4,369 Shopify stores currently have OPTIS Product Options, Variant installed, representing 0.2% of all active Shopify stores.
At a glance: OPTIS Product Options, Variant is the #260 most-installed Shopify app of the 4,190 with active installs, and #16 of 100 in Product variants. It is most often installed alongside Judge.me Product Reviews App and Shopify Inbox. Its largest market is United States (34% of its stores).
OPTIS Product Options, Variant is installed on 4,369 of the 2,133,718 active Shopify stores worldwide tracked by StoreCensus. This makes it a notable player in the Product variants category.
Unlike the Shopify App Store's historical download counts, our data reflects current active installations. We detect OPTIS Product Options, Variant through storefront signature analysis across millions of stores, providing accurate real-time adoption metrics that matter for market analysis and competitive intelligence.
Over the past 30 days, OPTIS Product Options, Variant has gained 99 net installs, representing a 2.3% change from 4,270 installs. The 90-day trajectory shows growth of 214 installs (5.2%).
Year-over-year, OPTIS Product Options, Variant has grown by 46.6%, moving from 2,980 installs to 4,369. This solid growth rate indicates strong merchant adoption.
OPTIS Product Options, Variant shows strong adoption among established businesses, with 100% of users operating stores generating over $100K annually. The platform attracts a balanced mix across revenue tiers, though 0% of stores fall under $50K in annual revenue, indicating accessibility for emerging brands. The 12% penetration among $1M+ stores demonstrates enterprise-level trust, where merchants typically maintain complex tech stacks and face high switching costs.
| Revenue Tier | Stores | Percentage |
|---|---|---|
| $10M+ | 1 | 0.0% |
| $1M – $10M | 33 | 0.8% |
| $100K – $1M | 458 | 11.6% |
| <$100K | 3,469 | 87.6% |
Home & Garden leads adoption at 12%, followed by Fashion & Apparel at 10% and Jewelry & Accessories at 7%. Together, these three verticals represent over half of OPTIS Product Options, Variant's install base. This concentration reflects industries where email marketing drives significant repeat purchase revenue through seasonal campaigns, product launches, and loyalty programs that benefit from sophisticated segmentation and automation capabilities.
34% of OPTIS Product Options, Variant stores are in United States, in line with its 34% share of all Shopify stores. 10% of OPTIS Product Options, Variant stores are in United Kingdom, more than its 8% share of all Shopify stores. 7% of OPTIS Product Options, Variant stores are in Canada, in line with its 6% share of all Shopify stores.
Stores using OPTIS Product Options, Variant typically build comprehensive retention-focused tech stacks. 32% also use Judge.me Product Reviews App for product reviews, while 23% pair it with Shopify Inbox for chat. The 17% overlap with Klaviyo: Email Marketing & SMS indicates merchants unifying customer communication across email, SMS, and support channels. This pairing pattern reveals stores prioritizing customer lifetime value optimization over one-time acquisition, with integrated tools for reviews, loyalty, and recurring revenue.
OPTIS Product Options, Variant competes in the Product variants category with 4,369 installs, compared to POWR: Pricing Table Comparison's 33,854. Strong recent growth indicates increasing market share within the category.
| App | Installs | Market Share |
|---|---|---|
| POWR: Pricing Table Comparison | 33,854 | 11.9% |
| Globo Product Options, Variant | 22,946 | 8.1% |
| CPB ‑ Custom Product Builder | 21,766 | 7.7% |
Install data shows market position by adoption — but organic discoverability is another dimension. See which keywords OPTIS Product Options, Variant ranks for in App Store search to understand its full competitive footprint.
As of October 20, 2026, 4,369 Shopify stores have OPTIS Product Options, Variant installed, representing 0.2% of all active Shopify stores tracked by StoreCensus.
OPTIS Product Options, Variant has gained 99 net installs over the past 30 days (2.3% change) and gained 214 installs over 90 days (5.2% change). Year-over-year growth is 46.6%.
OPTIS Product Options, Variant is most popular in Home & Garden (11.7% of users), followed by Fashion & Apparel (9.9%). The app is used across stores of all sizes.
StoreCensus updates OPTIS Product Options, Variant installation data weekly through continuous monitoring of 2,133,718+ active Shopify stores. We detect installations through storefront signature analysis, providing accurate current install counts rather than historical download numbers.
OPTIS Product Options, Variant holds a 0.2% market share in its category. To see how it compares to direct competitors, check the Market Position section on this page which shows install counts and market share for similar apps in the same category.
With 4,369 active installations, OPTIS Product Options, Variant is a growing solution. Consider the 90-day growth trend (5.2%) to understand momentum, and review the industry breakdown to see if stores similar to yours use it. Always test on a development store first and check recent app store reviews for current user sentiment.
4,369 Shopify stores currently use OPTIS Product Options, Variant. This data is updated weekly based on continuous monitoring of 2,133,718+ active Shopify stores.
Build targeted prospect lists of stores using OPTIS Product Options, Variant. Filter by revenue, industry, country, and more.
OPTIS Product Options, Variant is installed on 4,369 of the 2,133,718 Shopify stores tracked by StoreCensus, representing a 0.20% market penetration rate. It is categorized under Product variants.
OPTIS Product Options, Variant is installed on 4,369 Shopify stores, representing 0.2% of all tracked stores. This adoption level reflects a focused user base within a specific merchant segment.
Over the past 90 days, OPTIS Product Options, Variant has gained 214 net installs (+5.2%). Positive 90-day momentum indicates continued merchant adoption.
OPTIS Product Options, Variant is frequently installed alongside Judge.me Product Reviews App and Shopify Inbox, suggesting merchants use it as part of a broader technology stack rather than as a standalone solution.
Interpretations are based on observed StoreCensus data. Directional observations only - not financial or business advice.
Based on StoreCensus tracking of 2,133,718 active Shopify stores.
How OPTIS Product Options, Variant relates to other apps in the Shopify ecosystem, based on co-installation patterns and category relationships.
Apps commonly paired with OPTIS Product Options, Variant
Apps merchants consider as alternatives
Co-installation data is derived from observed patterns across StoreCensus-tracked stores. Overlap percentages indicate the share of OPTIS Product Options, Variant users who also have the listed app installed.
Data is refreshed on a weekly basis and reflects observed platform activity across active ecommerce stores. StoreCensus detects app and plugin installations through storefront signature analysis including JavaScript signatures, API calls, and HTML markers — measuring current active installations, not historical download counts.
StoreCensus continuously discovers and indexes active Shopify storefronts globally. Our crawler identifies 2,133,718+ live stores through domain analysis, platform signals, and third-party data sources.
App and plugin installations are detected through storefront signature analysis — including JavaScript bundle signatures, API endpoint patterns, HTML data attributes, and network request fingerprints. This identifies apps that are currently active, not merely historically downloaded.
Each store is re-scanned on a recurring basis. Historical snapshots are retained to calculate 30-day, 90-day, and year-over-year growth rates. This enables trend analysis that reflects actual merchant behavior over time, not just point-in-time counts.
Disclaimer: Estimated metrics (revenue, traffic) should be considered directional estimates rather than audited financial data. Active install counts reflect StoreCensus detection capability and may not capture 100% of installations for apps with non-standard implementation patterns.
This page presents data from the OPTIS Product Options, Variant Installation Statistics proprietary StoreCensus dataset. Statistics may change over time as stores are discovered, removed, or updated in our index.
StoreCensus does not receive compensation from app developers or vendors for rankings or placement. All rankings are determined solely by observed installation data across tracked Shopify storefronts.
