Littledata ‑ The Data Layer

We couldn’t be happier with our experience using Littledata! From seamless integration with our Shopify store and relevant connections (GA4, Klaviyo, Google Ads), to the detailed analytics and real-time data insights, Littledata has truly elevated our ability to understand and optimize our web and customer data. The platform’s intuitive design makes it incredibly straightforward to set up, and the depth of reporting has helped us make confident, data-driven decisions. On top of the great functionality, we’ve had the pleasure of working closely with Cornelia, our Littledata guru. Her responsiveness, expertise, and genuine willingness to help have made every step of the process smooth and enjoyable. She exemplifies stellar customer service and consistently goes the extra mile to ensure our success. If you’re looking for a reliable, robust analytics solution backed by a supportive team, we highly recommend Littledata! Show more

Two of our Shopify stores were using Littledata, but one of them has been experiencing ongoing issues with Facebook CAPI and Pixel, where Littledata fails to pass the fbc and fbp parameters to our Facebook Pixel. Despite seeking support for over two weeks and reaching out multiple times, the support team repeatedly assured us that the issue had been resolved or would be fixed soon. However, the error rate continued to rise, leading to wasted ad spend for over two weeks. Additionally, the support team lacked transparency regarding what actions they took to fix our conversion tracking, leaving us completely in the dark with no clear solution. Unfortunately, this has resulted in a costly lesson for us, forcing us to seek a different provider. Show more

Using LittleData puts my mind at ease that everything that can be tracked - is tracked. It feels much more secure than Shopify’s less than friendly suggestions to control how data flows via partner apps (like Google or Meta). At Naturalmat we have quite complex needs and often push our app partners on configurations that would work for our business - LD have supported each and every "out there" request and the support team is amazing. I often speak to Claudiu and Cornelia and they both have been brilliant. Trying to get hold of anyone at Google or Meta, well, we've all been there - forget it. There are a few apps I can't imagine having a Shopify store without, and LD is definitely one of them. Show more

Got the app for one thing to sync repurchases with Meta. This did not work. Support said to wait severals times. I had to convince them that waiting is not helping. They "escalated" to their devs but heard nothing back since more than a week which is very bad as the app is completely useless now. Show more

David & Ross are extremely helpful and are always quick to answer questions if something comes up. Tracking has been extremely accurate for Google Ads & GA4. Show more