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UTM tracking Shopify Apps

Enhance your Shopify store with the best UTM tracking apps. Get insights on features, pricing, and user reviews for 2026.

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We've analyzed thousands of utm tracking apps to identify the top performers based on ratings and install counts.

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Server-side tracking for GA4, Meta, Klaviyo. Lower CAC, lift ROAS. No GTM, no developers needed. Littledata is the customisable data layer built for Shopify stores. We recover revenue, audiences, and conversions that tag-based tracking misses, and send clean, first-party signals to Google Analytics, Google Ads, Meta Ads, Klaviyo, TikTok, and Pinterest. This gives merchants a more accurate view of what's actually driving sales, so ad platforms and email tools can make better decisions with more complete data. Littledata is the customisable data layer built for Shopify stores. We recover revenue, audiences, and conversions that tag-based tracking misses, and send clean, first-party signals to Google Analytics, Google Ads, Meta Ads, Klaviyo, TikTok, and Pinterest. This gives merchants a more accurate view of what's actually driving sales, so ad platforms and email tools can make better decisions with more complete data. more Event Editor: Enrich events with Metafields, filter by rules - no code needed Ad Platforms: Lower CAC, lift ROAS with accurate Google and Meta signals Email & SMS: Identify opted-in abandoners, trigger more flows for Klaviyo Profit & Margins: Optimise ad spend on real margins, not just revenue Subscriptions, Markets, Headless, Hydrogen, bot filtering - built in

4.7(Reviews)

Enhance sales with LiveSession: Insights into customer behavior for success. Maximize your sales and improve conversion rates with LiveSession. Ideal for any merchant aiming to enhance their online store's performance, LiveSession provides actionable insights into customer behavior. Discover how users interact with your site, identify pain points, and optimize the shopping experience to drive growth. Whether you're looking to improve user engagement or streamline the purchase process, LiveSession equips you with the tools to succeed in today's competitive market. Maximize your sales and improve conversion rates with LiveSession. Ideal for any merchant aiming to enhance their online store's performance, LiveSession provides actionable insights into customer behavior. Discover how users interact with your site, identify pain points, and optimize the shopping experience to drive growth. Whether you're looking to improve user engagement or streamline the purchase process, LiveSession equips you with the tools to succeed in today's competitive market. more Session Replay: Detect user frustrations, enhance UX and find bugs. Funnels: Identify checkout drop-offs to enhance conversions and sales. Dashboards: Spot abandoned carts, top channels, and more to know users behavior. Heatmaps: See what interests people most in your store and enhance engagement. Event Tracking: Track store events, orders, and shopping carts.

2.8(Reviews)

AI-powered session replay and analytics to improve checkout rates and understand customer behavior LogRocket helps you see exactly how customers navigate your Shopify store, especially during checkout. Understand not just what they do, but why—so you can fix issues, reduce friction, and improve conversions. Get clear, actionable insights to create a smoother shopping experience while keeping customer data secure. LogRocket helps you see exactly how customers navigate your Shopify store, especially during checkout. Understand not just what they do, but why—so you can fix issues, reduce friction, and improve conversions. Get clear, actionable insights to create a smoother shopping experience while keeping customer data secure. more Session replay shows the complete buying experience, just as customers saw it AI Highlights summarize groups of sessions, identifying behavior patterns Funnels track conversion, lost revenue, and explain why customers dropped off Issues identify where customers run into problems, before revenue is impacted Path analysis and heatmaps visualize how customers move through your storefront

0.0(Reviews)

Confidently optimize your store. Use visual analytics & checkout tracking to make smarter decisions. See how shoppers move through your store and uncover what’s driving or blocking sales. Watch visitor Sessions to spot friction and use Heatmaps to see what captures attention. Track checkout events like “Product Viewed,” “Added to Cart,” and “Checkout Started” to find where buyers drop off. Collect feedback with Surveys and Use Discovery, Lucky Orange’s AI assistant, to understand your data whether it’s sudden performance shifts or what’s blocking conversions & instantly get actionable insights. See how shoppers move through your store and uncover what’s driving or blocking sales. Watch visitor Sessions to spot friction and use Heatmaps to see what captures attention. Track checkout events like “Product Viewed,” “Added to Cart,” and “Checkout Started” to find where buyers drop off. Collect feedback with Surveys and Use Discovery, Lucky Orange’s AI assistant, to understand your data whether it’s sudden performance shifts or what’s blocking conversions & instantly get actionable insights. more Session Recording & Heatmaps – Understand visitor behavior with visual analytics Surveys – Ask visitors questions to to uncover barriers and motivations Checkout Tracking & Analytics – Track key events & pinpoint friction in checkout Discovery – Ask questions and get AI-powered answers from your site’s data Conversion Funnels – Prebuilt tracking to show where visitors abandon purchases

4.6(Reviews)

One-stop data management & advanced analytics platform with ready made dashboards for E-com brands MapleMonk dashboards & insights help improve both top line & bottom line by integrating multiple data sources such as Shopify, Amazon, FB, Google Ads, Google Analytics, Amazon Ads etc. to a scalable and centralised data warehouse & track key metrics across sales, marketing, customer, operations functions. MapleMonk dashboards & insights help improve both top line & bottom line by integrating multiple data sources such as Shopify, Amazon, FB, Google Ads, Google Analytics, Amazon Ads etc. to a scalable and centralised data warehouse & track key metrics across sales, marketing, customer, operations functions. more Get ready made dashboards and create custom dashboards that are auto-refreshed Track sales metrics such as orders, revenue, cancellations, returns, ROAS, etc. Get recommendations to improve marketing campaigns that aren't working Analyse customer cohorts, RFM segments & get product recommendation by customer Track dispatch and delivery SLAs & avoid out of stocks by tracking inventory

0.0(Reviews)

Sales, marketing, web, and product data all in one place so you spend less time pulling reports Brings all your e-commerce data into one easy-to-use dashboard. No more switching between platforms or wrestling with spreadsheets. See your sales, marketing, and website performance at a glance. Understand where your customers are coming from, allocate your marketing budget wisely, and choose the most effective promotion—all in minutes. Save time and get confidence in your decisions. Brings all your e-commerce data into one easy-to-use dashboard. No more switching between platforms or wrestling with spreadsheets. See your sales, marketing, and website performance at a glance. Understand where your customers are coming from, allocate your marketing budget wisely, and choose the most effective promotion—all in minutes. Save time and get confidence in your decisions. more All-in-one dashboard: View sales, marketing, product, and web data in one place Daily alerts: Understand what's working and what's not at a glance Marketing attribution: See which channels drive your top customers AI marketing analyst: Get answers to your toughest questions in minutes not days Automated reports: Have key business insights delivered when you need them

0.0(Reviews)

Real-time Analytics, Profit Tracking, Reports, Multistore, Segmenting, Exports & Email Metorik is the trusted dashboard for fast growing Shopify stores. Track true profit by including COGS, ad spend, shipping, ops costs and fees. Understand true customer value with LTV, cohort, and retention reporting. See all your stores in one fast, clean dashboard. Segment customers and orders with 500+ filters to answer any question in seconds. Sync ad spend from major platforms. Automate reports and exports on your schedule. Enjoy well-loved support from Real Humans. Metorik is the trusted dashboard for fast growing Shopify stores. Track true profit by including COGS, ad spend, shipping, ops costs and fees. Understand true customer value with LTV, cohort, and retention reporting. See all your stores in one fast, clean dashboard. Segment customers and orders with 500+ filters to answer any question in seconds. Sync ad spend from major platforms. Automate reports and exports on your schedule. Enjoy well-loved support from Real Humans. more See true profit (not just sales) with COGS, ad spend, shipping, and fee tracking Understand real customer value with CAC, LTV, return rate – segmented by Cohorts Segment Customers / Orders / Products / Sources. 500+ filters, instant results Sync ad spend from Google / Bing / Meta / TikTok / Google Sheets and track ROAS See all your stores (Shopify & Woo) in one fast, real-time, multistore dashboard

5.0(Reviews)

See What's Costing You Sales — Then Fix It with Session Replays, Heatmaps & AI Every abandoned cart has a reason — MIDA shows you exactly what it is. Watch real shopper journeys from first click to checkout with live recording, replays & filters, and see where they hesitate and drop off. A multilingual AI Assistant reads every session and tells you what to fix first. Revenue heatmaps reveal which clicks make money; conversion maps show what truly sells. Running ads? MIDA blocks bots and flags errors, dead searches & funnel drop-offs before they cost you sales. Every abandoned cart has a reason — MIDA shows you exactly what it is. Watch real shopper journeys from first click to checkout with live recording, replays & filters, and see where they hesitate and drop off. A multilingual AI Assistant reads every session and tells you what to fix first. Revenue heatmaps reveal which clicks make money; conversion maps show what truly sells. Running ads? MIDA blocks bots and flags errors, dead searches & funnel drop-offs before they cost you sales. more Session Recording: Watch sessions & checkout to spot where users drop off Dynamic Heatmaps: View live on-site, including hidden elements Revenue Clicks: See which elements make money & which waste space Search & Error Insights: See what blocks customers from buying & improving AI Assistant: Turn visitor behavior into actionable insights to improve revenue

4.9(Reviews)

Custom reports, dashboards & profit analytics for sales, tax, inventory & LTV. Export to Sheets. Mipler is a store analytics and reporting app for Shopify. Build custom reports and dashboards from orders, products, inventory, taxes, payouts, metafields and tags. Get profit and loss (P&L), margin, COGS, tax, payouts, sales and inventory reports, plus customer lifetime value (LTV), marketing attribution, ROAS and forecasting across multiple stores and currencies. Add custom columns and calculated fields, schedule and auto-export to Google Sheets, Excel, CSV and PDF. AI analytics by Claude. Mipler is a store analytics and reporting app for Shopify. Build custom reports and dashboards from orders, products, inventory, taxes, payouts, metafields and tags. Get profit and loss (P&L), margin, COGS, tax, payouts, sales and inventory reports, plus customer lifetime value (LTV), marketing attribution, ROAS and forecasting across multiple stores and currencies. Add custom columns and calculated fields, schedule and auto-export to Google Sheets, Excel, CSV and PDF. AI analytics by Claude. more Custom reports & dashboards from orders, products, inventory, tags & metafields Financial reports: P&L, COGS, margin, tax, payouts & transactions Customer analytics: LTV, marketing attribution, ROAS & UTM by channel Scheduled reports & forecasting, auto-export to Sheets, Excel, CSV & PDF AI analytics by Claude, plus secure shareable report links

5.0(Reviews)

Integrate with Mixpanel in one simple, no-code step! Built to unlock your shop's full potential! Built and maintained by FiveThrive. Name and logo used with permission. Unlock your store's full potential with this seamless Mixpanel analytics integration that transforms months of complex data implementation into a single step, no-code, plug-n-play setup! Mixpanel provides rich insights into marketing attribution, user behaviors across web & mobile, and post-purchase analytics. Powerful data-driven tools to optimize your store's performance, enhance the customer journey, and drive sales! Built and maintained by FiveThrive. Name and logo used with permission. Unlock your store's full potential with this seamless Mixpanel analytics integration that transforms months of complex data implementation into a single step, no-code, plug-n-play setup! Mixpanel provides rich insights into marketing attribution, user behaviors across web & mobile, and post-purchase analytics. Powerful data-driven tools to optimize your store's performance, enhance the customer journey, and drive sales! more One step setup! Track orders and customers! Track customers across the entire flow - from first visit and even to refund! Realtime - no waiting for events to get loaded!

4.6(Reviews)

Access the marketing performance data dashboard to optimize your Campaigns. Get true data. For your ads. Pair your Shopify store with our automated enterprise-level marketing reporting tool to uncover what truly drives your sales. Obtain a single reliable source of attribution with different models to optimize the whole marketing funnel. No technical changes or large integrations are required. Optimize campaigns from the get-go with just a few onboarding clicks. Get true data. For your ads. Pair your Shopify store with our automated enterprise-level marketing reporting tool to uncover what truly drives your sales. Obtain a single reliable source of attribution with different models to optimize the whole marketing funnel. No technical changes or large integrations are required. Optimize campaigns from the get-go with just a few onboarding clicks. more Centralize vital metrics into one comprehensive and easy-to-read dashboard. Connect and manage unlimited Shopify, Meta, Google, and TikTok ad accounts. Automatically update financials to your chosen currency for simplified reporting Use First Touch, Last Touch, U-Shape, and more for precise sales insights. Instantly turn ads on or off directly from your dashboard or change budgets.

5.0(Reviews)

Scale profitably & quickly with MultiPixels: hassle-free, no-code tracking for social media pixels. MultiPixels makes it easy to scale with Facebook, IG, TikTok, Snapchat, X and Pinterest Ads. Take the technical hassle out of pixel setup, backup & publishing, so you can focus on your customers. With unlimited secure pixels and super easy setup, get more sales while accurately tracking ad data, all in one place. Also includes must-have growth tools for fast and profitable scaling: custom audience creation, product catalogs, bot management & more - all backed by our 24/7 support. MultiPixels makes it easy to scale with Facebook, IG, TikTok, Snapchat, X and Pinterest Ads. Take the technical hassle out of pixel setup, backup & publishing, so you can focus on your customers. With unlimited secure pixels and super easy setup, get more sales while accurately tracking ad data, all in one place. Also includes must-have growth tools for fast and profitable scaling: custom audience creation, product catalogs, bot management & more - all backed by our 24/7 support. more Effortlessly install multiple Social Ad pixels onto Shopify in minutes Facebook, IG, TikTok, Snapchat, X and Pinterest Ad pixel support, including iOS Keep your Ad Data secure with auto backups - even if your account gets blocked Scale quickly & easily with pixels for Shopify Collections, Products and Pages

4.9(Reviews)

Track customer actions in the store and make the most out of Facebook ads for maximum efficiency. Use the Facebook CAPI & Ads to track the actions of website visitors, also known as conversion tracking. Create ad campaigns with Feeds and get real-time data from reports to see which ads are working finest. No delays in the reports, so you can analyze the effectiveness of your advertising straight away. You'll get both general and individual reports for visitors from Facebook. It works on the server side, so any tools won't affect your results. Happy tracking! Use the Facebook CAPI & Ads to track the actions of website visitors, also known as conversion tracking. Create ad campaigns with Feeds and get real-time data from reports to see which ads are working finest. No delays in the reports, so you can analyze the effectiveness of your advertising straight away. You'll get both general and individual reports for visitors from Facebook. It works on the server side, so any tools won't affect your results. Happy tracking! more Install the app in minutes with no coding and track events automatically Avoid hassle updating your products using the built-in Facebook feed Increase your E-Commerce stores' ROAS using tracked data Connect your Ads Manager & view Realtime wholesale and Ads Reports in one place

0.0(Reviews)

With MyDataNinja Features: CRM, Multi Store Reports, Ad Attribution, Tracking, ROAS,AD Profitability MyDataNinja is the tool that saves your precious time. From CRM for your Shopify store, to Deep Analytics, Ad Attribution, Multi Account and Multi Store Dashboard, Real Time analytics, ROAS and Profitability numbers per Advertisement, Creative Reporting and many more features, We help Stores to achieve High Efficiency. MyDataNinja is the tool that saves your precious time. From CRM for your Shopify store, to Deep Analytics, Ad Attribution, Multi Account and Multi Store Dashboard, Real Time analytics, ROAS and Profitability numbers per Advertisement, Creative Reporting and many more features, We help Stores to achieve High Efficiency. more Watch real-time profit/loss data per Ad/product Multiple Ad Accounts view in one simple dashboard MyDataNinja brings cookie-less clear tracking for your customers URL Shorter and Custom URL Tracking Easy and Simple Server Side API Integration with Google Ads and Meta

1.0(Reviews)

Leverage attribution for accurate cross-channel tracking, better profit analytics & customer LTV. NestAds gives you a comprehensive view of how each marketing channel (like paid advertising, social media, search engines, etc.) contributes to sales. With server-side tracking pixel, you can remove tracking errors caused by iOS 14 blockage, ad blocker & cookies limitations. Discover customer journeys with different attribution models to allocate budgets more effectively. Understand how individual ad creatives are performing to cultivate winning creatives. One-time setup, dedicated support. NestAds gives you a comprehensive view of how each marketing channel (like paid advertising, social media, search engines, etc.) contributes to sales. With server-side tracking pixel, you can remove tracking errors caused by iOS 14 blockage, ad blocker & cookies limitations. Discover customer journeys with different attribution models to allocate budgets more effectively. Understand how individual ad creatives are performing to cultivate winning creatives. One-time setup, dedicated support. more Unify all marketing data across channels in one visual & customizable dashboard. Avoid iOS 14 blockage, ready for cookieless with the server-side tracking pixel. Use different attribution models & custom traffic rules to find top touchpoints. Track customer journey & identify drop-offs to allocate budget more effectively. Gain insights down to creative level with advanced & tailored analysis reports.

4.9(Reviews)

Supercharge your store and power conversion and retention with Netcore Customer Engagement! Transform your Shopify store with Netcore CE—integrating 9+ channels like email, SMS, WhatsApp, RCS, and app/web notifications for impactful customer engagement. Use cutting-edge Generative AI for deep customer insights, dynamic segmentation, and easy content creation. From predictive recommendations to AMP emails, engage your audience at every step. Whether you're a small merchant or an enterprise, Netcore CE helps boost conversions, deliver personalized experiences and skyrocket retention. Transform your Shopify store with Netcore CE—integrating 9+ channels like email, SMS, WhatsApp, RCS, and app/web notifications for impactful customer engagement. Use cutting-edge Generative AI for deep customer insights, dynamic segmentation, and easy content creation. From predictive recommendations to AMP emails, engage your audience at every step. Whether you're a small merchant or an enterprise, Netcore CE helps boost conversions, deliver personalized experiences and skyrocket retention. more Seamlessly create & manage omni-channel journeys for unified customer experience 360° customer view and user segmentation through our customer data platform Game changing Insights and optimized Content generation by Generative AI Personalisation, Prediction, Insights generation and Recommendations using AI Craft unique experiences using push notifications, pop-ups, web personalisation

5.0(Reviews)

Easy Setup Multiple Pixels with Advanced Conversion API — Track Real Ad Revenue, ROAS & Funnel 📉 Why your Facebook Ads underperforming? Up to 60% of your conversions is blocked by iOS 14+ or ad blockers. 🛡️ Trusted by over 10,000 merchants and refined over 5+ years on Shopify, Orichi Meta Pixel rebuilds that missing tracking layer so Facebook's AI optimizes on real data, not guesses. 👉 Server-side tracking recovers the events browsers lose, block spam & fake purchase events, clean data trains the algorithm correctly, and a real performance dashboard finally shows which ads make money. 📉 Why your Facebook Ads underperforming? Up to 60% of your conversions is blocked by iOS 14+ or ad blockers. 🛡️ Trusted by over 10,000 merchants and refined over 5+ years on Shopify, Orichi Meta Pixel rebuilds that missing tracking layer so Facebook's AI optimizes on real data, not guesses. 👉 Server-side tracking recovers the events browsers lose, block spam & fake purchase events, clean data trains the algorithm correctly, and a real performance dashboard finally shows which ads make money. more Setup multi pixels in 1 click — no coding — advanced target markets/landing page Server-side Conversion API recovers events lost to iOS 14+ and ad blockers Effortlessly sync & manage catalogs and feeds while maximizing feed quality Ad Performance dashboard with ROAS & conversion funnel — by campaign, ad set, ad Event deduplication & advanced matching for high EMQ — built-in Pixel Diagnostic

4.9(Reviews)

View real-time customer cart contents and browsing timelines, run reports on top products and more. Cart Insights gives you real-time visibility into every customer’s cart. See every product added and removed. The customer timeline feature shows each shopper's landing page, full site navigation, search terms, and checkout activity. View traffic sources and device details with app embed integration. Identify trends with summary reports, including Top Products. Export any report to CSV. A responsive layout makes the app easy to use on mobile devices. Daily email summaries keep you informed. Cart Insights gives you real-time visibility into every customer’s cart. See every product added and removed. The customer timeline feature shows each shopper's landing page, full site navigation, search terms, and checkout activity. View traffic sources and device details with app embed integration. Identify trends with summary reports, including Top Products. Export any report to CSV. A responsive layout makes the app easy to use on mobile devices. Daily email summaries keep you informed. more View every customer's cart contents and actions in a clear visual format Customer timeline shows browsing, search, and checkout events per customer App embed shows referral site, landing page, IP geolocation, and device type Export cart activity to CSV spreadsheet for reporting, analytics, and marketing Top Products, Referral Sites, Landing Page reports with period-based comparisons

4.4(Reviews)

Server side UTM & ad attribution that beats ad blockers. Improve Meta Ads and Google Ads performance Origin improves your order attribution data and tracks more orders than Meta Ads, Google Ads, and regular analytics. Beat ad blockers, cookie banners, and iOS 14 limitations with our server side attribution system. Get metrics you can't normally see: LTV, new vs. returning customers, and true ROAS (including LTV) for ads, campaigns, and UTM links. Stop relying on fuzzy data: find out what's actually happening with first-party attribution data. Send data back to Meta ads to improve performance. Origin improves your order attribution data and tracks more orders than Meta Ads, Google Ads, and regular analytics. Beat ad blockers, cookie banners, and iOS 14 limitations with our server side attribution system. Get metrics you can't normally see: LTV, new vs. returning customers, and true ROAS (including LTV) for ads, campaigns, and UTM links. Stop relying on fuzzy data: find out what's actually happening with first-party attribution data. Send data back to Meta ads to improve performance. more Beat ad blockers and unlock hidden order attribution data with Origin Pulse View the full customer journey before purchase with multi-touch attribution Find ROAS, CAC, LTV, and profitability for your ads and UTM links in one click Complete UTM tracking: set custom costs and see ROAS & LTV for each UTM link Accurate real-time performance metrics for all your traffic sources in one place

4.9(Reviews)

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About UTM tracking Apps for Shopify

UTM tracking apps are essential tools for Shopify merchants looking to enhance their store's functionality and improve customer experience. These specialized applications help store owners streamline operations, increase sales, and provide better service to their customers.

When choosing a utm tracking app for your Shopify store, consider factors such as features, pricing, customer support, and compatibility with your theme and other apps. Reading reviews from other merchants can also provide valuable insights into the app's performance and reliability.

The apps listed on this page represent some of the best utm tracking solutions available in the Shopify App Store. Each has been selected based on its functionality, user ratings, and overall value for Shopify merchants.