21,766 Shopify stores currently have CPB ‑ Custom Product Builder installed, representing 1.0% of all active Shopify stores.
At a glance: CPB ‑ Custom Product Builder is the #45 most-installed Shopify app of the 4,190 with active installs, and #2 of 100 in Product variants. It is most often installed alongside Klaviyo: Email Marketing & SMS and Judge.me Product Reviews App. Its largest market is United States (42% of its stores).
CPB ‑ Custom Product Builder is installed on 21,766 of the 2,133,728 active Shopify stores worldwide tracked by StoreCensus. This makes it a notable player in the Product variants category, with a 1.0% market share.
Unlike the Shopify App Store's historical download counts, our data reflects current active installations. We detect CPB ‑ Custom Product Builder through storefront signature analysis across millions of stores, providing accurate real-time adoption metrics that matter for market analysis and competitive intelligence.
Over the past 30 days, CPB ‑ Custom Product Builder has lost 19 net installs, representing a -0.1% change from 21,785 installs. The 90-day trajectory shows decline of 36 installs (-0.2%).
Year-over-year, CPB ‑ Custom Product Builder has grown by 12.3%, moving from 19,378 installs to 21,766. This steady growth reflects consistent merchant interest.
CPB ‑ Custom Product Builder shows strong adoption among established businesses, with 100% of users operating stores generating over $100K annually. The platform attracts a balanced mix across revenue tiers, though 0% of stores fall under $50K in annual revenue, indicating accessibility for emerging brands. The 18% penetration among $1M+ stores demonstrates enterprise-level trust, where merchants typically maintain complex tech stacks and face high switching costs.
| Revenue Tier | Stores | Percentage |
|---|---|---|
| $10M+ | 7 | 0.0% |
| $1M – $10M | 350 | 1.7% |
| $100K – $1M | 3,333 | 16.1% |
| <$100K | 16,951 | 82.1% |
Home & Garden leads adoption at 13%, followed by Fashion & Apparel at 11% and Jewelry & Accessories at 9%. Together, these three verticals represent over half of CPB ‑ Custom Product Builder's install base. This concentration reflects industries where email marketing drives significant repeat purchase revenue through seasonal campaigns, product launches, and loyalty programs that benefit from sophisticated segmentation and automation capabilities.
42% of CPB ‑ Custom Product Builder stores are in United States, more than its 34% share of all Shopify stores. 11% of CPB ‑ Custom Product Builder stores are in United Kingdom, more than its 8% share of all Shopify stores. 9% of CPB ‑ Custom Product Builder stores are in Canada, more than its 6% share of all Shopify stores.
Stores using CPB ‑ Custom Product Builder typically build comprehensive retention-focused tech stacks. 22% also use Klaviyo: Email Marketing & SMS for email marketing, while 21% pair it with Judge.me Product Reviews App for product reviews. The 17% overlap with Shopify Inbox indicates merchants unifying customer communication across email, SMS, and support channels. This pairing pattern reveals stores prioritizing customer lifetime value optimization over one-time acquisition, with integrated tools for reviews, loyalty, and recurring revenue.
CPB ‑ Custom Product Builder competes in the Product variants category with 21,766 installs, compared to POWR: Pricing Table Comparison's 33,854.
| App | Installs | Market Share |
|---|---|---|
| POWR: Pricing Table Comparison | 33,854 | 11.9% |
| Globo Product Options, Variant | 22,946 | 8.1% |
| Easify Custom Product Options | 18,926 | 6.7% |
Install data shows market position by adoption — but organic discoverability is another dimension. See which keywords CPB ‑ Custom Product Builder ranks for in App Store search to understand its full competitive footprint.
As of October 20, 2026, 21,766 Shopify stores have CPB ‑ Custom Product Builder installed, representing 1.0% of all active Shopify stores tracked by StoreCensus.
CPB ‑ Custom Product Builder has lost 19 net installs over the past 30 days (-0.1% change) and lost 36 installs over 90 days (-0.2% change). Year-over-year growth is 12.3%.
CPB ‑ Custom Product Builder is most popular in Home & Garden (13.3% of users), followed by Fashion & Apparel (11.4%). The app is used across stores of all sizes.
StoreCensus updates CPB ‑ Custom Product Builder installation data weekly through continuous monitoring of 2,133,728+ active Shopify stores. We detect installations through storefront signature analysis, providing accurate current install counts rather than historical download numbers.
CPB ‑ Custom Product Builder holds a 1.0% market share in its category. To see how it compares to direct competitors, check the Market Position section on this page which shows install counts and market share for similar apps in the same category.
With 21,766 active installations, CPB ‑ Custom Product Builder is a popular solution. Consider the 90-day growth trend (-0.2%) to understand momentum, and review the industry breakdown to see if stores similar to yours use it. Always test on a development store first and check recent app store reviews for current user sentiment.
21,766 Shopify stores currently use CPB ‑ Custom Product Builder. This data is updated weekly based on continuous monitoring of 2,133,728+ active Shopify stores.
Build targeted prospect lists of stores using CPB ‑ Custom Product Builder. Filter by revenue, industry, country, and more.
CPB ‑ Custom Product Builder is installed on 21,766 of the 2,133,728 Shopify stores tracked by StoreCensus, representing a 1.00% market penetration rate. It is categorized under Product variants.
CPB ‑ Custom Product Builder is installed on 21,766 Shopify stores, representing 1.0% of all tracked stores. This adoption level reflects meaningful merchant validation across a competitive app marketplace.
Over the past 90 days, CPB ‑ Custom Product Builder has lost 36 net installs (-0.2%). Negative 90-day momentum may reflect competitive pressure or merchant churn within the category.
CPB ‑ Custom Product Builder is frequently installed alongside Klaviyo: Email Marketing & SMS and Judge.me Product Reviews App, suggesting merchants use it as part of a broader technology stack rather than as a standalone solution.
Interpretations are based on observed StoreCensus data. Directional observations only - not financial or business advice.
Based on StoreCensus tracking of 2,133,728 active Shopify stores.
How CPB ‑ Custom Product Builder relates to other apps in the Shopify ecosystem, based on co-installation patterns and category relationships.
Apps commonly paired with CPB ‑ Custom Product Builder
Apps merchants consider as alternatives
Co-installation data is derived from observed patterns across StoreCensus-tracked stores. Overlap percentages indicate the share of CPB ‑ Custom Product Builder users who also have the listed app installed.
Data is refreshed on a weekly basis and reflects observed platform activity across active ecommerce stores. StoreCensus detects app and plugin installations through storefront signature analysis including JavaScript signatures, API calls, and HTML markers — measuring current active installations, not historical download counts.
StoreCensus continuously discovers and indexes active Shopify storefronts globally. Our crawler identifies 2,133,728+ live stores through domain analysis, platform signals, and third-party data sources.
App and plugin installations are detected through storefront signature analysis — including JavaScript bundle signatures, API endpoint patterns, HTML data attributes, and network request fingerprints. This identifies apps that are currently active, not merely historically downloaded.
Each store is re-scanned on a recurring basis. Historical snapshots are retained to calculate 30-day, 90-day, and year-over-year growth rates. This enables trend analysis that reflects actual merchant behavior over time, not just point-in-time counts.
Disclaimer: Estimated metrics (revenue, traffic) should be considered directional estimates rather than audited financial data. Active install counts reflect StoreCensus detection capability and may not capture 100% of installations for apps with non-standard implementation patterns.
This page presents data from the CPB ‑ Custom Product Builder Installation Statistics proprietary StoreCensus dataset. Statistics may change over time as stores are discovered, removed, or updated in our index.
StoreCensus does not receive compensation from app developers or vendors for rankings or placement. All rankings are determined solely by observed installation data across tracked Shopify storefronts.
