2,417 Shopify stores currently have CAPI Facebook Pixel Meta API installed, representing 0.1% of all active Shopify stores.
At a glance: CAPI Facebook Pixel Meta API is the #414 most-installed Shopify app of the 4,191 with active installs, and #11 of 77 in Ads. It is most often installed alongside Judge.me Product Reviews App and Klaviyo: Email Marketing & SMS. Its largest market is United States (24% of its stores).
CAPI Facebook Pixel Meta API is installed on 2,417 of the 2,136,187 active Shopify stores worldwide tracked by StoreCensus. This makes it a notable player in the Ads category.
Unlike the Shopify App Store's historical download counts, our data reflects current active installations. We detect CAPI Facebook Pixel Meta API through storefront signature analysis across millions of stores, providing accurate real-time adoption metrics that matter for market analysis and competitive intelligence.
Over the past 30 days, CAPI Facebook Pixel Meta API has lost 1,238 net installs, representing a -33.9% change from 3,655 installs. The 90-day trajectory shows decline of 1,221 installs (-33.6%).
Year-over-year, CAPI Facebook Pixel Meta API has declined by 32%, moving from 3,552 installs to 2,417.
CAPI Facebook Pixel Meta API shows strong adoption among established businesses, with 100% of users operating stores generating over $100K annually. The platform attracts a balanced mix across revenue tiers, though 0% of stores fall under $50K in annual revenue, indicating accessibility for emerging brands. The 11% penetration among $1M+ stores demonstrates enterprise-level trust, where merchants typically maintain complex tech stacks and face high switching costs.
| Revenue Tier | Stores | Percentage |
|---|---|---|
| $1M – $10M | 13 | 0.6% |
| $100K – $1M | 238 | 10.8% |
| <$100K | 1,954 | 88.6% |
Fashion & Apparel leads adoption at 17%, followed by Home & Garden at 11% and Beauty & Personal Care at 8%. Together, these three verticals represent over half of CAPI Facebook Pixel Meta API's install base. This concentration reflects industries where email marketing drives significant repeat purchase revenue through seasonal campaigns, product launches, and loyalty programs that benefit from sophisticated segmentation and automation capabilities.
24% of CAPI Facebook Pixel Meta API stores are in United States, less than its 34% share of all Shopify stores. 7% of CAPI Facebook Pixel Meta API stores are in United Kingdom, in line with its 8% share of all Shopify stores. 6% of CAPI Facebook Pixel Meta API stores are in India, more than its 3% share of all Shopify stores.
Stores using CAPI Facebook Pixel Meta API typically build comprehensive retention-focused tech stacks. 28% also use Judge.me Product Reviews App for product reviews, while 23% pair it with Klaviyo: Email Marketing & SMS for email marketing. The 19% overlap with Shopify Inbox indicates merchants unifying customer communication across email, SMS, and support channels. This pairing pattern reveals stores prioritizing customer lifetime value optimization over one-time acquisition, with integrated tools for reviews, loyalty, and recurring revenue.
CAPI Facebook Pixel Meta API competes in the Ads category with 2,417 installs, compared to Google & YouTube's 21,261.
| App | Installs | Market Share |
|---|---|---|
| Google & YouTube | 21,261 | 16.2% |
| Simprosys Google Shopping Feed | 16,363 | 12.5% |
| InCharge Ad Tracking & AI | 12,473 | 9.5% |
Install data shows market position by adoption — but organic discoverability is another dimension. See which keywords CAPI Facebook Pixel Meta API ranks for in App Store search to understand its full competitive footprint.
As of October 21, 2026, 2,417 Shopify stores have CAPI Facebook Pixel Meta API installed, representing 0.1% of all active Shopify stores tracked by StoreCensus.
CAPI Facebook Pixel Meta API has lost 1,238 net installs over the past 30 days (-33.9% change) and lost 1,221 installs over 90 days (-33.6% change). Year-over-year growth is -32.0%.
CAPI Facebook Pixel Meta API is most popular in Fashion & Apparel (17.1% of users), followed by Home & Garden (10.8%). The app is used across stores of all sizes.
StoreCensus updates CAPI Facebook Pixel Meta API installation data weekly through continuous monitoring of 2,136,187+ active Shopify stores. We detect installations through storefront signature analysis, providing accurate current install counts rather than historical download numbers.
CAPI Facebook Pixel Meta API holds a 0.1% market share in its category. To see how it compares to direct competitors, check the Market Position section on this page which shows install counts and market share for similar apps in the same category.
With 2,417 active installations, CAPI Facebook Pixel Meta API is a growing solution. Consider the 90-day growth trend (-33.6%) to understand momentum, and review the industry breakdown to see if stores similar to yours use it. Always test on a development store first and check recent app store reviews for current user sentiment.
2,417 Shopify stores currently use CAPI Facebook Pixel Meta API. This data is updated weekly based on continuous monitoring of 2,136,187+ active Shopify stores.
Build targeted prospect lists of stores using CAPI Facebook Pixel Meta API. Filter by revenue, industry, country, and more.
CAPI Facebook Pixel Meta API is installed on 2,417 of the 2,136,187 Shopify stores tracked by StoreCensus, representing a 0.10% market penetration rate. It is categorized under Ads.
CAPI Facebook Pixel Meta API is installed on 2,417 Shopify stores, representing 0.1% of all tracked stores. This adoption level reflects a focused user base within a specific merchant segment.
Over the past 90 days, CAPI Facebook Pixel Meta API has lost 1,221 net installs (-33.6%). Negative 90-day momentum may reflect competitive pressure or merchant churn within the category.
CAPI Facebook Pixel Meta API is frequently installed alongside Judge.me Product Reviews App and Klaviyo: Email Marketing & SMS, suggesting merchants use it as part of a broader technology stack rather than as a standalone solution.
Interpretations are based on observed StoreCensus data. Directional observations only - not financial or business advice.
Based on StoreCensus tracking of 2,136,187 active Shopify stores.
How CAPI Facebook Pixel Meta API relates to other apps in the Shopify ecosystem, based on co-installation patterns and category relationships.
Apps commonly paired with CAPI Facebook Pixel Meta API
Apps merchants consider as alternatives
Co-installation data is derived from observed patterns across StoreCensus-tracked stores. Overlap percentages indicate the share of CAPI Facebook Pixel Meta API users who also have the listed app installed.
Data is refreshed on a weekly basis and reflects observed platform activity across active ecommerce stores. StoreCensus detects app and plugin installations through storefront signature analysis including JavaScript signatures, API calls, and HTML markers — measuring current active installations, not historical download counts.
StoreCensus continuously discovers and indexes active Shopify storefronts globally. Our crawler identifies 2,136,187+ live stores through domain analysis, platform signals, and third-party data sources.
App and plugin installations are detected through storefront signature analysis — including JavaScript bundle signatures, API endpoint patterns, HTML data attributes, and network request fingerprints. This identifies apps that are currently active, not merely historically downloaded.
Each store is re-scanned on a recurring basis. Historical snapshots are retained to calculate 30-day, 90-day, and year-over-year growth rates. This enables trend analysis that reflects actual merchant behavior over time, not just point-in-time counts.
Disclaimer: Estimated metrics (revenue, traffic) should be considered directional estimates rather than audited financial data. Active install counts reflect StoreCensus detection capability and may not capture 100% of installations for apps with non-standard implementation patterns.
This page presents data from the CAPI Facebook Pixel Meta API Installation Statistics proprietary StoreCensus dataset. Statistics may change over time as stores are discovered, removed, or updated in our index.
StoreCensus does not receive compensation from app developers or vendors for rankings or placement. All rankings are determined solely by observed installation data across tracked Shopify storefronts.
