A/B Testing for Product Pages & Pricing with Automated Experiments to Boost Conversions & Sales Run automated A/B tests on Shopify product pages, pricing, titles, images, and descriptions to increase conversion rates and sales. Use “set and forget” experiments with real-time analytics to find what works best. Optimize listings using existing traffic with no impact on site speed. Built natively for Shopify to ensure fast performance and seamless testing without complexity. Maximize revenue, improve conversions, and unlock your store’s full earning potential. Run automated A/B tests on Shopify product pages, pricing, titles, images, and descriptions to increase conversion rates and sales. Use “set and forget” experiments with real-time analytics to find what works best. Optimize listings using existing traffic with no impact on site speed. Built natively for Shopify to ensure fast performance and seamless testing without complexity. Maximize revenue, improve conversions, and unlock your store’s full earning potential. more Optimize Sales & Profitability: A/B test pricing strategies, media, and copy User-Friendly: No coding, quick setup, and helpful resources Automation: End of test determination, alerts, and winner selection Real Time Analytics: Gain data insights to further capitalize on site traffic
UTM tracking Shopify Apps
Enhance your Shopify store with the best UTM tracking apps. Get insights on features, pricing, and user reviews for 2026.
Looking for the Top UTM tracking Apps?
We've analyzed thousands of utm tracking apps to identify the top performers based on ratings and install counts.
View Best UTM tracking Apps
App integrates your store with Google Tag Manager and sends e-commerce events to dataLayer. This app pushes complete e-commerce events and data – GA4 eCommerce compatible – to Google Tag Manager Data Layer. Once this information is available in your GTM workspace you can plug in and use virtually any marketing tool. This ensures the same data quality and tracking coverage across all connected platforms. This app pushes complete e-commerce events and data – GA4 eCommerce compatible – to Google Tag Manager Data Layer. Once this information is available in your GTM workspace you can plug in and use virtually any marketing tool. This ensures the same data quality and tracking coverage across all connected platforms. more Automatically install Google Tag Manager code across all your store pages Track e-commerce events fully compatible with Google Analytics standards Set up tracking in minutes with pre-configured Google Tag Manager templates
Tealium connects customer data so brands can connect with their customers. The Tealium application is built for users who have and want to integrate their Shopify and Tealium iQ Tag Manager (TiQ). This application allows for TiQ to run on your Shopify sites, enabling the ability for tag management within your Tealium instance. The application implements Tealium's standard data layer, uses the new Shopify Pixel events to send data, and fully integrates with Shopify's customer privacy settings without the need for a third party consent management platform. The Tealium application is built for users who have and want to integrate their Shopify and Tealium iQ Tag Manager (TiQ). This application allows for TiQ to run on your Shopify sites, enabling the ability for tag management within your Tealium instance. The application implements Tealium's standard data layer, uses the new Shopify Pixel events to send data, and fully integrates with Shopify's customer privacy settings without the need for a third party consent management platform. more Comprehensive support for Shopify web pixel events. Seamless integration with Tealium’s Universal Data Object (UDO). Efficient server-side tracking capabilities. Ensures user privacy, without the need for third-party consent platforms. Built-in debugging functionality for easy troubleshooting.
Marketing attribution for your e-commerce business. Ground truth marketing measurement. ThoughtMetric integrates with all of your marketing platforms so you can easily identify which marketing channels are working and which ones aren't. Don't settle for a world where all of your marketing data is siloed and every channel takes credit for the same conversion. With ThoughtMetric, you can see your true marketing ROI across all your digital channels. ThoughtMetric detects the true source of a conversion using a combination of pixel tracking data and customer surveys. ThoughtMetric integrates with all of your marketing platforms so you can easily identify which marketing channels are working and which ones aren't. Don't settle for a world where all of your marketing data is siloed and every channel takes credit for the same conversion. With ThoughtMetric, you can see your true marketing ROI across all your digital channels. ThoughtMetric detects the true source of a conversion using a combination of pixel tracking data and customer surveys. more Ground truth marketing analytics Multi Touch Attribution Discover Top-Performing Ads Analyze Ad Creatives Customer analytics
Instantly track your True Profit. Sync costs & report on Net profit, profit & loss, LTV, profit calc TrueProfit is a Net Profit Analytics platform that lives up to its name - showing you your store’s true profit, in real-time and on autopilot. See the big picture, with a direct focus on the ultimate metric: Net Profit. Say goodbye to outdated spreadsheets. All your data is gathered, calculated, and analyzed in one place. With TrueProfit MCP, you can connect your profit data to AI tools like ChatGPT and Claude to analyze performance and make decisions faster. Be profitable and data-driven. TrueProfit is a Net Profit Analytics platform that lives up to its name - showing you your store’s true profit, in real-time and on autopilot. See the big picture, with a direct focus on the ultimate metric: Net Profit. Say goodbye to outdated spreadsheets. All your data is gathered, calculated, and analyzed in one place. With TrueProfit MCP, you can connect your profit data to AI tools like ChatGPT and Claude to analyze performance and make decisions faster. Be profitable and data-driven. more Net Profit tracker: Know your financial health with a real-time Profit Dashboard Auto-track all costs: COGS, shipping cost, transaction fee, taxes, custom costs Real-time sync ad spends from Facebook, Google, TikTok, Bing, Snapchat, Amazon. Product Analytics & Marketing Attribution: Product-level & ad-level Net profit. Customer Lifetime Value, P&L report, Mobile app, All-store view and more.
Boost ROAS & retargeting ads! Facebook Pixels, Meta, TikTok, w/Conversion API & Server Side tracking This Facebook pixel Shopify app gives complete data for better ad campaign decision-making with detailed analytics. Turbocharge social media ad campaigns on Facebook Ads & TikTok Ads by tracking customer behavior w/ Conversion API, Server Side Tracking, UTMs, TikTok Pixel, & Pixels Facebook. Use robust meta pixel Shopify data to build lookalike & retargeting audiences. Trackify Facebook pixels Shopify app automates ad feeds with catalog management. Works w/ Instagram Ads & Snapchat Ads too! This Facebook pixel Shopify app gives complete data for better ad campaign decision-making with detailed analytics. Turbocharge social media ad campaigns on Facebook Ads & TikTok Ads by tracking customer behavior w/ Conversion API, Server Side Tracking, UTMs, TikTok Pixel, & Pixels Facebook. Use robust meta pixel Shopify data to build lookalike & retargeting audiences. Trackify Facebook pixels Shopify app automates ad feeds with catalog management. Works w/ Instagram Ads & Snapchat Ads too! more Track pixels for multiple ad platforms: Facebook (Meta), TikTok & Snapchat Create custom audiences based on the niche, collection, date, and activity time Real-time event tracking; reliable Facebook pixel Shopify app for your store Create highly targeted Shopify custom, look-alike & retargeting audiences Advanced tracking features, conversion API, server side events & audience/feed
Integrate Google Analytics 4 and Google Ads effortlessly. Save your time and energy for your store. Effortlessly connect your store to Google Analytics 4 and Google Ads with Trackywise. Our app prioritizes ease of use with a streamlined setup process. Get quality data tracking and clear reporting to optimize your marketing campaigns. Focus on what matters most - growing your business. Effortlessly connect your store to Google Analytics 4 and Google Ads with Trackywise. Our app prioritizes ease of use with a streamlined setup process. Get quality data tracking and clear reporting to optimize your marketing campaigns. Focus on what matters most - growing your business. more Seamless GA4 and Google Ads Ecommerce Integration - no coding required. Configure recommended GA4 account settings with the click of a button. Key ecommerce events including purchase and refund. Add recommended custom dimensions, metrics and audiences with one click. Works with Checkout, Thank you and Order Status Extensibility.
The AI operating system for commerce. Triple Whale is the AI operating system built for modern ecommerce. We pull every signal in your business into one place, put it on the most trusted measurement foundation in the industry, and give you Moby 2 — the most actionable AI in commerce today — to turn that data into decisions and actions. All from one platform. More than 60,000 brands, including OUAI and True Classic, use Triple Whale to grow profit at a speed and scale no team could hit on their own. Triple Whale is the AI operating system built for modern ecommerce. We pull every signal in your business into one place, put it on the most trusted measurement foundation in the industry, and give you Moby 2 — the most actionable AI in commerce today — to turn that data into decisions and actions. All from one platform. More than 60,000 brands, including OUAI and True Classic, use Triple Whale to grow profit at a speed and scale no team could hit on their own. more Moby 2: AI operator who acts in your ad accounts, builds creatives, and more Automations: Hand Moby a recurring job 1x & have it run on its own, on schedule Pixel: Capture customer behavior other platforms miss to power true attribution Compass: MMM + Multi-Touch Attribution + Incrementality Testing Sonar: Drive incremental revenue with data enrichment for ad & retention tools
Add a post-purchase survey to your thank-you page. Learn which marketing channels drive your sales. TrueROAS Post Purchase Survey adds a simple "How did you hear about us?" survey to your checkout thank-you page. When customers complete a purchase, they can select from common marketing channels like Facebook, Instagram, TikTok, Google, YouTube, podcasts, influencers, or enter a custom response. This first-party data helps you understand which marketing channels are actually driving sales, giving you direct customer feedback that complements your analytics tools. Survey responses are collected. TrueROAS Post Purchase Survey adds a simple "How did you hear about us?" survey to your checkout thank-you page. When customers complete a purchase, they can select from common marketing channels like Facebook, Instagram, TikTok, Google, YouTube, podcasts, influencers, or enter a custom response. This first-party data helps you understand which marketing channels are actually driving sales, giving you direct customer feedback that complements your analytics tools. Survey responses are collected. more Displays a "How did you hear about us?" survey on the checkout thank-you page Includes 13 pre-built channel options like Facebook, TikTok, Google, and more Captures customer responses with order ID for attribution tracking
Instantly track 15 cloud-mode events, 17 product properties & 19 user traits and into Twilio Segment Littledata connects your Shopify store with Twilio Segment, a leading Customer Data Platform (CDP), tracking full ecommerce and customer event data. Littledata automatically sends accurate Shopify data to Segment, enabling you to push that data to any of the device-mode or cloud-mode destinations that Segment supports. Littledata connects your Shopify store with Twilio Segment, a leading Customer Data Platform (CDP), tracking full ecommerce and customer event data. Littledata automatically sends accurate Shopify data to Segment, enabling you to push that data to any of the device-mode or cloud-mode destinations that Segment supports. more Server-side tracking revenue to match your revenue with Shopify No-code setup of a complete ecommerce schema Capture every customer touch point, including checkout steps and post-purchase Push customer and marketing data to any Twilio Segment destination Built for data experts - making it ridiculously easy to get accurate data
Server-Side Tracking and Consumer Identity Network for Facebook CAPI pixel and Google Ad pixel. Upstack Data is a server-side tracking and identity app for Shopify. It uses our network of 750M+ identified consumers to restore lost click and device IDs, capture conversion data blocked by iOS and ad blockers, and send first-party CAPI data to Meta, Google, Klaviyo, TikTok, Pinterest and others via Conversion API. With higher EMQ Scores and match rates, Meta and other ad platforms target new customers more efficiently. Upstack Data is a server-side tracking and identity app for Shopify. It uses our network of 750M+ identified consumers to restore lost click and device IDs, capture conversion data blocked by iOS and ad blockers, and send first-party CAPI data to Meta, Google, Klaviyo, TikTok, Pinterest and others via Conversion API. With higher EMQ Scores and match rates, Meta and other ad platforms target new customers more efficiently. more Server side tracking for Facebook Pixel, CAPI, Google Ads, Tiktok, and ad pixels Customer identity network matches your website traffic to valid consumer profile Send more cart abandonment emails through Klaviyo integration. Custom events, Bot filtering, Conversion API, Claude CLI and MCP and more One-click integration with Shopify and Facebook in minutes
UTM Ad Conversion Tracking provides simple UTM Sales Tracking & Analytical Insight for Ad Campaigns. Are you spending too much on ads that don’t convert into sales? UTM Ad Conversion Tracking empowers you to track Ad campaigns using UTM Links & Referrer. Get detailed Reports & UTM Insights to see which campaigns drive sales. Track items added to and removed from the cart and bring sales using UTM Link tracking. Get full visibility into cart activity and make data-driven decisions with UTM Tracking. Use UTM Data to track UTM Sales performance for your ad campaigns with specialized UTM analytics. Are you spending too much on ads that don’t convert into sales? UTM Ad Conversion Tracking empowers you to track Ad campaigns using UTM Links & Referrer. Get detailed Reports & UTM Insights to see which campaigns drive sales. Track items added to and removed from the cart and bring sales using UTM Link tracking. Get full visibility into cart activity and make data-driven decisions with UTM Tracking. Use UTM Data to track UTM Sales performance for your ad campaigns with specialized UTM analytics. more UTM link tracking tracks UTM Source, Campaign, Medium, & Content for any medium. UTM analytics track Ad conversion cost for Facebook Ads, Google Ads & any medium Get geo location, cart additions, removals, purchases, and UTM sales reports. Monitor visitor referrers, sales, and orders with UTM tracking and UTM insight. UTM Analytics optimize ad conversion costs from Facebook and Google Ads tracking
Connect store events and customer data to your analytics and marketing tools. Connect Shopify to Mixpanel, OneSignal, BigQuery, Segment, Customer.io, and Google Tag Manager. Collect storefront and checkout events, sync customer and order data, and retain UTMs and click IDs for attribution. Manage destination status, event configuration, and settings inside Shopify. Use OneSignal storefront subscription controls and inspect your theme extension, web pixel, and shop data sync status. Google Ads and Meta Ads conversion sync is available for enabled stores. Connect Shopify to Mixpanel, OneSignal, BigQuery, Segment, Customer.io, and Google Tag Manager. Collect storefront and checkout events, sync customer and order data, and retain UTMs and click IDs for attribution. Manage destination status, event configuration, and settings inside Shopify. Use OneSignal storefront subscription controls and inspect your theme extension, web pixel, and shop data sync status. Google Ads and Meta Ads conversion sync is available for enabled stores. more Track storefront and checkout activity alongside server-side commerce events Sync conversions to Google Ads and Meta Ads on enabled stores. Manage destination status, event configuration, and settings in Shopify Capture UTMs and ad click IDs for first-touch and last-touch attribution Connect OneSignal and let visitors choose to subscribe to web push
The unified commerce layer for DTC — one customer, one profile, every channel. vyg.ai is the unified commerce layer for Shopify brands — one profile per customer, built from every order, conversation, and on-site signal. Orders, checkouts, SMS and email conversations, browsing behavior: all of it collapses into a single customer timeline instead of a dozen disconnected tools. Install once to connect your store, and get high-converting SMS cart recovery running immediately — with the full unified commerce platform live underneath it from day one. vyg.ai is the unified commerce layer for Shopify brands — one profile per customer, built from every order, conversation, and on-site signal. Orders, checkouts, SMS and email conversations, browsing behavior: all of it collapses into a single customer timeline instead of a dozen disconnected tools. Install once to connect your store, and get high-converting SMS cart recovery running immediately — with the full unified commerce platform live underneath it from day one. more One unified customer profile — orders, conversations, on-site behavior Automatic identity matching — no manual lists or CSV exports Query your data programmatically via the vyg.ai MCP Read-only by design — never writes to your customers or orders Live agents and programmatic SMS across the full customer journey
Easily create targeted personalised email campaigns and increase your customer lifetime value. Websand makes it easy to bring your customer journey to life and turn your signups into profitable customer relationships. We give you all the tools to easily introduce targeted personalised email marketing to your business. Insightful dashboards, and pre-set segmentation based around your customer behaviour. Easy to use drag and drop email builder. And our Engines, pre-built marketing automation sequences that are simple to adjust to your own unique customer journey. Websand makes it easy to bring your customer journey to life and turn your signups into profitable customer relationships. We give you all the tools to easily introduce targeted personalised email marketing to your business. Insightful dashboards, and pre-set segmentation based around your customer behaviour. Easy to use drag and drop email builder. And our Engines, pre-built marketing automation sequences that are simple to adjust to your own unique customer journey. more Real-time dashboard showing spend, behaviour and engagement from your audience. Easy segmentation by profile, spend, behaviour or engagement Drag and drop email editor. Design for mobile and desktop in the same editor. Automation sequences that are easy to implement and simple to understand. Real people waiting to help you get the max from your email marketing.
Connect your store with wetracked.io for secure and accurate tracking setup. wetracked.io Connect creates a secure connection between your Shopify store and the wetracked.io tracking platform. After installation, it syncs essential store data needed for accurate conversion tracking, without requiring code changes or manual setup. The app does not modify storefront content. Its only function is to authenticate your store and maintain a reliable data link for tracking. wetracked.io Connect creates a secure connection between your Shopify store and the wetracked.io tracking platform. After installation, it syncs essential store data needed for accurate conversion tracking, without requiring code changes or manual setup. The app does not modify storefront content. Its only function is to authenticate your store and maintain a reliable data link for tracking. more Securely connects your store to wetracked.io Automatic data synchronization for tracking No coding or manual configuration required Does not alter storefront content or customer experience Provides a stable link for accurate conversion tracking
WhatSales: Real Time Profitability Analytics for Ecommerce Sellers WhatSales is the Real-Time profitability app for Ecommerce Sellers, WhatSales aggregates data from all of your platforms, applies algorithmic calculations and provides analysis of profitability - saving you hours every day! Additionally, WhatSales has a Customer Enagement tool which unifies your inbox and you can manage all customer queries from a single plac WhatSales is the Real-Time profitability app for Ecommerce Sellers, WhatSales aggregates data from all of your platforms, applies algorithmic calculations and provides analysis of profitability - saving you hours every day! Additionally, WhatSales has a Customer Enagement tool which unifies your inbox and you can manage all customer queries from a single plac more View FBA and FBM orders, inventory and sales all on one screen. Customer Engagement Tool. Unifies your inbox. PPC analytical data for ad campaigns including keywords, and search terms. Plan & forecast your inventory. Manage across all channels. Analyze restock quantities and days until out-of-stock.
Transform Your Ecommerce Marketing and Advertising with AI-Driven Analytics Maximize your marketing impact with Wordego. Our AI-driven platform segments your visitors in real-time into Gold, Silver, Bronze and Copper categories based on their customer value, enabling you to tailor your marketing and advertising strategies with precision. By identifying the customer value of each visitor, Wordego allows you to focus your efforts on those with the highest potential, boosting revenue and cutting advertising costs, making every marketing dollar work harder for your success. Maximize your marketing impact with Wordego. Our AI-driven platform segments your visitors in real-time into Gold, Silver, Bronze and Copper categories based on their customer value, enabling you to tailor your marketing and advertising strategies with precision. By identifying the customer value of each visitor, Wordego allows you to focus your efforts on those with the highest potential, boosting revenue and cutting advertising costs, making every marketing dollar work harder for your success. more Segment Users with AI: Categorize visitors in real-time based on customer value. Boost Conversion: Focus marketing efforts on visitors most likely to convert. Optimize Ad Spend: Target high-value segments to reduce ad expenses efficiently. Reduce Costs: Decrease marketing spend while increasing overall efficiency. Maximize ROI: Drive superior results with AI-powered marketing strategies.
Precise, customizable reports and data exports. All your data, in any format, automatically! Take advantage of all the hidden data stored in Shopify with custom reports and data file exports that give you complete control of formatting, filters and calculations. Metafields, line item properties, transactions, payouts and more! Automatically send relevant data to other systems, vendors, warehouses and staff using email or SFTP, or save it securely in the app. Our top not support team is always standing by to make sure your report is just right, just reach out by phone, email or chat! Take advantage of all the hidden data stored in Shopify with custom reports and data file exports that give you complete control of formatting, filters and calculations. Metafields, line item properties, transactions, payouts and more! Automatically send relevant data to other systems, vendors, warehouses and staff using email or SFTP, or save it securely in the app. Our top not support team is always standing by to make sure your report is just right, just reach out by phone, email or chat! more Intuitive report editor makes it easy to find data and build custom layouts Dozens of starter reports to run or customize to your needs Excel, CSV, Text and even XML support, with scheduling by email and SFTP Works with ALL your data, including metafields, line item properties and more Extended Liquid support for simple or complex custom calculations and filters
From side hustle to full time success. Built by industry experts and refined by AI, Sirge is the platform to grow your e-commerce brand. We give you easy-to-do tasks through our growth hub, help you make smart choices with clear info, and teach you how to build a great online store with our reports. Sign Up Now to start your journey towards e-commerce success! Built by industry experts and refined by AI, Sirge is the platform to grow your e-commerce brand. We give you easy-to-do tasks through our growth hub, help you make smart choices with clear info, and teach you how to build a great online store with our reports. Sign Up Now to start your journey towards e-commerce success! more Growth Hub: easy steps you can take today to grow your store Link Tracking: know where every order came Ad Tracking: track your ads to help you spend smarter Report Card: helping you see what’s working and what needs fixing
Related Categories
About UTM tracking Apps for Shopify
UTM tracking apps are essential tools for Shopify merchants looking to enhance their store's functionality and improve customer experience. These specialized applications help store owners streamline operations, increase sales, and provide better service to their customers.
When choosing a utm tracking app for your Shopify store, consider factors such as features, pricing, customer support, and compatibility with your theme and other apps. Reading reviews from other merchants can also provide valuable insights into the app's performance and reliability.
The apps listed on this page represent some of the best utm tracking solutions available in the Shopify App Store. Each has been selected based on its functionality, user ratings, and overall value for Shopify merchants.