660 Shopify stores currently have OptinMonster Email Popups installed, representing 0.0% of all active Shopify stores.
At a glance: OptinMonster Email Popups is the #1,372 most-installed Shopify app of the 8,745 with active installs, and #25 of 85 in Email marketing. It is most often installed alongside Klaviyo: Email Marketing & SMS and Judge.me Product Reviews App. Its largest market is United States (47% of its stores).
OptinMonster Email Popups is installed on 660 of the 2,125,852 active Shopify stores worldwide tracked by StoreCensus. This makes it a notable player in the Email marketing category.
Unlike the Shopify App Store's historical download counts, our data reflects current active installations. We detect OptinMonster Email Popups through storefront signature analysis across millions of stores, providing accurate real-time adoption metrics that matter for market analysis and competitive intelligence.
Over the past 30 days, OptinMonster Email Popups has gained 172 net installs, representing a 35.2% change from 488 installs. The 90-day trajectory shows growth of 174 installs (35.8%).
Year-over-year, OptinMonster Email Popups has grown by 47.7%, moving from 447 installs to 660. This solid growth rate indicates strong merchant adoption.
OptinMonster Email Popups shows strong adoption among established businesses, with 100% of users operating stores generating over $100K annually. The platform attracts a balanced mix across revenue tiers, though 0% of stores fall under $50K in annual revenue, indicating accessibility for emerging brands. The 41% penetration among $1M+ stores demonstrates enterprise-level trust, where merchants typically maintain complex tech stacks and face high switching costs.
| Revenue Tier | Stores | Percentage |
|---|---|---|
| $1M – $10M | 34 | 7.7% |
| $100K – $1M | 150 | 33.8% |
| <$100K | 260 | 58.6% |
Health & Wellness leads adoption at 17%, followed by Home & Garden at 11% and Sports & Outdoors at 10%. Together, these three verticals represent over half of OptinMonster Email Popups's install base. This concentration reflects industries where email marketing drives significant repeat purchase revenue through seasonal campaigns, product launches, and loyalty programs that benefit from sophisticated segmentation and automation capabilities.
47% of OptinMonster Email Popups stores are in United States, more than its 35% share of all Shopify stores. 10% of OptinMonster Email Popups stores are in Canada, more than its 6% share of all Shopify stores. 8% of OptinMonster Email Popups stores are in United Kingdom, in line with its 8% share of all Shopify stores.
Stores using OptinMonster Email Popups typically build comprehensive retention-focused tech stacks. 43% also use Klaviyo: Email Marketing & SMS for email marketing, while 26% pair it with Judge.me Product Reviews App for product reviews. The 18% overlap with Mailchimp Email SMS Marketing indicates merchants unifying customer communication across email, SMS, and support channels. This pairing pattern reveals stores prioritizing customer lifetime value optimization over one-time acquisition, with integrated tools for reviews, loyalty, and recurring revenue.
OptinMonster Email Popups competes in the Email marketing category with 660 installs, compared to Klaviyo: Email Marketing & SMS's 299,483. Strong recent growth indicates increasing market share within the category.
| App | Installs | Market Share |
|---|---|---|
| Klaviyo: Email Marketing & SMS | 299,483 | 31.9% |
| Shopify Forms | 148,796 | 15.8% |
| Mailchimp Email SMS Marketing | 124,640 | 13.3% |
Install data shows market position by adoption — but organic discoverability is another dimension. See which keywords OptinMonster Email Popups ranks for in App Store search to understand its full competitive footprint.
As of October 9, 2026, 660 Shopify stores have OptinMonster Email Popups installed, representing 0.0% of all active Shopify stores tracked by StoreCensus.
OptinMonster Email Popups has gained 172 net installs over the past 30 days (35.2% change) and gained 174 installs over 90 days (35.8% change). Year-over-year growth is 47.7%.
OptinMonster Email Popups is most popular in Health & Wellness (16.8% of users), followed by Home & Garden (11.2%). The app is used across stores of all sizes.
StoreCensus updates OptinMonster Email Popups installation data weekly through continuous monitoring of 2,125,852+ active Shopify stores. We detect installations through storefront signature analysis, providing accurate current install counts rather than historical download numbers.
OptinMonster Email Popups holds a 0.0% market share in its category. To see how it compares to direct competitors, check the Market Position section on this page which shows install counts and market share for similar apps in the same category.
With 660 active installations, OptinMonster Email Popups is a growing solution. Consider the 90-day growth trend (35.8%) to understand momentum, and review the industry breakdown to see if stores similar to yours use it. Always test on a development store first and check recent app store reviews for current user sentiment.
660 Shopify stores currently use OptinMonster Email Popups. This data is updated weekly based on continuous monitoring of 2,125,852+ active Shopify stores.
Build targeted prospect lists of stores using OptinMonster Email Popups. Filter by revenue, industry, country, and more.
OptinMonster Email Popups is installed on 660 of the 2,125,852 Shopify stores tracked by StoreCensus, representing a 0.00% market penetration rate. It is categorized under Email marketing.
OptinMonster Email Popups is installed on 660 Shopify stores, representing 0.0% of all tracked stores. This adoption level reflects a focused user base within a specific merchant segment.
Over the past 90 days, OptinMonster Email Popups has gained 174 net installs (+35.8%). Positive 90-day momentum indicates continued merchant adoption.
OptinMonster Email Popups is frequently installed alongside Klaviyo: Email Marketing & SMS and Judge.me Product Reviews App, suggesting merchants use it as part of a broader technology stack rather than as a standalone solution.
Interpretations are based on observed StoreCensus data. Directional observations only - not financial or business advice.
Based on StoreCensus tracking of 2,125,852 active Shopify stores.
How OptinMonster Email Popups relates to other apps in the Shopify ecosystem, based on co-installation patterns and category relationships.
Apps commonly paired with OptinMonster Email Popups
Apps merchants consider as alternatives
Co-installation data is derived from observed patterns across StoreCensus-tracked stores. Overlap percentages indicate the share of OptinMonster Email Popups users who also have the listed app installed.
Data is refreshed on a weekly basis and reflects observed platform activity across active ecommerce stores. StoreCensus detects app and plugin installations through storefront signature analysis including JavaScript signatures, API calls, and HTML markers — measuring current active installations, not historical download counts.
StoreCensus continuously discovers and indexes active Shopify storefronts globally. Our crawler identifies 2,125,852+ live stores through domain analysis, platform signals, and third-party data sources.
App and plugin installations are detected through storefront signature analysis — including JavaScript bundle signatures, API endpoint patterns, HTML data attributes, and network request fingerprints. This identifies apps that are currently active, not merely historically downloaded.
Each store is re-scanned on a recurring basis. Historical snapshots are retained to calculate 30-day, 90-day, and year-over-year growth rates. This enables trend analysis that reflects actual merchant behavior over time, not just point-in-time counts.
Disclaimer: Estimated metrics (revenue, traffic) should be considered directional estimates rather than audited financial data. Active install counts reflect StoreCensus detection capability and may not capture 100% of installations for apps with non-standard implementation patterns.
This page presents data from the OptinMonster Email Popups Installation Statistics proprietary StoreCensus dataset. Statistics may change over time as stores are discovered, removed, or updated in our index.
StoreCensus does not receive compensation from app developers or vendors for rankings or placement. All rankings are determined solely by observed installation data across tracked Shopify storefronts.
