StoreCensus

Browse All Shopify Apps

Discover the best Shopify apps to grow your business. Compare features, pricing, and reviews to find the perfect tools for your store.

Make impressive, powerful, sale-making videos in minutes! Vimeo Create automatically turns your existing product images and text into polished videos. Seamlessly publish your product videos to your Shopify storefront, or share beautiful video ads to social media to promote your business for seasonal events all year round. Here’s the run-down of all Vimeo offers you: Appealing storefront No video experience needed All your videos in one secure place Upgrade your storefront today with engaging and converting videos. Get Vimeo now! Vimeo Create automatically turns your existing product images and text into polished videos. Seamlessly publish your product videos to your Shopify storefront, or share beautiful video ads to social media to promote your business for seasonal events all year round. Here’s the run-down of all Vimeo offers you: Appealing storefront No video experience needed All your videos in one secure place Upgrade your storefront today with engaging and converting videos. Get Vimeo now! more Easily turn your product listings and photos into videos that increase sales. Increase your conversion rate now with high quality videos. Templates to help you drive traffic to your store.

4.4(136 Reviews)

Run viral giveaways, contests & sweepstakes to grow email list, boost engagement & have more sales! ViralSweep offers easy management of giveaways, sweepstakes, contests, raffles & waitlists, all while helping you boost sales & go viral! You can quickly create custom promotion pages to collect entries, analyze entrant data with charts & graphs, and easily select & notify winners. Even incentivize social media sharing to boost your promotion’s reach, generating additional leads and sales. You can collect UGC by running photo & video contests and choosing winners with votes or manual selection. ViralSweep offers easy management of giveaways, sweepstakes, contests, raffles & waitlists, all while helping you boost sales & go viral! You can quickly create custom promotion pages to collect entries, analyze entrant data with charts & graphs, and easily select & notify winners. Even incentivize social media sharing to boost your promotion’s reach, generating additional leads and sales. You can collect UGC by running photo & video contests and choosing winners with votes or manual selection. more Create your giveaway or raffle in minutes & share it easily with your customers Give bonus entries for completing social media actions: like, share, & more Run purchase-based giveaways to reward entries based on spend $1 spent = 1 entry Refer friends or complete social actions to move up spots on the waitlist Integrates with all your favorite email marketing, social media, & SMS platforms

4.4(128 Reviews)

Add a stock countdown and a countdown timer to elevate your customers' FOMO (fear of missing out). Increase conversion rates with our countdown timer & stock countdown. Sales countdown timers are an effective way to instill a sense of urgency and scarcity in your store. Add a stock countdown & checkout timer to elevate your customers' FOMO (fear of missing out) and push them into buying mode. By creating a sense of urgency, you push indecisive customers to buy your products. Use our fully customizable product countdown timer to motivate more buyers to stop debating & click add-to-cart! Increase conversion rates with our countdown timer & stock countdown. Sales countdown timers are an effective way to instill a sense of urgency and scarcity in your store. Add a stock countdown & checkout timer to elevate your customers' FOMO (fear of missing out) and push them into buying mode. By creating a sense of urgency, you push indecisive customers to buy your products. Use our fully customizable product countdown timer to motivate more buyers to stop debating & click add-to-cart! more Display a countdown timer that is renewed by session or a fixed end date. Show real inventory & stock countdown per selected variant to increase fomo. Hide stock countdown on specific product pages for more flexibility. Custom countdown placement inside many parts of your store. Complete color, text, and design control to match your brand.

4.4(117 Reviews)

Unlock the power of giving back :: Easy Donation, your all-in-one widget for multiple charity causes Simplify charitable giving with Easy Donation! Perfect for fundraising, the app lets you add donation options anywhere-home, cart, product, checkout, or blog pages. Customers can choose to donate any amount they'd like, which will be added to their order total. Tailored for religious institutions, nonprofits, NGOs, and businesses, it offers multilingual support, donation standalone pages, donation receipts and insightful reporting, delivering a seamless and impactful donation experience. Simplify charitable giving with Easy Donation! Perfect for fundraising, the app lets you add donation options anywhere-home, cart, product, checkout, or blog pages. Customers can choose to donate any amount they'd like, which will be added to their order total. Tailored for religious institutions, nonprofits, NGOs, and businesses, it offers multilingual support, donation standalone pages, donation receipts and insightful reporting, delivering a seamless and impactful donation experience. more Support your chosen NGOs and charities without limitations—no restrictions apply Create dedicated donation pages for nonprofits, churches, or events worldwide Custom amount, Round up Donation & Portion of sales for Store orders Add donation widgets anywhere — home, product, cart, or checkout pages Manage donations with detailed reports and customizable receipts

4.4(85 Reviews)

Create premium, unique product experiences with AI-powered live customization, 3D, AR & Try-on. Transform your e-commerce with unique product experiences. Let customers interact with products in real time using live customization, 3D, AR and virtual try-on. They design and preview in real time, even in 3D, while you receive print-ready files in your backend. From design to production, scale customization with no manual work or approval loops. And more: create product visuals at scale with AI, from still life to ads and video, starting from a single product photo. Start in hours, not weeks. Transform your e-commerce with unique product experiences. Let customers interact with products in real time using live customization, 3D, AR and virtual try-on. They design and preview in real time, even in 3D, while you receive print-ready files in your backend. From design to production, scale customization with no manual work or approval loops. And more: create product visuals at scale with AI, from still life to ads and video, starting from a single product photo. Start in hours, not weeks. more Limitless real-time personalization with WYSIWYG preview & PRINT-READY FILES Realistic, interactive 3D product experience with WEB-OPTIMIZED PERFORMANCE AI-powered AR & Virtual Try-On on any device, fully in-browser, NO APP NEEDED! AI product visuals AT SCALE from a single asset: staging, videos, ads & more Seamlessly connect with Print-on-Demand (POD) providers to scale fulfillment

4.4(71 Reviews)

Create Buy One Get One, Free gift with purchase, Cart Upsell & Cross Sell, Buy 2 Get 1 offers & more Upsellio allows you to create Buy One Get One, or any type of such Buy X Get Y, discounted upsell, flash sale, product bundles offers easily. You can create any type of such offer, even a free gift and show it on your store in a popup or embed style. You can track sales by app in app's analytics section to see the ROI and conversions. Show Upsell & Cross Sell on Cart Page, Product Details Page, Collection Page, Homepage or any page of store. Increase your store sales by Upsellio. Try it today. Upsellio allows you to create Buy One Get One, or any type of such Buy X Get Y, discounted upsell, flash sale, product bundles offers easily. You can create any type of such offer, even a free gift and show it on your store in a popup or embed style. You can track sales by app in app's analytics section to see the ROI and conversions. Show Upsell & Cross Sell on Cart Page, Product Details Page, Collection Page, Homepage or any page of store. Increase your store sales by Upsellio. Try it today. more Create Buy X Get Y type Offers easily for cart or any other page Pop up and Embed Display Modes with easy to customize Upsell & Cross Sell offers Track conversions by app in Analytics section of app easily to see the ROI Create Free gift with purchase offers to boost AOV & increase conversion rate Cart Upsell bundle options where you can upsell products bundles

4.4(65 Reviews)

Easily offer wholesale pricing, B2B pricing, net terms, and bulk discounts with our wholesale app. Our wholesale app lets you easily create a b2b wholesale price list. With wholesale pricing features like bulk discounts, tiered pricing, and net terms, Wholesale Bear makes it simple to manage your B2B wholesale strategy. You don't need custom integration or developers to get started, just install the app and you're good to go! We don't inject any theme code, so your store remains safe and secure. Use our built-in analytics dashboard to track revenue and engagement with your whole pricing. Our wholesale app lets you easily create a b2b wholesale price list. With wholesale pricing features like bulk discounts, tiered pricing, and net terms, Wholesale Bear makes it simple to manage your B2B wholesale strategy. You don't need custom integration or developers to get started, just install the app and you're good to go! We don't inject any theme code, so your store remains safe and secure. Use our built-in analytics dashboard to track revenue and engagement with your whole pricing. more Offer wholesale pricing, bulk discounts, & tiered pricing based on customer tags Offer net terms orders: allow customers to place an order while paying offline Offer volume discounts, cart value discounts, and product amount discounts Add a custom price list for specific B2B customers such as wholesalers & dealers Create a mandatory minimum line item quantity or multiples for tiered pricing

4.4(38 Reviews)

Split variants into separate products on collection pages. Improve product visibility and sales. With our app you can display product variants as separate products on collection pages. Show all variants (style, color, size etc.) of the product directly on a collection page and link them to a single product which contains all product options (variants). Pick which variants you want to show in which collection. If you offer products in many colors, show them all on a product listing. You can promote all variants, improve the product visibility, browsing experience and boost sales. With our app you can display product variants as separate products on collection pages. Show all variants (style, color, size etc.) of the product directly on a collection page and link them to a single product which contains all product options (variants). Pick which variants you want to show in which collection. If you offer products in many colors, show them all on a product listing. You can promote all variants, improve the product visibility, browsing experience and boost sales. more Show individual product variants on collection pages as separate products. Show all variants automatically or assign variants manually to collections. Pick variants to show in a collection e.g.: red colors in the red collection. Split products by variants on the collections of your choice. Add infinite scroll to your collections and eliminate page links.

4.4(33 Reviews)

Automatic consignor tracking tool for consignment businesses. Run your consignment business with less manual work and more control. Automatically track sales and commissions, let consignors submit products for review, and publish directly to Shopify with confidence as you scale. Run your consignment business with less manual work and more control. Automatically track sales and commissions, let consignors submit products for review, and publish directly to Shopify with confidence as you scale. more Automatically track consignor products/variants, sales, and commissions Set dynamic payout and commission rules for any scenario Record and reconcile consignor payouts Give consignors branded access to submit products and view sales and payouts Export detailed reports on consignor sales, commissions, and payouts

4.4(33 Reviews)

Show delivery days on product pages. Enhance shopper satisfaction with visible delivery timelines. Enhance your shoppers' experience with Ultimate Delivery Date Range by displaying an expected delivery date right on the product page. Automatically inform your customers when they can expect their orders and boost urgency with a countdown timer. Customize extensively to align with your brand using various options for colors, text, languages, and more. This app provides a seamless and tailored experience, improving satisfaction with precise delivery insights directly on the product page. Enhance your shoppers' experience with Ultimate Delivery Date Range by displaying an expected delivery date right on the product page. Automatically inform your customers when they can expect their orders and boost urgency with a countdown timer. Customize extensively to align with your brand using various options for colors, text, languages, and more. This app provides a seamless and tailored experience, improving satisfaction with precise delivery insights directly on the product page. more Show delivery dates right on product pages Many Customizing Options - Edit text, colors, and more to match your brand Countdown Timer - Show a countdown timer on product pages Option to show delivery dates for each product within the cart

4.4(32 Reviews)

This app can help you to find and delete duplicate titles, duplicate SKUs & duplicate barcodes. Let us say you are importing products into your store, but somehow by mistake it may happen that you have uploaded the same products multiple times. When this happens the same products can get uploaded more than once. Another case of duplication could happen that you may have added a duplicate SKU or duplicate barcode more than once by mistake. At this point our app will help you to find and remove these duplicates. You will be able to delete those duplicates simply by clicking on delete buttons Let us say you are importing products into your store, but somehow by mistake it may happen that you have uploaded the same products multiple times. When this happens the same products can get uploaded more than once. Another case of duplication could happen that you may have added a duplicate SKU or duplicate barcode more than once by mistake. At this point our app will help you to find and remove these duplicates. You will be able to delete those duplicates simply by clicking on delete buttons more Find & remove duplicate titles from your store products. Find & remove duplicate SKU's from your store products. Find & remove duplicate barcodes from your store products.

4.4(17 Reviews)

Create a forum for people interested in your brand. Stay connected with existing customers. When customers love your product, they also tend to share that interest and search and exchange with like-minded people. Having a forum helps your store become more professional and insightful. It helps you build a community around your brand, capture customer needs, handle problems that your customers have, and drive long-term sales. Xenforum lets you easily add a forum to your Shopify store. When customers love your product, they also tend to share that interest and search and exchange with like-minded people. Having a forum helps your store become more professional and insightful. It helps you build a community around your brand, capture customer needs, handle problems that your customers have, and drive long-term sales. Xenforum lets you easily add a forum to your Shopify store. more Create professional forums with just one click. Allow customers to easily share problems related to your products and services. Send automatic notifications to users about forum activities

4.4(17 Reviews)

Get your products in front of shoppers - without the errors, disapprovals, or guesswork. Getting your products to show up across Google, Facebook, Instagram, TikTok and Pinterest sounds simple, until you hit missing attributes, disapproved items, and red Merchant Center dashboard. Most feed apps just export your Shopify data as-is. UpFeed was built by online advertising experts to go further: every required field is mapped correctly, optional fields are included to maximize visibility, and your feed stays updated multiple times a day, so you're never running stale product data. Getting your products to show up across Google, Facebook, Instagram, TikTok and Pinterest sounds simple, until you hit missing attributes, disapproved items, and red Merchant Center dashboard. Most feed apps just export your Shopify data as-is. UpFeed was built by online advertising experts to go further: every required field is mapped correctly, optional fields are included to maximize visibility, and your feed stays updated multiple times a day, so you're never running stale product data. more Built by ad experts. Optimized for performance, not just compliance. Feed health monitoring, spot and fix issues before Google does. For free listings an paid ads. One setup covers every campaign type. Install, generate, and you're live in minutes. No coding required. AI-powered category mapping and Agentic Commerce ready.

4.4(11 Reviews)

Ship your orders with confidence, save on top carrier, and automate your process with WISE COMMERCE Shipping doesn’t have to be time-consuming. With just a few clicks, you can print your whole day’s shipping labels. With WISE COMMERCE, you can create an impactful delivery experience. Connect your Shopify store in seconds, automate your shipping workflows, sync your tracking information, and deliver products to your customers quickly with the lowest rates. Wherever you sell and ship to, WISE COMMERCE powers global shipping success. Shipping doesn’t have to be time-consuming. With just a few clicks, you can print your whole day’s shipping labels. With WISE COMMERCE, you can create an impactful delivery experience. Connect your Shopify store in seconds, automate your shipping workflows, sync your tracking information, and deliver products to your customers quickly with the lowest rates. Wherever you sell and ship to, WISE COMMERCE powers global shipping success. more Sync orders from all your selling channels, marketplaces in real-time. Generate shipping labels and commercial invoices with just a few clicks. Instantly update tracking information to the selling channel. Provide self-service return page to save your return processing time. Automate shipping return labels to make the entire process smooth for customers.

4.4(7 Reviews)

Effortlessly build blog posts with a block-style editor. Analyze SEO & Grammar as you type. Zeno Blog Editor is an all-in-one toolkit to build & optimize blog posts for clear, mistake-free & SEO-optimized content. From modern SEO best practices to grammar and spelling checking, Zeno's suggestions are comprehensive, helping you write effectively. Content marketing is one of the most important activities to drive traffic to your store. Zeno was built from the ground up for content success. Grab the app now and happy blogging with Zeno Blog Editor! Zeno Blog Editor is an all-in-one toolkit to build & optimize blog posts for clear, mistake-free & SEO-optimized content. From modern SEO best practices to grammar and spelling checking, Zeno's suggestions are comprehensive, helping you write effectively. Content marketing is one of the most important activities to drive traffic to your store. Zeno was built from the ground up for content success. Grab the app now and happy blogging with Zeno Blog Editor! more Get instant feedback about SEO for your blog posts. Compose bold, clear and mistake-free writing with grammar checking feature. Writing is more fun with a block-style editor. Insert products and collections in the blog post. Include Table of contents with a single click.

4.4(7 Reviews)

AI Video Maker - Auto-Create & Auto-Post Multilingual Product Videos to Your Store Vidoo is an AI-powered eCommerce video maker that automatically turns your product images and descriptions into stunning, branded videos. With daily auto-creation and posting, smart AI highlights, multilingual support, and a customizable Brand Kit, Vidoo boosts engagement and conversions. No editing skills needed, just install once and let Vidoo create high-quality marketing videos for your Shopify store. Vidoo is an AI-powered eCommerce video maker that automatically turns your product images and descriptions into stunning, branded videos. With daily auto-creation and posting, smart AI highlights, multilingual support, and a customizable Brand Kit, Vidoo boosts engagement and conversions. No editing skills needed, just install once and let Vidoo create high-quality marketing videos for your Shopify store. more Automated Video Creation: Auto-create and post videos to your store everyday Smart AI Highlights: Detects and showcases key product features Custom Brand Kit: Use your logo, fonts, colors, and music Multilingual Support: Create videos in multiple languages Full Automation: Set it up in under a minute

4.4(6 Reviews)

Bulk Image Optimizer, Compress and convert images to WebP. Rename Alt Text & Filename, Booster SEO Image optimizer & image compressor. Optimize images and compress images in bulk. Convert JPG, PNG to WebP automatically. Reduce image size without quality loss, boost page speed and SEO. Auto-rename image alt text and filenames for better search rankings. Built-in lazy loading improves PageSpeed and Core Web Vitals. Fast WebP converter, powerful image optimization and image compression running in the background. Optimize image. Compress image. Load faster. Rank in SEO with light tiny images. Image optimizer & image compressor. Optimize images and compress images in bulk. Convert JPG, PNG to WebP automatically. Reduce image size without quality loss, boost page speed and SEO. Auto-rename image alt text and filenames for better search rankings. Built-in lazy loading improves PageSpeed and Core Web Vitals. Fast WebP converter, powerful image optimization and image compression running in the background. Optimize image. Compress image. Load faster. Rank in SEO with light tiny images. more Bulk Compress Image by Converting Product Images to WebP for faster load times Customize Alt text & Filenames in Bulk for SEO Optimization Optimize Images and Compress Images in Bulk Set and Forget with the automatic background SEO Optimization Maintain SEO Image Quality while reducing File Size with Image Compress

4.4(5 Reviews)

Create android and ios app for your store. Create mobile apps that get a lot of people to do something. Use special messages and app features to keep users interested. With Volt Mobile App Builder's easy app maker, businesses can make and look after Android and iOS apps that a lot of people will want to use. Businesses get more sales and keep customers coming back with their mobile app. Create mobile apps that get a lot of people to do something. Use special messages and app features to keep users interested. With Volt Mobile App Builder's easy app maker, businesses can make and look after Android and iOS apps that a lot of people will want to use. Businesses get more sales and keep customers coming back with their mobile app. more You can move things around easily to make the app look just like your brand, and Make sure everything in your brand's online store works well with your app to ke Update your app instantly without any hassle for your customers.

4.4(3 Reviews)

Uva Fleet: Fast, reliable deliveries seamlessly integrated Uva Fleet is a delivery solution for Shopify merchants, offering seamless integration, reliable deliveries, and real-time tracking. Ideal for various industries, our app connects you to an extensive fleet network, ensuring timely orders and improved customer satisfaction. Customize delivery options to suit your needs, and let Uva Fleet streamline your operations while focusing on growing your business. Experience fast, convenient deliveries with our all-in-one solution. Uva Fleet is a delivery solution for Shopify merchants, offering seamless integration, reliable deliveries, and real-time tracking. Ideal for various industries, our app connects you to an extensive fleet network, ensuring timely orders and improved customer satisfaction. Customize delivery options to suit your needs, and let Uva Fleet streamline your operations while focusing on growing your business. Experience fast, convenient deliveries with our all-in-one solution. more Easy Shopify integration: Connect Uva Fleet for efficient delivery management Extensive fleet network: Access reliable drivers for timely deliveries Real-time order tracking: Live updates on deliveries for customers

4.4(1 Reviews)

Purands: WhatsApp Unlimited enables seamless multi-agent integration of WhatsApp into your store. Purands: WhatsApp Unlimited enables seamless customer communication with a customizable WhatsApp chat button on your store. Customers can message instantly using pre-filled texts for effortless interactions. Features include basic setup and customization, advanced styling, multi-agent support, departmental routing, and analytics. Ideal for merchants looking to enhance engagement, improve service, and drive sales. Purands: WhatsApp Unlimited enables seamless customer communication with a customizable WhatsApp chat button on your store. Customers can message instantly using pre-filled texts for effortless interactions. Features include basic setup and customization, advanced styling, multi-agent support, departmental routing, and analytics. Ideal for merchants looking to enhance engagement, improve service, and drive sales. more Add a customizable WhatsApp chat button for instant customer messaging. Manage inquiries with multi-agent support across multiple WhatsApp numbers. Assign agents to departments for faster and more personalized customer support. Handle unlimited WhatsApp conversations to engage customers effectively. Track and analyze customer interactions to improve performance and engagement.

4.4(1 Reviews)

📊 Shopify App Statistics & Insights

Explore data-driven insights about Shopify app usage, trends, and market dynamics across millions of stores.

Looking for the Best Shopify Apps?

We've analyzed thousands of Shopify apps to identify the top performers in each category based on ratings and install counts.

Browse by Main Categories

AnalyticsShippingDiscountsInventory syncUpsell and cross-sellDelivery and pickupCart customizationSEOAdsShipping ratesProduct reviewsThird-party logistics (3PL)Inventory optimizationBannersProduct variantsPage builderInvoices and receiptsPop-upsLoyalty and rewardsAccountingAffiliate programsBulk editorOrder trackingImage editorWorkflow automationImage galleryProduct bundlesBadges and iconsVideo and livestreamAccounts and loginDesign elements - OtherSocial proofBlogsProduct display - OtherLegalEmail marketingChatReturns and exchangesCurrency and translationStock alertsProduct contentCountdown timerFormsProduct comparisonNavigation and menusCheckout - OtherWishlistsMobile app builder3D/AR/VRFraudSearch and filtersPricing optimizationPricing quotesAbandoned cartDonationsOrders - OtherGeolocationERPDropshippingAnimation and effectsRetailStore locatorDigital productsCash on delivery (COD)MetafieldsSMS marketingWholesaleAnti theftContent - OtherCollectionsMarketplacesImages and media - OtherTaxesOrder editingStaff notificationsCustom file uploadWarranties and insuranceGift cardsStore data importerCustom products - OtherOrder limitsPricing - OtherAccessibilityPaymentsCookie consentGift wrap and messagesPre-ordersWeb pushEvent bookingGifts - OtherSearch and navigation - OtherSKU and barcodesShipping solutions - OtherNFTs and tokengatingGiveaways and contestsSubscriptionsMarketing - OtherSurveysOperations - OtherCustomer loyalty - OtherInventory - OtherStorefronts - OtherPrint on demand (POD)Product feedsFinances - OtherFAQNotifications - OtherSelling in person - OtherAdvertising - OtherPayment options - OtherSite optimization - OtherSecurity - OtherSocial trust - OtherPromotions - OtherUpsell and bundles - OtherHelpdeskSelling online - OtherInternationalization - OtherSourcing options - OtherSupport - OtherReturns and warranty - Other

Find the Perfect Shopify Apps for Your Store in 2026

Our comprehensive Shopify app directory helps you discover the best tools to grow your e-commerce business. Whether you're looking for marketing automation, inventory management, customer support, or any other functionality, our directory makes it easy to find, compare, and choose the right apps for your needs.

Why Use Shopify Apps in 2026?

Shopify apps extend the functionality of your store, helping you automate tasks, improve customer experience, increase sales, and streamline operations. With thousands of apps available, you can customize your store to meet your specific business requirements without needing custom development.

The right combination of Shopify apps can transform your online store by:

How to Choose the Right Shopify App in 2026

When selecting apps for your Shopify store, consider these critical factors:

Popular Shopify App Categories

Explore our comprehensive collection of Shopify apps across these essential categories:

Browse our categories, read detailed app descriptions, and compare features to make informed decisions for your Shopify store. Our directory is regularly updated to ensure you have access to the latest and most effective e-commerce tools.

Frequently Asked Questions About Shopify Apps

Are Shopify apps worth the investment?

Yes, quality Shopify apps are typically worth the investment as they can significantly increase your store's functionality, improve customer experience, and boost sales. Many apps offer free trials or freemium models, allowing you to test their value before committing to a paid plan.

How many Shopify apps should I install?

It's best to be selective with your app installations. Too many apps can slow down your store and create conflicts. Focus on essential apps that address your specific business needs. Start with 5-10 core apps and evaluate their performance before adding more.

Can Shopify apps affect my store's loading speed?

Yes, some apps can impact your store's performance. Apps that add JavaScript to your storefront or make numerous API calls can slow down page loading times. Always monitor your store's performance after installing new apps and remove any that cause significant slowdowns.

What are the must-have Shopify apps for new stores?

New Shopify stores should prioritize apps for SEO, email marketing, analytics, social proof, and abandoned cart recovery. These categories address the fundamental needs of growing e-commerce businesses and typically offer the best return on investment.

Are free Shopify apps good enough or should I use paid ones?

While some free apps offer good functionality, paid apps generally provide more features, better support, and regular updates. Consider your specific needs and budget. Many successful stores use a mix of free and paid apps, investing in paid options for critical business functions.