Littledata ‑ The Data Layer
Server-side tracking of customers and revenue to Google, Meta and Klaviyo boosts performance Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions. Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions. more Increase abandoned cart flows revenue in Klaviyo with improved flow triggers Enhanced Conversions for customer matching and lower CAC in Google Ads Improved Event Match Quality Score in Meta Conversions API Power up Google Analytics (GA4), tracking checkout steps and recurring orders Built for data experts - making it ridiculously easy to get accurate data
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Key Features
- Advanced analytics capabilities
- Advanced marketing capabilities
- Advanced customer capabilities
Shopify App Installs
Pricing Plans
Flex
$0.35 per Shopify order tracked, Accurate tracking of customer events, Email and chat support
Standard
Up to 1,500 orders/month, Accurate tracking of customer events, Marketing attribution boost, Email and chat support
Choose PlanPro
Up to 8,000 orders/month, Accurate tracking of customer events, Marketing attribution boost, Private webinars, Priority support
Choose PlanPlus
Up to 50,000 orders/month, Managed onboarding, Analytics training, Multiple country stores, Guaranteed uptime, Headless tracking
Choose PlanFrequently Asked Questions
What is Littledata ‑ The Data Layer?
Server-side tracking of customers and revenue to Google, Meta and Klaviyo boosts performance Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions. Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions. more Increase abandoned cart flows revenue in Klaviyo with improved flow triggers Enhanced Conversions for customer matching and lower CAC in Google Ads Improved Event Match Quality Score in Meta Conversions API Power up Google Analytics (GA4), tracking checkout steps and recurring orders Built for data experts - making it ridiculously easy to get accurate data
How much does Littledata ‑ The Data Layer cost?
Littledata ‑ The Data Layer offers multiple pricing tiers to fit different business needs: Flex: Free, Standard: $99 / month or $950/year and save 20%, Pro: $249 / month or $2,390/year and save 20%, Plus: $600 / month or $5,760/year and save 20%. Free trial available: 30-day free trial.
Is Littledata ‑ The Data Layer easy to set up?
Yes, Littledata ‑ The Data Layer is designed to be user-friendly and easy to set up. The app integrates seamlessly with your Shopify store, and most users can get started within minutes.
Customer Reviews
Great tool that provides valuable information and insights for our eComm business. A must have for back-end Google Analytics management and data connections. Customer support is top notch with quick response and friendly service. Setup is easy and has really expanded our reporting capabilities. Show more
This app gives us much more accurate data. The difference between the data from shopify and google analytics has been reduced significantly. Very happy! Customer service is impeccable. Super friendly, quick and helpful. Show more
Free trial finished and we got charged 3x in one day. Really put us off ever using / trusting this app again. Show more
Utilizing Littledata's suite of event tracking and analytics informed our DTC strategies that took us from $0 in revenue to $150,000+ in less than 2 quarters. We're able to continually integrate more and more tools as we continue to grow thanks to the connections that Littledata provides. Littledata has also given us incredible support every step of the way. They knock it out of the park as our out-of-house analytics team. Show more
This app gets the job done and all of the data is super accurate. Unreal how you can just add this so easily and then get so much data and insights. Show more
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