeatedly.
- Name the automation and save it.
From this point on, every time a store uninstalls that competitor app, StoreCensus automatically routes it to your outreach pipeline.
Step 4 - Unlock Contact Data
- In the data grid, click any store row to open the Store Detail panel.
- Click Unlock Contact Info (costs 1 credit) to reveal the store's email address.
- Click Unlock Decision Makers to see the founders, CTOs, and marketing leads (costs 2 credits per person).
Tip: Use the Export modal to bulk-export contact data for your filtered list. You can filter by email type (Founder Personal, Partnerships, Sales, General) and deliverability score.
Step 5 - Organize with Lists and CRM
- Create a List called "Competitor Uninstalls - Q3" and add stores to it as they come in.
- Use CRM Status to track where each store is in your outreach: Contacted → Replied → Negotiating → Closed / Rejected.
- Use Star Ratings to prioritize high-revenue, high-fit stores.
- Filter the dashboard by your list to work through it systematically.
Recommended Automation Recipes for App Developers
| Trigger | Filter | Action | Use Case |
|---|---|---|---|
| App Uninstalled: [Competitor] | Revenue > $5k/mo | Instantly Campaign | Pitch immediately after uninstall |
| App Installed: [Competitor] | Country = US | StoreCensus List | Monitor who's adopting the competition |
| Revenue Increased | Has App: [Competitor] | Apollo Sequence | Upsell growing stores |
| App Installed: [Adjacent App] | Revenue > $10k/mo | Webhook → CRM | Warm leads using complementary tools |
Next Steps
Ready to put this into practice?
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