Ranked by total active installs across 2,230,340 Shopify stores. Updated weekly.
| Rank | App | Installs | Market Share | 90-Day Trend |
|---|---|---|---|---|
| 1 | Nabu: Google Ads Retargeting | 52,154 | 29.9% | N/A |
| 2 | InCharge Ad Tracking & AI | 39,253 | 22.5% | N/A |
| 3 | 8,089 | 4.6% | N/A | |
| 4 | AdRoll Marketing & Advertising | 8,005 | 4.6% | N/A |
| 5 | Parkour: Facebook Pixel & Feed | 7,030 | 4.0% | N/A |
| 6 | Omega Facebook Pixel Meta Feed | 6,486 | 3.7% | N/A |
| 7 | Elevar Conversion Tracking | 6,015 | 3.5% | N/A |
| 8 | CAPI Facebook Pixel Meta API | 5,184 | 3.0% | N/A |
| 9 | AdScale AI Ads Meta/Google Ads | 4,739 | 2.7% | N/A |
| 10 | TikTok | 4,547 | 2.6% | N/A |
| 11 | ShareThis Share Buttons | 4,531 | 2.6% | N/A |
| 12 | α OnePixel: Facebook Pixel API | 3,577 | 2.1% | N/A |
| 13 | Criteo GO | 2,731 | 1.6% | N/A |
| 14 | Nift Advertising for Brands | 2,614 | 1.5% | N/A |
| 15 | Omega ‑ Multi Snapchat Pixels | 2,411 | 1.4% | N/A |
| 16 | Pin it: Pinterest Save Button | 2,381 | 1.4% | N/A |
| 17 | Facebook & Instagram | 2,223 | 1.3% | N/A |
| 18 | Instant Traffic: Get Visitors | 2,016 | 1.2% | N/A |
| 19 | PixelPro: Easy Pixel Install | 1,897 | 1.1% | N/A |
| 20 | Ⓩ Facebook Pixel Tiktok Pixel | 1,585 | 0.9% | N/A |
| 21 | ∞ Facebook Pixel ‑Tiktok Pixel | 1,561 | 0.9% | N/A |
| 22 | TiXel: Meta Pixel TikTok Pixel | 1,525 | 0.9% | N/A |
| 23 | MNTN | 1,250 | 0.7% | N/A |
| 24 | SourceKnowledge Shopping Ads | 1,191 | 0.7% | N/A |
| 25 | Omega for your TikTok pixel | 1,180 | 0.7% | N/A |
Build targeted prospect lists of stores using these popular ads apps.
The Ads category has 174,175 total installations across the top 25 tracked apps, with an average of 6,967 installs per app. 0 of 25 apps are growing, suggesting a competitive and consolidating market where leading apps are capturing share from smaller competitors.
Nabu: Google Ads Retargeting leads the Ads category with 52,154 active installs, representing 30% of total category installations. This concentration is typical of mature app categories where network effects and brand recognition create durable competitive advantages.
Interpretations are based on observed StoreCensus data. Directional observations only - not financial or business advice.
Based on StoreCensus tracking of 2,230,340 active Shopify stores.
Data is refreshed on a weekly basis and reflects observed platform activity across active ecommerce stores. StoreCensus detects app and plugin installations through storefront signature analysis including JavaScript signatures, API calls, and HTML markers — measuring current active installations, not historical download counts.
StoreCensus continuously discovers and indexes active Shopify storefronts globally. Our crawler identifies 2,230,340+ live stores through domain analysis, platform signals, and third-party data sources.
App and plugin installations are detected through storefront signature analysis — including JavaScript bundle signatures, API endpoint patterns, HTML data attributes, and network request fingerprints. This identifies apps that are currently active, not merely historically downloaded.
Each store is re-scanned on a recurring basis. Historical snapshots are retained to calculate 30-day, 90-day, and year-over-year growth rates. This enables trend analysis that reflects actual merchant behavior over time, not just point-in-time counts.
Disclaimer: Estimated metrics (revenue, traffic) should be considered directional estimates rather than audited financial data. Active install counts reflect StoreCensus detection capability and may not capture 100% of installations for apps with non-standard implementation patterns.
This page presents data from the Shopify Ads App Statistics proprietary StoreCensus dataset. Statistics may change over time as stores are discovered, removed, or updated in our index.
StoreCensus does not receive compensation from app developers or vendors for rankings or placement. All rankings are determined solely by observed installation data across tracked Shopify storefronts.
