2,504 Shopify stores currently have Nabu: Google Ads Retargeting installed, representing 0.1% of all active Shopify stores.
At a glance: Nabu: Google Ads Retargeting is the #401 most-installed Shopify app of the 4,191 with active installs, and #10 of 77 in Ads. It is most often installed alongside Klaviyo: Product Reviews and Klaviyo: Email Marketing & SMS. Its largest market is United States (45% of its stores).
Nabu: Google Ads Retargeting is installed on 2,504 of the 2,135,979 active Shopify stores worldwide tracked by StoreCensus. This makes it a notable player in the Ads category.
Unlike the Shopify App Store's historical download counts, our data reflects current active installations. We detect Nabu: Google Ads Retargeting through storefront signature analysis across millions of stores, providing accurate real-time adoption metrics that matter for market analysis and competitive intelligence.
Over the past 30 days, Nabu: Google Ads Retargeting has lost 36,051 net installs, representing a -93.5% change from 38,555 installs. The 90-day trajectory shows decline of 34,892 installs (-93.3%).
Year-over-year, Nabu: Google Ads Retargeting has declined by 91.3%, moving from 28,913 installs to 2,504.
Nabu: Google Ads Retargeting shows strong adoption among established businesses, with 100% of users operating stores generating over $100K annually. The platform attracts a balanced mix across revenue tiers, though 0% of stores fall under $50K in annual revenue, indicating accessibility for emerging brands. The 10% penetration among $1M+ stores demonstrates enterprise-level trust, where merchants typically maintain complex tech stacks and face high switching costs.
| Revenue Tier | Stores | Percentage |
|---|---|---|
| $10M+ | 4 | 0.3% |
| $1M – $10M | 34 | 2.1% |
| $100K – $1M | 123 | 7.7% |
| <$100K | 1,437 | 89.9% |
Home & Garden leads adoption at 11%, followed by Fashion & Apparel at 11% and Health & Wellness at 8%. Together, these three verticals represent over half of Nabu: Google Ads Retargeting's install base. This concentration reflects industries where email marketing drives significant repeat purchase revenue through seasonal campaigns, product launches, and loyalty programs that benefit from sophisticated segmentation and automation capabilities.
45% of Nabu: Google Ads Retargeting stores are in United States, more than its 34% share of all Shopify stores. 9% of Nabu: Google Ads Retargeting stores are in United Kingdom, in line with its 8% share of all Shopify stores. 6% of Nabu: Google Ads Retargeting stores are in Canada, in line with its 6% share of all Shopify stores.
Stores using Nabu: Google Ads Retargeting typically build comprehensive retention-focused tech stacks. 28% also use Klaviyo: Product Reviews for product reviews, while 25% pair it with Klaviyo: Email Marketing & SMS for email marketing. The 15% overlap with Judge.me Product Reviews App indicates merchants unifying customer communication across email, SMS, and support channels. This pairing pattern reveals stores prioritizing customer lifetime value optimization over one-time acquisition, with integrated tools for reviews, loyalty, and recurring revenue.
Nabu: Google Ads Retargeting competes in the Ads category with 2,504 installs, compared to Google & YouTube's 21,261.
| App | Installs | Market Share |
|---|---|---|
| Google & YouTube | 21,261 | 16.2% |
| Simprosys Google Shopping Feed | 16,363 | 12.5% |
| InCharge Ad Tracking & AI | 12,473 | 9.5% |
Install data shows market position by adoption — but organic discoverability is another dimension. See which keywords Nabu: Google Ads Retargeting ranks for in App Store search to understand its full competitive footprint.
As of October 21, 2026, 2,504 Shopify stores have Nabu: Google Ads Retargeting installed, representing 0.1% of all active Shopify stores tracked by StoreCensus.
Nabu: Google Ads Retargeting has lost 36,051 net installs over the past 30 days (-93.5% change) and lost 34,892 installs over 90 days (-93.3% change). Year-over-year growth is -91.3%.
Nabu: Google Ads Retargeting is most popular in Home & Garden (10.9% of users), followed by Fashion & Apparel (10.7%). The app is used across stores of all sizes.
StoreCensus updates Nabu: Google Ads Retargeting installation data weekly through continuous monitoring of 2,135,979+ active Shopify stores. We detect installations through storefront signature analysis, providing accurate current install counts rather than historical download numbers.
Nabu: Google Ads Retargeting holds a 0.1% market share in its category. To see how it compares to direct competitors, check the Market Position section on this page which shows install counts and market share for similar apps in the same category.
With 2,504 active installations, Nabu: Google Ads Retargeting is a growing solution. Consider the 90-day growth trend (-93.3%) to understand momentum, and review the industry breakdown to see if stores similar to yours use it. Always test on a development store first and check recent app store reviews for current user sentiment.
2,504 Shopify stores currently use Nabu: Google Ads Retargeting. This data is updated weekly based on continuous monitoring of 2,135,979+ active Shopify stores.
Build targeted prospect lists of stores using Nabu: Google Ads Retargeting. Filter by revenue, industry, country, and more.
Nabu: Google Ads Retargeting is installed on 2,504 of the 2,135,979 Shopify stores tracked by StoreCensus, representing a 0.10% market penetration rate. It is categorized under Ads.
Nabu: Google Ads Retargeting is installed on 2,504 Shopify stores, representing 0.1% of all tracked stores. This adoption level reflects a focused user base within a specific merchant segment.
Over the past 90 days, Nabu: Google Ads Retargeting has lost 34,892 net installs (-93.3%). Negative 90-day momentum may reflect competitive pressure or merchant churn within the category.
Nabu: Google Ads Retargeting is frequently installed alongside Klaviyo: Product Reviews and Klaviyo: Email Marketing & SMS, suggesting merchants use it as part of a broader technology stack rather than as a standalone solution.
Interpretations are based on observed StoreCensus data. Directional observations only - not financial or business advice.
Based on StoreCensus tracking of 2,135,979 active Shopify stores.
How Nabu: Google Ads Retargeting relates to other apps in the Shopify ecosystem, based on co-installation patterns and category relationships.
Apps commonly paired with Nabu: Google Ads Retargeting
Apps merchants consider as alternatives
Co-installation data is derived from observed patterns across StoreCensus-tracked stores. Overlap percentages indicate the share of Nabu: Google Ads Retargeting users who also have the listed app installed.
Data is refreshed on a weekly basis and reflects observed platform activity across active ecommerce stores. StoreCensus detects app and plugin installations through storefront signature analysis including JavaScript signatures, API calls, and HTML markers — measuring current active installations, not historical download counts.
StoreCensus continuously discovers and indexes active Shopify storefronts globally. Our crawler identifies 2,135,979+ live stores through domain analysis, platform signals, and third-party data sources.
App and plugin installations are detected through storefront signature analysis — including JavaScript bundle signatures, API endpoint patterns, HTML data attributes, and network request fingerprints. This identifies apps that are currently active, not merely historically downloaded.
Each store is re-scanned on a recurring basis. Historical snapshots are retained to calculate 30-day, 90-day, and year-over-year growth rates. This enables trend analysis that reflects actual merchant behavior over time, not just point-in-time counts.
Disclaimer: Estimated metrics (revenue, traffic) should be considered directional estimates rather than audited financial data. Active install counts reflect StoreCensus detection capability and may not capture 100% of installations for apps with non-standard implementation patterns.
This page presents data from the Nabu: Google Ads Retargeting Installation Statistics proprietary StoreCensus dataset. Statistics may change over time as stores are discovered, removed, or updated in our index.
StoreCensus does not receive compensation from app developers or vendors for rankings or placement. All rankings are determined solely by observed installation data across tracked Shopify storefronts.
