Never Miss a Conversion: Server-Side Tracking to Boost ROAS & Recover More Revenue Elevar’s built-in Session Enrichment and server-side tracking technology stitch together events, sessions, and channel attribution, recognizing returning users and connecting their behavior across visits in real-time. This delivers reliable conversion data to Meta CAPI, Snapchat, Klaviyo, and more without relying on browser tracking. By leveraging the data foundation Elevar powers for your business, you can scale ads, recover more revenue, and trust your analytics to drive growth decisions. Elevar’s built-in Session Enrichment and server-side tracking technology stitch together events, sessions, and channel attribution, recognizing returning users and connecting their behavior across visits in real-time. This delivers reliable conversion data to Meta CAPI, Snapchat, Klaviyo, and more without relying on browser tracking. By leveraging the data foundation Elevar powers for your business, you can scale ads, recover more revenue, and trust your analytics to drive growth decisions. more Ad Platforms: Boost ROAS and cut CAC with higher match rates and clean events Email & SMS: Capture more abandoners and trigger flows to recover lost revenue Checkout & CRO: Track drop-offs, find friction, and test confidently with clean Expansion Tools: Customize and scale into new markets with compliance support Offline & Subscriptions: Sync in-store and recurring orders for full attribution
UTM tracking Shopify Apps
Enhance your Shopify store with the best UTM tracking apps. Get insights on features, pricing, and user reviews for 2025.
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Turn Anonymous Users into Revenue | Compliant 1st Party Pixel Emotive CartAI™ immediately generates more ROAS for your brand. Generate bigger remarketing audiences. Scale your ROAS. You’ll send significantly more abandoned browse and cart emails, and sms and experience noticeable lift in revenue and ROI. This data is yours to own, fully compliant, and we integrate with multiple apps & platforms. It takes about 20 minutes to setup. You'll start seeing value within hours. Emotive CartAI™ immediately generates more ROAS for your brand. Generate bigger remarketing audiences. Scale your ROAS. You’ll send significantly more abandoned browse and cart emails, and sms and experience noticeable lift in revenue and ROI. This data is yours to own, fully compliant, and we integrate with multiple apps & platforms. It takes about 20 minutes to setup. You'll start seeing value within hours. more Capture Significantly More Carts Integrate with any App (any email service provider) Never Blocked | True 1st Party Tracking that Tracks Users with a Lifetime ID
The copilot guiding you through store optimization with meaningful and focused analytics eShopBrainiac is your ally for efficient store management. Get timely notifications, analyze your store and product performance through the Business Dashboard, and understand how users interact with Business Interactions. In addition, you have access to personalized recommendations to enhance conversions. With eShopBrainiac, you'll gain a complete overview of your store's performance, facilitating informed decision-making and store optimization. eShopBrainiac is your ally for efficient store management. Get timely notifications, analyze your store and product performance through the Business Dashboard, and understand how users interact with Business Interactions. In addition, you have access to personalized recommendations to enhance conversions. With eShopBrainiac, you'll gain a complete overview of your store's performance, facilitating informed decision-making and store optimization. more Notifications from different categories that help to optimize the online store Business dashboard with a complete analysis of the online store performance Data about user interaction and the impact of marketing campaigns Personalized recommendations strategies to insert in the online store KPIs, charts, tables, rankings, funnels, cross-selling and upselling
Customize and automate data exports. Export orders, products, & more to a custom CSV/Excel file. Export orders, draft orders, products, customers, metafields, analytics and other data to CSV or Excel format. Customize your report and include only the data you need. It's easy to use, yet very flexible! You can create multiple export profiles/templates. Export orders to 3PL or dropshipper, ERP, create product feeds, and other types of reports. Schedule automated exports to multiple email addresses, FTP or SFTP server, Google Sheets, Google Drive, Dropbox, Airtable, or Amazon S3. Export orders, draft orders, products, customers, metafields, analytics and other data to CSV or Excel format. Customize your report and include only the data you need. It's easy to use, yet very flexible! You can create multiple export profiles/templates. Export orders to 3PL or dropshipper, ERP, create product feeds, and other types of reports. Schedule automated exports to multiple email addresses, FTP or SFTP server, Google Sheets, Google Drive, Dropbox, Airtable, or Amazon S3. more Create multiple templates for your 3PL, ERP, product feeds, & other use cases. Schedule automated exports to email, FTP, SFTP, Dropbox, Google Sheets, & more. Use Calculated Fields (Python) to manipulate the data automatically on export. Advanced Custom Filters for complex filtering logic. Use ShopifyQL to export Analytics reports (Premium Plan feature).
No-code integration with Fathom Analytics, track conversions, checkout and cart events with ease. Elevate your Shopify store's analytics with Fasfy, the ultimate no-code integration for Fathom Analytics. Skip the hassle of code editing—simply paste your Site ID and launch sophisticated tracking in seconds. Effortlessly enable or disable event tracking with a click, streamlining your analytics setup. Elevate your Shopify store's analytics with Fasfy, the ultimate no-code integration for Fathom Analytics. Skip the hassle of code editing—simply paste your Site ID and launch sophisticated tracking in seconds. Effortlessly enable or disable event tracking with a click, streamlining your analytics setup. more Easy Setup: Get started in under 60 seconds, just paste your Fathom Analytics ID Privacy First Analytics - GDPR Compliant and Google Analytics alternative Effortless Event Tracking - Track checkout, cart, product and collection events Dashboard - View Fathom Analytics advanced dashboard right inside your admin Pixel- Recommended approach for Analytics without compromising store performance
Post-purchase surveys that boost revenue—track attribution, LTV, NPS, and more. Discover which marketing channels actually drive sales with post purchase surveys (PPS) on your thank you & order status pages. Analyze post-purchase survey responses against your order & LTV data to discover your best channels. Sync responses to Klaviyo, Google Sheets, Shopify Orders & more. Capture survey data on attribution, NPS, segmentation, & CRO. Get to actually kno w your customers. Create a powerful "how did you hear about us?" (HDYHAU) survey that drives revenue. Discover which marketing channels actually drive sales with post purchase surveys (PPS) on your thank you & order status pages. Analyze post-purchase survey responses against your order & LTV data to discover your best channels. Sync responses to Klaviyo, Google Sheets, Shopify Orders & more. Capture survey data on attribution, NPS, segmentation, & CRO. Get to actually kno w your customers. Create a powerful "how did you hear about us?" (HDYHAU) survey that drives revenue. more LTV Analytics! Compare survey responses to customer LTV insights Shopify Plus Certified post-purchase surveys (PPS) for attribution, NPS, etc Seamless Integrations: Klaviyo, Google Sheets, Elevar, Shopify Flow, & 22 more! Smart Targeting: new v returning, product purchased, geography. Translations AI attribution insights! Your own personalized insights, delivered weekly.
Simplify setup Multi Facebook Pixel, Conversion API, sync Facebook Catalog and Facebook Feed. Easily track your B2B and D2C campaigns with seamless Multi Facebook Pixel (Meta Pixel) and Conversion API integration. Get clear insights into customer behavior with advanced event tracking. Sync and manage your Facebook Catalog and Facebook Feeds effortlessly while improving feed quality for better results on Facebook and Instagram Ads. Easily track your B2B and D2C campaigns with seamless Multi Facebook Pixel (Meta Pixel) and Conversion API integration. Get clear insights into customer behavior with advanced event tracking. Sync and manage your Facebook Catalog and Facebook Feeds effortlessly while improving feed quality for better results on Facebook and Instagram Ads. more Manage Multi Facebook Pixels in one app. No login or code required Boost ROAS with Facebook Pixel, CAPI (iOS 14) & real-time UTM tracking Easily sync and automate your Facebook Catalog and Facebook Feed Custom Events: Define and track tailored events to meet unique business needs
Get all the reports you need with just Google Analytics, in less than a minute. We recreate all the classic Universal Analytics e-commerce reports - including channels, source/medium, pages, landing pages, e-commerce overview, and the shopping behavior funnel - using GA4’s data. You get the information you need directly in your Shopify admin without the hassle of having to create any new reports or Explorations. You’ll never need to log into GA4 again. We recreate all the classic Universal Analytics e-commerce reports - including channels, source/medium, pages, landing pages, e-commerce overview, and the shopping behavior funnel - using GA4’s data. You get the information you need directly in your Shopify admin without the hassle of having to create any new reports or Explorations. You’ll never need to log into GA4 again. more Get your reports in less than a minute with our automated connection wizard. Includes channels, pages, landing pages, e-commerce overview and funnel charts. Uses your existing GA4 data. No need to add tracking or wait weeks for data. Reports are built into the Shopify admin so you don't have to switch tools. See all the e-commerce reports you need automatically created for you.
Take control of profit, ads & KPIs performance. Real-time analytics built for growing eCom brands. GoProfit brings all your data: sales, COGS, fees, shipping, taxes, and ad spend into one real-time dashboard to track true net profit, margins, and full P&L reports. Explore advanced analytics across marketing, products, and cohorts insights. Monitor key eCom KPIs like AOV, LTV, conversion, cart abandonment, refunds, returns, and repeat purchases with Smart Alerts. Data export, scheduled reports, and great support come as an all-in-one package. Take control of your analytics and scale with us. GoProfit brings all your data: sales, COGS, fees, shipping, taxes, and ad spend into one real-time dashboard to track true net profit, margins, and full P&L reports. Explore advanced analytics across marketing, products, and cohorts insights. Monitor key eCom KPIs like AOV, LTV, conversion, cart abandonment, refunds, returns, and repeat purchases with Smart Alerts. Data export, scheduled reports, and great support come as an all-in-one package. Take control of your analytics and scale with us. more Profit dashboard with sales, expenses, profits, margin & essential ecom metrics. Expenses like COGS, shipping, fees, & taxes sync automatically in P&L format. Ad Performance Analytics tracks blended ROAS, CAC & channel profit. Automated reports via email weekly or export profit data on your own time. Actionable Smart Alerts flag profit drops & growth trends as it happens.
Optimize all of your marketing channels in one place. Growify is the multichannel marketing analytics platform built specifically for Ecommerce brands. Optimize and track all of your marketing channels in one place with simple data-driven recommendations and insights. Growify is the multichannel marketing analytics platform built specifically for Ecommerce brands. Optimize and track all of your marketing channels in one place with simple data-driven recommendations and insights. more Reduce wasted ad spend Increase visibility into your marketing performance Increase ROI of your marketing campaigns Reduce time spent organizing & analyzing data Increase accuracy of attribution & targeting
Leverage the Flexibility of Google Tag Manager to Measure and Optimize Sales Results (GA4 ready) GTM & Data Layer app provides a seamless solution for integrating Google Tag Manager . With this app, there's no need to spend valuable time editing your theme's code to connect your store with Google Tag Manager. Google Tag Manager offers a convenient platform for consolidating all your website's tags in one location, simplifying their management. This allows for effortless changes and updates to tags related to conversion tracking, site analytics, remarketing, and more. GTM & Data Layer app provides a seamless solution for integrating Google Tag Manager . With this app, there's no need to spend valuable time editing your theme's code to connect your store with Google Tag Manager. Google Tag Manager offers a convenient platform for consolidating all your website's tags in one location, simplifying their management. This allows for effortless changes and updates to tags related to conversion tracking, site analytics, remarketing, and more. more Google Tag Manager installation for Shopify. Easily integrate GA4, UA, Facebook Pixel, and Google Ads Tags With GTM Manage all your tags and conversions in one place.
Know where your customers click! HeatMap is a Shopify App that let you track all the clicks your customers do on your store and generates a Heat Map image that shows exactly where your customers click on your store. These insights can help you identify any problem your customers encounter while using your website such as elements that receive a lot of clicks but that are not interactive or even to find places where your customers click most and rearrange your store to fully take advantage of it potential. HeatMap is a Shopify App that let you track all the clicks your customers do on your store and generates a Heat Map image that shows exactly where your customers click on your store. These insights can help you identify any problem your customers encounter while using your website such as elements that receive a lot of clicks but that are not interactive or even to find places where your customers click most and rearrange your store to fully take advantage of it potential. more Track where your customers Click and Identify issues your customers face. Supports all Themes & can filter by device (Desktop, Tablet and Mobile) Unlimited number of Page Views & All pages are tracked.
Improvely makes it easy to track how your customers find your website. Improvely helps you get the most out of your website marketing. Our dashboard shows you where your traffic is coming from and which promotions are generating your sales, while protecting your pay-per-click advertising budget from click fraud. Improvely helps you get the most out of your website marketing. Our dashboard shows you where your traffic is coming from and which promotions are generating your sales, while protecting your pay-per-click advertising budget from click fraud. more Shows you all the websites, social media channels and ads bringing you traffic. Conversion tracking shows you the source of each new customer and sale. Visitor profiles show you your best customers and how they found your site. Click fraud alerts tell you when someone is wasting your advertising budget.
Get accurate attribution and CRO insights to scale your store profitably. Kendall is built for merchants who want to grow efficiently and track their progress all in one easy-to-use app. Via our first-party pixel, we help you accurately identify your true best performing ads and convert more website traffic into orders with detailed conversion rate reports. We also provide you with simple daily and historical KPI dashboards, daily alerts of new metric outliers, and our benchmarking reports which shows how your store stacks up against others. Kendall is built for merchants who want to grow efficiently and track their progress all in one easy-to-use app. Via our first-party pixel, we help you accurately identify your true best performing ads and convert more website traffic into orders with detailed conversion rate reports. We also provide you with simple daily and historical KPI dashboards, daily alerts of new metric outliers, and our benchmarking reports which shows how your store stacks up against others. more Accurate 1st-party attribution across all major ad platforms CRO reports by landing page, ad campaign, and traffic source Customizable dashboard with a library of 100 KPIs across sales, ads, and CRO Daily alerts for spikes or drops in key performance metrics P&L Reports, Benchmarks, LTV, Product Analytics, and more...
Klar is the Attribution & Insights platform to profitably scale your e-commerce business! By seamlessly connecting all your data sources, Klar brings your marketing, margins, and retention analytics together in one place, giving you total clarity over your performance. With Klar’s next-gen Marketing Attribution, you’ll finally see what truly drives profit, so you can scale what works. Klar uniquely combines Tracking & Attribution with full Business Controlling & Reporting. Onboarded in minutes, not months, and fully GDPR compliant with data hosted in Germany. By seamlessly connecting all your data sources, Klar brings your marketing, margins, and retention analytics together in one place, giving you total clarity over your performance. With Klar’s next-gen Marketing Attribution, you’ll finally see what truly drives profit, so you can scale what works. Klar uniquely combines Tracking & Attribution with full Business Controlling & Reporting. Onboarded in minutes, not months, and fully GDPR compliant with data hosted in Germany. more Multi Touch Attribution & MMM - Allocate your budget to where it drives growth Creative Analysis - Create winning creatives at scale Profitability Analysis - Always know your bottom line Retention KPIs & Cohorts - Get more value from every customer you acquire Influencer - Manage influencers & track their performance to develop a playbook
Enhanced data for ecommerce. Put your email marketing on steroids. Kluvos helps merchants recognize returning users and capture more onsite events. These events are sent to Klaviyo, enhancing existing flows like Checkout, Cart, and Browse Abandonment. By identifying more of your current email subscriber's actions, Kluvos ensures that more people enter your marketing flows, driving increased engagement and higher revenue. Kluvos empowers you to maximize your email marketing potential. Kluvos also offers a suite of analytical and attribution tools. Kluvos helps merchants recognize returning users and capture more onsite events. These events are sent to Klaviyo, enhancing existing flows like Checkout, Cart, and Browse Abandonment. By identifying more of your current email subscriber's actions, Kluvos ensures that more people enter your marketing flows, driving increased engagement and higher revenue. Kluvos empowers you to maximize your email marketing potential. Kluvos also offers a suite of analytical and attribution tools. more Integrate with Klaviyo to maximize your email marketing performance Recognize more of your returning users Capture more onsite events to fill your Klaviyo email flows
Unlock insights with post-purchase surveys for attribution, CRO, CX, product development, and more. KNO offers easy-to-use post-purchase surveys to gain attribution insights from customers. Features include targeted audiences, pre-built templates, benchmarking, and advanced attribution models to learn the revenue impact of channels, demographics, and purchase motivation. Use zero-party data to understand customer motivations and drive deeper engagement with survey actions. Our multi-question and attribution surveys provide comprehensive marketing and product feedback for informed decisions. KNO offers easy-to-use post-purchase surveys to gain attribution insights from customers. Features include targeted audiences, pre-built templates, benchmarking, and advanced attribution models to learn the revenue impact of channels, demographics, and purchase motivation. Use zero-party data to understand customer motivations and drive deeper engagement with survey actions. Our multi-question and attribution surveys provide comprehensive marketing and product feedback for informed decisions. more 5 min setup with 30+ full survey templates and dozens of pre-built questions. Use logic flows for in-depth analysis and actions to boost customer engagement. Attribution reports & analyses to better understand ad performance. Target surveys to customer segments with data filters for better analysis. Integrates with top platforms and offers data dispersion via REST API.
Turn Customer Data into Sales with Predictive Segments & AI-Powered Insights Kuma helps DTC brands & agencies quickly uncover data-driven insights to improve retention & ROAS. Identify high-LTV buyers, churn risks, & build lookalike audiences with no complex setup. Use AI to predict what customers will buy next, build segments from past purchases, & identify at-risk segments to avoid churn. Sync directly to Klaviyo, Meta Ads, Google, TikTok & more. Perfect for high-traffic stores or agencies running high-volume ad programs that need results without deep analytics work. Kuma helps DTC brands & agencies quickly uncover data-driven insights to improve retention & ROAS. Identify high-LTV buyers, churn risks, & build lookalike audiences with no complex setup. Use AI to predict what customers will buy next, build segments from past purchases, & identify at-risk segments to avoid churn. Sync directly to Klaviyo, Meta Ads, Google, TikTok & more. Perfect for high-traffic stores or agencies running high-volume ad programs that need results without deep analytics work. more Easy Integration: Sync audiences to Meta, TikTok & Google ads, Klaviyo & more Predictive LTV Audiences: Build audiences off past purchases Audience Discovery: Discover key customer segments using AI automatically Audience Automation: No more manually exporting and importing CSV files Segment Analytics: Uncover trends, build segments, & improve retention
Advanced marketing pixel to track web events and measure long-term lifetime value of your marketing. Le Pixel: Lebesgue Attribution offers Shopify merchants a seamless one-click pixel installation, ensuring effortless integration with Lebesgue: AI Marketing & LTV. Track your marketing channels to gain comprehensive analytics and advanced insights on the lifetime value of your customers. Le Pixel focuses on acquiring new customers, optimizing your ROI by prioritizing true prospecting campaigns. Enhance your marketing strategy with accurate data, unified dashboards, and actionable insights. Le Pixel: Lebesgue Attribution offers Shopify merchants a seamless one-click pixel installation, ensuring effortless integration with Lebesgue: AI Marketing & LTV. Track your marketing channels to gain comprehensive analytics and advanced insights on the lifetime value of your customers. Le Pixel focuses on acquiring new customers, optimizing your ROI by prioritizing true prospecting campaigns. Enhance your marketing strategy with accurate data, unified dashboards, and actionable insights. more One-click setup connects your store effortlessly with Le Pixel. Accurate, privacy-compliant tracking with first-party pixels. Reliable data transfer through secure server-to-server connections. Utilize multiple models to accurately credit marketing channels and improve LTV. Monitor and analyze detailed session data for deeper insights.
Boost profit, marketing ROI & lifetime value (LTV) with real-time insights from AI Agents. Lebesgue: AI Marketing & LTV scans your store analytics, Facebook ads, and Google ads performance to detect any mistake in your advertising strategy. It combines your data, your competitors' data, and overall marketing trends to tell you opportunities for improvement and growth. Find key industry benchmarks, improve your marketing content and forecast your revenue. Use customer lifetime value (LTV), retention, P&L analysis to improve your financial reporting. Track results with the KPI dashboard Lebesgue: AI Marketing & LTV scans your store analytics, Facebook ads, and Google ads performance to detect any mistake in your advertising strategy. It combines your data, your competitors' data, and overall marketing trends to tell you opportunities for improvement and growth. Find key industry benchmarks, improve your marketing content and forecast your revenue. Use customer lifetime value (LTV), retention, P&L analysis to improve your financial reporting. Track results with the KPI dashboard more Fix mistakes on Google, TikTok and Facebook Ads that hurt your marketing profit Analyze Customer Lifetime Value (LTV) and cohort by product, state or count Track cohort performance, retention, churn, and expected lifetime value Get notified on out of stock, track inventory, and impact your ads CR,MER & ROI Track competitors' emails or FB marketing strategy and find industry benchmarks
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About UTM tracking Apps for Shopify
UTM tracking apps are essential tools for Shopify merchants looking to enhance their store's functionality and improve customer experience. These specialized applications help store owners streamline operations, increase sales, and provide better service to their customers.
When choosing a utm tracking app for your Shopify store, consider factors such as features, pricing, customer support, and compatibility with your theme and other apps. Reading reviews from other merchants can also provide valuable insights into the app's performance and reliability.
The apps listed on this page represent some of the best utm tracking solutions available in the Shopify App Store. Each has been selected based on its functionality, user ratings, and overall value for Shopify merchants.