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A/B testing Apps for Shopify

Enhance your Shopify store with the best A/B testing apps. Get insights on features, pricing, and user reviews for 2026.

Why Choose A/B testing Apps?

Key benefits include: Enhance your store functionality, Improve customer experience, Streamline business operations, Increase sales and conversions.

Available Options: Choose from 343+ verified apps with an average rating of 4.0 stars.
Top Developers: apps.shopify.com and more.

Looking for the Top A/B testing Apps?

We've analyzed thousands of a/b testing apps to identify the top performers based on ratings and install counts.

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Create email capture popups, exit intent popup, email opt-in & discount pop ups to drive more sales. Boost sales using personalized on-site popups with discount codes, timely offers, exit intent popups, product recommendations, wheel of fortune, newsletter popups, spin wheel campaigns. Build Email and SMS marketing list with ready to use templates, and A/B testing to improve conversions. Reduce card abandonment with triggered popups and exit intent for both desktop and mobile devices. Enjoy a large collection of templates, easy dashboard and detailed performance analytics to track all KPIs. Boost sales using personalized on-site popups with discount codes, timely offers, exit intent popups, product recommendations, wheel of fortune, newsletter popups, spin wheel campaigns. Build Email and SMS marketing list with ready to use templates, and A/B testing to improve conversions. Reduce card abandonment with triggered popups and exit intent for both desktop and mobile devices. Enjoy a large collection of templates, easy dashboard and detailed performance analytics to track all KPIs. more Grow email list and SMS capture with opt‑in popup, sign up form and gamification Reduce cart abandonment & boost sales with well-timed exit intent popup offers. Maximize your cart value with irresistible cross-sell & upsell popups! Increase sales with offers, giveaways, coupons and discount codes pop ups. Improve conversion and revenue with A/B testing and detailed analytics.

0.0(Reviews)

Popups that perfectly match your brand. Built in minutes. Designed to convert. OptiMonk is the AI-driven popup builder designed for ecommerce businesses. It enables digital marketers to create high-converting popups in minutes, without any technical knowledge or complex editing tools. With just a few clicks, our AI creates popups that match your brand and are optimized for maximum conversion. And when you want full control, you can easily fine-tune everything using our drag-and-drop editor. Try OptiMonk and see the difference for yourself! OptiMonk is the AI-driven popup builder designed for ecommerce businesses. It enables digital marketers to create high-converting popups in minutes, without any technical knowledge or complex editing tools. With just a few clicks, our AI creates popups that match your brand and are optimized for maximum conversion. And when you want full control, you can easily fine-tune everything using our drag-and-drop editor. Try OptiMonk and see the difference for yourself! more AI wizard: Create stunning, on-brand popups instantly with AI. Drag & drop editor: Fine-tune your popups anytime with our easy visual editor. A/B testing: Launch quick tests to find the best headlines, offers, or messages. Analytics: Optimize for real revenue, not just clicks or signups. Personalization: Show the right message to the right customer, every time.

4.6(Reviews)

Personalized popups within minutes: Email, Exit intent, Spin-to-Win, Discount, Upsell and more. Increase sales, gamify the experience, collect emails and sync with your favorite tools. Boost user engagement with discount and lucky wheel pop ups. Sell more with smart product suggestions, upsell and cross sell pop ups. The drag & drop pop up builder gives you freedom, while the large number of premade templates get you started quickly. Advanced targeting system supports tons of options such as exit intent and shopping cart rules. Let's grow your business together! Increase sales, gamify the experience, collect emails and sync with your favorite tools. Boost user engagement with discount and lucky wheel pop ups. Sell more with smart product suggestions, upsell and cross sell pop ups. The drag & drop pop up builder gives you freedom, while the large number of premade templates get you started quickly. Advanced targeting system supports tons of options such as exit intent and shopping cart rules. Let's grow your business together! more Drag & drop popup builder. Rich template gallery, easy to customize and brandize Email pop ups that powered gamification widgets for engagement. Sale popups, promote products, offer discounts, free shipping bars, and more. Personalized popups with advanced targeting and smart data bindings. Smart product recommendation popups for up-selling and cross-selling.

5.0(Reviews)

OptinMonster turns traffic into sales, one pop-up at a time, with personalized onsite retargeting. OptinMonster is a lead generation and targeting platform used to grow email lists, generate leads and improve sales without needing a coder or designer. With OptinMonster, you can add segmented subscribers to your email list, reduce abandoning visitors, redirect visitors to higher converting pages, make time sensitive offers and upsells or cross sells, grow your social media following, generate more sales qualified leads, reduce bounce rates and more. So many possibilities with just one tool! OptinMonster is a lead generation and targeting platform used to grow email lists, generate leads and improve sales without needing a coder or designer. With OptinMonster, you can add segmented subscribers to your email list, reduce abandoning visitors, redirect visitors to higher converting pages, make time sensitive offers and upsells or cross sells, grow your social media following, generate more sales qualified leads, reduce bounce rates and more. So many possibilities with just one tool! more Reduce cart abandonment and persuade users to buy with Exit Intent Popups Show targeted offers based on items in cart, cart value, past purchases & more Grow your email list with 400+ tested and proven popup templates Increase conversions with countdown timers, content locking, advanced targeting Create upsell, downsell and cross-sell campaigns with precise targeting

3.0(Reviews)

Ortto brings customer data, marketing automation, analytics and omnichannel chat together. Ortto combines powerful marketing tools  - Journey automation, CDP, analytics and omnichannel chat,  to help build customer journeys that drive revenue. Convert more traffic into paying customers. Unify customer data to get a complete view - including static and event-based attributes. Create sophisticated real-time audience segments based on your customer data. Automate messages and actions to target audiences with personalized, timely messages at scale. Respond fast with Omnichannel chat. Ortto combines powerful marketing tools  - Journey automation, CDP, analytics and omnichannel chat,  to help build customer journeys that drive revenue. Convert more traffic into paying customers. Unify customer data to get a complete view - including static and event-based attributes. Create sophisticated real-time audience segments based on your customer data. Automate messages and actions to target audiences with personalized, timely messages at scale. Respond fast with Omnichannel chat. more A fully featured Customer Data Platform (CDP), purpose-built for marketers Marketing automation: Journeys, Playbooks, Email campaigns, SMS, WhatsApp Reports and dashboards, No-code integrations, Live AI supported Omnichannel chat Ortto Talk revolutionizes the way you engage, support and convert customers

5.0(Reviews)

Boost sales, revenue & increase AOV with upsell, cross-sell and frequently bought together offers. Outsell is designed to help Increase your average order value and optimize revenue by creating beautiful add-to-cart popup offers on the product page. Display pre-purchase upsell and cross-sell pop-ups that your customers can redeem and add to their cart with just one click. Easy to use, complete with a beautiful design and the ability to create time-sensitive and discounted offers, Outsell allows you to present exclusive deals to your customers without distracting them away from your store. Outsell is designed to help Increase your average order value and optimize revenue by creating beautiful add-to-cart popup offers on the product page. Display pre-purchase upsell and cross-sell pop-ups that your customers can redeem and add to their cart with just one click. Easy to use, complete with a beautiful design and the ability to create time-sensitive and discounted offers, Outsell allows you to present exclusive deals to your customers without distracting them away from your store. more Display related and frequently bought together product offers Display discounted and time-sensitive cross-sell and upsell offers Create and customize add-on offers for gift certificates, vouchers & warranties Create pop-ups based on the Shopify Recommended Products AI Quick setup with no code required and easy-to-use app interface

4.4(Reviews)

Save your time & money with prebuilt sections, no coding required and edit from the theme editor. Most Shopify themes come with just 15 design sections, and if you're not satisfied or need more, you're left with complex page builders or costly developers. Pagekit solves this problem by offering a library of user-friendly, customizable sections. You can effortlessly add these to your store's theme and tweak them in the theme editor. Create features, testimonials, FAQs, trust badges, and more with ease! Needless to hire expensive developers, directly customize at Theme Editor with just a few Most Shopify themes come with just 15 design sections, and if you're not satisfied or need more, you're left with complex page builders or costly developers. Pagekit solves this problem by offering a library of user-friendly, customizable sections. You can effortlessly add these to your store's theme and tweak them in the theme editor. Create features, testimonials, FAQs, trust badges, and more with ease! Needless to hire expensive developers, directly customize at Theme Editor with just a few more Browse & Add sections to any page, or any theme. Edit from Shopifys theme editor Upgrade your existing theme with new theme sections. No need to start over. Keep or even improve page-speed. Some apps loads slow, replace with a section. Built considering marketing needs. Built for performance and speed. We love the support. Ready to help and customize.

4.2(Reviews)

GDPR & CCPA Cookie Banner with GCM v2, Certified by Google & Microsoft with IAB TCF v2.3 integration Protect your store from legal fines with the top-rated compliance suite for GDPR, CCPA, and LGPD. We support an ever-expanding list of global data regulations and international privacy mandates. As a Shopify Plus Partner and Google Certified CMP, we ensure full compliance with brand-matched banners. Works with Google Consent Mode v2, IAB TCF v2.3, Klaviyo, and Shopify’s Privacy API. Optimized for Online Store 2.0 and headless stores. Free and paid plans with expert support. Protect your store from legal fines with the top-rated compliance suite for GDPR, CCPA, and LGPD. We support an ever-expanding list of global data regulations and international privacy mandates. As a Shopify Plus Partner and Google Certified CMP, we ensure full compliance with brand-matched banners. Works with Google Consent Mode v2, IAB TCF v2.3, Klaviyo, and Shopify’s Privacy API. Optimized for Online Store 2.0 and headless stores. Free and paid plans with expert support. more Available as Checkout Ext banner, Customer Account Ext, and Page Blocks Multilingual, translated content that aligns with your customers' language Customer Data Requests with Email Notifications, Automated GDPR Cookie Policy Cookies & Script AI Scanner with curated scan results and recommendations Google Certified CMP, TCF v2.3, Microsoft Certified CMP with Meta Pixel Support

5.0(Reviews)

Add beautiful, fast, high-converting sections. One click install, edit easily in the theme editor. Do you feel your theme is missing sections you need and limiting your business potential? Now you can launch stunning, high-converting storefronts in seconds using our professionally crafted, plug-and-play theme sections. Whether you're refreshing a product page or building a full landing page, our premium sections and blocks give you the power to build fast and look great doing it. ✅ 1-click install, no coding or developers required. Do you feel your theme is missing sections you need and limiting your business potential? Now you can launch stunning, high-converting storefronts in seconds using our professionally crafted, plug-and-play theme sections. Whether you're refreshing a product page or building a full landing page, our premium sections and blocks give you the power to build fast and look great doing it. ✅ 1-click install, no coding or developers required. more Boost conversions with sections inspired by top-performing stores Fully customizable to fit your brand Explore new components added each month to enhance design and functionality Build faster and better with our library of pre-built theme sections

4.7(Reviews)

A/B testing prices, shipping, themes, content, URLs, and popups to improve CRO and increase sales. Personizely is your ultimate CRO toolkit, built to boost ecommerce performance through advanced A/B testing. Run AB testing and split testing across product pages, popups, themes, content, URLs, pricing, and shipping rate testing to uncover what drives more conversions. From price testing to theme split tests, Personizely helps optimize every element with no coding. Drive more sales with data backed decisions and confidently AB testing every variation with real time CRO insights. Personizely is your ultimate CRO toolkit, built to boost ecommerce performance through advanced A/B testing. Run AB testing and split testing across product pages, popups, themes, content, URLs, pricing, and shipping rate testing to uncover what drives more conversions. From price testing to theme split tests, Personizely helps optimize every element with no coding. Drive more sales with data backed decisions and confidently AB testing every variation with real time CRO insights. more Shipping Rate A/B Testing: Find the shipping strategy that boosts conversions. Price A/B testing: Find the right pricing strategy to improve CRO. Content AB Testing: Run AB tests on headlines, CTAs, layouts, and visuals Theme AB Testing: AB test layouts, styles, and structure to improve performance URL A/B Testing: AB test URLs to uncover what drives more traffic and sales

5.0(Reviews)

Popup Builder for More Leads & Sales. Boost conversions, capture leads, and reduce cart abandonment Picreel is a popup tool that helps you boost conversions, capture leads, and enhance your sales performance. With an easy, no-code setup, Picreel offers customizable popups designed to engage visitors at the right moment. Whether you’re using exit-intent popups, time-based popups, offering discounts, or collecting leads, Picreel optimizes your strategy with A/B testing. Improve customer engagement and grow your Shopify store with smarter popup solutions. Picreel is a popup tool that helps you boost conversions, capture leads, and enhance your sales performance. With an easy, no-code setup, Picreel offers customizable popups designed to engage visitors at the right moment. Whether you’re using exit-intent popups, time-based popups, offering discounts, or collecting leads, Picreel optimizes your strategy with A/B testing. Improve customer engagement and grow your Shopify store with smarter popup solutions. more Boost conversion rates Ready-to-use templates A/B testing and analytics to optimize popup performance Easily integrates with popular apps Easy, no-code installation with quick setup

0.0(Reviews)

Upsell premium services at checkout: increase AOV and improve customer experience ProtectMyOrder enables merchants to upsell premium services at checkout. Sell services such as shipping protection, carbon neutral shipping and free returns. You keep 80% of the upsell revenue and handle all claims yourself. ProtectMyOrder enables merchants to upsell premium services at checkout. Sell services such as shipping protection, carbon neutral shipping and free returns. You keep 80% of the upsell revenue and handle all claims yourself. more With 9 clicks, start selling premium services like package protection Show to 50% of site traffic to see impact on conversion rate Customise everything: pricing, titles, text and images

5.0(Reviews)

Sync your podcast or YouTube channel to blog pages with audio/video player & improve SEO ranking Allow your visitors to explore your podcast or YouTube channel directly on your store and enable Google and other search engine crawlers to index related keywords and drive organic traffic directly to your store. Each episode/video will be converted into a blog article, which will include an audio/video player so your visitors don't have to leave your store in order to listen/watch to your podcast. Allow your visitors to explore your podcast or YouTube channel directly on your store and enable Google and other search engine crawlers to index related keywords and drive organic traffic directly to your store. Each episode/video will be converted into a blog article, which will include an audio/video player so your visitors don't have to leave your store in order to listen/watch to your podcast. more Generate blog entries for your podcast/YouTube channel Embedded audio or YouTube player for each article Improve SEO and organic traffic for generated pages Podcast hosting options options

5.0(Reviews)

Use popups and banners to collect emails and phone numbers from visitors and boost sales! Increase your subscriber base by showing pop ups, banners, and smart bars. Ask for phone or email, add webhooks and increase sales. Need more traffic to a specific url? No problem. Create campaigns to drive traffic to the part of your store you need. Improve communication with your customers by adding your own smart announcements. They look and feel native to your store. Increase your subscriber base by showing pop ups, banners, and smart bars. Ask for phone or email, add webhooks and increase sales. Need more traffic to a specific url? No problem. Create campaigns to drive traffic to the part of your store you need. Improve communication with your customers by adding your own smart announcements. They look and feel native to your store. more Smart Bars to show specific and important information all the time Pop Ups to capture leads, announce a new coupon, or just shoot a message Share a coupon, an announcement, or drive traffic to a special link Fully customizable styles for all pop ups, smart bars, and more Drag n' Drop editor to create any combination you want with your widgets

4.9(Reviews)

Engage, delight, and convert visitors with interactive game campaigns. Get more subscribers and sales with gamified experiences. Popconvert turns your visitors into engaged subscribers and drives purchases with interactive coupon campaigns, building a fresh, qualified subscriber database. Get more subscribers and sales with gamified experiences. Popconvert turns your visitors into engaged subscribers and drives purchases with interactive coupon campaigns, building a fresh, qualified subscriber database. more Engage visitors with Spin the Wheel, Scratch, Slots, and Explode the Balloon. Show the right game at the right time based on visitor behavior. Control campaign frequency and trigger based on actions or exit intent. Test games and offers to find what converts visitors best. Collect emails, SMS, and coupon redemptions to grow your database.

0.0(Reviews)

Creates pop Urgency By showing a popup notification and converting your visitor into a customer. Popup notifications are a fast and efficient way to communicate with your audience, they can help you send real-time updates and reminders that get your audience to regularly engage with your brand. Popify allows you to keep in touch with your users by providing timely messages, a preview of suggested products, special offers, Customer activity notifications, and customer reviews. Popup notifications are a fast and efficient way to communicate with your audience, they can help you send real-time updates and reminders that get your audience to regularly engage with your brand. Popify allows you to keep in touch with your users by providing timely messages, a preview of suggested products, special offers, Customer activity notifications, and customer reviews. more Engage customers using various popup types options, Recent Sales, Coupons & More Convinces visitors to start buying from you with confidence and trust. Create a designed holiday notification with a click of a button.

5.0(Reviews)

Automated direct mail campaigns to increase sales & improve customer retention. Poplar is a direct mail platform that allows users to configure high ROI campaigns. Poplar gives you a new marketing tool to drive prospecting, cart abandonment retargeting & customer retention. You can also personalize content of the postcard based on purchase or cart data. The platform was built for speed, so campaigns can print and be delivered within 1 week - plus you can get real-time printing & delivery updates for each mailer. Built by Share Local Media Poplar is a direct mail platform that allows users to configure high ROI campaigns. Poplar gives you a new marketing tool to drive prospecting, cart abandonment retargeting & customer retention. You can also personalize content of the postcard based on purchase or cart data. The platform was built for speed, so campaigns can print and be delivered within 1 week - plus you can get real-time printing & delivery updates for each mailer. Built by Share Local Media more Build direct mail campaigns for prospecting, retargeting & customer retention Automatically trigger direct mail campaigns based on site behavior Execute batch mailing campaigns to your segments, all without leaving Shopify Print & deliver mail campaigns within as little as 5 days of hitting send Easily customize postcard content based on your purchase or cart data

5.0(Reviews)

Drive sales with Email& SMS pop ups, spin wheel popups, forms, exit intent popup & discount pop up Convert visitors to sales & reduce cart abandonment with pop ups, hello bar & SMS popup, embedded contact forms. Choose discount pop up templates like lightbox email pop up, exit intent pop up, discount coupon popups, newsletter pop ups, notification bars, wheel of fortune, & spin wheel using our popup builder. Customize email pop up form templates & autoresponders to suit your brand. Improve upsell pop up & exit popup campaigns using tools like triggers, targeting, & analytics and grow sales Convert visitors to sales & reduce cart abandonment with pop ups, hello bar & SMS popup, embedded contact forms. Choose discount pop up templates like lightbox email pop up, exit intent pop up, discount coupon popups, newsletter pop ups, notification bars, wheel of fortune, & spin wheel using our popup builder. Customize email pop up form templates & autoresponders to suit your brand. Improve upsell pop up & exit popup campaigns using tools like triggers, targeting, & analytics and grow sales more Show exit intent pop ups, email pop up, coupon popups, opt ins & spin the wheel Create announcement bars, popup message, & email forms using no-code popup maker Integrate newsletter popups, website forms & sticky bars to your email/CRM tools Optimize with popup triggers & targeting rules to convert quality leads Improve your Shopify SMS pop up & email popup forms using AB testing & analytics

4.9(Reviews)

Create any kind of marketing popups for your store. Marketing popups can increase sales by helping to raise awareness of products and services, build relationships with customers, provide incentives for customers to make a purchase, and direct visitors to the right product or service. Popups can also be used to generate leads, drive website traffic, and collect customer data. Additionally, they can help to build trust and loyalty by providing helpful information or exclusive discounts. Marketing popups can increase sales by helping to raise awareness of products and services, build relationships with customers, provide incentives for customers to make a purchase, and direct visitors to the right product or service. Popups can also be used to generate leads, drive website traffic, and collect customer data. Additionally, they can help to build trust and loyalty by providing helpful information or exclusive discounts. more Exit Intent Spinner Subscription

5.0(Reviews)

Aid in crafting sales-boosting with popup, banners, sold count, visitor count trust via social proof Leverage Avantify's feature-rich popup tool to drive purchases, establish credibility, and amplify your store's revenue. Spark a sense of urgency among visitors, boosting conversion rates and building trust through real-time purchase displays and a visitor counter. Employ customizable popups with discounts to expand your email marketing list, capture leads with exit intent, all without requiring any code. For assistance, reach out to us for 24/7 basic setup support. Leverage Avantify's feature-rich popup tool to drive purchases, establish credibility, and amplify your store's revenue. Spark a sense of urgency among visitors, boosting conversion rates and building trust through real-time purchase displays and a visitor counter. Employ customizable popups with discounts to expand your email marketing list, capture leads with exit intent, all without requiring any code. For assistance, reach out to us for 24/7 basic setup support. more Get emails with striking popup and custom discounts No additional code needed and compatible with any theme Foster trust with social proof: recent buys, live sales, and visitor stats.

4.8(Reviews)

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About A/B testing Apps for Shopify in 2026

A/B testing apps are essential tools for Shopify merchants looking to enhance their store's functionality and improve customer experience. These specialized applications help store owners streamline operations, increase sales, and provide better service to their customers.

Why A/B testing Apps Are Essential for Your Shopify Store

In today's competitive e-commerce landscape, having the right a/b testing tools can give your Shopify store a significant advantage. These apps can help you automate complex processes, create better shopping experiences, and ultimately drive more revenue for your business.

The best a/b testing apps for Shopify offer these key benefits:

How to Choose the Right A/B testing App

When selecting a a/b testing app for your Shopify store, consider these important factors:

The apps listed on this page represent some of the best a/b testing solutions available for Shopify stores in 2026. Each has been selected based on its functionality, user ratings, and overall value for Shopify merchants.

Popular Use Cases for A/B testing Apps

Shopify merchants use a/b testing apps to:

Browse our curated selection of a/b testing apps to find the perfect tools for your Shopify store. Compare features, pricing, and reviews to make an informed decision that will help grow your business.

Frequently Asked Questions About A/B testing Apps

What are the best a/b testing apps for Shopify?

The best a/b testing apps for Shopify include highly-rated solutions that offer comprehensive features, reliable support, and competitive pricing. Look for apps with strong user reviews, regular updates, and integration capabilities.

How much do a/b testing apps cost?

A/B testing app pricing varies widely, from free basic plans to enterprise solutions costing $100+ per month. Most apps offer tiered pricing based on features and usage, with many providing free trials to test functionality.

Are a/b testing apps worth the investment?

Quality a/b testing apps typically provide strong ROI by improving efficiency, reducing manual work, and enhancing customer experience. The key is choosing apps that align with your specific business needs and growth goals.

Ready to Enhance Your Store?

Take your business to the next level with professional a/b testing tools. Explore apps with free trials and money-back guarantees.