Littledata ‑ The Data Layer
Server-side tracking of customers and revenue to Google, Meta and Klaviyo boosts performance Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions. Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions. more Increase abandoned cart flows revenue in Klaviyo with improved flow triggers Enhanced Conversions for customer matching and lower CAC in Google Ads Improved Event Match Quality Score in Meta Conversions API Power up Google Analytics (GA4), tracking checkout steps and recurring orders Built for data experts - making it ridiculously easy to get accurate data
Find Shopify Stores Using Littledata ‑ The Data Layer
Discover which Shopify stores are using this app. Filter by revenue, industry, location, and more.
Key Features
- Advanced analytics capabilities
- Advanced marketing capabilities
- Advanced customer capabilities
Shopify App Installs
Pricing Plans
Flex
$0.35 per Shopify order tracked, Accurate tracking of customer events, Email and chat support
Standard
Up to 1,500 orders/month, Accurate tracking of customer events, Marketing attribution boost, Email and chat support
Choose PlanPro
Up to 8,000 orders/month, Accurate tracking of customer events, Marketing attribution boost, Private webinars, Priority support
Choose PlanPlus
Up to 50,000 orders/month, Managed onboarding, Analytics training, Multiple country stores, Guaranteed uptime, Headless tracking
Choose PlanFrequently Asked Questions
What is Littledata ‑ The Data Layer?
Server-side tracking of customers and revenue to Google, Meta and Klaviyo boosts performance Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions. Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions. more Increase abandoned cart flows revenue in Klaviyo with improved flow triggers Enhanced Conversions for customer matching and lower CAC in Google Ads Improved Event Match Quality Score in Meta Conversions API Power up Google Analytics (GA4), tracking checkout steps and recurring orders Built for data experts - making it ridiculously easy to get accurate data
How much does Littledata ‑ The Data Layer cost?
Littledata ‑ The Data Layer offers multiple pricing tiers to fit different business needs: Flex: Free, Standard: $99 / month or $950/year and save 20%, Pro: $249 / month or $2,390/year and save 20%, Plus: $600 / month or $5,760/year and save 20%. Free trial available: 30-day free trial.
Is Littledata ‑ The Data Layer easy to set up?
Yes, Littledata ‑ The Data Layer is designed to be user-friendly and easy to set up. The app integrates seamlessly with your Shopify store, and most users can get started within minutes.
Customer Reviews
Will update review once I have issue resolved. I have a major ocnnection issue they've been accomodating and deserve a 5 star, however, I can't see where my plans cost is set, I couldn't do connection, slow responses, and now two invoices that have false bills on them. They did reply... will update when I have been refunded, applcation functionality isn't working yet it's promising. Will update this asap problems are resolved, hopefully sooner than later. Show more
This is a tool you must have in any Shopify store if you use Google Analytics for reporting. It has also a lot of integrations out of the box that will enhance your reports Show more
I used the app to get a more accurate reporting from Shopify to Google Analytics and Littledata does the job very well indeed. So here I am - a fully satisfied customer. Show more
It was nice to count with LittleData support on our setup phase. Bianca & David were dedicating all time needed to make sure all was correctly set up and also helped us debug some initial issues we were having. They were kind and supportive in the whole initial process. Happy to be working together. Show more
I have spent well over 30 hours trying to connect my store > recharge > google analytics and google ads using this app and I was unsuccessful. The support staff refused to help. It's an unnecessary app and was sold on marketing claims made on their website. It all sounds good but reality is, it simply did not work. Had the support staff taken a small chunk out of their day to help me with the initial set up, I would have paid for this app indefinitely - without probably ever using it. I wouldn't waste your money monthly - just take the time to set up the various connections on your own or seek someone who can. Thanks. Show more
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