A/B Testing With AI. Personalize & A/B Test Price, Offer, Theme, Upsell. Scale CRO With AB Testing AI-powered A/B testing, split testing, and personalization. With Visually AI, test every stage of the shopper journey: AB test homepage, PDPs, carts, A/B test checkouts and post-purchase upsells. Instantly generate site components and uncover what drives conversion rate. Visually connects to your Shopify data for full-funnel analytics and segmentation in one place. Run smarter, no-code A/B testing and CRO and reduce dev time. Migrate from abconvert, vwo, shogun AB test, intelligems or shoplift. AI-powered A/B testing, split testing, and personalization. With Visually AI, test every stage of the shopper journey: AB test homepage, PDPs, carts, A/B test checkouts and post-purchase upsells. Instantly generate site components and uncover what drives conversion rate. Visually connects to your Shopify data for full-funnel analytics and segmentation in one place. Run smarter, no-code A/B testing and CRO and reduce dev time. Migrate from abconvert, vwo, shogun AB test, intelligems or shoplift. more A/B testing in minutes: Generate, edit and launch an AB test using Visually AI Personalize by segment using catalog + behavior signals, Optimize with AB tests Leverage advanced A B testing statistical tech via powerful AB testing analytics Run a split test to max conversion rate on themes, discounts, prices & shipping Ensure no flickering and high page speed using an AB test-focused architecture
Custom rules Shopify Apps
Enhance your Shopify store with the best Custom rules apps. Get insights on features, pricing, and user reviews for 2026.
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Quiz app: Build a custom shop quiz funnel to recommend products, grow sales & AOV and capture leads Build a product recommendation quiz with Visual Quiz Builder to convert shoppers via a custom quiz funnel. Launch a product quiz with VQB's AI quiz builder to capture leads / sell with quizzes. Deploy an AI Shopping Assistant for guided selling. Personalize segmented customer journeys with our AI quizz maker. Use our AI quiz app to launch a high-converting shop quiz or popup quiz. Easily migrate from typeform, revenuehunt, quiz kit, quizell, quizify, jotform, octane ai, outgrow, lantern, recomma Build a product recommendation quiz with Visual Quiz Builder to convert shoppers via a custom quiz funnel. Launch a product quiz with VQB's AI quiz builder to capture leads / sell with quizzes. Deploy an AI Shopping Assistant for guided selling. Personalize segmented customer journeys with our AI quizz maker. Use our AI quiz app to launch a high-converting shop quiz or popup quiz. Easily migrate from typeform, revenuehunt, quiz kit, quizell, quizify, jotform, octane ai, outgrow, lantern, recomma more Product quiz app with quiz AI to build a product recommendation quiz funnel Launch the AI shopping assistant to convert and upsell using a chat popup AI quiz builder for any popup quiz. E.g. skin quiz, skincare quiz, hair quiz Optimize shop quiz conversion and AOV via quizz analytics & ab testing Use the quiz maker for a shop quiz, shopping quiz or product recommender
Maximize Sales with a customizable cart drawer, driving upsells with VTN Cart Drawer Pro. VTN Cart Drawer Pro enhances your Shopify store’s cart with smart features designed to elevate the customer experience and elevate sales. Easily give personalized product recommendations, in-cart discount code application, and shipping protection options. All of this is delivered within a sleek, customizable cart drawer or mini cart that keeps customers engaged and boosts conversions. It’s the ultimate upsell Shopify app for any store. VTN Cart Drawer Pro enhances your Shopify store’s cart with smart features designed to elevate the customer experience and elevate sales. Easily give personalized product recommendations, in-cart discount code application, and shipping protection options. All of this is delivered within a sleek, customizable cart drawer or mini cart that keeps customers engaged and boosts conversions. It’s the ultimate upsell Shopify app for any store. more Suggest products in the cart to help boost sales with customized upsells Show a free shipping bar that encourages customers to add more to their cart Let customers apply discount codes directly in the cart, from any page Suggest discount codes in the cart to increase customer engagement Add optional shipping protection fees in the cart for customer peace of mind
Leverage VTN Checkout Plus App’s advanced customizations to boost conversions through checkout page Modify your Shopify store checkout page with advanced features. The app takes the checkout experience to the next level by leveraging user’s cart data and their preferences. With this user information, we provide customizations in shipping & payment methods and display Upsell and Post Purchase Upsell. Widgets, Action buttons, and Checkout Validation. Get the All-in-One Checkout App & skyrocket your conversions with a smooth checkout process. *Some features are available only for the Plus Plan. Modify your Shopify store checkout page with advanced features. The app takes the checkout experience to the next level by leveraging user’s cart data and their preferences. With this user information, we provide customizations in shipping & payment methods and display Upsell and Post Purchase Upsell. Widgets, Action buttons, and Checkout Validation. Get the All-in-One Checkout App & skyrocket your conversions with a smooth checkout process. *Some features are available only for the Plus Plan. more Upsell or cross sell products at the time of checkout. Product update(variant and quantity), Checkout validations (Warning and Error) Post Purchase upsell that helps to increase your AOV for All Shopify plans. Widgets: Contact Buttons, Truest Badges, Payment Icon, Delivery instruction, T&C Reorder/Rename/Hide shipping and payment methods based on the various conditions
Level up your customer experience with our VTN Customer Dashboard app. VTN Customer Dashboard enhances the standard customer dashboard, offering a seamless, feature-rich experience. Customers can easily manage profiles, view order history, and much more. Key features include editable profile information, password updates, and newsletter subscriptions. Customers can add gender, birthday, and anniversary details. The single-page, responsive interface allows for intuitive navigation and customizable design. VTN Customer Dashboard enhances the standard customer dashboard, offering a seamless, feature-rich experience. Customers can easily manage profiles, view order history, and much more. Key features include editable profile information, password updates, and newsletter subscriptions. Customers can add gender, birthday, and anniversary details. The single-page, responsive interface allows for intuitive navigation and customizable design. more Profile Management: Edit profile, password, gender, birthday, and anniversary. Newsletter Management: Easily manage newsletter subscriptions. Order Management: View order history, reorder products, and track orders. Address Management: Add, edit, and set default shipping addresses. Customizable UI: Modern, responsive design with customizable elements.
Let customers create groups & add members to share their shopping carts. Simplify the purchasing. With this app, your customers will now have multiple users to access their accounts on your store with certain permissions. Customers can create groups and add members to it. Each member will receive a request to access to the customer’s account. Once the members accept the request, they can share their shopping carts with other members. Also, they will be receiving carts requests from other group members. Thus, the members can purchase products from the shared carts. With this app, your customers will now have multiple users to access their accounts on your store with certain permissions. Customers can create groups and add members to it. Each member will receive a request to access to the customer’s account. Once the members accept the request, they can share their shopping carts with other members. Also, they will be receiving carts requests from other group members. Thus, the members can purchase products from the shared carts. more Customers can add members to access their accounts on your store. Customers can create groups & add members to the group. Admin can manage all the members directly from the app. Admin can allow customers to send approval requests to the members. Admin can configure all the translations & email templates from the app.
Customize Wholesale B2B Pricing with wholesale Volume Discount, Bulk Order, Quick Order, Net payment Wholesale Pro helps merchants run B2B and wholesale operations directly within their existing store. It allows you to manage bulk variant price updates, set volume discounts, apply customer-specific pricing, define net payment terms with accounts receivable, and create manual wholesale orders when needed. App supports wholesale workflows by providing a B2B registration form, flexible wholesale pricing rules, automatic discounts, quantity-based price breaks, and one page wholesale order form Wholesale Pro helps merchants run B2B and wholesale operations directly within their existing store. It allows you to manage bulk variant price updates, set volume discounts, apply customer-specific pricing, define net payment terms with accounts receivable, and create manual wholesale orders when needed. App supports wholesale workflows by providing a B2B registration form, flexible wholesale pricing rules, automatic discounts, quantity-based price breaks, and one page wholesale order form more B2B pricing solution for custom pricing, bulk pricing, B2B Quantity breaks, MOQ Apply wholesale pricing for specific customers' email or tagged customer groups B2B registration form, onboarding, account approval, auto tag & self-management Offer tiered discounts with fixed prices or percentages to encourage bulk orders Offer customer payment terms like Net 15, Net 30 at checkout for verified buyers
Hide price, hide products and password protect pages with wholesale, B2B or member-only locks Run wholesale and retail from one Shopify store while keeping B2B prices and content private with Wholesale Lock Manager B2B. Hide products, hide price, collections, pages, URLs, the add-to-cart button or the full storefront - based on customer groups. Create B2B lock and use hide price rules to implement login to view price, password protect pages with a passcode, and control access by customer tag or email. Test locks on published and unpublished themes before going live. Run wholesale and retail from one Shopify store while keeping B2B prices and content private with Wholesale Lock Manager B2B. Hide products, hide price, collections, pages, URLs, the add-to-cart button or the full storefront - based on customer groups. Create B2B lock and use hide price rules to implement login to view price, password protect pages with a passcode, and control access by customer tag or email. Test locks on published and unpublished themes before going live. more Create a wholesale lock for products, collections, pages or your entire store Hide price and the add to cart button until approved B2B customers log in Password protect pages or share secret links with your customers Hide products and collections by tag, email or login status Test B2B locks across published and unpublished themes
Wholesale pricing app that offers, volume, tiered, & custom pricing without a separate store. Wholesale Pricing Discounts streamlines wholesale management for Shopify merchants. This wholesale app provides a unique wholesale pricing system with tiered discounts, encouraging bulk purchases. Integrate wholesale and custom pricing directly into your main store, eliminating the hassle of managing multiple sites or duplicate variants. Compatible with AJAX carts, it removes the need for discount codes. Simplify your wholesale operations and boost your sales with Wholesale Pricing Discounts. Wholesale Pricing Discounts streamlines wholesale management for Shopify merchants. This wholesale app provides a unique wholesale pricing system with tiered discounts, encouraging bulk purchases. Integrate wholesale and custom pricing directly into your main store, eliminating the hassle of managing multiple sites or duplicate variants. Compatible with AJAX carts, it removes the need for discount codes. Simplify your wholesale operations and boost your sales with Wholesale Pricing Discounts. more Override Shipping & Tax Charge: Wholesale orders tax-exempt with no extra step Net 15/30 Terms: Specify B2B customers who can place orders without checking out Order Form: Add multiple items in cart on a single page & applies discounts Multiple wholesale discount groups can be applied at checkout at the same time Tiered & Custom Pricing: Offer quantity breaks on collections & specific product
Show discounted prices exclusively to B2B wholesalers & retail prices to regular customers With Wholesale Quickie, effortlessly display retail prices to regular customers, while granting B2B wholesalers exclusive access to discounted prices. Our Quick Order Form enables wholesalers to swiftly place their orders while on the go. Offer volume discounts to encourage bulk orders. During the checkout process, present a variety of payment choices exclusively tailored for wholesalers. Moreover, quantity rules let you control the bulk order management for wholesalers With Wholesale Quickie, effortlessly display retail prices to regular customers, while granting B2B wholesalers exclusive access to discounted prices. Our Quick Order Form enables wholesalers to swiftly place their orders while on the go. Offer volume discounts to encourage bulk orders. During the checkout process, present a variety of payment choices exclusively tailored for wholesalers. Moreover, quantity rules let you control the bulk order management for wholesalers more Personalised pricing based on B2B customer type Volume pricing to encourage bulk orders Variety of payment terms exclusively for B2B wholesalers Quick order page for B2B wholesalers
Manage your entire fulfillment operation including product catalog, inventory, and shipping. Willow Commerce is the unified operations hub for Shopify merchants. Manage your product catalog, inventory, and shipping fulfillment seamlessly from one platform. Sync your product data, track stock in real time across locations, and automate shipping with smart rules—all designed to streamline workflows, prevent overselling, and accelerate delivery from a single, powerful dashboard. Willow Commerce is the unified operations hub for Shopify merchants. Manage your product catalog, inventory, and shipping fulfillment seamlessly from one platform. Sync your product data, track stock in real time across locations, and automate shipping with smart rules—all designed to streamline workflows, prevent overselling, and accelerate delivery from a single, powerful dashboard. more Reporting: Real-time visibility into every metric that drives your business. Automated Order Import & Bulk Label Printing Shipping rate discounts may reduce fulfillment costs. Real-time inventory sync across all sales channels. Simplified order and fulfillment management in one dashboard.
Grow AOV with AI recommendations, frequently bought, cart drawer and post purchase upsells With Wiser, you can showcase intelligent product suggestions across your store — from the homepage and product pages to the cart, checkout, & even post-purchase. It includes a complete suite of upsell and cross sell widgets like Slide Cart Drawer with rewards bar, Checkout Upsell, Related & Recently Viewed Products, Shop the Look, Pair it With, Addons & more. Track performance directly in your Shopify admin, access APIs, & scale personalization, cross sell & upsell bundles. With Wiser, you can showcase intelligent product suggestions across your store — from the homepage and product pages to the cart, checkout, & even post-purchase. It includes a complete suite of upsell and cross sell widgets like Slide Cart Drawer with rewards bar, Checkout Upsell, Related & Recently Viewed Products, Shop the Look, Pair it With, Addons & more. Track performance directly in your Shopify admin, access APIs, & scale personalization, cross sell & upsell bundles. more AI powered frequently bought product bundles with discounts & several data rules IntelliSearch: AI-powered search & filters with the detailed analytics Boost AOV by post purchase Upsell, Checkout Upsell & Complete the Look widgets Advanced drawer cart for in cart upsell with progress bar to increase conversion Analytics: Track ROI from the upsells & cross-sell offers with all the details
Create & manage multi feeds for Google Shopping, Facebook, Pinterest, Microsoft, and ChatGPT, Gemini Take your e-com brand to the next level with our powerful product feed management app. Easily create and optimize multi-product feeds for Google Merchant Center, Facebook Shops, Pinterest, Microsoft shopping, Snapchat, and TikTok, Google & YouTube.Boost sales with Google Shopping Feed XML, Local Inventory Ads, GTIN sync, bulk editing, and square integration. Publish products on AI-driven platforms like ChatGPT, Perplexity, Claude, Gemini, and Grok to stay ahead in the digital landscape. Take your e-com brand to the next level with our powerful product feed management app. Easily create and optimize multi-product feeds for Google Merchant Center, Facebook Shops, Pinterest, Microsoft shopping, Snapchat, and TikTok, Google & YouTube.Boost sales with Google Shopping Feed XML, Local Inventory Ads, GTIN sync, bulk editing, and square integration. Publish products on AI-driven platforms like ChatGPT, Perplexity, Claude, Gemini, and Grok to stay ahead in the digital landscape. more Support for multi language, multi currency & submits feed for Google shopping Manage multi feed for Google shopping, Facebook Feed,Pinterest,Tiktok,Microsoft Publish products on ChatGPT, Perplexity, Claude, & Gemini for next-gen discovery Sync your products with Google in real-time while targeting multiple countries Built-in feed rules to streamline and enhance your shopping feed performance
Turn Checkout into a Revenue Engine with Upsells, Volume Discounts, A/B Tests & Post-Purchase Flows Turn your store's checkout into a high-converting revenue driver. Add upsells, volume discounts, subscription upgrades, & free gifts with purchase. Customize every section at checkout with trust badges, shipping info & free shipping bar. Run A/B tests to see what drives conversions. Post checkout, show personalized 1-click upsells, thank you page offers, & order summaries. Collect feedback with surveys & track real-time performance to boost sales without disrupting the customer experience. Turn your store's checkout into a high-converting revenue driver. Add upsells, volume discounts, subscription upgrades, & free gifts with purchase. Customize every section at checkout with trust badges, shipping info & free shipping bar. Run A/B tests to see what drives conversions. Post checkout, show personalized 1-click upsells, thank you page offers, & order summaries. Collect feedback with surveys & track real-time performance to boost sales without disrupting the customer experience. more AOV Boosters: Add upsells, discounts, subscriptions, and free gifts at checkout Built-in A/B Testing: Run A/B tests on every block to see what actually converts Post Purchase Upsells: Show post-purchase offers that feel personal, not pushy Customize Checkout: Add Reviews, trust badges, available discounts and more Free Gift: Add free gift when discount code is applied, and add gift messaging
Automate order fulfillment, order & customer tagging, discounts, email marketing, cross-sell & more Tag orders with hot products, assign VIP customer tags, priority order tags, automated tags to auto tag customers by total spent, track fraud risk orders and tag automatically, automate emails for inventory alerts, auto email or cancel unpaid orders, auto fulfill or auto cancel orders from blacklisted customers, add automatic discounts, loyalty store credits, automatic tags, order editing, draft orders, automated order and customer notes, hide out-of-stock products, publish when back in stock... Tag orders with hot products, assign VIP customer tags, priority order tags, automated tags to auto tag customers by total spent, track fraud risk orders and tag automatically, automate emails for inventory alerts, auto email or cancel unpaid orders, auto fulfill or auto cancel orders from blacklisted customers, add automatic discounts, loyalty store credits, automatic tags, order editing, draft orders, automated order and customer notes, hide out-of-stock products, publish when back in stock... more One-click Playbooks: cross-sell, win-backs, checkout recovery, VIP perks & more Build Shopify flow automations with Liquid, loops and a no-code workflow builder Connect Mailchimp, Slack, Asana, Twilio, WhatsApp, Xero, Google Sheets, and more Order automation on schedule: delays, triggers, loops, conditions & stock alerts Generate checkout discounts, shipping, payment, and validation Shopify functions
The World Options app provides merchants access to discounted shipping rates worldwide. World Options gives B2B, wholesale, and high-value e-commerce merchants access to discounted shipping rates from FedEx, UPS, DHL, TNT, Royal Mail, and Evri. Show live multi-carrier rates at checkout and manage domestic/international shipping from your Shopify Admin. It also includes bulk fulfilment and automation tools, ideal for manufacturers and large-order sellers. World Options gives B2B, wholesale, and high-value e-commerce merchants access to discounted shipping rates from FedEx, UPS, DHL, TNT, Royal Mail, and Evri. Show live multi-carrier rates at checkout and manage domestic/international shipping from your Shopify Admin. It also includes bulk fulfilment and automation tools, ideal for manufacturers and large-order sellers. more Discounted Domestic & International Shipping Rates Display Discounted Domestic & International Shipping Rates At Customer Checkout Enhanced Manual & Automated Shipping with Bulk Fulfilment
Boost sales and order value with personalized gift messages, gift wrapping, and gift options. Enable gift wraps, gift messages, and personalized gift options across your store. Customers add gift features on product pages, in cart, or at checkout for a complete gifting experience. Includes customizable Gift Blocks for: gift wrapping, gift notes, personalized messages, and gift boxes. Perfect for birthdays, holidays, special occasions, Black Friday, and Cyber Monday. Helps increase average order value and boost customer satisfaction through seamless gift experiences that match your store. Enable gift wraps, gift messages, and personalized gift options across your store. Customers add gift features on product pages, in cart, or at checkout for a complete gifting experience. Includes customizable Gift Blocks for: gift wrapping, gift notes, personalized messages, and gift boxes. Perfect for birthdays, holidays, special occasions, Black Friday, and Cyber Monday. Helps increase average order value and boost customer satisfaction through seamless gift experiences that match your store. more Gift Blocks | Upsell gift options on product pages, carts, and at checkout Order Gift Options | Add gift wrap and gift messages to an entire order Product Gift Options | Add gift wrap and gift messages to individual products Elevated customer experience | A seamless way for shoppers to personalize gifts Fully customizable | Easily match gift option features to your brand and theme
Present your negotiated LTL freight rates with Worldwide Express as options in the checkout process. Connect your Worldwide Express account and use your negotiated rates to offer real-time LTL freight quotes on orders that can't be shipped, or are too expensive to ship through postal and parcel networks. Offer options for services like liftgate delivery, residential delivery, and hold-at-terminal. Capture revenue 24/7 and stop requiring customers to call for a freight quote before placing an order. Connect your Worldwide Express account and use your negotiated rates to offer real-time LTL freight quotes on orders that can't be shipped, or are too expensive to ship through postal and parcel networks. Offer options for services like liftgate delivery, residential delivery, and hold-at-terminal. Capture revenue 24/7 and stop requiring customers to call for a freight quote before placing an order. more Accurately quote orders with multiple items that have different freight classes. Support for orders sourced from multiple warehouses or drop ship locations. Supported origins: USA. Supported destinations: USA, Canada.
Present your negotiated parcel rates with Worldwide Express as options in the checkout process. Connect your Worldwide Express account and retrieve your negotiated parcel rates to offer real-time shipping quotes during checkout. Use the packaging algorithm to quote packages that will be charged for dimensional weight. Identify SKUs that ship as multiple packages. Automatically detect address types, include insurance, use transit time to limit Ground service on perishable products, and accurately estimate delivery dates by specifying order cut-off times and lead-time offsets. Connect your Worldwide Express account and retrieve your negotiated parcel rates to offer real-time shipping quotes during checkout. Use the packaging algorithm to quote packages that will be charged for dimensional weight. Identify SKUs that ship as multiple packages. Automatically detect address types, include insurance, use transit time to limit Ground service on perishable products, and accurately estimate delivery dates by specifying order cut-off times and lead-time offsets. more Identifies billable weight as the greater of actual or dimensional weight. Support for products that ship as multiple packages. Automatically detect address type and capture the residential delivery fee. Limit Ground service by transit time to protect perishable products. Specify order cut-off times and lead-times for accurate delivery estimates.
Wyllo (NoFraud + Yofi) is a risk intelligence platform that helps merchants stop fraud and abuse. Wyllo is a risk intelligence platform that helps merchants manage fraud, policy abuse, and customer experience across the entire commerce lifecycle. By combining identity signals with behavioral intelligence, Wyllo enables merchants to better understand shopper intent and make smarter decisions across checkout, returns, refunds, and customer support. Wyllo works with leading ecommerce brands and integrates directly into the platforms where merchants manage orders and customer interactions. Wyllo is a risk intelligence platform that helps merchants manage fraud, policy abuse, and customer experience across the entire commerce lifecycle. By combining identity signals with behavioral intelligence, Wyllo enables merchants to better understand shopper intent and make smarter decisions across checkout, returns, refunds, and customer support. Wyllo works with leading ecommerce brands and integrates directly into the platforms where merchants manage orders and customer interactions. more Bot & Reseller Detection – Stop bots from exploiting discounts and inventory Payment Fraud Protection – Maximum precision and flexibility, optional guarantee Return Fraud & Abuse Prevention – Right-size return policies to risk every time Claim and Policy Abuse Prevention – Spot risk upstream before becoming a claim CX Support – Integrates natively with returns and customer service platforms
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About Custom rules Apps for Shopify
Custom rules apps are essential tools for Shopify merchants looking to enhance their store's functionality and improve customer experience. These specialized applications help store owners streamline operations, increase sales, and provide better service to their customers.
When choosing a custom rules app for your Shopify store, consider factors such as features, pricing, customer support, and compatibility with your theme and other apps. Reading reviews from other merchants can also provide valuable insights into the app's performance and reliability.
The apps listed on this page represent some of the best custom rules solutions available in the Shopify App Store. Each has been selected based on its functionality, user ratings, and overall value for Shopify merchants.