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A/B testing Shopify Apps

Discover the best a/b testing apps for your Shopify store. Compare features, pricing, and reviews to find the perfect solution.

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We've analyzed thousands of a/b testing apps to identify the top performers based on ratings and install counts.

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Save your time & money with prebuilt sections, no coding required and edit from the theme editor. Most Shopify themes come with just 15 design sections, and if you're not satisfied or need more, you're left with complex page builders or costly developers. Pagekit solves this problem by offering a library of user-friendly, customizable sections. You can effortlessly add these to your store's theme and tweak them in the theme editor. Create features, testimonials, FAQs, trust badges, and more with ease! Needless to hire expensive developers, directly customize at Theme Editor with just a few Most Shopify themes come with just 15 design sections, and if you're not satisfied or need more, you're left with complex page builders or costly developers. Pagekit solves this problem by offering a library of user-friendly, customizable sections. You can effortlessly add these to your store's theme and tweak them in the theme editor. Create features, testimonials, FAQs, trust badges, and more with ease! Needless to hire expensive developers, directly customize at Theme Editor with just a few more Browse & Add sections to any page, or any theme. Edit from Shopifys theme editor Upgrade your existing theme with new theme sections. No need to start over. Keep or even improve page-speed. Some apps loads slow, replace with a section. Built considering marketing needs. Built for performance and speed. We love the support. Ready to help and customize.

4.8(Reviews)

Google Certified CMP & IAB/TCF v2.2 Certified CMP, Cookie Banner for GDPR & CCPA / CPRA compliance. Your all-in-one solution for GDPR, CCPA-CPRA, LGPD, and other global privacy regulations. Manage customer consent with a fully customizable cookie banner, compliant with many privacy laws. Supports Shopify’s Customer Privacy API, Checkout, and Web Pixel. It includes IAB TCF v2.2, Google Consent Mode v2, and additional consent tracking. Optimized for Shopify Online Store 2.0 themes and headless stores, ensuring privacy protection for your customers while maintaining seamless store performance. Your all-in-one solution for GDPR, CCPA-CPRA, LGPD, and other global privacy regulations. Manage customer consent with a fully customizable cookie banner, compliant with many privacy laws. Supports Shopify’s Customer Privacy API, Checkout, and Web Pixel. It includes IAB TCF v2.2, Google Consent Mode v2, and additional consent tracking. Optimized for Shopify Online Store 2.0 themes and headless stores, ensuring privacy protection for your customers while maintaining seamless store performance. more Works with Checkout Extensibility, GCM V2, Meta/Tiktok Pixel, GPC & 24/7 support Multilingual, translated content that aligns with your customers' language Customer Data Requests with Email Notifications, Automated Cookie Policy Cookies & Script AI Scanner with curated scan results and recommendations Cookie banner with different styles, behavior, content & region selection

5.0(Reviews)

Add beautiful, fast, high-converting sections. One click install, edit easily in the theme editor. Do you feel your theme is missing sections you need and limiting your business potential? Now you can launch stunning, high-converting storefronts in seconds using our professionally crafted, plug-and-play theme sections. Whether you're refreshing a product page or building a full landing page, our premium sections and blocks give you the power to build fast and look great doing it. ✅ 1-click install, no coding or developers required. Do you feel your theme is missing sections you need and limiting your business potential? Now you can launch stunning, high-converting storefronts in seconds using our professionally crafted, plug-and-play theme sections. Whether you're refreshing a product page or building a full landing page, our premium sections and blocks give you the power to build fast and look great doing it. ✅ 1-click install, no coding or developers required. more Boost conversions with sections inspired by top-performing stores Fully customizable to fit your brand Explore new components added each month to enhance design and functionality Build faster and better with our library of pre-built theme sections

5.0(Reviews)

Boost retention, drive traffic, and increase sales with our all-in-one marketing and upsell app. Rosetta.ai Personalization Upsell Dealer is an integrated Shopify app offering 360° e-commerce marketing solutions. Automatically personalize your site with targeted traffic acquisition, various product recommendation scenarios, smart pop-ups, and optimized search results to boost sales. Enable effective upselling and cross-selling from the homepage to checkout, reduce acquisition costs, and drive revenue growth. Rosetta.ai Personalization Upsell Dealer is an integrated Shopify app offering 360° e-commerce marketing solutions. Automatically personalize your site with targeted traffic acquisition, various product recommendation scenarios, smart pop-ups, and optimized search results to boost sales. Enable effective upselling and cross-selling from the homepage to checkout, reduce acquisition costs, and drive revenue growth. more Attract customers with FREE product exposure on thank you pages across brands. Fully customize AI recommendations for max conversions; no coding required! Use smart pop-up promotions to encourage hesitant customers to buy more. Personalize searches for easy product discovery and deep customer insights. Discover your hottest items with AI product auto-tagging in just one click!

5.0(Reviews)

A/B testing themes, prices, content, URLs & popups to boost conversion and sales. Personizely elevates ecommerce success with advanced AB testing, split testing, price testing, and theme testing to optimize store performance. Drive conversions and sales with targeted exit intent popups, cross sell offers, and upsell strategies. Replace generic shopping experiences with tailored interactions that turn visitors into loyal buyers. Improve marketing with a unified toolkit designed to boost engagement, refine pricing strategies, and maximize revenue through data-driven insights. Personizely elevates ecommerce success with advanced AB testing, split testing, price testing, and theme testing to optimize store performance. Drive conversions and sales with targeted exit intent popups, cross sell offers, and upsell strategies. Replace generic shopping experiences with tailored interactions that turn visitors into loyal buyers. Improve marketing with a unified toolkit designed to boost engagement, refine pricing strategies, and maximize revenue through data-driven insights. more Maximize revenue with price A/B testing to determine ideal pricing. Boost engagement with A/B content testing for better performance. Tailor campaigns with A/B testing content for higher customer retention. Improve your AOV by implementing personalized cross sell & upsell offers. Use exit intent popup offers that will effectively reduce cart abandonment.

4.9(Reviews)

Popup Builder for More Leads & Sales. Boost conversions, capture leads, and reduce cart abandonment Picreel is a popup tool that helps you boost conversions, capture leads, and enhance your sales performance. With an easy, no-code setup, Picreel offers customizable popups designed to engage visitors at the right moment. Whether you’re using exit-intent popups, time-based popups, offering discounts, or collecting leads, Picreel optimizes your strategy with A/B testing. Improve customer engagement and grow your Shopify store with smarter popup solutions. Picreel is a popup tool that helps you boost conversions, capture leads, and enhance your sales performance. With an easy, no-code setup, Picreel offers customizable popups designed to engage visitors at the right moment. Whether you’re using exit-intent popups, time-based popups, offering discounts, or collecting leads, Picreel optimizes your strategy with A/B testing. Improve customer engagement and grow your Shopify store with smarter popup solutions. more 15% - 300% instant conversion boost 100+ customizable popup templates for various use cases A/B testing and analytics to optimize popup performance Seamless integration with 700+ apps Easy, no-code installation with quick setup

0.0(Reviews)

Upsell premium services at checkout: increase AOV and improve customer experience ProtectMyOrder enables merchants to upsell premium services at checkout. Sell services such as shipping protection, carbon neutral shipping and free returns. You keep 80% of the upsell revenue and handle all claims yourself. ProtectMyOrder enables merchants to upsell premium services at checkout. Sell services such as shipping protection, carbon neutral shipping and free returns. You keep 80% of the upsell revenue and handle all claims yourself. more With 9 clicks, start selling premium services like package protection Show to 50% of site traffic to see impact on conversion rate Customise everything: pricing, titles, text and images

5.0(Reviews)

Sync your podcast or YouTube channel to blog pages with audio/video player & improve SEO ranking Allow your visitors to explore your podcast or YouTube channel directly on your store and enable Google and other search engine crawlers to index related keywords and drive organic traffic directly to your store. Each episode/video will be converted into a blog article, which will include an audio/video player so your visitors don't have to leave your store in order to listen/watch to your podcast. Allow your visitors to explore your podcast or YouTube channel directly on your store and enable Google and other search engine crawlers to index related keywords and drive organic traffic directly to your store. Each episode/video will be converted into a blog article, which will include an audio/video player so your visitors don't have to leave your store in order to listen/watch to your podcast. more Generate blog entries for your podcast/YouTube channel Embedded audio or YouTube player for each article Improve SEO and organic traffic for generated pages Podcast hosting options options

5.0(Reviews)

Use popups and banners to collect emails and phone numbers from visitors and boost sales! Increase your subscriber base by showing pop ups, banners, and smart bars. Ask for phone or email, add webhooks and increase sales. Need more traffic to a specific url? No problem. Create campaigns to drive traffic to the part of your store you need. Improve communication with your customers by adding your own smart announcements. They look and feel native to your store. Increase your subscriber base by showing pop ups, banners, and smart bars. Ask for phone or email, add webhooks and increase sales. Need more traffic to a specific url? No problem. Create campaigns to drive traffic to the part of your store you need. Improve communication with your customers by adding your own smart announcements. They look and feel native to your store. more Smart Bars to show specific and important information all the time Pop Ups to capture leads, announce a new coupon, or just shoot a message Share a coupon, an announcement, or drive traffic to a special link Fully customizable styles for all pop ups, smart bars, and more Drag n' Drop editor to create any combination you want with your widgets

4.9(Reviews)

Popconvert engage and turn website visitors into loyal buyers with Gamified Experiences. Get more subscribers and conversions with Gamified Experiences. Popconvert will turn your website visitors into subscribers and generate loads of purchases using one of the delivered coupons. Increasing conversion rates and creating a fresh and qualified database of subscribers. Get more subscribers and conversions with Gamified Experiences. Popconvert will turn your website visitors into subscribers and generate loads of purchases using one of the delivered coupons. Increasing conversion rates and creating a fresh and qualified database of subscribers. more Interactive and Gamified Pop-ups engages than Regular Pop-ups Advanced Targeting to add the Gamification into the user Context Campaign Limits and Behavior Triggers to keep you on the cool side Google Analytics 4 Integration A/B Testing Groups

0.0(Reviews)

Creates pop Urgency By showing a popup notification and converting your visitor into a customer. Popup notifications are a fast and efficient way to communicate with your audience, they can help you send real-time updates and reminders that get your audience to regularly engage with your brand. Popify allows you to keep in touch with your users by providing timely messages, a preview of suggested products, special offers, Customer activity notifications, and customer reviews. Popup notifications are a fast and efficient way to communicate with your audience, they can help you send real-time updates and reminders that get your audience to regularly engage with your brand. Popify allows you to keep in touch with your users by providing timely messages, a preview of suggested products, special offers, Customer activity notifications, and customer reviews. more Engage customers using various popup types options, Recent Sales, Coupons & More Convinces visitors to start buying from you with confidence and trust. Create a designed holiday notification with a click of a button.

5.0(Reviews)

Automated direct mail campaigns to increase sales & improve customer retention. Poplar is a direct mail platform that allows users to configure high ROI campaigns. Poplar gives you a new marketing tool to drive prospecting, cart abandonment retargeting & customer retention. You can also personalize content of the postcard based on purchase or cart data. The platform was built for speed, so campaigns can print and be delivered within 1 week - plus you can get real-time printing & delivery updates for each mailer. Built by Share Local Media Poplar is a direct mail platform that allows users to configure high ROI campaigns. Poplar gives you a new marketing tool to drive prospecting, cart abandonment retargeting & customer retention. You can also personalize content of the postcard based on purchase or cart data. The platform was built for speed, so campaigns can print and be delivered within 1 week - plus you can get real-time printing & delivery updates for each mailer. Built by Share Local Media more Build direct mail campaigns for prospecting, retargeting & customer retention Automatically trigger direct mail campaigns based on site behavior Execute batch mailing campaigns to your segments, all without leaving Shopify Print & deliver mail campaigns within as little as 5 days of hitting send Easily customize postcard content based on your purchase or cart data

5.0(Reviews)

Create pop ups, spin wheel popups, forms, exit intent popup & discount pop up that drive more sales Convert visitors to sales & reduce cart abandonment with pop ups, hello bar & embedded contact forms. Choose different discount pop up templates like lightbox email pop up, exit intent pop up, discount coupon popups, newsletter pop ups, notification bars, wheel of fortune, & spin wheel using our popup builder. Customize email pop up form templates & autoresponders to suit your brand. Improve upsell pop up & exit popup campaigns using tools like triggers, targeting, & analytics and grow sales Convert visitors to sales & reduce cart abandonment with pop ups, hello bar & embedded contact forms. Choose different discount pop up templates like lightbox email pop up, exit intent pop up, discount coupon popups, newsletter pop ups, notification bars, wheel of fortune, & spin wheel using our popup builder. Customize email pop up form templates & autoresponders to suit your brand. Improve upsell pop up & exit popup campaigns using tools like triggers, targeting, & analytics and grow sales more Show exit intent pop ups, email pop up, coupon popups, opt ins & spin the wheel Create announcement bars, popup message, & email forms using no-code popup maker Integrate newsletter popups, website forms & sticky bars to your email/CRM tools Optimize with popup triggers & targeting rules to convert quality leads Improve your Shopify pop ups and email popup forms using AB testing & analytics

4.9(Reviews)

Create any kind of marketing popups for your store. Marketing popups can increase sales by helping to raise awareness of products and services, build relationships with customers, provide incentives for customers to make a purchase, and direct visitors to the right product or service. Popups can also be used to generate leads, drive website traffic, and collect customer data. Additionally, they can help to build trust and loyalty by providing helpful information or exclusive discounts. Marketing popups can increase sales by helping to raise awareness of products and services, build relationships with customers, provide incentives for customers to make a purchase, and direct visitors to the right product or service. Popups can also be used to generate leads, drive website traffic, and collect customer data. Additionally, they can help to build trust and loyalty by providing helpful information or exclusive discounts. more Exit Intent Spinner Subscription

4.6(Reviews)

Aid in crafting sales-boosting with popup, banners, sold count, visitor count trust via social proof Leverage Avantify's feature-rich popup tool to drive purchases, establish credibility, and amplify your store's revenue. Spark a sense of urgency among visitors, boosting conversion rates and building trust through real-time purchase displays and a visitor counter. Employ customizable popups with discounts to expand your email marketing list, capture leads with exit intent, all without requiring any code. For assistance, reach out to us for 24/7 basic setup support. Leverage Avantify's feature-rich popup tool to drive purchases, establish credibility, and amplify your store's revenue. Spark a sense of urgency among visitors, boosting conversion rates and building trust through real-time purchase displays and a visitor counter. Employ customizable popups with discounts to expand your email marketing list, capture leads with exit intent, all without requiring any code. For assistance, reach out to us for 24/7 basic setup support. more Get emails with striking popup and custom discounts No additional code needed and compatible with any theme Foster trust with social proof: recent buys, live sales, and visitor stats.

4.8(Reviews)

A revenue-making section library, metaobjects, & premade templates to tailor product, store pages. It's challenging to create custom sections, homepages, products, landing pages, metaobject templates on Shopify without coding. Shopify themes have limitations on pre-made sections. Instead of hiring costly developers, you can add prebuilt sections & templates to your theme using Theme Editor. Our section library includes metaobject templates, circle menu, video backgrounds, parallax effects, scroll animation, scrolling logo lists, multi-column layouts, countdown, upsell/cross-sell products, etc It's challenging to create custom sections, homepages, products, landing pages, metaobject templates on Shopify without coding. Shopify themes have limitations on pre-made sections. Instead of hiring costly developers, you can add prebuilt sections & templates to your theme using Theme Editor. Our section library includes metaobject templates, circle menu, video backgrounds, parallax effects, scroll animation, scrolling logo lists, multi-column layouts, countdown, upsell/cross-sell products, etc more Add sections to any Shopify (OS 2.0) theme, edit using Theme Editor. Create product, landing, home, blog post, or store pages from prebuilt templates Prebuilt metaobject templates: use metaobjects, metafields as dynamic sources. Create custom sections: Drag & drop, multi-column layouts & built-in app blocks. Quickly migrate templates created by Easy Content Builder to a new theme.

4.4(Reviews)

Achieve an ultimate sales boost with checkout upsell & cross sell offers, thank you page promotions. Increase revenue and drive sales with automated one-click upsell & cross sell campaigns, checkout upsell bundles and cross-sell products, arrange a sale on the thank you page, automatic upsell recommendations, offer automatic discounts and coupons, setup multi-product downsell, track the effectiveness of your post purchase upsell offers & product recommendations. Just one application can increase AOV and boost sales without additional ADS costs. Upselling and cross-selling got easier. Increase revenue and drive sales with automated one-click upsell & cross sell campaigns, checkout upsell bundles and cross-sell products, arrange a sale on the thank you page, automatic upsell recommendations, offer automatic discounts and coupons, setup multi-product downsell, track the effectiveness of your post purchase upsell offers & product recommendations. Just one application can increase AOV and boost sales without additional ADS costs. Upselling and cross-selling got easier. more One click upsell and cross-sell offers Thank you page upsell promotions Upselling and cross-selling widgets Frequently bought together products Shopify product recommendations section

4.7(Reviews)

Send personalized one-off or triggered postcard campaigns to customers & prospects. As easy as email Unlock a new growth channel immune to spam filters & algorithms. PostPilot’s done-for-you expert service, exclusive capabilities + superior data makes it FAST & EASY to get exceptional direct mail results. Full-funnel: prospecting & lookalikes, website retargeting, email retargeting, abandoned cart, winbacks, loyalty, mini catalogs, and more. You can even drive hyper-targeted traffic to retailers. Send one-off or triggered campaigns; track results in a real-time dashboard. Try it risk-free. Unlock a new growth channel immune to spam filters & algorithms. PostPilot’s done-for-you expert service, exclusive capabilities + superior data makes it FAST & EASY to get exceptional direct mail results. Full-funnel: prospecting & lookalikes, website retargeting, email retargeting, abandoned cart, winbacks, loyalty, mini catalogs, and more. You can even drive hyper-targeted traffic to retailers. Send one-off or triggered campaigns; track results in a real-time dashboard. Try it risk-free. more Like Klaviyo/Meta for direct mail. One-off or triggered, personalized campaigns. Getting started is easy. Includes done-for-you design & strategy from our pros. Track results & ROI instantly. Get indispensable insights in your dashboard. We print everything in our own facilities for the best quality, speed, & value. Send 1 card or 1 million. Our proprietary data drives far superior performance.

5.0(Reviews)

Create and execute SMS programs to drive incremental revenue by engaging customers via text message With Postscript, drive conversations and conversions across all stages of the customer journey. Whether 1:1 or at scale, Postscript assures your texts are customized, conversational, and compliant. Use SMS Marketing to grow your list, develop your message strategy, deliver customer service, and drive purchases. Postscript AI works harder for you by staying on-brand, unlocking customer insights, and driving revenue with Brand Center, Infinity Testing and Shopper. With Postscript, drive conversations and conversions across all stages of the customer journey. Whether 1:1 or at scale, Postscript assures your texts are customized, conversational, and compliant. Use SMS Marketing to grow your list, develop your message strategy, deliver customer service, and drive purchases. Postscript AI works harder for you by staying on-brand, unlocking customer insights, and driving revenue with Brand Center, Infinity Testing and Shopper. more Drive traffic and sales with personalized SMS campaign and automation flows Track revenue and ROI to optimize conversion rates for your SMS programs AI that stays on-brand, drives insights, and unlocks incremental revenue Engage audiences with personalized messages using your historical Shopify data Ensure your messages arrive quickly during even the heaviest traffic times

4.8(Reviews)

Easy A/B Tests that boost AOV & Conversion. Price Testing and Price Optimization to maximize revenue Using AB Final, you can run A/B Price Testing, Price Optimization, Price Performance Testing multivariate testing and Price Variation Testing on your Shopify landing page, product page, pricing, price testing, copywriting, a/b test images, theme, a/b test product page layouts in order to find out what converts. Helps customers to rebuy and convert. No impact on page speed as AB Final is natively built for Shopify stores. Alternatives include Google Optimize, Optimizely, VWO and Omniconvert. Using AB Final, you can run A/B Price Testing, Price Optimization, Price Performance Testing multivariate testing and Price Variation Testing on your Shopify landing page, product page, pricing, price testing, copywriting, a/b test images, theme, a/b test product page layouts in order to find out what converts. Helps customers to rebuy and convert. No impact on page speed as AB Final is natively built for Shopify stores. Alternatives include Google Optimize, Optimizely, VWO and Omniconvert. more No-Coding skills needed and Easy A/B Testing & Price Optimization set up No effects to Page Speed as it's natively built on Shopify Convert to sale: A/BTesting price of products to find product that converts most Our team assists in setting up from successful A/B Price Testing campaigns

5.0(Reviews)

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About A/B testing Apps for Shopify in 2025

A/B testing apps are essential tools for Shopify merchants looking to enhance their store's functionality and improve customer experience. These specialized applications help store owners streamline operations, increase sales, and provide better service to their customers.

Why A/B testing Apps Are Essential for Your Shopify Store

In today's competitive e-commerce landscape, having the right a/b testing tools can give your Shopify store a significant advantage. These apps can help you automate complex processes, create better shopping experiences, and ultimately drive more revenue for your business.

The best a/b testing apps for Shopify offer these key benefits:

How to Choose the Right A/B testing App

When selecting a a/b testing app for your Shopify store, consider these important factors:

The apps listed on this page represent some of the best a/b testing solutions available for Shopify stores in 2025. Each has been selected based on its functionality, user ratings, and overall value for Shopify merchants.

Popular Use Cases for A/B testing Apps

Shopify merchants use a/b testing apps to:

Browse our curated selection of a/b testing apps to find the perfect tools for your Shopify store. Compare features, pricing, and reviews to make an informed decision that will help grow your business.

Frequently Asked Questions About A/B testing Apps

What are the benefits of using A/B testing apps for my Shopify store?

A/B testing apps can significantly enhance your store's functionality, streamline operations, improve customer experience, and boost sales. They provide specialized tools designed specifically for a/b testing functions, saving you time and helping you run your business more efficiently.

How much do most A/B testing apps cost?

Pricing for A/B testing apps varies widely. Many offer free plans with limited features, while premium plans typically range from $10 to $50 per month. More advanced enterprise solutions may cost more. Many apps offer free trials, allowing you to test their functionality before committing to a paid plan.

Are A/B testing apps easy to set up and use?

Most A/B testing apps are designed to be user-friendly with intuitive interfaces. Many offer one-click installation, guided setup processes, and comprehensive documentation. The learning curve varies by app, but most can be set up within minutes to hours, depending on complexity and customization needs.

Can A/B testing apps slow down my Shopify store?

While some apps can impact store performance, most well-developed A/B testing apps are optimized to minimize loading times. To maintain optimal store speed, choose apps from reputable developers, regularly review your installed apps, and remove any that aren't providing value or are causing performance issues.

What's the best A/B testing app for a new Shopify store?

For new stores, we recommend starting with highly-rated apps that offer good value, reliable support, and easy setup. Look for apps with free plans or trials to test functionality before committing. The "best" app depends on your specific needs, budget, and technical requirements.