Getting Started - Agencies & Sales Teams

StoreCensus gives agencies and sales teams the data signals to build hyper-targeted prospect lists based on real store behavior - not just firmographics. This guide walks through four real-world ICP examples and a complete workflow from discovery to outreach.

Profile: Stores actively spending on paid social (Meta/Facebook Pixel installed) with meaningful revenue - these stores have budget and are growth-oriented.

Filters to apply:

1. Apps → search "Facebook Pixel" or "Meta Pixel" → select it.
2. Monthly Revenue → set minimum to $20,000.
3. Country → United States (or your target market).
4. Platform → Shopify.

Why this works: A store running Meta Pixel with $20k+/mo revenue is actively investing in growth. They have budget for tools and services, and they're sophisticated enough to be running paid acquisition.

Outreach angle: "We help Shopify stores scaling with Meta ads to [your service]. We noticed you're running strong monthly revenue - here's how we've helped similar stores..."

Profile: Stores with strong revenue but no dedicated email marketing platform - a clear gap you can fill.

Filters to apply:

1. Monthly Revenue → minimum $15,000.
2. Apps → select Klaviyo, Omnisend, Drip, Mailchimp → set each to No in the Yes/No dropdown (store must NOT have these apps).
3. Platform → Shopify.
4. Website Created At → set to before 6 months ago to target established stores.

Why this works: A store doing $15k+/mo without a proper email platform is leaving significant revenue on the table. This is a warm pitch - you're solving an obvious problem.

Outreach angle: "We noticed [store name] is doing well on Shopify but isn't using a dedicated email marketing platform. Stores at your revenue level typically see 20–30% of revenue from email..."

Profile: Stores with strong revenue running older or less-optimized themes - prime candidates for a redesign or CRO engagement.

Filters to apply:

1. Monthly Revenue → minimum $30,000.
2. Theme → select older/free themes (e.g., "Dawn", "Debut", "Brooklyn", "Simple").
3. Platform → Shopify.
4. Country → your target market.

Why this works: A high-revenue store on a basic free theme has likely outgrown it. They have the budget for a redesign and a clear business case (conversion rate improvement).

Outreach angle: "Your store is doing impressive volume on Shopify. Stores at your scale typically see 15–25% conversion lift after moving to a custom theme optimized for their catalog size..."

Profile: Stores in a specific product vertical missing key tools for that vertical.

Filters to apply:

1. Vertical → select your target vertical (e.g., "Health & Beauty", "Fashion & Apparel").
2. Monthly Revenue → $10,000–$100,000 (mid-market sweet spot).
3. Apps → add vertical-specific apps they should have but don't → set each to No in the Yes/No dropdown.
4. Country → your target market.

Why this works: Vertical-specific outreach converts better because you can speak directly to their industry pain points.

Apply the filters for your ICP as described above. The result count shows in the data grid header.

Click the Save icon (bookmark) in the filter panel header to save this filter combination as a named Saved Search. You can reload it anytime without re-applying filters manually.

• Click Export in the data grid toolbar to download a CSV with all store data, contact emails, and decision makers.
• Or use Automations to continuously push new stores matching your ICP into your Instantly/Smartlead/Apollo campaigns automatically.

• Create a List for each client or campaign (e.g., "Client A - Meta Ads ICP", "Client B - Email Gap").
• As you qualify stores, add them to the appropriate list.
• Use CRM Status to track outreach progress: Contacted → Replied → Negotiating → Closed.
• Use Star Ratings (1–5) to prioritize your best leads.
• Add Notes to each store to log call summaries, objections, or next steps.

Once you've found a filter combination that works, set up an Evergreen Flow to automatically add new stores matching that ICP to your pipeline as they appear in the database.

• Learn about the Filter Panel
• Set up Evergreen Flows for automated lead gen
• Organize leads with Lists and CRM