Littledata ‑ The Data Layer
Server-side tracking of customers and revenue to Google, Meta and Klaviyo boosts performance Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions. Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions. more Increase abandoned cart flows revenue in Klaviyo with improved flow triggers Enhanced Conversions for customer matching and lower CAC in Google Ads Improved Event Match Quality Score in Meta Conversions API Power up Google Analytics (GA4), tracking checkout steps and recurring orders Built for data experts - making it ridiculously easy to get accurate data
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Key Features
- Advanced analytics capabilities
- Advanced marketing capabilities
- Advanced customer capabilities
Shopify App Installs
Pricing Plans
Flex
$0.35 per Shopify order tracked, Accurate tracking of customer events, Email and chat support
Standard
Up to 1,500 orders/month, Accurate tracking of customer events, Marketing attribution boost, Email and chat support
Choose PlanPro
Up to 8,000 orders/month, Accurate tracking of customer events, Marketing attribution boost, Private webinars, Priority support
Choose PlanPlus
Up to 50,000 orders/month, Managed onboarding, Analytics training, Multiple country stores, Guaranteed uptime, Headless tracking
Choose PlanFrequently Asked Questions
What is Littledata ‑ The Data Layer?
Server-side tracking of customers and revenue to Google, Meta and Klaviyo boosts performance Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions. Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions. more Increase abandoned cart flows revenue in Klaviyo with improved flow triggers Enhanced Conversions for customer matching and lower CAC in Google Ads Improved Event Match Quality Score in Meta Conversions API Power up Google Analytics (GA4), tracking checkout steps and recurring orders Built for data experts - making it ridiculously easy to get accurate data
How much does Littledata ‑ The Data Layer cost?
Littledata ‑ The Data Layer offers multiple pricing tiers to fit different business needs: Flex: Free, Standard: $99 / month or $950/year and save 20%, Pro: $249 / month or $2,390/year and save 20%, Plus: $600 / month or $5,760/year and save 20%. Free trial available: 30-day free trial.
Is Littledata ‑ The Data Layer easy to set up?
Yes, Littledata ‑ The Data Layer is designed to be user-friendly and easy to set up. The app integrates seamlessly with your Shopify store, and most users can get started within minutes.
Customer Reviews
Excellent product to help us have more accurate data in GA and GA4 that matches our Shopify report. Their support team also did an amazing job on guiding us setup or GA4 properly which I don't know where can you find this kind of service. Show more
There are so many great things to say about Littledata! Our store had zero Google Analytics tracking before setting up Littledata. The tutorial they provided was easy to follow, and when we encountered one minor issue the support team was responsive and quickly helped us resolve the issue. Littledata has helped us work on funnel gaps by providing fantastic easy-to-read insight in GA. Thanks to that insight, we were able to make changes and nearly double our checkout conversion! The Free plan is meeting our needs right now, but as we grow Littledata will definitely be an app we keep on board. Show more
Staff is more than helpful, going above and beyond to ensure client success. They've been a critical part of our business getting the data we need to make informed decisions to grow the company. More than just a normal partner, they give you the tools you need to succeed, both out of the box and custom built. Show more
Very helpful support team, helping us with the integration of GA4 nd checking if all data is coming through correctly. Littledata works perfectly! Show more
Amazing customer service team that's helping me make sure my data matches between all channels, and in GA. Super recommend! Show more
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