530,917 Shopify stores currently have Klaviyo: Email Marketing & SMS installed, representing 24.1% of all active Shopify stores.
Klaviyo: Email Marketing & SMS is installed on 530,917 of the 2,198,914 active Shopify stores worldwide tracked by StoreCensus. This makes it a notable player in the Email marketing category, with a 1.5% market share.
Unlike the Shopify App Store's historical download counts, our data reflects current active installations. We detect Klaviyo: Email Marketing & SMS through storefront signature analysis across millions of stores, providing accurate real-time adoption metrics that matter for market analysis and competitive intelligence.
Over the past 30 days, Klaviyo: Email Marketing & SMS has lost 1,985 net installs, representing a -0.4% change from 532,902 installs. The 90-day trajectory shows growth of 48,958 installs (10.2%).
Year-over-year, Klaviyo: Email Marketing & SMS has grown by 49.7%, moving from 354,567 installs to 530,917. This solid growth rate indicates strong merchant adoption.
As of July 4, 2026, 530,917 Shopify stores have Klaviyo: Email Marketing & SMS installed, representing 24.1% of all active Shopify stores tracked by StoreCensus.
Klaviyo: Email Marketing & SMS has lost 1,985 net installs over the past 30 days (-0.4% change) and gained 48,958 installs over 90 days (10.2% change). Year-over-year growth is 49.7%.
Klaviyo: Email Marketing & SMS is used across stores of all sizes and industries. Detailed breakdowns are available for apps with sufficient data.
StoreCensus updates Klaviyo: Email Marketing & SMS installation data weekly through continuous monitoring of 2,198,914+ active Shopify stores. We detect installations through storefront signature analysis, providing accurate current install counts rather than historical download numbers.
Klaviyo: Email Marketing & SMS holds a 24.1% market share in its category. To see how it compares to direct competitors, check the Market Position section on this page which shows install counts and market share for similar apps in the same category.
With 530,917 active installations, Klaviyo: Email Marketing & SMS is a widely adopted solution. Consider the 90-day growth trend (10.2%) to understand momentum, and review the industry breakdown to see if stores similar to yours use it. Always test on a development store first and check recent app store reviews for current user sentiment.
530,917 Shopify stores currently use Klaviyo: Email Marketing & SMS. This data is updated weekly based on continuous monitoring of 2,198,914+ active Shopify stores.
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Klaviyo: Email Marketing & SMS is installed on 530,917 of the 2,198,914 Shopify stores tracked by StoreCensus, representing a 24.10% market penetration rate. It is categorized under Email marketing.
Klaviyo: Email Marketing & SMS is installed on 530,917 Shopify stores, representing 24.1% of all tracked stores. This level of adoption indicates strong market presence within the Shopify ecosystem.
Over the past 90 days, Klaviyo: Email Marketing & SMS has gained 48,958 net installs (+10.2%). Positive 90-day momentum indicates continued merchant adoption.
Interpretations are based on observed StoreCensus data. Directional observations only - not financial or business advice.
Based on StoreCensus tracking of 2,198,914 active Shopify stores.
Data is refreshed on a weekly basis and reflects observed platform activity across active ecommerce stores. StoreCensus detects app and plugin installations through storefront signature analysis including JavaScript signatures, API calls, and HTML markers — measuring current active installations, not historical download counts.
StoreCensus continuously discovers and indexes active Shopify storefronts globally. Our crawler identifies 2,198,914+ live stores through domain analysis, platform signals, and third-party data sources.
App and plugin installations are detected through storefront signature analysis — including JavaScript bundle signatures, API endpoint patterns, HTML data attributes, and network request fingerprints. This identifies apps that are currently active, not merely historically downloaded.
Each store is re-scanned on a recurring basis. Historical snapshots are retained to calculate 30-day, 90-day, and year-over-year growth rates. This enables trend analysis that reflects actual merchant behavior over time, not just point-in-time counts.
Disclaimer: Estimated metrics (revenue, traffic) should be considered directional estimates rather than audited financial data. Active install counts reflect StoreCensus detection capability and may not capture 100% of installations for apps with non-standard implementation patterns.
This page presents data from the Klaviyo: Email Marketing & SMS Installation Statistics proprietary StoreCensus dataset. Statistics may change over time as stores are discovered, removed, or updated in our index.
StoreCensus does not receive compensation from app developers or vendors for rankings or placement. All rankings are determined solely by observed installation data across tracked Shopify storefronts.
