465,126 Shopify stores currently have Klaviyo: Email Marketing & SMS installed, representing 18.6% of all active Shopify stores.
Klaviyo: Email Marketing & SMS is installed on 465,126 of the 2,503,107 active Shopify stores worldwide tracked by StoreCensus. This makes it a notable player in the Email marketing category, with a 2.1% market share.
Unlike the Shopify App Store's historical download counts, our data reflects current active installations. We detect Klaviyo: Email Marketing & SMS through storefront signature analysis across millions of stores, providing accurate real-time adoption metrics that matter for market analysis and competitive intelligence.
Over the past 30 days, Klaviyo: Email Marketing & SMS has lost 7,524 net installs, representing a -1.6% change from 472,650 installs. The 90-day trajectory shows growth of 22,081 installs (5.0%).
Year-over-year, Klaviyo: Email Marketing & SMS has grown by 52.8%, moving from 304,432 installs to 465,126. This represents exceptional growth in a competitive market.
As of April 11, 2026, 465,126 Shopify stores have Klaviyo: Email Marketing & SMS installed, representing 18.6% of all active Shopify stores tracked by StoreCensus.
Klaviyo: Email Marketing & SMS has lost 7,524 net installs over the past 30 days (-1.6% change) and gained 22,081 installs over 90 days (5.0% change). Year-over-year growth is 52.8%.
Klaviyo: Email Marketing & SMS is used across stores of all sizes and industries. Detailed breakdowns are available for apps with sufficient data.
StoreCensus updates Klaviyo: Email Marketing & SMS installation data weekly through continuous monitoring of 2,503,107+ active Shopify stores. We detect installations through storefront signature analysis, providing accurate current install counts rather than historical download numbers.
Klaviyo: Email Marketing & SMS holds a 18.6% market share in its category. To see how it compares to direct competitors, check the Market Position section on this page which shows install counts and market share for similar apps in the same category.
With 465,126 active installations, Klaviyo: Email Marketing & SMS is a widely adopted solution. Consider the 90-day growth trend (5.0%) to understand momentum, and review the industry breakdown to see if stores similar to yours use it. Always test on a development store first and check recent app store reviews for current user sentiment.
465,126 Shopify stores currently use Klaviyo: Email Marketing & SMS. This data is updated weekly based on continuous monitoring of 2,503,107+ active Shopify stores.
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