124,640 Shopify stores currently have Mailchimp Email SMS Marketing installed, representing 5.9% of all active Shopify stores.
At a glance: Mailchimp Email SMS Marketing is the #18 most-installed Shopify app of the 8,745 with active installs, and #3 of 85 in Email marketing. It is most often installed alongside Judge.me Product Reviews App and Instafeed ‑ Instagram Feed. Its largest market is United States (36% of its stores).
Mailchimp Email SMS Marketing is installed on 124,640 of the 2,126,138 active Shopify stores worldwide tracked by StoreCensus. This makes it a leading app in the Email marketing category, with a 5.9% market share.
Unlike the Shopify App Store's historical download counts, our data reflects current active installations. We detect Mailchimp Email SMS Marketing through storefront signature analysis across millions of stores, providing accurate real-time adoption metrics that matter for market analysis and competitive intelligence.
Over the past 30 days, Mailchimp Email SMS Marketing has gained 14,259 net installs, representing a 12.9% change from 110,381 installs. The 90-day trajectory shows growth of 14,518 installs (13.2%).
Year-over-year, Mailchimp Email SMS Marketing has grown by 17.2%, moving from 106,327 installs to 124,640. This steady growth reflects consistent merchant interest.
Mailchimp Email SMS Marketing shows strong adoption among established businesses, with 100% of users operating stores generating over $100K annually. The platform attracts a balanced mix across revenue tiers, though 0% of stores fall under $50K in annual revenue, indicating accessibility for emerging brands. The 15% penetration among $1M+ stores demonstrates enterprise-level trust, where merchants typically maintain complex tech stacks and face high switching costs.
| Revenue Tier | Stores | Percentage |
|---|---|---|
| $10M+ | 23 | 0.0% |
| $1M – $10M | 949 | 0.9% |
| $100K – $1M | 14,523 | 13.7% |
| <$100K | 90,408 | 85.4% |
Fashion & Apparel leads adoption at 15%, followed by Home & Garden at 12% and Food & Beverage at 10%. Together, these three verticals represent over half of Mailchimp Email SMS Marketing's install base. This concentration reflects industries where email marketing drives significant repeat purchase revenue through seasonal campaigns, product launches, and loyalty programs that benefit from sophisticated segmentation and automation capabilities.
36% of Mailchimp Email SMS Marketing stores are in United States, in line with its 35% share of all Shopify stores. 12% of Mailchimp Email SMS Marketing stores are in United Kingdom, more than its 8% share of all Shopify stores. 9% of Mailchimp Email SMS Marketing stores are in Canada, more than its 6% share of all Shopify stores.
Stores using Mailchimp Email SMS Marketing typically build comprehensive retention-focused tech stacks. 18% also use Judge.me Product Reviews App for product reviews, while 17% pair it with Instafeed ‑ Instagram Feed for social proof. The 13% overlap with Klaviyo: Email Marketing & SMS indicates merchants unifying customer communication across email, SMS, and support channels. This pairing pattern reveals stores prioritizing customer lifetime value optimization over one-time acquisition, with integrated tools for reviews, loyalty, and recurring revenue.
Mailchimp Email SMS Marketing competes in the Email marketing category with 124,640 installs, compared to Klaviyo: Email Marketing & SMS's 299,483. Strong recent growth indicates increasing market share within the category.
| App | Installs | Market Share |
|---|---|---|
| Klaviyo: Email Marketing & SMS | 299,483 | 31.9% |
| Shopify Forms | 148,796 | 15.8% |
| Omnisend Email Marketing & SMS | 71,497 | 7.6% |
Install data shows market position by adoption — but organic discoverability is another dimension. See which keywords Mailchimp Email SMS Marketing ranks for in App Store search to understand its full competitive footprint.
As of October 9, 2026, 124,640 Shopify stores have Mailchimp Email SMS Marketing installed, representing 5.9% of all active Shopify stores tracked by StoreCensus.
Mailchimp Email SMS Marketing has gained 14,259 net installs over the past 30 days (12.9% change) and gained 14,518 installs over 90 days (13.2% change). Year-over-year growth is 17.2%.
Mailchimp Email SMS Marketing is most popular in Fashion & Apparel (15.4% of users), followed by Home & Garden (11.7%). The app is used across stores of all sizes.
StoreCensus updates Mailchimp Email SMS Marketing installation data weekly through continuous monitoring of 2,126,138+ active Shopify stores. We detect installations through storefront signature analysis, providing accurate current install counts rather than historical download numbers.
Mailchimp Email SMS Marketing holds a 5.9% market share in its category. To see how it compares to direct competitors, check the Market Position section on this page which shows install counts and market share for similar apps in the same category.
With 124,640 active installations, Mailchimp Email SMS Marketing is a widely adopted solution. Consider the 90-day growth trend (13.2%) to understand momentum, and review the industry breakdown to see if stores similar to yours use it. Always test on a development store first and check recent app store reviews for current user sentiment.
124,640 Shopify stores currently use Mailchimp Email SMS Marketing. This data is updated weekly based on continuous monitoring of 2,126,138+ active Shopify stores.
Build targeted prospect lists of stores using Mailchimp Email SMS Marketing. Filter by revenue, industry, country, and more.
Mailchimp Email SMS Marketing is installed on 124,640 of the 2,126,138 Shopify stores tracked by StoreCensus, representing a 5.90% market penetration rate. It is categorized under Email marketing.
Mailchimp Email SMS Marketing is installed on 124,640 Shopify stores, representing 5.9% of all tracked stores. This level of adoption indicates strong market presence within the Shopify ecosystem.
Over the past 90 days, Mailchimp Email SMS Marketing has gained 14,518 net installs (+13.2%). Positive 90-day momentum indicates continued merchant adoption.
Mailchimp Email SMS Marketing is frequently installed alongside Judge.me Product Reviews App and Instafeed ‑ Instagram Feed, suggesting merchants use it as part of a broader technology stack rather than as a standalone solution.
Interpretations are based on observed StoreCensus data. Directional observations only - not financial or business advice.
Based on StoreCensus tracking of 2,126,138 active Shopify stores.
How Mailchimp Email SMS Marketing relates to other apps in the Shopify ecosystem, based on co-installation patterns and category relationships.
Apps commonly paired with Mailchimp Email SMS Marketing
Apps merchants consider as alternatives
Co-installation data is derived from observed patterns across StoreCensus-tracked stores. Overlap percentages indicate the share of Mailchimp Email SMS Marketing users who also have the listed app installed.
Data is refreshed on a weekly basis and reflects observed platform activity across active ecommerce stores. StoreCensus detects app and plugin installations through storefront signature analysis including JavaScript signatures, API calls, and HTML markers — measuring current active installations, not historical download counts.
StoreCensus continuously discovers and indexes active Shopify storefronts globally. Our crawler identifies 2,126,138+ live stores through domain analysis, platform signals, and third-party data sources.
App and plugin installations are detected through storefront signature analysis — including JavaScript bundle signatures, API endpoint patterns, HTML data attributes, and network request fingerprints. This identifies apps that are currently active, not merely historically downloaded.
Each store is re-scanned on a recurring basis. Historical snapshots are retained to calculate 30-day, 90-day, and year-over-year growth rates. This enables trend analysis that reflects actual merchant behavior over time, not just point-in-time counts.
Disclaimer: Estimated metrics (revenue, traffic) should be considered directional estimates rather than audited financial data. Active install counts reflect StoreCensus detection capability and may not capture 100% of installations for apps with non-standard implementation patterns.
This page presents data from the Mailchimp Email SMS Marketing Installation Statistics proprietary StoreCensus dataset. Statistics may change over time as stores are discovered, removed, or updated in our index.
StoreCensus does not receive compensation from app developers or vendors for rankings or placement. All rankings are determined solely by observed installation data across tracked Shopify storefronts.
