Littledata ‑ Customer Tracking

Two of our Shopify stores were using Littledata, but one of them has been experiencing ongoing issues with Facebook CAPI and Pixel, where Littledata fails to pass the fbc and fbp parameters to our Facebook Pixel. Despite seeking support for over two weeks and reaching out multiple times, the support team repeatedly assured us that the issue had been resolved or would be fixed soon. However, the error rate continued to rise, leading to wasted ad spend for over two weeks. Additionally, the support team lacked transparency regarding what actions they took to fix our conversion tracking, leaving us completely in the dark with no clear solution. Unfortunately, this has resulted in a costly lesson for us, forcing us to seek a different provider. Show more

Using LittleData puts my mind at ease that everything that can be tracked - is tracked. It feels much more secure than Shopify’s less than friendly suggestions to control how data flows via partner apps (like Google or Meta). At Naturalmat we have quite complex needs and often push our app partners on configurations that would work for our business - LD have supported each and every "out there" request and the support team is amazing. I often speak to Claudiu and Cornelia and they both have been brilliant. Trying to get hold of anyone at Google or Meta, well, we've all been there - forget it. There are a few apps I can't imagine having a Shopify store without, and LD is definitely one of them. Show more

Got the app for one thing to sync repurchases with Meta. This did not work. Support said to wait severals times. I had to convince them that waiting is not helping. They "escalated" to their devs but heard nothing back since more than a week which is very bad as the app is completely useless now. Show more

David & Ross are extremely helpful and are always quick to answer questions if something comes up. Tracking has been extremely accurate for Google Ads & GA4. Show more

We'd had ongoing issues with our data for a long time, with a number of different experts drafted in to help sort it out, without success. Allocating our marketing budgets was becoming more and more impossible. During our initial call with David he had explained the process of switching to littledata and my response was a very dubious ‘that sounds too easy’. Well, it WAS that easy. And we are really happy with the quality of data we’re now receiving. David was great through the onboarding process. Patiently walked us through everything, was there to help with any queries, and didn’t rush us into anything. Support has excellent technical knowlege as well as a straightforward communication, that non-experts like myself can follow. Highly recommend. Show more