Optimize all of your marketing channels in one place. Growify is the multichannel marketing analytics platform built specifically for Ecommerce brands. Optimize and track all of your marketing channels in one place with simple data-driven recommendations and insights. Growify is the multichannel marketing analytics platform built specifically for Ecommerce brands. Optimize and track all of your marketing channels in one place with simple data-driven recommendations and insights. more Reduce wasted ad spend Increase visibility into your marketing performance Increase ROI of your marketing campaigns Reduce time spent organizing & analyzing data Increase accuracy of attribution & targeting
UTM tracking Shopify Apps
Enhance your Shopify store with the best UTM tracking apps. Get insights on features, pricing, and user reviews for 2026.
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We've analyzed thousands of utm tracking apps to identify the top performers based on ratings and install counts.
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Install Google Tag Manager and GA4 with a prebuilt data layer, no theme code and no developer Setting up Google Tag Manager by hand means editing theme.liquid, writing a data layer and rebuilding it after every theme update. GTM Kit does all of it for you. Paste your GTM container ID and the app pushes view_item, add_to_cart, begin_checkout and purchase events, with product and order value, straight to your data layer. From there, fire GA4, Google Analytics, Google Ads and Facebook Pixel tags in one container. Prebuilt tags and triggers included, so tracking is live in minutes. Setting up Google Tag Manager by hand means editing theme.liquid, writing a data layer and rebuilding it after every theme update. GTM Kit does all of it for you. Paste your GTM container ID and the app pushes view_item, add_to_cart, begin_checkout and purchase events, with product and order value, straight to your data layer. From there, fire GA4, Google Analytics, Google Ads and Facebook Pixel tags in one container. Prebuilt tags and triggers included, so tracking is live in minutes. more GA4 and Google Analytics 4 ecommerce tracking ready out of the box Run GA4, Google Ads, Facebook Pixel and any GTM tag in one place Fire Google Ads conversion tracking and remarketing tags from one container Prebuilt data layer for view_item, add_to_cart, begin_checkout & purchase Install Google Tag Manager with no theme code and no developer needed
Know where your customers click! HeatMap is a Shopify App that let you track all the clicks your customers do on your store and generates a Heat Map image that shows exactly where your customers click on your store. These insights can help you identify any problem your customers encounter while using your website such as elements that receive a lot of clicks but that are not interactive or even to find places where your customers click most and rearrange your store to fully take advantage of it potential. HeatMap is a Shopify App that let you track all the clicks your customers do on your store and generates a Heat Map image that shows exactly where your customers click on your store. These insights can help you identify any problem your customers encounter while using your website such as elements that receive a lot of clicks but that are not interactive or even to find places where your customers click most and rearrange your store to fully take advantage of it potential. more Track where your customers Click and Identify issues your customers face. Supports all Themes & can filter by device (Desktop, Tablet and Mobile) Unlimited number of Page Views & All pages are tracked.
Track conversions for Heureka, Zbozi and Sklik precisely and collect reviews to earn certificates Enhance your store with Heureka and Zbozi reviews and conversion tracking by registering on Heureka's Verified by Customers portal or Zbozi.cz, then entering API keys in the app. Add a consent checkbox to cart or checkout, enabling Heureka and Zbozi to send questionnaires for reviews and certificates. For tracking, automate backend order reporting and frontend event capture for precise Heureka and Zbozi analysis, with sklik.cz frontend support while viewing history logs. Enhance your store with Heureka and Zbozi reviews and conversion tracking by registering on Heureka's Verified by Customers portal or Zbozi.cz, then entering API keys in the app. Add a consent checkbox to cart or checkout, enabling Heureka and Zbozi to send questionnaires for reviews and certificates. For tracking, automate backend order reporting and frontend event capture for precise Heureka and Zbozi analysis, with sklik.cz frontend support while viewing history logs. more Collect consents for Heureka & Zbozi to earn reviews and certificates Automate backend order tracking and capture frontend conversion events Drag and drop consent block in your cart & checkout page History log with all sent out questionnaires for your reference Friendly 24/7 support via live chat
Real-time web analytics with visitor paths, heatmaps, checkout events, UTM tracking, and live chat. Hitsteps gives Shopify merchants real-time web analytics, visitor paths, heatmaps, checkouts, UTM tracking and live chat in one dashboard. See who visits, products they view, what they add to cart, where traffic comes from, and where shoppers drop off. Follow each journey live, improve product pages and campaigns, spot issues faster, chat when visitors need help, and get clearer behavior data than basic traffic reports across every store, product, and campaign. Available on iOS & Google Play. Hitsteps gives Shopify merchants real-time web analytics, visitor paths, heatmaps, checkouts, UTM tracking and live chat in one dashboard. See who visits, products they view, what they add to cart, where traffic comes from, and where shoppers drop off. Follow each journey live, improve product pages and campaigns, spot issues faster, chat when visitors need help, and get clearer behavior data than basic traffic reports across every store, product, and campaign. Available on iOS & Google Play. more Analytics about who is coming in and who is going out and know more about them. Just like a real shop, you can start a chat and live support with your visitors. Easily identify which products are viewed one after another and added to cart.
Get Indexed by ChatGPT and other AIs - Boost Your Traffic Get traffic and sales from AI search. Run your AI SEO Score to see exactly what you need to change to get recommended. You’ll gain access to tools, guides, and reports to improve your visibility on ChatGPT, Gemini, Claude, Perplexity, Grok, and other major AI platforms. Fix your SEO and prepare your store to sell directly on AI with Agentic Storefront. Get traffic and sales from AI search. Run your AI SEO Score to see exactly what you need to change to get recommended. You’ll gain access to tools, guides, and reports to improve your visibility on ChatGPT, Gemini, Claude, Perplexity, Grok, and other major AI platforms. Fix your SEO and prepare your store to sell directly on AI with Agentic Storefront. more Run Your AI Score and Get an Action Plan Activate Technical Signals That Get You Indexed Track Your Growth & Ranking in Prompts Across LLMs Discover How AIs Feel About Your Brand Generate Powerful Content That Gets You Ranked
Capture first-party user data in full privacy compliance – without changing your tech stack. With the end of third-party cookies, server-side tracking is the future of data capture on the web and beyond. JENTIS is a server-side tracking solution based in the European Union. Our first-party cookie enables you to capture quality data while becoming fully compliant with privacy regulations. With the innovative JENTIS Tag Manager, you can easily remove personal attributes from your customer's data and send it to your existing marketing and analytics tools – fully privacy compliant. With the end of third-party cookies, server-side tracking is the future of data capture on the web and beyond. JENTIS is a server-side tracking solution based in the European Union. Our first-party cookie enables you to capture quality data while becoming fully compliant with privacy regulations. With the innovative JENTIS Tag Manager, you can easily remove personal attributes from your customer's data and send it to your existing marketing and analytics tools – fully privacy compliant. more Tag Manager for first-party data unaffected by ad and tracking blockers. One-click pseudonymization for compliance with privacy regulations like GDPR. Integrations for 70+ marketing and analytics tools for tech stack continuity.
Track true profit per order and the exact ad that drove it – all in one net profit tracker. Juicy Profit Analytics gives you true net profit tracking, costs, and ad attribution in one profit dashboard. Attribute every sale to the exact ad and campaign that drove it, analyze profit margins with COGS and shipping cost rules, and track profitability down to the order level, including UTM tracking. Connect multiple stores and view combined profit, revenue, and performance. Track recurring expenses and 3PL costs with a profit tracker that preserves historical data when costs change. Juicy Profit Analytics gives you true net profit tracking, costs, and ad attribution in one profit dashboard. Attribute every sale to the exact ad and campaign that drove it, analyze profit margins with COGS and shipping cost rules, and track profitability down to the order level, including UTM tracking. Connect multiple stores and view combined profit, revenue, and performance. Track recurring expenses and 3PL costs with a profit tracker that preserves historical data when costs change. more Track true net profit with costs, fees, shipping, and ad spend included. Attribute every order to the exact ad and campaign using UTM tracking. Use the profit tracker to monitor net profit and profit margins per order Connect Claude AI via MCP for profit, expense, and marketing analytics & insight Set carrier, country, weight, and quantity-based shipping costs.
Get accurate attribution and CRO insights to scale your store profitably. Kendall is built for merchants who want to grow efficiently and track their progress all in one easy-to-use app. Via our first-party pixel, we help you accurately identify your true best performing ads and convert more website traffic into orders with detailed conversion rate reports. We also provide you with simple daily and historical KPI dashboards, daily alerts of new metric outliers, and our benchmarking reports which shows how your store stacks up against others. Kendall is built for merchants who want to grow efficiently and track their progress all in one easy-to-use app. Via our first-party pixel, we help you accurately identify your true best performing ads and convert more website traffic into orders with detailed conversion rate reports. We also provide you with simple daily and historical KPI dashboards, daily alerts of new metric outliers, and our benchmarking reports which shows how your store stacks up against others. more Accurate 1st-party attribution across all major ad platforms CRO reports by landing page, ad campaign, and traffic source Customizable dashboard with a library of 100 KPIs across sales, ads, and CRO Daily alerts for spikes or drops in key performance metrics P&L Reports, Benchmarks, LTV, Product Analytics, and more...
Klar is the eCommerce Attribution & Insights Platform to profitably scale your DTC business! Need total clarity over your performance? By seamlessly connecting all your daily data sources, Klar brings all your marketing, margins, and retention analytics together in one place. Klar uniquely combines Tracking & Attribution with full Business Controlling & Reporting, and its full, unified measurement solution uncovers what drives profit, so you can scale what works. Onboarded in minutes, not months, fully GDPR compliant, and ISO 27001 certified, with data hosted in the EU. Need total clarity over your performance? By seamlessly connecting all your daily data sources, Klar brings all your marketing, margins, and retention analytics together in one place. Klar uniquely combines Tracking & Attribution with full Business Controlling & Reporting, and its full, unified measurement solution uncovers what drives profit, so you can scale what works. Onboarded in minutes, not months, fully GDPR compliant, and ISO 27001 certified, with data hosted in the EU. more Multi-Touch Attribution - Get clarity on what drives your growth Unified Measurement incl. MMM - The Single Source of Marketing Truth Real-time Profitability - Know your true margins at a glance Creative Analysis - See what really makes your ads perform Retention KPIs & Cohorts, Influencer Performance, Industry Benchmarks
Enhanced data for ecommerce. Put your email marketing on steroids. Kluvos helps merchants recognize returning users and capture more onsite events. These events are sent to Klaviyo, enhancing existing flows like Checkout, Cart, and Browse Abandonment. By identifying more of your current email subscriber's actions, Kluvos ensures that more people enter your marketing flows, driving increased engagement and higher revenue. Kluvos empowers you to maximize your email marketing potential. Kluvos also offers a suite of analytical and attribution tools. Kluvos helps merchants recognize returning users and capture more onsite events. These events are sent to Klaviyo, enhancing existing flows like Checkout, Cart, and Browse Abandonment. By identifying more of your current email subscriber's actions, Kluvos ensures that more people enter your marketing flows, driving increased engagement and higher revenue. Kluvos empowers you to maximize your email marketing potential. Kluvos also offers a suite of analytical and attribution tools. more Integrate with Klaviyo to maximize your email marketing performance Recognize more of your returning users Capture more onsite events to fill your Klaviyo email flows
Unlock insights with post-purchase surveys for attribution, CRO, CX, product development, and more. KNO offers easy-to-use post-purchase surveys to gain attribution insights from customers. Features include targeted audiences, pre-built templates, benchmarking, and advanced attribution models to learn the revenue impact of channels, demographics, and purchase motivation. Use zero-party data to understand customer motivations and drive deeper engagement with survey actions. Our multi-question and attribution surveys provide comprehensive marketing and product feedback for informed decisions. KNO offers easy-to-use post-purchase surveys to gain attribution insights from customers. Features include targeted audiences, pre-built templates, benchmarking, and advanced attribution models to learn the revenue impact of channels, demographics, and purchase motivation. Use zero-party data to understand customer motivations and drive deeper engagement with survey actions. Our multi-question and attribution surveys provide comprehensive marketing and product feedback for informed decisions. more 5 min setup with 30+ full survey templates and dozens of pre-built questions. Use logic flows for in-depth analysis and actions to boost customer engagement. Attribution reports & analyses to better understand ad performance. Target surveys to customer segments with data filters for better analysis. Integrates with top platforms and offers data dispersion via REST API.
Turn Customer Data into Sales with Predictive Segments & AI-Powered Insights Kuma helps DTC brands & agencies quickly uncover data-driven insights to improve retention & ROAS. Identify high-LTV buyers, churn risks, & build lookalike audiences with no complex setup. Use AI to predict what customers will buy next, build segments from past purchases, & identify at-risk segments to avoid churn. Sync directly to Klaviyo, Meta Ads, Google, TikTok & more. Perfect for high-traffic stores or agencies running high-volume ad programs that need results without deep analytics work. Kuma helps DTC brands & agencies quickly uncover data-driven insights to improve retention & ROAS. Identify high-LTV buyers, churn risks, & build lookalike audiences with no complex setup. Use AI to predict what customers will buy next, build segments from past purchases, & identify at-risk segments to avoid churn. Sync directly to Klaviyo, Meta Ads, Google, TikTok & more. Perfect for high-traffic stores or agencies running high-volume ad programs that need results without deep analytics work. more Easy Integration: Sync audiences to Meta, TikTok & Google ads, Klaviyo & more Predictive LTV Audiences: Build audiences off past purchases Audience Discovery: Discover key customer segments using AI automatically Audience Automation: No more manually exporting and importing CSV files Segment Analytics: Uncover trends, build segments, & improve retention
LayerFive turbo charges Klaviyo and Meta ROI and delivers accurate attribution. LayerFive improves visitor recognition on your site to increase retargeting audience and digital marketing ROI. LayerFive's innovative identity resolution detects more visitors and links data from the various platforms you use (email marketing, customer service, etc.), allowing for better personalization and bigger reach across email, SMS, and social. Grow your e-commerce with: Larger email segments within Klaviyo Improved Meta ROAS and retargeting performance Full customer journey visibility LayerFive improves visitor recognition on your site to increase retargeting audience and digital marketing ROI. LayerFive's innovative identity resolution detects more visitors and links data from the various platforms you use (email marketing, customer service, etc.), allowing for better personalization and bigger reach across email, SMS, and social. Grow your e-commerce with: Larger email segments within Klaviyo Improved Meta ROAS and retargeting performance Full customer journey visibility more Significantly improve ROI from Klaviyo Flows. Improve Meta ROAS with Meta Conversion API and custom audiences Multi-touch marketing attribution and customer journey insight to improve growth
Advanced marketing pixel to track web events and measure long-term lifetime value of your marketing. Le Pixel: Lebesgue Attribution offers Shopify merchants a seamless one-click pixel installation, ensuring effortless integration with Lebesgue: AI Marketing & LTV. Track your marketing channels to gain comprehensive analytics and advanced insights on the lifetime value of your customers. Le Pixel focuses on acquiring new customers, optimizing your ROI by prioritizing true prospecting campaigns. Enhance your marketing strategy with accurate data, unified dashboards, and actionable insights. Le Pixel: Lebesgue Attribution offers Shopify merchants a seamless one-click pixel installation, ensuring effortless integration with Lebesgue: AI Marketing & LTV. Track your marketing channels to gain comprehensive analytics and advanced insights on the lifetime value of your customers. Le Pixel focuses on acquiring new customers, optimizing your ROI by prioritizing true prospecting campaigns. Enhance your marketing strategy with accurate data, unified dashboards, and actionable insights. more One-click setup connects your store effortlessly with Le Pixel. Accurate, privacy-compliant tracking with first-party pixels. Reliable data transfer through secure server-to-server connections. Utilize multiple models to accurately credit marketing channels and improve LTV. Monitor and analyze detailed session data for deeper insights.
Boost profit, marketing ROI & lifetime value (LTV) with real-time insights from AI Agents. Lebesgue: AI Marketing & LTV scans your store analytics, Meta ads, and Google ads to detect mistakes in your advertising strategy. It combines your data, competitors' data, and marketing trends to find growth opportunities. Alongside your store and advertising analytics, get AI Visibility insights to see how AI engines see your brand, which prompts you appear for, and which competitors they recommend. Find industry benchmarks, request MMM reports, and analyze LTV, retention, and P&L. Lebesgue: AI Marketing & LTV scans your store analytics, Meta ads, and Google ads to detect mistakes in your advertising strategy. It combines your data, competitors' data, and marketing trends to find growth opportunities. Alongside your store and advertising analytics, get AI Visibility insights to see how AI engines see your brand, which prompts you appear for, and which competitors they recommend. Find industry benchmarks, request MMM reports, and analyze LTV, retention, and P&L. more Fix mistakes on Google, TikTok and Facebook Ads that hurt your marketing profit Analyze Customer Lifetime Value (LTV) and cohort by product, state or count Improve AI visibility across LLMs with GEO & AIO insights and recommendations Get notified on out of stock, track inventory, and impact your ads CR,MER & ROI Track competitors' ads, emails, AI recommendations & industry benchmarks
Track Profit & Loss with custom reports & analytics, customer cohort reporting to CAC and LTV. Lifetimely gives CPG brands true profit, LTV & customer insights with advanced reports built for better analytics decisions. Track profit, lifetime value, marketing and product analytics, and understand customer behavior fast. Automated acquisition and retention reporting dashboards with integrations, and customizable analytics make it easy to see what drives growth and scale profitably. Unify your store and marketing data into automated Profit & Loss, CAC, LTV reports, and AI analytics insights Lifetimely gives CPG brands true profit, LTV & customer insights with advanced reports built for better analytics decisions. Track profit, lifetime value, marketing and product analytics, and understand customer behavior fast. Automated acquisition and retention reporting dashboards with integrations, and customizable analytics make it easy to see what drives growth and scale profitably. Unify your store and marketing data into automated Profit & Loss, CAC, LTV reports, and AI analytics insights more Custom Reports: Custom dashboard analytics with marketing & net profit metrics P&L: Real-time profit & loss reports + sales forecasting reports(Shopify+Amazon) LTV insights: Track lifetime value by segment and use profit analytics to grow Cohort Reports: Understand CAC, revenue, and profit trend by segment and channel Product Reporting: Track new customers, products journeys by LTV and analytics
Create Shareable Short Links, discount links. Easily retarget all users that click on your links. Boost your e-commerce sales with our all-in-one URL shortener and link retargeting app. Create brandable short links and simplify link sharing across all marketing channels. With Link Squeeze, you can add marketing pixels directly to your links and re-engage customers who clicked on your links with personalized retargeting campaigns. Track clicks, conversions, and user behavior to optimize your marketing strategy and boost ROI. Offer exclusive discounts with trackable discount links. Boost your e-commerce sales with our all-in-one URL shortener and link retargeting app. Create brandable short links and simplify link sharing across all marketing channels. With Link Squeeze, you can add marketing pixels directly to your links and re-engage customers who clicked on your links with personalized retargeting campaigns. Track clicks, conversions, and user behavior to optimize your marketing strategy and boost ROI. Offer exclusive discounts with trackable discount links. more Track revenue generated by your links and optimize your marketing campaigns Create checkout links, cart links ,discount links and QR codes with ease Customize links with UTM parameters using our UTM builder Seamlessly retarget customers who have clicked on your short links Use your Store Domain or your custom domain to create Branded short links
Create shortened, trackable links in one click. Get insights on what campaigns are converting. Why use LinkTrack? Let’s say you are working with a social media influencer. They advertise your product and send people to your site to make a purchase. How are you going to track the sales? With LinkTrack! Just create a link and give it to the influencer to use. Every time a sale comes in, you will know exactly where it came from. We make it easy to create trackable links for all marketing campaigns and display real-time analytics about that link, such as clicks, orders, and revenue. Why use LinkTrack? Let’s say you are working with a social media influencer. They advertise your product and send people to your site to make a purchase. How are you going to track the sales? With LinkTrack! Just create a link and give it to the influencer to use. Every time a sale comes in, you will know exactly where it came from. We make it easy to create trackable links for all marketing campaigns and display real-time analytics about that link, such as clicks, orders, and revenue. more Create and start using trackable links in seconds. Get real-time data to know what campaigns are working. Shorten links with one click to make them pretty and build trust.
Server-side tracking for GA4, Meta, Klaviyo. Lower CAC, lift ROAS. No GTM, no developers needed. Littledata is the customisable data layer built for Shopify stores. We recover revenue, audiences, and conversions that tag-based tracking misses, and send clean, first-party signals to Google Analytics, Google Ads, Meta Ads, Klaviyo, TikTok, and Pinterest. This gives merchants a more accurate view of what's actually driving sales, so ad platforms and email tools can make better decisions with more complete data. Littledata is the customisable data layer built for Shopify stores. We recover revenue, audiences, and conversions that tag-based tracking misses, and send clean, first-party signals to Google Analytics, Google Ads, Meta Ads, Klaviyo, TikTok, and Pinterest. This gives merchants a more accurate view of what's actually driving sales, so ad platforms and email tools can make better decisions with more complete data. more Event Editor: Enrich events with Metafields, filter by rules - no code needed Ad Platforms: Lower CAC, lift ROAS with accurate Google and Meta signals Email & SMS: Identify opted-in abandoners, trigger more flows for Klaviyo Profit & Margins: Optimise ad spend on real margins, not just revenue Subscriptions, Markets, Headless, Hydrogen, bot filtering - built in
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About UTM tracking Apps for Shopify
UTM tracking apps are essential tools for Shopify merchants looking to enhance their store's functionality and improve customer experience. These specialized applications help store owners streamline operations, increase sales, and provide better service to their customers.
When choosing a utm tracking app for your Shopify store, consider factors such as features, pricing, customer support, and compatibility with your theme and other apps. Reading reviews from other merchants can also provide valuable insights into the app's performance and reliability.
The apps listed on this page represent some of the best utm tracking solutions available in the Shopify App Store. Each has been selected based on its functionality, user ratings, and overall value for Shopify merchants.