View real-time customer cart contents and browsing timelines, run reports on top products and more. Cart Insights shows each customer's cart activity in real time. See every product added and removed with variant images. The customer timeline feature show chronological site navigation including searches, page views, and checkout steps. App embed integration captures referral sites, landing pages, device type, IP geolocation, and links logged-in accounts to carts. Run summary reports including Top products, Top referral sites, and more. Export any report to CSV. Get daily email summaries. Cart Insights shows each customer's cart activity in real time. See every product added and removed with variant images. The customer timeline feature show chronological site navigation including searches, page views, and checkout steps. App embed integration captures referral sites, landing pages, device type, IP geolocation, and links logged-in accounts to carts. Run summary reports including Top products, Top referral sites, and more. Export any report to CSV. Get daily email summaries. more View every customer's cart contents and actions in a simple visual format Customer Timeline shows browsing, search, and checkout events per customer App embed shows referral site, landing page, IP geolocation, and device type Export cart activity to CSV spreadsheet for reporting, analytics, and marketing Run Summary reports with period-based comparisons including Top Products
UTM tracking Shopify Apps
Enhance your Shopify store with the best UTM tracking apps. Get insights on features, pricing, and user reviews for 2026.
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Better order attribution: accurate Meta ads & UTM tracking that beats ad blockers and cookie banners Origin improves your Meta ad tracking & order attribution. With our advanced tracking system, Origin Pulse, we beat ad blockers, cookie banners, and iOS 14 restrictions. Get metrics most platforms can't offer: campaign LTV, new vs. returning customers, and true ROAS (including LTV). Stop relying on fuzzy data in your Meta ad dashboard, Origin provides accurate first-party attribution data, and we send it back to Meta to improve your ad performance. Origin improves your Meta ad tracking & order attribution. With our advanced tracking system, Origin Pulse, we beat ad blockers, cookie banners, and iOS 14 restrictions. Get metrics most platforms can't offer: campaign LTV, new vs. returning customers, and true ROAS (including LTV). Stop relying on fuzzy data in your Meta ad dashboard, Origin provides accurate first-party attribution data, and we send it back to Meta to improve your ad performance. more Beat ad blockers and unlock hidden order attribution data with Origin Pulse View the full customer journey before purchase with multi-touch attribution Find ROAS, CAC, LTV, and profitability for your ads and UTM links in one click Complete UTM tracking: set custom costs and see ROAS & LTV for each UTM link Accurate real-time performance metrics for all your traffic sources in one place
Capture conversions on Facebook platforms with our app using CAPI and essential metrics. Stay ahead of pixel tracking changes with Parkour Pixel. Our advanced system ensures accurate data collection across Facebook giving you actionable insights to optimize campaigns. With Parkour Pixel + Advanced Conversion API, capture every interaction precisely, feeding key data to algorithms for improved ROAS. Setup takes just 2 minutes, no coding required, with a step-by-step guide for a quick and hassle-free process. Stay ahead of pixel tracking changes with Parkour Pixel. Our advanced system ensures accurate data collection across Facebook giving you actionable insights to optimize campaigns. With Parkour Pixel + Advanced Conversion API, capture every interaction precisely, feeding key data to algorithms for improved ROAS. Setup takes just 2 minutes, no coding required, with a step-by-step guide for a quick and hassle-free process. more Track Facebook & Instagram events with Meta Pixel & Conversion API Advanced server-side tracking to bypass iOS 14 & ad blockers Real-time UTM tracking for data-driven ad decisions Manage multi-pixels with one intuitive dashboard Maximize ROAS with premium event matching & accurate attribution
Capture conversions on TikTok with our app using CAPI and essential metrics. Stay ahead of pixel tracking changes with Parkour Pixel. Our advanced system ensures accurate data collection across TikTok giving you actionable insights to optimize campaigns. With Parkour Pixel + Advanced Conversion API, capture every interaction precisely, feeding key data to algorithms for improved ROAS. Setup takes just 2 minutes, no coding required, with a step-by-step guide for a quick and hassle-free process. Stay ahead of pixel tracking changes with Parkour Pixel. Our advanced system ensures accurate data collection across TikTok giving you actionable insights to optimize campaigns. With Parkour Pixel + Advanced Conversion API, capture every interaction precisely, feeding key data to algorithms for improved ROAS. Setup takes just 2 minutes, no coding required, with a step-by-step guide for a quick and hassle-free process. more Track TikTok events with Conversion API Advanced server-side tracking to bypass iOS 14 & ad blockers Real-time UTM tracking for data-driven ad decisions Manage multi-pixels with one intuitive dashboard Maximize ROAS with premium event matching & accurate attribution
Easily integrate Google Analytics 4. Track all ecommerce events with server-side accuracy. Setting up Google Analytics 4 on Shopify is complicated, and browser ad blockers cause stores to miss valuable conversion data. This app makes it simple. Install GA4 in a few clicks and automatically track all ecommerce events including purchases, cart activity, and checkout steps. Server-side tracking captures data that browser blockers miss. Customize which events to track, add custom events for clicks and form submissions, and send data to multiple GA4 properties. Setting up Google Analytics 4 on Shopify is complicated, and browser ad blockers cause stores to miss valuable conversion data. This app makes it simple. Install GA4 in a few clicks and automatically track all ecommerce events including purchases, cart activity, and checkout steps. Server-side tracking captures data that browser blockers miss. Customize which events to track, add custom events for clicks and form submissions, and send data to multiple GA4 properties. more Server-side tracking captures conversions even when ad blockers are active Automatic ecommerce events: purchases, cart, checkout, product views Custom event tracking for clicks, form submissions, and scroll depth Google Ads conversion tags and multiple GA4 property support Consent Mode v2, refund tracking, and cross-device analytics
Unlock the full potential of your store with our automatic purchase tracking tool. With our cutting-edge technology you can now seamlessly track every purchase made on your platform without the need for manual input or complex setup processes. Our tool is designed to integrate effortlessly with your website, providing you with real-time data on user purchases, behavior, and much more. Unlock the full potential of your digital presence with our automatic purchase tracking tool, and start making data-driven decisions that propel your business forward. With our cutting-edge technology you can now seamlessly track every purchase made on your platform without the need for manual input or complex setup processes. Our tool is designed to integrate effortlessly with your website, providing you with real-time data on user purchases, behavior, and much more. Unlock the full potential of your digital presence with our automatic purchase tracking tool, and start making data-driven decisions that propel your business forward. more Automated Reporting: Save time with automated reports tailored to your needs. Conversion Attribution: Understand which marketing efforts are paying off. User Behavior Insights: Beyond purchases, gain insights into how users interact.
All your data in one analytics platform. Export, report, analyze, and explore your data. Try it now. Connect all your sources of data together to understand how to grow your profit. Analyze multiple stores, marketing channels, and more like Amazon, Etsy and more. See how your Google Ads or Facebook Ads are performing on ROAS. Analyze your UPS labels or ShipStation costs. Connect your Stripe, Braintree, or PayPal accounts so you can analyze gateway fees and understand Gross Margin % or Profit. Get your Ecommerce Dashboard setup & working for your business! Connect all your sources of data together to understand how to grow your profit. Analyze multiple stores, marketing channels, and more like Amazon, Etsy and more. See how your Google Ads or Facebook Ads are performing on ROAS. Analyze your UPS labels or ShipStation costs. Connect your Stripe, Braintree, or PayPal accounts so you can analyze gateway fees and understand Gross Margin % or Profit. Get your Ecommerce Dashboard setup & working for your business! more Unlock your data and access mission critical information to grow your business. Export your date and integrate it with other mission critical services. Analyze your business, products, customers, and get your team on the same page. Share and export your reports to PDF, Excel, CSV, Google Sheets. Scheduled reports are automatically sent via email or to Google Sheets.
Record user sessions, understand your customer, and provide versatile surveys to improve your store See the browser, session length, location, and timestamp for each session alongside the session recording. Gains insight into customer behavior so you can analyze and focus on what’s important, or eliminate elements that are not working. Create simple surveys to learn directly from your customers. Ask short questions that integrate seamlessly into the checkout page. Open a direct line of communication that allows you to spot pain points in your store so you can drive up performance. See the browser, session length, location, and timestamp for each session alongside the session recording. Gains insight into customer behavior so you can analyze and focus on what’s important, or eliminate elements that are not working. Create simple surveys to learn directly from your customers. Ask short questions that integrate seamlessly into the checkout page. Open a direct line of communication that allows you to spot pain points in your store so you can drive up performance. more Convert visitors into customers. Replay full session recordings to understand UX Easy to read insights and ecommerce specific segmentation Build a connection with your customers with post-purchase surveys Easy to read insights take the guesswork out of why a landing is not converting Centralize survey responses to better understand user feedback
Easily see your Sales by State report. Report sales by state for calculating sales tax. "Report Sales by State" allows merchants to easily generate detailed sales reports for each USA state. This app provides an easy-to-use interface where merchants can quickly see their total sales by state, as well as the number of orders in each state. With the help of this powerful data analysis app, merchants can focus on the states that have more potential in bringing them more sales and revenue. Merchants can also estimate sales tax per state. "Report Sales by State" allows merchants to easily generate detailed sales reports for each USA state. This app provides an easy-to-use interface where merchants can quickly see their total sales by state, as well as the number of orders in each state. With the help of this powerful data analysis app, merchants can focus on the states that have more potential in bringing them more sales and revenue. Merchants can also estimate sales tax per state. more Easily see a snapshot of all your sales by U.S. state. Easily sort U.S. states by the most number of orders. Easily sort U.S. states by the most amount of sales. Custom feature requests welcomed! Fast support in 1-2 hours if not 24hrs.
Easily integrate with PostHog in one simple, no-code and plug-n-play setup. Easily send data from your store to PostHog and leverage its features. PostHog provides an extensive suit of tools to build successful products. Product Analytics, Session Replays, Experiments and more! Build custom reports, dashboard and funnels suited to your business requirements. Easily send data from your store to PostHog and leverage its features. PostHog provides an extensive suit of tools to build successful products. Product Analytics, Session Replays, Experiments and more! Build custom reports, dashboard and funnels suited to your business requirements. more Plug-and-play. Track customers across all surfaces: storefront, checkout and post-purchase. Compatible with Checkout Extensibility. Simplified customer privacy and GDPR compliance.
Effortlessly track profit and loss, growth channels, customer LTV and behavior all-in-one app. Pliable equips consumer brands with insights and reports for critical business decisions to scale growth. Track sales across platforms, profit, calculate precise lifetime value (LTV) and marketing analytics, and identify patterns in customer purchase behavior. Comprehensive integrations pull the metrics that matter into one app, with an automated P&L dashboard, ad spend and revenue attribution, shareable email reports, CAC payback tools, and industry-leading cohort analysis. Pliable equips consumer brands with insights and reports for critical business decisions to scale growth. Track sales across platforms, profit, calculate precise lifetime value (LTV) and marketing analytics, and identify patterns in customer purchase behavior. Comprehensive integrations pull the metrics that matter into one app, with an automated P&L dashboard, ad spend and revenue attribution, shareable email reports, CAC payback tools, and industry-leading cohort analysis. more P&L- Make decisions with key metrics on one real-time dashboard (Shopify+Amazon) LTV insights- Measure CLTV for audience segments for long term growth Channel Analytics - Attribution overview, anomaly detection, campaign drill down Product Analytics- Analyze product trends across marketplaces and by category. Campaign Analysis- see CAC & Revenue trends for channel and audience segments
A multichannel AI analytics platform built to unify your ecommerce data and actively grow revenue. Centralize 45+ data sources in one dashboard. Track profit and loss, acquisition (ad spend, blended CAC, ROAS, MER, top-performing ads), retention (LTV, cohorts), merchandising (product performance, inventory) with out-of-the-box dashboards—or build custom metrics and reports. Polar even grows your revenue by recovering Klaviyo’s missed store abandoners, enriching ads for better ROAS with server-side attribution, and building 1:1 customer journeys on Klaviyo that test & optimize themselves. Centralize 45+ data sources in one dashboard. Track profit and loss, acquisition (ad spend, blended CAC, ROAS, MER, top-performing ads), retention (LTV, cohorts), merchandising (product performance, inventory) with out-of-the-box dashboards—or build custom metrics and reports. Polar even grows your revenue by recovering Klaviyo’s missed store abandoners, enriching ads for better ROAS with server-side attribution, and building 1:1 customer journeys on Klaviyo that test & optimize themselves. more 1-click integrations: Shopify, Amazon, Google, Meta, Tiktok, Klaviyo, and more Custom reports & KPIs: Spend, CAC, LTV, ROAS, CVR, Cohorts, Inventory, and more Missed revenue detection: Recover Klaviyo’s lost abandoners automatically Attribution accuracy: Track more conversions with Polar’s server-side pixel Omnichannel reporting: One view across brands, stores, markets and channels
True Marketing Attribution, Ad Intelligence & Anomaly Detection powered by D2C Semantic Layer Your AI-powered marketing analyst that never sleeps. Stop reconciling conflicting numbers from different platforms (Meta, Google, etc), and Shopify. Get true multi-touch attribution powered by D2C context. Know which campaigns drive real revenue and why. AI agents automatically detects drops/spikes, diagnoses root causes, and optimizes ad spend in seconds. Your AI-powered marketing analyst that never sleeps. Stop reconciling conflicting numbers from different platforms (Meta, Google, etc), and Shopify. Get true multi-touch attribution powered by D2C context. Know which campaigns drive real revenue and why. AI agents automatically detects drops/spikes, diagnoses root causes, and optimizes ad spend in seconds. more Find Why Performance Drops in Seconds with AI Root Cause Analysis Creative Intelligence That Shows What Works and Why Auto-Optimize Ad Budgets Based on Actual Profit Impact True Multi-Touch Attribution with D2C Context Unified Marketing Dashboard with Business Context
Stop losing sales to hidden issues. Use replays, heatmaps & surveys to find and fix them fast. Experience the Netflix of e-commerce with session recording! Propel Replays shows you exactly where shoppers get stuck or abandon cart - so you can fix the friction costing you sales. Watch session recordings, understand replays instantly with AI summaries, spot ignored buttons with heatmaps, and launch surveys to learn why they didn't buy. Running ads? Identify bots, and competitor clicks so you don’t waste budget. Installs in minutes. Trusted by 6,000+ Shopify stores. Experience the Netflix of e-commerce with session recording! Propel Replays shows you exactly where shoppers get stuck or abandon cart - so you can fix the friction costing you sales. Watch session recordings, understand replays instantly with AI summaries, spot ignored buttons with heatmaps, and launch surveys to learn why they didn't buy. Running ads? Identify bots, and competitor clicks so you don’t waste budget. Installs in minutes. Trusted by 6,000+ Shopify stores. more Watch LIVE replays w/ AI summary to find the exact steps before cart abandonment Use heatmaps to spot ignored add-to-cart buttons, distractions & broken layouts Pinpoint funnel drop-offs with analytics (ATC, checkout, errors, more) See visitor IP and traffic source to flag bots and competitors draining ad spend Filter by traffic type, rage clicks, abandoned carts & more so you can act fast
Track your marketing pixels and be notified if any of them drop off. Easily avoid data gaps. Do you worry that your marketing campaigns will be ineffective if any of your marketing pixels drop off? Are you worried about data gaps in your analytics and reporting? The Pulse Tracker is here to put those worries to rest. The Pulse Tracker: - Monitors your pixels to make sure they are always online. - Will alert you if any of them go offline. - Minimizes the time to resolution as you're alerted as soon as the pixel is not detected on your site. Avoid those dreaded data gaps! Do you worry that your marketing campaigns will be ineffective if any of your marketing pixels drop off? Are you worried about data gaps in your analytics and reporting? The Pulse Tracker is here to put those worries to rest. The Pulse Tracker: - Monitors your pixels to make sure they are always online. - Will alert you if any of them go offline. - Minimizes the time to resolution as you're alerted as soon as the pixel is not detected on your site. Avoid those dreaded data gaps! more Monitors your pixels to make sure they are always online. Immediately receive a notification if any of them go offline. Track your Meta pixel, Google Ads, Bing, TikTok... you name it we got it!
Recover lost revenue from abandoned visitors. Identify more shoppers. GDPR-compliant. Your Klaviyo flows don’t recover every abandoned cart when some abandons aren’t linked to an actionable contact at the right time. QTrack links more abandons and visits to contacts (mobile and desktop) and sends them into Klaviyo as usable events to trigger your existing automations, without changing your flows. So you can follow up more high-intent shoppers. These signals can also power WhatsApp scenarios via Wax or Simio. Designed to support GDPR requirements. Easy to install. Your Klaviyo flows don’t recover every abandoned cart when some abandons aren’t linked to an actionable contact at the right time. QTrack links more abandons and visits to contacts (mobile and desktop) and sends them into Klaviyo as usable events to trigger your existing automations, without changing your flows. So you can follow up more high-intent shoppers. These signals can also power WhatsApp scenarios via Wax or Simio. Designed to support GDPR requirements. Easy to install. more AI Tracking - Intelligent tracking of visitors and ecommerce events First-Party Server-Side - Restore lost signals without third-party cookies Cross-Device Tracking - Reveal invisible multi-device journeys Measurable Impact - Track recovered events and their revenue impact GDPR Compliant - Privacy-first activation based on legitimate interest
Feed Meta with high-quality events to decrease your Cost per Acquisition Identify MORE visitors or add to cart and get every single customer event. Send them efficiently to your media thanks to AI. Boost targeting & ROAS. Allow your media to drop CPA Facing stricter privacy standards, your advertising campaigns are underperforming due to a loss of essential data for targeting algorithms. We provide high-value customer data, including predictive-LTV. Our solution fit all major platforms (Meta, Google, TikTok, Klaviyo, etc.) and GTM. GDPR and adblockers compatible. Identify MORE visitors or add to cart and get every single customer event. Send them efficiently to your media thanks to AI. Boost targeting & ROAS. Allow your media to drop CPA Facing stricter privacy standards, your advertising campaigns are underperforming due to a loss of essential data for targeting algorithms. We provide high-value customer data, including predictive-LTV. Our solution fit all major platforms (Meta, Google, TikTok, Klaviyo, etc.) and GTM. GDPR and adblockers compatible. more Plug-and-play : install in minutes, not days Automatically send data to your media to improve targeting Increase revenues with better ads targeting
Unique customer insights. Analyze live visitor behaviour, see live and abandoned carts. RealtimeStack shows you exactly what's happening in your store the moment it happens. Track every product view, search, cart addition, checkout, and abandonment in real time — no reports, no guesswork. Explore customer activity through a 3D world view and live tables that update instantly. Spot broken links, monitor out-of-stock demand, and measure your ad campaigns — all before they cost you sales. Purpose-built for Shopify merchants who want real answers, fast. RealtimeStack shows you exactly what's happening in your store the moment it happens. Track every product view, search, cart addition, checkout, and abandonment in real time — no reports, no guesswork. Explore customer activity through a 3D world view and live tables that update instantly. Spot broken links, monitor out-of-stock demand, and measure your ad campaigns — all before they cost you sales. Purpose-built for Shopify merchants who want real answers, fast. more Live feed of every customer action — views, searches, carts and checkouts Spot behaviour trends instantly with live, auto-updating data tables World map showing real-time locations of your active shoppers Track and measure the impact of your ad campaigns in real time and historically Instant visibility into bots, broken links and out-of-stock product demand
Create and analyze UNLIMITED advanced REPORTS & ANALYTICS with seamless integration and automation. Report Pundit is the advanced custom reporting tool for Shopify. Generate unlimited custom reports or get instant insights with 150+ prebuilt reports. Analyze order reports, sales reports, tax reports, payout reports, inventory reports, fulfillment reports, customer behavior reports, POS reports and more. Use advanced filters, calculated fields, and custom metrics to refine your reports. Easily integrate with 30+ payment, shipping, and marketing apps to centralize your analytics. Report Pundit is the advanced custom reporting tool for Shopify. Generate unlimited custom reports or get instant insights with 150+ prebuilt reports. Analyze order reports, sales reports, tax reports, payout reports, inventory reports, fulfillment reports, customer behavior reports, POS reports and more. Use advanced filters, calculated fields, and custom metrics to refine your reports. Easily integrate with 30+ payment, shipping, and marketing apps to centralize your analytics. more Better & Advanced Reports: Create, automate, and customize with ease. Complementary Report Service: Let us build your custom reports. Access and review data from tags, metafields, and line-item properties. Multi-Store & Multi-Currency: Consolidate reports across stores and currencies. Export, Automate & Schedule Reports: Excel, CSV, PDF, Slack and Google Sheets
Advanced reports, using real-time data that you can report, customize, automate, export, and share. Report Toaster is a powerful reporting and analytics app for Shopify merchants. Access realtime data to create, schedule and export reports across all of your shops. All reports are fully customizable, so you can create your own custom reports with customized charts for presentations, or we'll do it for you. Best of all, use our AI report builder to easily create any report. Create calculated fields to track inventory history, setup an aging report, or get data from tags or metafields. Report Toaster is a powerful reporting and analytics app for Shopify merchants. Access realtime data to create, schedule and export reports across all of your shops. All reports are fully customizable, so you can create your own custom reports with customized charts for presentations, or we'll do it for you. Best of all, use our AI report builder to easily create any report. Create calculated fields to track inventory history, setup an aging report, or get data from tags or metafields. more Start with one of our 130+ reports, then customize and save better reports Export and download reports as PDF or CSV to share via email or analyze in Excel Scheduled reports for automated delivery via email, SMS or Slack Share live sales report and inventory report links with staff or third-parties Use multi-store reporting to report and compare data from multiple shops
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About UTM tracking Apps for Shopify
UTM tracking apps are essential tools for Shopify merchants looking to enhance their store's functionality and improve customer experience. These specialized applications help store owners streamline operations, increase sales, and provide better service to their customers.
When choosing a utm tracking app for your Shopify store, consider factors such as features, pricing, customer support, and compatibility with your theme and other apps. Reading reviews from other merchants can also provide valuable insights into the app's performance and reliability.
The apps listed on this page represent some of the best utm tracking solutions available in the Shopify App Store. Each has been selected based on its functionality, user ratings, and overall value for Shopify merchants.