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UTM tracking Shopify Apps

Enhance your Shopify store with the best UTM tracking apps. Get insights on features, pricing, and user reviews for 2025.

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We've analyzed thousands of utm tracking apps to identify the top performers based on ratings and install counts.

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Advanced marketing pixel to track web events and measure long-term lifetime value of your marketing. Le Pixel: Lebesgue Attribution offers Shopify merchants a seamless one-click pixel installation, ensuring effortless integration with Lebesgue: AI Marketing & LTV. Track your marketing channels to gain comprehensive analytics and advanced insights on the lifetime value of your customers. Le Pixel focuses on acquiring new customers, optimizing your ROI by prioritizing true prospecting campaigns. Enhance your marketing strategy with accurate data, unified dashboards, and actionable insights. Le Pixel: Lebesgue Attribution offers Shopify merchants a seamless one-click pixel installation, ensuring effortless integration with Lebesgue: AI Marketing & LTV. Track your marketing channels to gain comprehensive analytics and advanced insights on the lifetime value of your customers. Le Pixel focuses on acquiring new customers, optimizing your ROI by prioritizing true prospecting campaigns. Enhance your marketing strategy with accurate data, unified dashboards, and actionable insights. more One-click setup connects your store effortlessly with Le Pixel. Accurate, privacy-compliant tracking with first-party pixels. Reliable data transfer through secure server-to-server connections. Utilize multiple models to accurately credit marketing channels and improve LTV. Monitor and analyze detailed session data for deeper insights.

0.0(Reviews)

Boost profit, marketing ROI & lifetime value (LTV) with real-time insights from AI Agents. Lebesgue: AI Marketing & LTV scans your store analytics, Facebook ads, and Google ads performance to detect any mistake in your advertising strategy. It combines your data, your competitors' data, and overall marketing trends to tell you opportunities for improvement and growth. Find key industry benchmarks, improve your marketing content and forecast your revenue. Use customer lifetime value (LTV), retention, P&L analysis to improve your financial reporting. Track results with the KPI dashboard Lebesgue: AI Marketing & LTV scans your store analytics, Facebook ads, and Google ads performance to detect any mistake in your advertising strategy. It combines your data, your competitors' data, and overall marketing trends to tell you opportunities for improvement and growth. Find key industry benchmarks, improve your marketing content and forecast your revenue. Use customer lifetime value (LTV), retention, P&L analysis to improve your financial reporting. Track results with the KPI dashboard more Fix mistakes on Google, TikTok and Facebook Ads that hurt your marketing profit Analyze Customer Lifetime Value (LTV) and cohort by product, state or count Track cohort performance, retention, churn, and expected lifetime value Get notified on out of stock, track inventory, and impact your ads CR,MER & ROI Track competitors' emails or FB marketing strategy and find industry benchmarks

4.9(Reviews)

Powerful custom reports & analytics — from Profit & Loss, customer cohort reports to CAC and LTV. Get a complete view of your business analytics with powerful, flexible reporting. Analyze your P&L, LTV, sales reports, channel reports, product reports and customer cohort reports and more. From Customer Acquisition (CAC) to Lifetime Value (LTV), use pre-built reports, or build your own using custom formulas, filters, customer and order tags to dig into analytics to report, drive strategy and forecast. Our team can build custom reports for you. Easily export or schedule reporting emails. Get a complete view of your business analytics with powerful, flexible reporting. Analyze your P&L, LTV, sales reports, channel reports, product reports and customer cohort reports and more. From Customer Acquisition (CAC) to Lifetime Value (LTV), use pre-built reports, or build your own using custom formulas, filters, customer and order tags to dig into analytics to report, drive strategy and forecast. Our team can build custom reports for you. Easily export or schedule reporting emails. more Custom Reports - Multi-store reports. Customize metrics, charts, dashboards P&L- Real-time profit & loss report integrates with QuickBooks (Shopify+Amazon) LTV insights - Measure CLTV for audience segments for long term growth Cohort Reports - see CAC & Revenue trends for channel and audience segments Product Reports - Know new customer and LTV driving products & Product Journeys

4.7(Reviews)

Create Shareable Short Links, discount links. Easily retarget all users that click on your links. Boost your e-commerce sales with our all-in-one URL shortener and link retargeting app. Create brandable short links and simplify link sharing across all marketing channels. With Link Squeeze, you can add marketing pixels directly to your links and re-engage customers who clicked on your links with personalized retargeting campaigns. Track clicks, conversions, and user behavior to optimize your marketing strategy and boost ROI. Offer exclusive discounts with trackable discount links. Boost your e-commerce sales with our all-in-one URL shortener and link retargeting app. Create brandable short links and simplify link sharing across all marketing channels. With Link Squeeze, you can add marketing pixels directly to your links and re-engage customers who clicked on your links with personalized retargeting campaigns. Track clicks, conversions, and user behavior to optimize your marketing strategy and boost ROI. Offer exclusive discounts with trackable discount links. more Track revenue generated by your links and optimize your marketing campaigns Create checkout links, cart links ,discount links and QR codes with ease Customize links with UTM parameters using our UTM builder Seamlessly retarget customers who have clicked on your short links Use your Store Domain or your custom domain to create Branded short links

4.0(Reviews)

Create shortened, trackable links in one click. Get insights on what campaigns are converting. Why use LinkTrack? Let’s say you are working with a social media influencer. They advertise your product and send people to your site to make a purchase. How are you going to track the sales? With LinkTrack! Just create a link and give it to the influencer to use. Every time a sale comes in, you will know exactly where it came from. We make it easy to create trackable links for all marketing campaigns and display real-time analytics about that link, such as clicks, orders, and revenue. Why use LinkTrack? Let’s say you are working with a social media influencer. They advertise your product and send people to your site to make a purchase. How are you going to track the sales? With LinkTrack! Just create a link and give it to the influencer to use. Every time a sale comes in, you will know exactly where it came from. We make it easy to create trackable links for all marketing campaigns and display real-time analytics about that link, such as clicks, orders, and revenue. more Create and start using trackable links in seconds. Get real-time data to know what campaigns are working. Shorten links with one click to make them pretty and build trust.

1.0(Reviews)

Server-side tracking of customers and revenue to Google, Meta and Klaviyo boosts performance Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions. Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions. more Increase abandoned cart flows revenue in Klaviyo with improved flow triggers Enhanced Conversions for customer matching and lower CAC in Google Ads Improved Event Match Quality Score in Meta Conversions API Power up Google Analytics (GA4), tracking checkout steps and recurring orders Built for data experts - making it ridiculously easy to get accurate data

4.8(Reviews)

Fix your Google Analytics reporting in minutes. Then grow revenue by analyzing which campaigns work. Upgrade your tracking from the Google & YouTube app and start trusting the reports in Google Analytics. With Littledata’s robust server-side integration, every dollar is tracked — including recurring orders, upsells, POS and sales from external channels like Amazon or TikTok Shop. The automated setup takes just 5 minutes, providing out-of-the-box accurate tracking for any Shopify theme. Gain real-time, actionable insights in GA4 without adding complexity in Google Tag Manager (GTM). Upgrade your tracking from the Google & YouTube app and start trusting the reports in Google Analytics. With Littledata’s robust server-side integration, every dollar is tracked — including recurring orders, upsells, POS and sales from external channels like Amazon or TikTok Shop. The automated setup takes just 5 minutes, providing out-of-the-box accurate tracking for any Shopify theme. Gain real-time, actionable insights in GA4 without adding complexity in Google Tag Manager (GTM). more Accurate server-side tracking for all Shopify orders into Google Analytics See the whole customer journey in GA4 and connect every customer touchpoint Attribution Boost: see more revenue matched to marketing channels in GA4 Quick setup: complete GA4 conversion tracking with no code or maintenance Gain real-time insights to optimize ad performance and drive store growth

5.0(Reviews)

Texting that converts your abandoned carts into sales — with a human touch. LiveRecover gives you the tools you need to increase revenue, AOV, and conversion rates with SMS. Our live agents recover your customers' abandoned carts through personalized outreach. Integrate with your store in minutes and experience the ROI of real humans interacting with your customers. Whether you're an enterprise DTC brand or just starting your business, our app will help your business grow. LiveRecover gives you the tools you need to increase revenue, AOV, and conversion rates with SMS. Our live agents recover your customers' abandoned carts through personalized outreach. Integrate with your store in minutes and experience the ROI of real humans interacting with your customers. Whether you're an enterprise DTC brand or just starting your business, our app will help your business grow. more Live agents engage in real-time SMS conversations with your customers. Configure Workflows triggered by abandoned carts with custom conditions. Use existing FAQs to populate your Knowledge Base to inform agents. Unique one-time discount codes are generated for each customer. Access Insights and dive into performance metrics.

4.8(Reviews)

Enhance sales with LiveSession: Insights into customer behavior for success. Maximize your sales and improve conversion rates with LiveSession. Ideal for any merchant aiming to enhance their online store's performance, LiveSession provides actionable insights into customer behavior. Discover how users interact with your site, identify pain points, and optimize the shopping experience to drive growth. Whether you're looking to improve user engagement or streamline the purchase process, LiveSession equips you with the tools to succeed in today's competitive market. Maximize your sales and improve conversion rates with LiveSession. Ideal for any merchant aiming to enhance their online store's performance, LiveSession provides actionable insights into customer behavior. Discover how users interact with your site, identify pain points, and optimize the shopping experience to drive growth. Whether you're looking to improve user engagement or streamline the purchase process, LiveSession equips you with the tools to succeed in today's competitive market. more Session Replay: Detect user frustrations, enhance UX and find bugs. Funnels: Identify checkout drop-offs to enhance conversions and sales. Dashboards: Spot abandoned carts, top channels, and more to know users behavior. Heatmaps: See what interests people most in your store and enhance engagement. Event Tracking: Track store events, orders, and shopping carts.

4.5(Reviews)

AI-powered session replay and analytics to improve checkout rates and understand customer behavior LogRocket helps you see exactly how customers navigate your Shopify store, especially during checkout. Understand not just what they do, but why—so you can fix issues, reduce friction, and improve conversions. Get clear, actionable insights to create a smoother shopping experience while keeping customer data secure. LogRocket helps you see exactly how customers navigate your Shopify store, especially during checkout. Understand not just what they do, but why—so you can fix issues, reduce friction, and improve conversions. Get clear, actionable insights to create a smoother shopping experience while keeping customer data secure. more Session replay shows the complete buying experience, just as customers saw it AI Highlights summarize groups of sessions, identifying behavior patterns Funnels track conversion, lost revenue, and explain why customers dropped off Issues identify where customers run into problems, before revenue is impacted Path analysis and heatmaps visualize how customers move through your storefront

0.0(Reviews)

Confidently optimize your store. Use visual analytics & checkout tracking to make smarter decisions. See how shoppers move through your store so you can make confident, informed decisions. Watch real visitor sessions to identify friction in the customer journey, use dynamic heatmaps to understand what captures attention(or doesn't) and track checkout events like "Checkout Started" or "Product Viewed" to pinpoint where buyers drop off. Prebuilt conversion funnels and page-level insights help surface performance issues—no complex setup, custom code, or manual tagging required. See how shoppers move through your store so you can make confident, informed decisions. Watch real visitor sessions to identify friction in the customer journey, use dynamic heatmaps to understand what captures attention(or doesn't) and track checkout events like "Checkout Started" or "Product Viewed" to pinpoint where buyers drop off. Prebuilt conversion funnels and page-level insights help surface performance issues—no complex setup, custom code, or manual tagging required. more Session Recordings – Watch how visitors navigate your store to spot problems Heatmaps – Reveal where visitors click & scroll to identify missed opportunities Checkout Tracking & Analytics – Track key events & pinpoint friction in checkout Conversion Funnels – Prebuilt tracking to show where visitors abandon purchases Page Insights – Identify frustration signals to improve the user experience

4.8(Reviews)

One-stop data management & advanced analytics platform with ready made dashboards for E-com brands MapleMonk dashboards & insights help improve both top line & bottom line by integrating multiple data sources such as Shopify, Amazon, FB, Google Ads, Google Analytics, Amazon Ads etc. to a scalable and centralised data warehouse & track key metrics across sales, marketing, customer, operations functions. MapleMonk dashboards & insights help improve both top line & bottom line by integrating multiple data sources such as Shopify, Amazon, FB, Google Ads, Google Analytics, Amazon Ads etc. to a scalable and centralised data warehouse & track key metrics across sales, marketing, customer, operations functions. more Get ready made dashboards and create custom dashboards that are auto-refreshed Track sales metrics such as orders, revenue, cancellations, returns, ROAS, etc. Get recommendations to improve marketing campaigns that aren't working Analyse customer cohorts, RFM segments & get product recommendation by customer Track dispatch and delivery SLAs & avoid out of stocks by tracking inventory

0.0(Reviews)

Sales, marketing, web, and product data all in one place so you spend less time pulling reports Brings all your e-commerce data into one easy-to-use dashboard. No more switching between platforms or wrestling with spreadsheets. See your sales, marketing, and website performance at a glance. Understand where your customers are coming from, allocate your marketing budget wisely, and choose the most effective promotion—all in minutes. Save time and get confidence in your decisions. Brings all your e-commerce data into one easy-to-use dashboard. No more switching between platforms or wrestling with spreadsheets. See your sales, marketing, and website performance at a glance. Understand where your customers are coming from, allocate your marketing budget wisely, and choose the most effective promotion—all in minutes. Save time and get confidence in your decisions. more All-in-one dashboard: View sales, marketing, product, and web data in one place Daily alerts: Understand what's working and what's not at a glance Marketing attribution: See which channels drive your top customers AI marketing analyst: Get answers to your toughest questions in minutes not days Automated reports: Have key business insights delivered when you need them

0.0(Reviews)

Metorik delivers real-time analytics, reports, and email automation to help grow your store Metorik combines real-time analytics, advanced reporting, and email automation to facilitate growth. Track sales trends, customer behavior, and product performance with customizable dashboards and reports. Automate abandoned cart recovery emails. Create personalized campaigns with detailed customer segmentation. Export data to CSV files with recurring schedules. You'll love Metorik for its speed, simplicity, and reliable insights. It helps you focus on what matters — growing your business. Metorik combines real-time analytics, advanced reporting, and email automation to facilitate growth. Track sales trends, customer behavior, and product performance with customizable dashboards and reports. Automate abandoned cart recovery emails. Create personalized campaigns with detailed customer segmentation. Export data to CSV files with recurring schedules. You'll love Metorik for its speed, simplicity, and reliable insights. It helps you focus on what matters — growing your business. more Create detailed sales and product reports tailored to your business needs. Track realtime performance with intuitive dashboards, simplifying data analysis. Automate abandoned cart recovery emails, complete with dynamic coupons. Segment customers by behavior to send personalized, targeted email campaigns. Export data with scheduled, recurring options to streamline your operations.

5.0(Reviews)

Boost sales by seeing customer actions through recordings, replays, and heatmaps. MIDA Session Recording Replay will help you follow your customers' actions when they navigate on your site. With full session recording and heatmaps, you can see what's happened and test with new ideas to lower bounce rate and cart abandonment rate. By understanding how customers experience your online store, you can validate designs for your site without any assumptions. Moreover, you can easily find the sessions categorized by abandoned cart, abandoned checkout to a specific ad campaign. MIDA Session Recording Replay will help you follow your customers' actions when they navigate on your site. With full session recording and heatmaps, you can see what's happened and test with new ideas to lower bounce rate and cart abandonment rate. By understanding how customers experience your online store, you can validate designs for your site without any assumptions. Moreover, you can easily find the sessions categorized by abandoned cart, abandoned checkout to a specific ad campaign. more Session Recording helps replay customer visits on your online store in realtime Heatmaps show what people find most interesting (and not) Quickly view and filter recordings by abandoned cart/checkout, completed orders Analytics to identify conversion bottlenecks (add to cart, checkout and more) Optimized for speed without affecting your store’s performance

4.9(Reviews)

Easily build custom reports and dashboards with metrics to visualize any data from your store. Mipler allows you to analyze your store’s performance with ease. Create reports and visualize data using various data points available in your store, such as metafields, tags, and other properties. Easily generate sales, financial, tax reports, customer analysis and inventory reports. You can also export data or send it directly to Google Sheets. To meet business requirements, you can create custom reports with personalized columns and calculations — including metafields and tags. Mipler allows you to analyze your store’s performance with ease. Create reports and visualize data using various data points available in your store, such as metafields, tags, and other properties. Easily generate sales, financial, tax reports, customer analysis and inventory reports. You can also export data or send it directly to Google Sheets. To meet business requirements, you can create custom reports with personalized columns and calculations — including metafields and tags. more Real-time support: Let us create your custom reports for you. Safely share any report using public links, no need for Shopify admin access. Send report as attachments (CSV, Excel, or PDF) via scheduled emails. Gain comprehensive insights using tags, metafields, and note attributes. AI Assistant that helps create or adjust reports, and even add new columns.

5.0(Reviews)

Integrate with Mixpanel in one simple, no-code step! Built to unlock your shop's full potential! Built and maintained by FiveThrive. Name and logo used with permission. Unlock your store's full potential with this seamless Mixpanel analytics integration that transforms months of complex data implementation into a single step, no-code, plug-n-play setup! Mixpanel provides rich insights into marketing attribution, user behaviors across web & mobile, and post-purchase analytics. Powerful data-driven tools to optimize your store's performance, enhance the customer journey, and drive sales! Built and maintained by FiveThrive. Name and logo used with permission. Unlock your store's full potential with this seamless Mixpanel analytics integration that transforms months of complex data implementation into a single step, no-code, plug-n-play setup! Mixpanel provides rich insights into marketing attribution, user behaviors across web & mobile, and post-purchase analytics. Powerful data-driven tools to optimize your store's performance, enhance the customer journey, and drive sales! more One step setup! Track orders and customers! Track customers across the entire flow - from first visit and even to refund! Realtime - no waiting for events to get loaded!

4.8(Reviews)

Access the marketing performance data dashboard to optimize your Campaigns. Get true data. For your ads. Pair your Shopify store with our automated enterprise-level marketing reporting tool to uncover what truly drives your sales. Obtain a single reliable source of attribution with different models to optimize the whole marketing funnel. No technical changes or large integrations are required. Optimize campaigns from the get-go with just a few onboarding clicks. Get true data. For your ads. Pair your Shopify store with our automated enterprise-level marketing reporting tool to uncover what truly drives your sales. Obtain a single reliable source of attribution with different models to optimize the whole marketing funnel. No technical changes or large integrations are required. Optimize campaigns from the get-go with just a few onboarding clicks. more Centralize vital metrics into one comprehensive and easy-to-read dashboard. Connect and manage unlimited Shopify, Meta, Google, and TikTok ad accounts. Automatically update financials to your chosen currency for simplified reporting Use First Touch, Last Touch, U-Shape, and more for precise sales insights. Instantly turn ads on or off directly from your dashboard or change budgets.

5.0(Reviews)

Scale profitably & quickly with MultiPixels: hassle-free, no-code tracking for social media pixels. MultiPixels makes it easy to scale with Facebook, IG, TikTok, Snapchat, X and Pinterest Ads. Take the technical hassle out of pixel setup, backup & publishing, so you can focus on your customers. With unlimited secure pixels and super easy setup, get more sales while accurately tracking ad data, all in one place. Also includes must-have growth tools for fast and profitable scaling: custom audience creation, product catalogs, bot management & more - all backed by our 24/7 support. MultiPixels makes it easy to scale with Facebook, IG, TikTok, Snapchat, X and Pinterest Ads. Take the technical hassle out of pixel setup, backup & publishing, so you can focus on your customers. With unlimited secure pixels and super easy setup, get more sales while accurately tracking ad data, all in one place. Also includes must-have growth tools for fast and profitable scaling: custom audience creation, product catalogs, bot management & more - all backed by our 24/7 support. more Effortlessly install multiple Social Ad pixels onto Shopify in minutes Facebook, IG, TikTok, Snapchat, X and Pinterest Ad pixel support, including iOS Keep your Ad Data secure with auto backups - even if your account gets blocked Scale quickly & easily with pixels for Shopify Collections, Products and Pages

4.5(Reviews)

Track customer actions in the store and make the most out of Facebook ads for maximum efficiency. Use the Facebook CAPI & Ads to track the actions of website visitors, also known as conversion tracking. Create ad campaigns with Feeds and get real-time data from reports to see which ads are working finest. No delays in the reports, so you can analyze the effectiveness of your advertising straight away. You'll get both general and individual reports for visitors from Facebook. It works on the server side, so any tools won't affect your results. Happy tracking! Use the Facebook CAPI & Ads to track the actions of website visitors, also known as conversion tracking. Create ad campaigns with Feeds and get real-time data from reports to see which ads are working finest. No delays in the reports, so you can analyze the effectiveness of your advertising straight away. You'll get both general and individual reports for visitors from Facebook. It works on the server side, so any tools won't affect your results. Happy tracking! more Install the app in minutes with no coding and track events automatically Avoid hassle updating your products using the built-in Facebook feed Increase your E-Commerce stores' ROAS using tracked data Connect your Ads Manager & view Realtime wholesale and Ads Reports in one place

0.0(Reviews)

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About UTM tracking Apps for Shopify

UTM tracking apps are essential tools for Shopify merchants looking to enhance their store's functionality and improve customer experience. These specialized applications help store owners streamline operations, increase sales, and provide better service to their customers.

When choosing a utm tracking app for your Shopify store, consider factors such as features, pricing, customer support, and compatibility with your theme and other apps. Reading reviews from other merchants can also provide valuable insights into the app's performance and reliability.

The apps listed on this page represent some of the best utm tracking solutions available in the Shopify App Store. Each has been selected based on its functionality, user ratings, and overall value for Shopify merchants.