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A/B testing Apps for Shopify

Enhance your Shopify store with the best A/B testing apps. Get insights on features, pricing, and user reviews for 2026.

Why Choose A/B testing Apps?

Key benefits include: Enhance your store functionality, Improve customer experience, Streamline business operations, Increase sales and conversions.

Available Options: Choose from 495+ verified apps with an average rating of 3.8 stars.
Top Developers: hextom, adnabu-inc, megaprofitapps and more.

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We've analyzed thousands of a/b testing apps to identify the top performers based on ratings and install counts.

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Want to know how a/b testing apps rank in Shopify App Store search? Explore a/b testing keyword rankings on AppJubilee to see which apps dominate organic App Store discovery.

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We track Physical Marketing Performance like you're used to tracking Email Marketing Performance! Automatically add physical marketing inserts to orders based on customizable rules. Add free samples to first-time buyers, thank you cards to loyal customers, or promotional flyers based on cart contents. Inserts appear as $0 line items so your 3PL or warehouse picks and packs them seamlessly. No manual work required. Track which inserts drive subscription upsells and category cross-sells with built-in conversion tracking. A/B test different inserts to optimize performance. Automatically add physical marketing inserts to orders based on customizable rules. Add free samples to first-time buyers, thank you cards to loyal customers, or promotional flyers based on cart contents. Inserts appear as $0 line items so your 3PL or warehouse picks and packs them seamlessly. No manual work required. Track which inserts drive subscription upsells and category cross-sells with built-in conversion tracking. A/B test different inserts to optimize performance. more Add inserts as $0 line items, 3PLs pick & pack automatically Target by order value, customer tags, product type, and more Automatically apply FREE discount to inserted products. Works with any 3PL or WMS, no integration needed! Track ROI: measure subscription upsells & cross-sell conversions

5.0(Reviews)

One platform for marketing and customer engagement teams to collaborate effectively. Insider One is the platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak performance and become unstoppable. With AI and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience for 2,000+ customers. Insider One is the platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak performance and become unstoppable. With AI and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience for 2,000+ customers. more Recover abandoned carts with triggered Email and SMS Personalize your store with 100+ pre-built templates like Social Proof and more Deliver AI-powered, affinity based recommendations to drive upsell/cross-sell Trigger price drop notifications with WhatsApp Business messages Build unified customer profiles with past behavior, analytics and predictions

4.6(Reviews)

Reach new shoppers and drive more traffic by promoting your products across partner stores. Instant Traffic promotes your products in partner stores while your store displays partner products. On the free plan, manually select up to 10 products. Paid plans include Auto Ads to keep eligible products in sync, plus country and device targeting. Customize recommendation cards and track impressions, visitors and click-through rate. Traffic depends on network availability and targeting; visits do not guarantee orders. Instant Traffic promotes your products in partner stores while your store displays partner products. On the free plan, manually select up to 10 products. Paid plans include Auto Ads to keep eligible products in sync, plus country and device targeting. Customize recommendation cards and track impressions, visitors and click-through rate. Traffic depends on network availability and targeting; visits do not guarantee orders. more Select up to 10 products free; use Auto Ads on paid plans. Show partner recommendations in-page or in a desktop popup. Customize recommendation headings, colors and placement. Control ad delivery with country and device targeting. Track partner-store impressions, visitors and click-through rate.

4.3(Reviews)

A/B test prices, discounts, content, shipping, checkout, post-purchase, and more with AI. AB test prices, content, shipping, discounts, checkout, and post-purchase offers to grow profit. Find the right price for every product, roll out winning variants across segments, and track results using your own COGS and metrics. Whether you're testing content updates, new discount strategies, or post-purchase offers, we help Shopify brands run experiments that drive real business impact. AB test prices, content, shipping, discounts, checkout, and post-purchase offers to grow profit. Find the right price for every product, roll out winning variants across segments, and track results using your own COGS and metrics. Whether you're testing content updates, new discount strategies, or post-purchase offers, we help Shopify brands run experiments that drive real business impact. more A/B test prices, content, shipping, checkout & post-purchase to grow profit Use AI to discover ideas, build tests, and analyze results in Claude & Slack Measure revenue, profit, and COGS side by side on every experiment Personalize by source, device, Klaviyo segment, or customer behavior Launch your first experience in minutes — no code required

4.8(Reviews)

Create dynamic, custom quizzes that drive more conversions, increase AOV, and grow subscribers. Create Product Recommendation Quizzes that drive more revenue and acquire more customers. Jebbit quizzes drive an above average completion rate and fuel intelligent product recommendations that consumers trust. Create Product Recommendation Quizzes that drive more revenue and acquire more customers. Jebbit quizzes drive an above average completion rate and fuel intelligent product recommendations that consumers trust. more Build and launch dynamic quizzes in minutes with Jebbit’s no-code builder Sync product recommendations directly from your Shopify product catalog Boost conversion rates & AOV while acquiring more customers In-depth analytics & easy optimizations to power peak intelligence & performance Seamless integrations with Klaviyo & Attentive to power ongoing personalization

4.7(Reviews)

Automated merchandising: sold-out down, new arrivals & best sellers up. Unlimited sorts, no quotas Jedi keeps every collection in the order that sells. Push sold-out products down, keep best sellers and new arrivals on top, or rank by revenue, profit margin, inventory, variant availability, price, tags, vendor and metafields, alone or as a weighted mix. Merchandise visually with drag and drop, pinning and grouping, or automate on a schedule or in real time. A/B test strategies and track views, add-to-cart and conversion per collection. Unlimited sorts, multi-store, REST API and MCP connector. Jedi keeps every collection in the order that sells. Push sold-out products down, keep best sellers and new arrivals on top, or rank by revenue, profit margin, inventory, variant availability, price, tags, vendor and metafields, alone or as a weighted mix. Merchandise visually with drag and drop, pinning and grouping, or automate on a schedule or in real time. A/B test strategies and track views, add-to-cart and conversion per collection. Unlimited sorts, multi-store, REST API and MCP connector. more Push sold-out products down and restore their position when back in stock Weighted sorting by sales, revenue, profit margin, inventory and availability Drag-and-drop merchandiser to pin, group and rearrange products in a collection A/B test sorting strategies and track add-to-cart and conversion per collection Unlimited sorts with no quotas, plus multi-store, REST API and MCP connector

4.8(Reviews)

Sell more with unlimited product reviews, UGC, star ratings, Google reviews and testimonials Driving traffic is only half the battle – trust is what converts. Judge.me boosts conversion rate with unlimited product reviews, star ratings, and UGC (photo/video). Automate review requests after fulfillment or delivery, launch review widgets and testimonial sliders, boost visibility with Google reviews & SEO page. Share reviews and star ratings on Meta & TikTok, import Etsy & Amazon reviews and drive repeat purchases with coupons & referrals. Fully customizable, 24/7 support. Driving traffic is only half the battle – trust is what converts. Judge.me boosts conversion rate with unlimited product reviews, star ratings, and UGC (photo/video). Automate review requests after fulfillment or delivery, launch review widgets and testimonial sliders, boost visibility with Google reviews & SEO page. Share reviews and star ratings on Meta & TikTok, import Etsy & Amazon reviews and drive repeat purchases with coupons & referrals. Fully customizable, 24/7 support. more Collect and manage unlimited reviews, photos, videos, testimonials, ratings Display eye-catching review widgets, testimonial sliders and product ratings Send coupons and referrals to drive more reviews and repeat sales Syndicate reviews to Google, Meta & Shop App. Share on Facebook/Instagram/X Import reviews from Yotpo, Loox, Amazon, Etsy & other platforms

0.0(Reviews)

Show product recommendations and cross-sell offers on key pages to increase average order value. Product Related | Also Bought | FBT allows you to show related products that customers may purchase along with the selected product. This helps increase sales and push deals for a better shopping experience. Offer bundle-style cross-sells to push higher-value carts or show “Complete the look” or “You may also like” sets to increase AOV. No coding needed—set up widgets in a few steps and start driving more revenue from each order by using your ultimate sales frequently bought together app. Product Related | Also Bought | FBT allows you to show related products that customers may purchase along with the selected product. This helps increase sales and push deals for a better shopping experience. Offer bundle-style cross-sells to push higher-value carts or show “Complete the look” or “You may also like” sets to increase AOV. No coding needed—set up widgets in a few steps and start driving more revenue from each order by using your ultimate sales frequently bought together app. more Frequently Bought Together widget display on the related product pages. Customize FBT widget design, text, and layout to match your brand. Recommended and Manual Related Products - Also Bought for upsell&cross-sell. Line, grid, Amazon styles for frequently bought together products. Also bought – related products pro to promote bestsellers or seasonal items.

4.8(Reviews)

Make more money from the same traffic by using non-intrusive up-sell offers and cross-sell offers Boost your store’s sales with personalized upsell and cross-sell funnels. Engage customers at the right time with pre- and post-purchase pop-ups that showcase relevant product recommendations. Easily create offers to target specific customer behaviors that increase average order value and enhance the shopping experience. With customizable funnels, you can optimize each stage of the customer journey, helping you grow your business without hassle. Boost your store’s sales with personalized upsell and cross-sell funnels. Engage customers at the right time with pre- and post-purchase pop-ups that showcase relevant product recommendations. Easily create offers to target specific customer behaviors that increase average order value and enhance the shopping experience. With customizable funnels, you can optimize each stage of the customer journey, helping you grow your business without hassle. more One Click Upsell In Cart Upsell Post Purchase Upsell Checkout Booster Monster Upsell

4.5(Reviews)

Increase your average order value with offering bundles, gifts, and applying volume discounts! Create bundles which not only boost your AOV but also increase your conversion rate. Customise it easily to match your brand with our simple bundle builder. Curious to see how it performs? Track additional revenue generated in the main dashboard or dig in deeper in our analytics. Maximise your performance with our built-in A/B testing. Do you have any questions? Chat with our live customer support. Create bundles which not only boost your AOV but also increase your conversion rate. Customise it easily to match your brand with our simple bundle builder. Curious to see how it performs? Track additional revenue generated in the main dashboard or dig in deeper in our analytics. Maximise your performance with our built-in A/B testing. Do you have any questions? Chat with our live customer support. more Select which products or collections are eligible for volume discount. Discount can be set in percentage, dollar discount or specific price. Adjust the colours and styling to match your store's look & feel. See how much additional revenue you generated in the app's dashboard. Shopify native user friendly experience & helpful live customer support.

5.0(Reviews)

Boost AOV with a custom slide cart featuring cart discount, urgency timer, free shipping bar, etc. Kaching Cart Drawer Upsell helps you increase AOV with a customizable slide cart. Add urgency timer, free shipping/gift bars, and payment icons to drive conversions. Upsell products through sliders or toggles like gift wrapping and shipping protection. Built with a focus on UX, Kaching makes it easy to create, customize your cart drawer and translate it to any language, no coding required. Turn every cart into a revenue opportunity with this intuitive app designed to boost sales effortlessly. Kaching Cart Drawer Upsell helps you increase AOV with a customizable slide cart. Add urgency timer, free shipping/gift bars, and payment icons to drive conversions. Upsell products through sliders or toggles like gift wrapping and shipping protection. Built with a focus on UX, Kaching makes it easy to create, customize your cart drawer and translate it to any language, no coding required. Turn every cart into a revenue opportunity with this intuitive app designed to boost sales effortlessly. more Boost AOV with upsell slider featuring frequently bought together products. Upsell gift wrap or shipping protection with simple toggle. Add urgency with countdown timers to drive faster checkouts. Display free shipping / free gift bar to encourage higher cart values. Enhance trust with payment icons in the slide cart.

5.0(Reviews)

Boost conversions and AOV with Kainic, an AI-driven personalization and analytics engine. Kainic continuously tracks real-time shopper behavior, browsing history, and buying patterns to deliver hyper-relevant product recommendations right when your customers are ready to buy. Whether it’s cross-selling on product pages, suggesting smart add-ons in cart drawers, or optimizing checkout offers, Kainic helps turn single-item visits into larger carts. Kainic continuously tracks real-time shopper behavior, browsing history, and buying patterns to deliver hyper-relevant product recommendations right when your customers are ready to buy. Whether it’s cross-selling on product pages, suggesting smart add-ons in cart drawers, or optimizing checkout offers, Kainic helps turn single-item visits into larger carts. more AI product recommendations: personalized bundles based on shopper behavior. Granular tracking: customizable events capture live interactions and intent. Flexible upsells: CSS/HTML-styled offers in cart, checkout, and product pages. Real-time dashboard: track conversion lifts and revenue attribution. Fast, no-code setup: sub-50ms inference with full branding control.

5.0(Reviews)

Build email marketing, SMS, and WhatsApp campaigns powered by AI to grow ecommerce sales. Go beyond the basics with the Klaviyo marketing app. New stores get a guided setup — sign-up form, welcome email, and abandoned-checkout flow — without leaving Shopify Admin. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents. Over 117k brands use Klaviyo and Shopify to grow faster with personalized emails, SMS, WhatsApp messages, and marketing automation tools that turn browsers into buyers. Go beyond the basics with the Klaviyo marketing app. New stores get a guided setup — sign-up form, welcome email, and abandoned-checkout flow — without leaving Shopify Admin. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents. Over 117k brands use Klaviyo and Shopify to grow faster with personalized emails, SMS, WhatsApp messages, and marketing automation tools that turn browsers into buyers. more Unify and activate real-time data from Shopify and 350+ apps across the journey Use Composer to build launch-ready, on-brand marketing campaigns across channels Create AI-powered segments and flow triggers using historical and real-time data Drive conversions with personalized email, SMS, WhatsApp, mobile push & pop-ups Turn service moments into shopping moments with Customer Hub and Customer Agent

4.7(Reviews)

AI Search & product discovery platform that significantly improves conversion rate and AOV. Perfect for busy merchandising teams, Klevu advanced AI search and recommendations engine helps companies efficiently increase on-site search revenue. Plus, shoppers get personalized product recommendations, and are able to quickly find what they need through our filter and navigation features on product listing pages. Fully compatible with Shopify Markets. With our innovative features, retailers can provide customers with an enjoyable, streamlined shopping experience. Perfect for busy merchandising teams, Klevu advanced AI search and recommendations engine helps companies efficiently increase on-site search revenue. Plus, shoppers get personalized product recommendations, and are able to quickly find what they need through our filter and navigation features on product listing pages. Fully compatible with Shopify Markets. With our innovative features, retailers can provide customers with an enjoyable, streamlined shopping experience. more Advanced AI search and merchandising that learns from your shoppers over time. Easy-to-use merchandising dashboard where you can test and schedule campaigns. Add advanced filtering to product listing pages and manage facets shown. Onsite Search, Merch & Recommendations fully compatible with Shopify Markets. Robust APIs, SDKs and custom storefront documentation, compatible with Hydrogen.

4.9(Reviews)

AI collection sort, collection page merchandising & personalisation for all-in-one product discovery No-code AI collection sort and merchandising platform. Sort, pin, and group products using 100+ data parameters: revenue, conversion, margin, inventory, size availability, returns, and reviews - without compromising brand aesthetics. No heavy implementation - install and go. One AI engine for every product discovery touchpoint. No-code AI collection sort and merchandising platform. Sort, pin, and group products using 100+ data parameters: revenue, conversion, margin, inventory, size availability, returns, and reviews - without compromising brand aesthetics. No heavy implementation - install and go. One AI engine for every product discovery touchpoint. more AI Collection sort with manual control: drag & drop, pinning, product grouping Segmented sorting: balance between new arrivals, best sellers, type, color, etc. 1:1 personalization: Product recommendations, collections and email campaigns A/B testing: test different merchandising strategies in real time Markets integration: sort each collection per market (local data and inventory)

5.0(Reviews)

Drive sales and gather smarter leads with on-brand quizzes built by simply chatting with the AI Get set up fast with a fully personalized, on-brand quiz by simply chatting with your preferred AI via the Lantern MCP. It stays just as easy to manage, update, and review quizzes. Each answer can shape the next question for natural, personalized recommendations in a variety of question types. Capture emails, phone numbers, and zero-party data, track them in Google Analytics, or send them to Klaviyo, Omnisend, Zapier and 20+ more integrations. Choose what converts with A/B testing. Get set up fast with a fully personalized, on-brand quiz by simply chatting with your preferred AI via the Lantern MCP. It stays just as easy to manage, update, and review quizzes. Each answer can shape the next question for natural, personalized recommendations in a variety of question types. Capture emails, phone numbers, and zero-party data, track them in Google Analytics, or send them to Klaviyo, Omnisend, Zapier and 20+ more integrations. Choose what converts with A/B testing. more Use our quiz templates or chat with the AI to build and manage quizzes. Show quizzes in-store, standalone, as a popup, or embedded anywhere. Guide shoppers with logic jumps or skip/show rules and reward them to check out. Sync leads to Shopify customers, Klaviyo, Omnisend, GA, Zapier and 20+ more. Use A/B testing to find what truly converts with data from each tracked session.

4.9(Reviews)

Boost profit, marketing ROI & lifetime value (LTV) with real-time insights from AI Agents. Lebesgue: AI Marketing & LTV scans your store analytics, Meta ads, and Google ads to detect mistakes in your advertising strategy. It combines your data, competitors' data, and marketing trends to find growth opportunities. Alongside your store and advertising analytics, get AI Visibility insights to see how AI engines see your brand, which prompts you appear for, and which competitors they recommend. Find industry benchmarks, request MMM reports, and analyze LTV, retention, and P&L. Lebesgue: AI Marketing & LTV scans your store analytics, Meta ads, and Google ads to detect mistakes in your advertising strategy. It combines your data, competitors' data, and marketing trends to find growth opportunities. Alongside your store and advertising analytics, get AI Visibility insights to see how AI engines see your brand, which prompts you appear for, and which competitors they recommend. Find industry benchmarks, request MMM reports, and analyze LTV, retention, and P&L. more Fix mistakes on Google, TikTok and Facebook Ads that hurt your marketing profit Analyze Customer Lifetime Value (LTV) and cohort by product, state or count Improve AI visibility across LLMs with GEO & AIO insights and recommendations Get notified on out of stock, track inventory, and impact your ads CR,MER & ROI Track competitors' ads, emails, AI recommendations & industry benchmarks

4.9(Reviews)

LettrLabs is a Direct Mail Marketing Platform focused on the power of personalized outreach. We work with all e-commerce businesses to help them stand out and drive an incredible marketing ROI through automated direct mail applications. Along with beautiful printed postcards, we specialize in authentic, robotic, handwritten direct mail. Show your customers that they are valuable to you with a pen-inked card in a pen-inked envelope with a real stamp. Paired with our powerful Shopify integration, set automated segments to target existing customers to retain and win-back their business. We work with all e-commerce businesses to help them stand out and drive an incredible marketing ROI through automated direct mail applications. Along with beautiful printed postcards, we specialize in authentic, robotic, handwritten direct mail. Show your customers that they are valuable to you with a pen-inked card in a pen-inked envelope with a real stamp. Paired with our powerful Shopify integration, set automated segments to target existing customers to retain and win-back their business. more Send handwritten and printed mail directly to your customers. Automatically target your Shopify customers based on segmentation and events. Analytics - Get a clear view of ROI and direct mail engagement from outreach.

5.0(Reviews)

One click upsell and cross sell. Display frequently bought together product upsell & bundles. Add bundle, upsell and cross sell offers from the homepage to checkout, and beyond. The Max LimeSpot Personalizer adds personalization to every product recommendation & 'bought together' bundle. Use our AI bundle builder to create cart upsell, post purchase upsell, or bundle upsell offers. Our tools generate powerful upsell recommendations, cross sell, bundles, and related product suggestion for a quick upsale at checkout. Easily migrate from Addly, Bundler, Selleasy, Aftersell, FBP, or Zoorix. Add bundle, upsell and cross sell offers from the homepage to checkout, and beyond. The Max LimeSpot Personalizer adds personalization to every product recommendation & 'bought together' bundle. Use our AI bundle builder to create cart upsell, post purchase upsell, or bundle upsell offers. Our tools generate powerful upsell recommendations, cross sell, bundles, and related product suggestion for a quick upsale at checkout. Easily migrate from Addly, Bundler, Selleasy, Aftersell, FBP, or Zoorix. more Get a smart product recommendation on any page with an upsell & cross sell offer Personalize every bundle & upsell offer with the LimeSpot Max Personalizer Boost AOV with bought together bundles & related product suggestions at checkout Create a cart upsell or bundle upsell with a data-driven product recommendations Add a post-purchase bundel or upsell offer after checkout, with one-click setup

4.6(Reviews)

Accelerate growth and revenue with unmatched Email, SMS, Identity, and Push orchestration. Turn Shopify customer data into personalized experiences that drive more revenue. Listrak helps retailers turn Shopify customer, product, order, and behavioral data into personalized experiences across Email, SMS, RCS, Push, and Onsite. With identity, data, messaging, and orchestration in one platform, marketers can recognize more shoppers, understand intent, and engage each customer with the right experience at the right moment. Turn Shopify customer data into personalized experiences that drive more revenue. Listrak helps retailers turn Shopify customer, product, order, and behavioral data into personalized experiences across Email, SMS, RCS, Push, and Onsite. With identity, data, messaging, and orchestration in one platform, marketers can recognize more shoppers, understand intent, and engage each customer with the right experience at the right moment. more Real-time tracking: Conversion metrics, browse activity, cart activity, and more Direct, real-time API sync: Consume customer, order and product catalog updates Automated coupon generation and Product Recommendations across campaigns Cross-channel AI-powered predictive segmentation and targeting Real-time Email, SMS, and Push subscription integration + AI Identity Resolution

5.0(Reviews)

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About A/B testing Apps for Shopify in 2026

A/B testing apps are essential tools for Shopify merchants looking to enhance their store's functionality and improve customer experience. These specialized applications help store owners streamline operations, increase sales, and provide better service to their customers.

Why A/B testing Apps Are Essential for Your Shopify Store

In today's competitive e-commerce landscape, having the right a/b testing tools can give your Shopify store a significant advantage. These apps can help you automate complex processes, create better shopping experiences, and ultimately drive more revenue for your business.

The best a/b testing apps for Shopify offer these key benefits:

How to Choose the Right A/B testing App

When selecting a a/b testing app for your Shopify store, consider these important factors:

The apps listed on this page represent some of the best a/b testing solutions available for Shopify stores in 2026. Each has been selected based on its functionality, user ratings, and overall value for Shopify merchants.

Popular Use Cases for A/B testing Apps

Shopify merchants use a/b testing apps to:

Browse our curated selection of a/b testing apps to find the perfect tools for your Shopify store. Compare features, pricing, and reviews to make an informed decision that will help grow your business.

Frequently Asked Questions About A/B testing Apps

What are the best a/b testing apps for Shopify?

The best a/b testing apps for Shopify include highly-rated solutions that offer comprehensive features, reliable support, and competitive pricing. Look for apps with strong user reviews, regular updates, and integration capabilities.

How much do a/b testing apps cost?

A/B testing app pricing varies widely, from free basic plans to enterprise solutions costing $100+ per month. Most apps offer tiered pricing based on features and usage, with many providing free trials to test functionality.

Are a/b testing apps worth the investment?

Quality a/b testing apps typically provide strong ROI by improving efficiency, reducing manual work, and enhancing customer experience. The key is choosing apps that align with your specific business needs and growth goals.

Ready to Enhance Your Store?

Take your business to the next level with professional a/b testing tools. Explore apps with free trials and money-back guarantees.