Unify your growth stack into always-on analytics with root-cause answers to protect ROAS daily. Most brands can't explain why ROAS drops. Metrics shift across Shopify, Meta, Google, and Klaviyo — but no single tool connects the dots or tells you why. Out of the Blue does. Built-in root-cause analysis identifies the likely driver across channels the moment performance changes — so your team acts in minutes, not days. Connects to 60+ data sources. Daily and weekly summaries surface the top 3 things that changed, why it happened, and exactly what to do next. Most brands can't explain why ROAS drops. Metrics shift across Shopify, Meta, Google, and Klaviyo — but no single tool connects the dots or tells you why. Out of the Blue does. Built-in root-cause analysis identifies the likely driver across channels the moment performance changes — so your team acts in minutes, not days. Connects to 60+ data sources. Daily and weekly summaries surface the top 3 things that changed, why it happened, and exactly what to do next. more Stop flying blind — one view of ROAS, CVR & revenue across every channel Get alerted before a bad day becomes a bad week — with the cause identified Daily + weekly summaries highlighting the top 3 things that need your attention. Catch drift before it hits your numbers — auto-baselines + forecasting Ask questions in plain English and get answers in seconds — no SQL & analyst
UTM tracking Shopify Apps
Enhance your Shopify store with the best UTM tracking apps. Get insights on features, pricing, and user reviews for 2026.
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Post-purchase surveys with AI insights. Track NPS & CSAT, run attribution, grow revenue. Scope is the post-purchase survey app that reads its own results. Its AI groups every open answer into themes, scores sentiment, tracks NPS & CSAT, ties "how did you hear about us?" attribution to real revenue — then sends a weekly plain-English summary of what changed and why. Works with Shopify Sidekick: ask about your survey data in the admin, combined with the rest of your shop data. Build surveys in minutes with the no-code drag-and-drop editor. Free to install. Scope is the post-purchase survey app that reads its own results. Its AI groups every open answer into themes, scores sentiment, tracks NPS & CSAT, ties "how did you hear about us?" attribution to real revenue — then sends a weekly plain-English summary of what changed and why. Works with Shopify Sidekick: ask about your survey data in the admin, combined with the rest of your shop data. Build surveys in minutes with the no-code drag-and-drop editor. Free to install. more AI survey insights - turn customer responses into clear, actionable answers Ask Sidekick - blend survey data with shop data and run deeper analysis AI Thematic analysis, Cohort analysis, LTV analysis Advanced customer segment targeting Use with Shopify Flow to connect with Klaviyo, Segment, HubSpot and many more!
SegMetrics unifies marketing data for precise ad tracking, revenue insights, and performance boosts. SegMetrics differentiates itself by merging diverse marketing data streams into a single, easy-to-use dashboard. It delivers precise ad attribution, tracks customer journeys, and integrates with over 100 marketing tools. This platform solves the problem of fragmented data, enabling merchants to understand which campaigns truly drive revenue. Its robust analytics, real-time insights, and user-friendly interface help optimize marketing strategies, making it indispensable for modern businesses. SegMetrics differentiates itself by merging diverse marketing data streams into a single, easy-to-use dashboard. It delivers precise ad attribution, tracks customer journeys, and integrates with over 100 marketing tools. This platform solves the problem of fragmented data, enabling merchants to understand which campaigns truly drive revenue. Its robust analytics, real-time insights, and user-friendly interface help optimize marketing strategies, making it indispensable for modern businesses. more Ad Attribution: Precisely track ad performance and revenue impact. Full Customer Journey: Monitor the buyer's path from lead to sale. Unified Reporting: Combine 100+ tools for clear, actionable marketing insights.
Accurate and detailed profit analytics in real-time. Know your numbers. Make data-driven decisions. sellerboard delivers actionable real-time profit analytics with unparalleled accuracy and level of detail. See your profits & losses at a glance in a real-time dashboard or drill down into any period of time, product, order or expense (e.g. ad costs, COGS, shipping, payment fees, return costs, taxes, etc). sellerboard integrates with marketing channels and syncs ad costs, sales and attribution by product or UTM tag. sellerboard delivers actionable real-time profit analytics with unparalleled accuracy and level of detail. See your profits & losses at a glance in a real-time dashboard or drill down into any period of time, product, order or expense (e.g. ad costs, COGS, shipping, payment fees, return costs, taxes, etc). sellerboard integrates with marketing channels and syncs ad costs, sales and attribution by product or UTM tag. more Analyze profits by period, product, brand, etc. in an intuitive live dashboard Track your Customer Life Time Value and plan your Customer Acquisition Costs Download flexible spreadsheet reports or receive them via email Enter your COGS by batch, period, as a % of the price, or as fixed values Track your advertising efficiency by product and/or UTM tag
Sense UTM Analytics provides a simple solution for track and analytics of order UTM sources. Sense UTM Analytics allows you to view statistics for your distribution of orders into campaigns. As you may know, ever since the release of iOS14, conversion reports have become a mess and less accurate, with delayed reporting of up to several days. Our app changes the game's rules: you can view your Shopify orders in close to real-time along with the UTM conversion analytics. Sense UTM Analytics allows you to view statistics for your distribution of orders into campaigns. As you may know, ever since the release of iOS14, conversion reports have become a mess and less accurate, with delayed reporting of up to several days. Our app changes the game's rules: you can view your Shopify orders in close to real-time along with the UTM conversion analytics. more Live and instant insights of your UTM conversions. Visual graphs and statistics based on orders. Easy and fast UTM link generation.
AI-powered SEO audits, content, and rank tracking — built on real data, not guesswork. SEO Metriks audits every product, page, and collection for missing tags, thin content, and broken links, then shows a real SEO score calculated from your live store. Generate meta tags, image alt text, blog posts, and FAQs with AI, reviewed before publishing. Track keyword rankings daily, monitor competitors, and check whether AI assistants like ChatGPT and Gemini mention your store. Connect Google Search Console and Analytics to see real search and traffic data and much more. SEO Metriks audits every product, page, and collection for missing tags, thin content, and broken links, then shows a real SEO score calculated from your live store. Generate meta tags, image alt text, blog posts, and FAQs with AI, reviewed before publishing. Track keyword rankings daily, monitor competitors, and check whether AI assistants like ChatGPT and Gemini mention your store. Connect Google Search Console and Analytics to see real search and traffic data and much more. more Generate meta tags, alt text, blog posts, and FAQs with AI, reviewed by you Run a full SEO audit and get clear advice for fixing every issue Track your search rankings and monitor your competitors daily Find real keyword opportunities with actual search volume and difficulty See if ChatGPT, Gemini, and other AI assistants recommend your store
Do you know that Ad Blockers and iOS updates are silently eating your profits? Prevent that easily! AdTracker solves your event tracking problems. Our advanced Conversion API (CAPI) bypasses iOS restrictions and AdBlockers, ensuring you capture every valuable customer interaction. With a single integration, you'll send precise conversion data to Facebook Meta, TikTok and Pinterest Advertising Systems. Stop guessing and start knowing exactly how your ads perform. Understand your Ads with AdTracker – your secret weapon for smarter, more profitable advertising. AdTracker solves your event tracking problems. Our advanced Conversion API (CAPI) bypasses iOS restrictions and AdBlockers, ensuring you capture every valuable customer interaction. With a single integration, you'll send precise conversion data to Facebook Meta, TikTok and Pinterest Advertising Systems. Stop guessing and start knowing exactly how your ads perform. Understand your Ads with AdTracker – your secret weapon for smarter, more profitable advertising. more Multi-Platform support: Facebook Pixel, TikTok Pixel and Pinterest Pixel Bypass iOS & AdBlock for accurate conversion tracking Encrypted, secure event data transfer Advanced visitor data enrichment
Spot sales opportunities and avoid losses from stockouts. Skymetrics helps you make better decisions about every product in your store. Analyze sales, conversion, traffic, and inventory product by product to identify which ones drive revenue, which get visits without generating sales, and which may run out of stock. Get clear alerts and recommendations on what to promote, restock, optimize, or remove from your collections. All from one dashboard, without spreadsheets, scattered reports, or gut-based decisions. Skymetrics helps you make better decisions about every product in your store. Analyze sales, conversion, traffic, and inventory product by product to identify which ones drive revenue, which get visits without generating sales, and which may run out of stock. Get clear alerts and recommendations on what to promote, restock, optimize, or remove from your collections. All from one dashboard, without spreadsheets, scattered reports, or gut-based decisions. more Analyze conversion, revenue, and traffic for every product in real time Predict stockouts to know when and how much to reorder Discover which products to promote, improve, or move within your collections AI agents monitor your store and spot opportunities 24/7
Search Reddit posts, comments and links to find buyers already asking for products like yours Your next customers are already on Reddit, asking what to buy. SniffSub turns those conversations into a lead source: type a product keyword or your store's domain, and one search sweeps posts, comments, and shared links. Narrow results to a subreddit or time range, sort by upvotes to surface the threads that matter, and spot the pain points your product solves. Ready to reply or post? Your next customers are already on Reddit, asking what to buy. SniffSub turns those conversations into a lead source: type a product keyword or your store's domain, and one search sweeps posts, comments, and shared links. Narrow results to a subreddit or time range, sort by upvotes to surface the threads that matter, and spot the pain points your product solves. Ready to reply or post? more One search sweeps Reddit posts, comments and shared links Track brand and store mentions — search your domain across shared links Filter by subreddit and time range; sort by upvotes, comments or date Best time to post: hour-by-weekday heatmap for any subreddit, updated weekly Jump from any result straight to that subreddit's posting-time analysis
Collect behavioral event data on the storefront and via webhooks with Snowplow. This application enables collecting event-level data from your Shopify store with a Snowplow data pipeline, both on the storefront (client-side) and via webhooks (server-side), providing you with highly accurate and granular data. You can use this application to collect raw data that enables your data team to to perform marketing attribution, personalization, 360 customer view (customer knowledge graph), fraud detection, customer scoring, store/inventory monitoring, and so much more. This application enables collecting event-level data from your Shopify store with a Snowplow data pipeline, both on the storefront (client-side) and via webhooks (server-side), providing you with highly accurate and granular data. You can use this application to collect raw data that enables your data team to to perform marketing attribution, personalization, 360 customer view (customer knowledge graph), fraud detection, customer scoring, store/inventory monitoring, and so much more. more Track storefront and webhook orders, carts and checkouts (honors Consent) Configure Snowplow JS tracker options Configure orders, carts and checkout webhooks with 1-click Honors Shopify customer privacy settings
Provisionamento de insights e visualizações de dados das principais plataformas do seu e-commerce. A Solomon integra as suas várias fontes de dados de marketing, checkout e vendas para fornecer visões gerais sobre a saúde financeira do seu dropshipping, através de visualizações de custos, receitas e lucros. Além da visualização financeira, fornecemos insights acionáveis de marketing para seus anúncios, campanhas e canais a partir de um modelo de atribuição consideravelmente mais seguro e formado através de dados first party, ou seja, gerados pela própria plataforma de vendas e de checkout. A Solomon integra as suas várias fontes de dados de marketing, checkout e vendas para fornecer visões gerais sobre a saúde financeira do seu dropshipping, através de visualizações de custos, receitas e lucros. Além da visualização financeira, fornecemos insights acionáveis de marketing para seus anúncios, campanhas e canais a partir de um modelo de atribuição consideravelmente mais seguro e formado através de dados first party, ou seja, gerados pela própria plataforma de vendas e de checkout. more Visualização unificada de dados de marketing, vendas e financeiro. Geração de insights de produto e clientes Atribuição segura das suas vendas para seus canais e campanhas de marketing
Easily connect your store to Google Analytics 4 in under two minutes. No coding required. With our Shopify to Google Analytics 4 integration you can see your complete conversion funnel in GA4. Because of our server-side integration, you won't have duplicate transactions or missing data from ad blockers or browsers. Complete your GA4 migration in minutes instead of days. With our Shopify to Google Analytics 4 integration you can see your complete conversion funnel in GA4. Because of our server-side integration, you won't have duplicate transactions or missing data from ad blockers or browsers. Complete your GA4 migration in minutes instead of days. more Automatically set up GA4 with our easy-to-use wizard. No coding required. Get accurate purchase data sent server-side. No missing or duplicate purchases. Track the complete ecommerce funnel with all recommended data. Add recommended custom dimensions with the click of a button. Handle upsells, subscriptions and more.
See how shoppers use your store so you can improve their experience and optimize for conversions. Statcounter helps you to understand your visitors and see how they are experiencing your store so you can remove points of friction and frustration and optimize their experience for increased sales and customer loyalty. Statcounter helps you to understand your visitors and see how they are experiencing your store so you can remove points of friction and frustration and optimize their experience for increased sales and customer loyalty. more Real-time analytics that show you how your website is doing at a glance. Session recordings that reveal how your visitors are experiencing your store. Heatmaps that highlight areas on a page getting the most attention. A live feed of your visitors as they land on and explore your website. Google Ads integration to uncover fraudulent click activity and setup issues.
StatNexa – Automate, Analyze & Optimize Your Business Operations StatNexa simplifies business management by automating customer communication and generating custom reports. Merchants can track sales, inventory, payouts, and fulfillment data with ease. Scheduled reports ensure timely insights, while multiple export options keep data accessible. With integration across 30+ apps for payments, shipping, and marketing, StatNexa helps businesses stay organized and make data-driven decisions efficiently. StatNexa simplifies business management by automating customer communication and generating custom reports. Merchants can track sales, inventory, payouts, and fulfillment data with ease. Scheduled reports ensure timely insights, while multiple export options keep data accessible. With integration across 30+ apps for payments, shipping, and marketing, StatNexa helps businesses stay organized and make data-driven decisions efficiently. more Custom Reports: Generate sales, tax, and inventory reports. Automated Insights: Schedule reports automatically. Seamless Exports: Download in Excel or CSV. Multi-Store Support: Unified reporting.
Run AI-powered SEO & conversion audits. Get smart, actionable fixes for your store. AI SEO Audit Agent helps online merchants boost revenue with AI-powered SEO and conversion audits. Instantly detect what’s blocking sales - slow page speed, weak trust signals, poor mobile UX, or missing SEO content. Get clear scores, visual diagnostics, and prioritized fixes tailored to your store. Whether you're scaling or struggling, it gives you the insights - and solutions - you need to grow smarter, faster. AI SEO Audit Agent helps online merchants boost revenue with AI-powered SEO and conversion audits. Instantly detect what’s blocking sales - slow page speed, weak trust signals, poor mobile UX, or missing SEO content. Get clear scores, visual diagnostics, and prioritized fixes tailored to your store. Whether you're scaling or struggling, it gives you the insights - and solutions - you need to grow smarter, faster. more Audit homepage, product & cart pages to find CRO blockers Get smart fixes for layout, trust, UX, and page speed View detailed scores and fix-first recommendations instantly. Built-in analytics reveal what’s hurting conversion Save time. Automate audits& fixes with AI
Track origin of your sales & visits with cookie-less web pixel. No-code needed. GDPR, CCPA compliant StoreKPI is a no-code, privacy-focused web pixel tracker. When you install the app, StoreKPI starts tracking web pixel events. Without leaving your store admin panel, access KPIs including average order value(AOV), total revenue, number of orders, sessions and conversion rate(CR) over time series. Track source of your sales, orders and visits by channels, UTM, location, product & categories. Unlock actionable and ready-to-use web and sales analytics in 30 seconds of the event occurrence. StoreKPI is a no-code, privacy-focused web pixel tracker. When you install the app, StoreKPI starts tracking web pixel events. Without leaving your store admin panel, access KPIs including average order value(AOV), total revenue, number of orders, sessions and conversion rate(CR) over time series. Track source of your sales, orders and visits by channels, UTM, location, product & categories. Unlock actionable and ready-to-use web and sales analytics in 30 seconds of the event occurrence. more Sales analytics: Tracks sales KPIs for revenue, orders, AOV, CR & sessions Attribute sales by UTM tags, channels, products, variants, location & device Web analytics: Tracks KPIs for page views, visits, unique visitors, bounce rates Attribute visitor analytics by UTM tags, channels, ref, pages, location & device GDPR, CCPA, PECR and HIPAA compliant, privacy-focused web pixel analytics app
Analyze orders, shopper behavior, & marketing campaigns to optimize conversion funnel & drive sales. Detailed analytics to inform growth strategies. Automate your weekly & monthly reporting. Capture shopper behavior without any event tagging, works on all themes. Understand how shoppers navigate your site & what factors drive sales, conversions, and funnel drop-offs. Quantify the impact of marketing campaigns & landing pages on sales. Easily filter your data to answer very specific business questions. Enjoy 100+ preconfigured ready-to-use dashboards, quick 5mins setup, & no ongoing maintenance. Detailed analytics to inform growth strategies. Automate your weekly & monthly reporting. Capture shopper behavior without any event tagging, works on all themes. Understand how shoppers navigate your site & what factors drive sales, conversions, and funnel drop-offs. Quantify the impact of marketing campaigns & landing pages on sales. Easily filter your data to answer very specific business questions. Enjoy 100+ preconfigured ready-to-use dashboards, quick 5mins setup, & no ongoing maintenance. more Understand how much each product, campaign, landing page contribute to sales Track how shoppers navigate your site and what makes them convert or drop-off Easily segment and slice your data to answer specific business questions 100+ pre-configured, ready-to-use analytics dashboards to automate reporting Reports update automatically in realtime & can be exported as CSV or Excel
Track all visitors, cart activity, and logged-in customers to better understand customer behavior. StoreView tracks your store's activity and presents it in an easy-to-understand way. We monitor page visits, cart activity, checkouts and orders, allowing you to quickly gauge the impact of new marketing campaigns or pinpoint issues hindering customer purchases. We also track logged-in customers, giving you deeper insights into how your most engaged shoppers interact with your store. Daily reports show top-performing products and those needing adjustments to boost conversions. StoreView tracks your store's activity and presents it in an easy-to-understand way. We monitor page visits, cart activity, checkouts and orders, allowing you to quickly gauge the impact of new marketing campaigns or pinpoint issues hindering customer purchases. We also track logged-in customers, giving you deeper insights into how your most engaged shoppers interact with your store. Daily reports show top-performing products and those needing adjustments to boost conversions. more See which products are being visited, added to, or removed from the cart. View detailed customer journeys to see where visitors are dropping off. Track logged-in customers and see their interactions and trends Receive daily email reports summarizing the previous day's store activity. View visitor attributes such as IP address and location—no setup needed.
We'll create a complete and detailed Facebook ad account audit to help you improve your ad results Find out which campaigns and ad sets are losing money, and learn which of the audiences you target on Facebook work best. We will also show you which countries, states, regions, age groups, and gender, gain a positive ROAS for you. Find out which campaigns and ad sets are losing money, and learn which of the audiences you target on Facebook work best. We will also show you which countries, states, regions, age groups, and gender, gain a positive ROAS for you. more Find out which campaigns and ad sets are losing money. Find out which device and operating system are converting best for your business Learn which of the audiences you target work best We'll show you which countries, states, and regions gain a positive ROAS for you See the age groups and gender that are working well for your business
Recover lost revenue from ghost checkouts, rage clicks, and slow pages with automated fixes. Slow pages silently kill sales. Even if your store feels fast, real customers experience micro-delays causing checkout abandonment. Superspeed replaces guesswork with Revenue Intelligence. We track exactly what live visitors experience, reveal the hidden bottlenecks costing you revenue, and show the exact dollar amount lost to poor performance. Stop losing money to a heavy theme. Discover your conversion blockers, fix the exact code slowing you down, and turn your traffic into buyers today. Slow pages silently kill sales. Even if your store feels fast, real customers experience micro-delays causing checkout abandonment. Superspeed replaces guesswork with Revenue Intelligence. We track exactly what live visitors experience, reveal the hidden bottlenecks costing you revenue, and show the exact dollar amount lost to poor performance. Stop losing money to a heavy theme. Discover your conversion blockers, fix the exact code slowing you down, and turn your traffic into buyers today. more Replace guesswork with real-user revenue intelligence and performance tracking. Identify ghost checkouts and calculate exact dollars lost to slow page loads. Pinpoint the specific apps, scripts, or images killing your conversion rates. Track ad spend waste caused by slow landing pages and high bounce rates. Rescue trapped shoppers leaking from Meta, Instagram and TikTok in-app browsers.
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About UTM tracking Apps for Shopify
UTM tracking apps are essential tools for Shopify merchants looking to enhance their store's functionality and improve customer experience. These specialized applications help store owners streamline operations, increase sales, and provide better service to their customers.
When choosing a utm tracking app for your Shopify store, consider factors such as features, pricing, customer support, and compatibility with your theme and other apps. Reading reviews from other merchants can also provide valuable insights into the app's performance and reliability.
The apps listed on this page represent some of the best utm tracking solutions available in the Shopify App Store. Each has been selected based on its functionality, user ratings, and overall value for Shopify merchants.