AI build powerful contact forms, registration forms, custom forms without coding and get more leads Our Powerful Pify Form Builder is the easy way to connect to your customers and get more leads and product sales. Save much time to create Contact Form, Return/Exchange Form, Order Form or other Custom Forms like Account Registration Form, File Upload Form, Wholesale Order Form, Appointment Booking Form, Popup Form, Subscription Form, Paypal Form, Feedback Form, Inquiry Form, Survery/Research form, Pre-order Form, Quote Request Form, Sales Form and so on. Let your customers upload file or image. Our Powerful Pify Form Builder is the easy way to connect to your customers and get more leads and product sales. Save much time to create Contact Form, Return/Exchange Form, Order Form or other Custom Forms like Account Registration Form, File Upload Form, Wholesale Order Form, Appointment Booking Form, Popup Form, Subscription Form, Paypal Form, Feedback Form, Inquiry Form, Survery/Research form, Pre-order Form, Quote Request Form, Sales Form and so on. Let your customers upload file or image. more Automatically create customer with Contact Widgets,Subscription,get more leads. Wholesale Order Form with payments through your store or Paypal, get more sales. AI builder to save your time, many integrations to make automation. Custom popup forms. Support multiple steps, conditional logic. Embed anywhere. Custom email templates, messages and lots of form styles with no code easily.
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Discover the best Shopify apps to grow your business. Compare features, pricing, and reviews to find the perfect tools for your store.
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Build a loyalty program you can scale, control, and measure with confidence. Build loyalty that feels like your brand. Shaped by your store context and expert logic, OneLoyalty helps you design flexible programs across rewards, gamification, and omnichannel experiences. As your loyalty program runs, OneLoyalty AI turns performance into customer profiles, valuable insights, and clear next steps—helping you optimize and achieve your retention goals over time. Stay in control. See your loyalty ROI clearly and keep your program secure and sustainable with advanced rules. Build loyalty that feels like your brand. Shaped by your store context and expert logic, OneLoyalty helps you design flexible programs across rewards, gamification, and omnichannel experiences. As your loyalty program runs, OneLoyalty AI turns performance into customer profiles, valuable insights, and clear next steps—helping you optimize and achieve your retention goals over time. Stay in control. See your loyalty ROI clearly and keep your program secure and sustainable with advanced rules. more Create meaningful engagement with diverse, cross-channel point & reward options Maximize your loyalty program’s impact with campaigns, emails and gamification Acquire new customers through word-of-mouth with a powerful referral program Retain your best customers with exclusive Membership and VIP tiers program Understand your loyalty ROI from every angle and keep your loyalty profitable
Shipturtle: Build Multivendor & C2C Marketplace - Products, Rentals & Bookings. Sync Seller sites. Build a multi-vendor marketplace like Amazon & Etsy to invite vendors, list products & boost sales without holding inventory. Works for Products, Rentals, Bookings or C2C / P2P multi seller marketplaces. Each seller gets a dashboard on cloud and can optionally sync their own website. Automate 400+ workflows - onboarding, catalog import, order routing, shipment, tracking & payouts. The app is configurable, no code & boasts 1000+ integrations! Launch within 24 hours, supported in 50+ countries. Build a multi-vendor marketplace like Amazon & Etsy to invite vendors, list products & boost sales without holding inventory. Works for Products, Rentals, Bookings or C2C / P2P multi seller marketplaces. Each seller gets a dashboard on cloud and can optionally sync their own website. Automate 400+ workflows - onboarding, catalog import, order routing, shipment, tracking & payouts. The app is configurable, no code & boasts 1000+ integrations! Launch within 24 hours, supported in 50+ countries. more Multi Vendor Dashboards with insta Vendor Website sync: Catalog Orders Products 100+ Shipping Integrations - Rate API, Labels, Tracking, NDR, Pickups & Returns Process 100s of orders in minutes with automation rules,Bulk Shipping,Invoicing Commission Automation with flexible rules. Payout with ease @ Paypal and Stripe Rental and Appointment Booking Feature with real-time availability and calendars
Allow customers to choose pick-up point or parcel locker location from a map, print shipping labels. Customers can easily choose any Omniva, DPD, DHL, Zasilkovna, Packeta, Venipak, LP EXPRESS, SmartPosti, Posti, Latvias Pastas, Matkahuolto, Foxpost, Magyar Posta MPL, Fanbox, PPL, GLS, FámaFutár, Sameday Easybox, Fanbox, CTT parcel locker location or home delivery option. For most integrated shipping service providers, we offer an option to export orders and print shipping labels. If needed, you can also add a tracking code automatically to shipping confirmation emails. Customers can easily choose any Omniva, DPD, DHL, Zasilkovna, Packeta, Venipak, LP EXPRESS, SmartPosti, Posti, Latvias Pastas, Matkahuolto, Foxpost, Magyar Posta MPL, Fanbox, PPL, GLS, FámaFutár, Sameday Easybox, Fanbox, CTT parcel locker location or home delivery option. For most integrated shipping service providers, we offer an option to export orders and print shipping labels. If needed, you can also add a tracking code automatically to shipping confirmation emails. more Customers can search and select an exact pick-up point location for the order. Print shipping labels from the app orders management view. Send a tracking code automatically with a shipping confirmation email. See selected pick-up point details and use it your back-office integrations. Works with all Shopify plans (including Basic)
Effortlessly create shipping labels for all destinations and parcel sizes to your customers. We are MyParcel, the platform with which every online entrepreneur, large or small, can easily create shipping labels to send parcels, mail, letterbox parcels. To destinations inland and abroad. Our goal is to make the services of major carriers accessible to every online entrepreneur so that they have time for what they are good at: doing business. We do this with our easy and accessible shipping service, smart IT solutions, and the most personal customer service. We are MyParcel, the platform with which every online entrepreneur, large or small, can easily create shipping labels to send parcels, mail, letterbox parcels. To destinations inland and abroad. Our goal is to make the services of major carriers accessible to every online entrepreneur so that they have time for what they are good at: doing business. We do this with our easy and accessible shipping service, smart IT solutions, and the most personal customer service. more Create shipping labels for all your orders automatically. All-in-one shipment service: Can be fully integrated into your webshop software. Tailored customer service: We always go the extra mile for you.
Negate helps merchants by blocking malicious bots from firing their marketing pixels. With Negate, you don't have to worry about bot clicks eating up your marketing budget. Negate blocks events such as "page views" and "sessions" from firing when we detect a bot. With Negate, your pixels can continue to optimize for the right audience on your marketing platforms. Prevent ad fraud, card fraud, inflated sessions, false analytics, and more with Negate! With Negate, you don't have to worry about bot clicks eating up your marketing budget. Negate blocks events such as "page views" and "sessions" from firing when we detect a bot. With Negate, your pixels can continue to optimize for the right audience on your marketing platforms. Prevent ad fraud, card fraud, inflated sessions, false analytics, and more with Negate! more Block and Optionally Redirect Bots Before They Trigger Your Marketing Pixels. Keep Your Audience Data Clean On All Major Marketing Platforms. Automatically Filter Out Bot Traffic From Your Analytics Data. One Click Install For Bot Protection. Protect Your Store In Minutes. Create Custom Rules To Block Payments Based On Name, Email, Location and More.
Enjoy effortless bulk upload of product images and videos using a user-friendly image uploader Make image uploading super easy! Upload in bulk with a ZIP / RAR file, or via a CSV file containing image URLs. Quickly assign media to products - add multiple to one or one to many. Upload images in bulk from Google Drive, Dropbox, or your computer with drag-and-drop. Bulk add images and videos, validate photo matching accuracy, and track image’s upload status. Optimize images for your store and speed: replace and remove backgrounds, compress, resize, crop, and convert to WebP or JPG. Make image uploading super easy! Upload in bulk with a ZIP / RAR file, or via a CSV file containing image URLs. Quickly assign media to products - add multiple to one or one to many. Upload images in bulk from Google Drive, Dropbox, or your computer with drag-and-drop. Bulk add images and videos, validate photo matching accuracy, and track image’s upload status. Optimize images for your store and speed: replace and remove backgrounds, compress, resize, crop, and convert to WebP or JPG. more Bulk upload images and videos. Add individually or as a ZIP, RAR or CSV file Use image manager to assign images to specific products and validate matching Manage bulk image import by matching images to products by SKU, barcode, or AI Add image slider to product image gallery with zoom & looping. Remove background After image upload, use image optimizer: compress, resize, crop, convert to WebP
Raise conversion rates with Plug in Speed: Website Image & code optimizer and page speed booster. For better SEO resulting in higher conversions, you need a fast-loading store with optimized code. Our automatic image optimizer set-up takes just 1 click – reduce product and other image type sizes but keeps the quality. Automatically compress & minify store theme code with CSS/JavaScript, no coding needed. For better SEO resulting in higher conversions, you need a fast-loading store with optimized code. Our automatic image optimizer set-up takes just 1 click – reduce product and other image type sizes but keeps the quality. Automatically compress & minify store theme code with CSS/JavaScript, no coding needed. more Speed improvement tracking dashboard & assessment metrics e.g. average load time Reduce image size but maintain quality with lossy or lossless compression Latest Google image & code optimization, comparison tool, 30-day backups Theme-level CSS & JavaScript optimization with minification and inline Minimal ongoing maintenance, new images automatically optimized
Display real-time stock status. Custom labels, multi-warehouse support, and boost conversions! Display real-time inventory status to build trust and help customers shop confidently. Reduce cart abandonment, create urgency with low stock messaging, and offer a smoother shopping experience. Customize label text, color, and styling to match your store’s look and feel. Designed for flexibility—works with product variants, allows filtering by tags, multi-location and translation options. Quick installs in minutes, and requires no coding to get started. Display real-time inventory status to build trust and help customers shop confidently. Reduce cart abandonment, create urgency with low stock messaging, and offer a smoother shopping experience. Customize label text, color, and styling to match your store’s look and feel. Designed for flexibility—works with product variants, allows filtering by tags, multi-location and translation options. Quick installs in minutes, and requires no coding to get started. more Display In Stock, Low Stock, Out of Stock statuses with customizable labels. Customize position & styling of status labels in your product detail page. Target specific products using tags to control which products labels appear. Support for multi-location inventory to show stock by warehouse location. Add translations to your stock status labels for multi-language sites.
Multi Lingo allows you to translate your shop into any language. This also includes checkout. Multi Lingo allows you to create multi-language versions of any Shopify theme and lets you enter translations for products, pages, menu items, homepage texts, Email notifications, checkout and blog articles. Multi Lingo blends right in with Shopify's localization mechanism. On top of that Multi Lingo also supports automatic translations on a per-item basis through the MS Bing translation engine. Multi Lingo allows you to create multi-language versions of any Shopify theme and lets you enter translations for products, pages, menu items, homepage texts, Email notifications, checkout and blog articles. Multi Lingo blends right in with Shopify's localization mechanism. On top of that Multi Lingo also supports automatic translations on a per-item basis through the MS Bing translation engine. more Offer your shop in multiple languages without any coding knowledge Full content control puts you in charge of representing your brand abroad The optional auto-translation feature allows you to get started in minutes
Provide shipping cost estimates on the product page to ensure transparency and build trust Transparency is the key to conversions. Encourage your customers to make a purchase decision by placing a shipping cost calculator on the product page. Provide them with accurate shipping rates upfront to eliminate surprises during checkout and reduce the number of abandoned carts. Display available shipping methods and communicate the shipping cost directly on the product page, even before they reach the cart or checkout, to build customer loyalty and increase their trust in your store. Transparency is the key to conversions. Encourage your customers to make a purchase decision by placing a shipping cost calculator on the product page. Provide them with accurate shipping rates upfront to eliminate surprises during checkout and reduce the number of abandoned carts. Display available shipping methods and communicate the shipping cost directly on the product page, even before they reach the cart or checkout, to build customer loyalty and increase their trust in your store. more Show shipping methods with their rates directly on product pages & in the cart Customize the shipping cost calculator placement, appearance, texts, translation Enable geolocation to detect and auto-populate the customer's shipping address Easy setup, limiting displayed address fields, support for multi-currency stores Support for Shopify shipping methods and rates coming from 3rd party apps
Protect your revenue by transforming refunds into exchanges with our return platform. Narvar Return & Exchange is purpose-built for Shopify merchants looking to save sales, reduce costs and convert refunds into retained revenue with a wide range of exchange options. You'll maximize your customer lifetime value with highly customizable experiences and convenient return options, take advantage of reverse logistics to get products back faster and seamlessly integrate with the other tools that power your business. Narvar Return & Exchange is purpose-built for Shopify merchants looking to save sales, reduce costs and convert refunds into retained revenue with a wide range of exchange options. You'll maximize your customer lifetime value with highly customizable experiences and convenient return options, take advantage of reverse logistics to get products back faster and seamlessly integrate with the other tools that power your business. more Save sales and retain revenue with adaptable exchange options and store credit. Improve customer experience with industry-leading and convenient return options. Manage complexity and make smart decisions with returns intelligence.
Build and export orders reports for most business needs to XLS & CSV files. Exports most order info. Simplify export orders details to XLS and CSV sheets. Export orders to Sheets with any set of columns: order number/ID, ordered Items (with any needed information, like SKU, Quantity, Price, etc), fulfillment data (like Tracking Number, Tracking URL, fulfillment status and more), customer information (like name, email, billing and shipping address, etc), referring website / Landing URL (useful for marketing purposes and analytics) and many more! Open new horizons in order management with OEP app Simplify export orders details to XLS and CSV sheets. Export orders to Sheets with any set of columns: order number/ID, ordered Items (with any needed information, like SKU, Quantity, Price, etc), fulfillment data (like Tracking Number, Tracking URL, fulfillment status and more), customer information (like name, email, billing and shipping address, etc), referring website / Landing URL (useful for marketing purposes and analytics) and many more! Open new horizons in order management with OEP app more Export orders to Excel sheet in XLS and CSV formats Supports 90+ order attributes that can be included in the order report sheets Create as many columns as you need with order details you want Handy column editor lets you adjust report just like you need it Google Sheets support is coming soon - stay tuned.
Sync order tracking to PayPal automatically and get paid faster Streamline PayPal payments with automated tracking sync that reduces holds and accelerates cash flow. Paltrack automatically syncs order tracking numbers to PayPal in real-time, helping you qualify for Seller Protection and release funds faster. Perfect for dropshipping stores and high-volume merchants who need reliable payment processing without manual data entry. Streamline PayPal payments with automated tracking sync that reduces holds and accelerates cash flow. Paltrack automatically syncs order tracking numbers to PayPal in real-time, helping you qualify for Seller Protection and release funds faster. Perfect for dropshipping stores and high-volume merchants who need reliable payment processing without manual data entry. more Automatic PayPal sync prevents payment holds and speeds up cash flow Smart carrier routing ensures PayPal compatibility and maximum sync success Email reports : get notified with how many orders our app synced regulary PayPal Seller Protection eligibility reduces dispute risks and payment delays
Streamline your delivery process by allowing customers to pinpoint exact locations. PinPointly boosts delivery accuracy with a cutting-edge map-based feature. Customers can precisely mark their delivery location using an easy-to-use widget, streamlining the process for store managers. This tool ensures accurate deliveries, reduces errors, and enhances customer satisfaction. Perfect for businesses focusing on hyperlocal delivery, PinPointly improves efficiency and service quality. Its intuitive interface makes your e-commerce delivery experience smoother and more reliable. PinPointly boosts delivery accuracy with a cutting-edge map-based feature. Customers can precisely mark their delivery location using an easy-to-use widget, streamlining the process for store managers. This tool ensures accurate deliveries, reduces errors, and enhances customer satisfaction. Perfect for businesses focusing on hyperlocal delivery, PinPointly improves efficiency and service quality. Its intuitive interface makes your e-commerce delivery experience smoother and more reliable. more Precise Delivery Map: Customers mark exact delivery spots for better accuracy Geofencing Control: Limit delivery zones and restrict searches to selected count Popup Map Widget: Automatically display the map widget for easy location marking Address Autofill: Auto-populate checkout address with the selected map location. Seamless Theme & Checkout Integration: Embed on any theme and Plus checkout
Discounted courier rates for your stores, with label booking, tracking, and shipping automation. Parcel2Go integrates seamlessly with your Shopify store, giving UK-based merchants access to trusted couriers like Royal Mail, Evri, UPS, and FedEx. Enjoy exclusive rates for both domestic and international shipping from just £2.20. Manage all your deliveries from one platform with courier bookings, label printing, and shipment tracking available. The app is tailored for ecommerce sellers, offering shipping solutions designed to help merchants optimise their shipping process and save time. Parcel2Go integrates seamlessly with your Shopify store, giving UK-based merchants access to trusted couriers like Royal Mail, Evri, UPS, and FedEx. Enjoy exclusive rates for both domestic and international shipping from just £2.20. Manage all your deliveries from one platform with courier bookings, label printing, and shipment tracking available. The app is tailored for ecommerce sellers, offering shipping solutions designed to help merchants optimise their shipping process and save time. more Exclusive rates with leading UK couriers such as Royal Mail, InPost & Evri. Flexible shipping services for businesses with a UK-based shipping address. User-friendly interface for quick comparisons and bookings. Integrated tracking to keep you and your customers informed. Easy order management in one dashboard with 24/7 chat support.
Drive sales for BFCM with a fully customizable attractive top bar, motivate customer and boost sales You can easily create eye-catching banners at the top of your website to bring attention to free shipping message, essential updates, special promotions, new product launches, or any other information you want to highlight and ensures that your message gets noticed also with clicks. You have the option to display multiple bars in rotation or with different animations. By offering distinct sales on various bars for specific geographic locations, customers, pages, etc., maximize your sales. You can easily create eye-catching banners at the top of your website to bring attention to free shipping message, essential updates, special promotions, new product launches, or any other information you want to highlight and ensures that your message gets noticed also with clicks. You have the option to display multiple bars in rotation or with different animations. By offering distinct sales on various bars for specific geographic locations, customers, pages, etc., maximize your sales. more Easy Customization: Various rotation & animation, background images & styles Targeted Messaging: geo location, market, pages, device targeting Schedule Announcements: you can plan sales in advance for events like BFCM Action buttons: Drive user to relevant landing pages, registration forms Analytics: Track the number of impressions
Enhance sales and order value with personalized gift options, gift wrapping, and custom gift message Offer gift wrap, custom messages, and notes from product page to checkout—and now directly in the cart and slide cart with our latest cart extension update. This seamless, on-brand gifting widget enhances UX, drives conversions, boosts AOV, and improves customer satisfaction. Fully integrated with your storefront for a premium, cohesive shopping and gifting experience. Offer gift wrap, custom messages, and notes from product page to checkout—and now directly in the cart and slide cart with our latest cart extension update. This seamless, on-brand gifting widget enhances UX, drives conversions, boosts AOV, and improves customer satisfaction. Fully integrated with your storefront for a premium, cohesive shopping and gifting experience. more Add gift wrap and message options with a single click Rename the gift-wrap section via the Theme Customizer Add text or textarea inputs from the app settings. Show the gift options for specific products only or for all of your products Easy to install as it provides theme block and cart extension
Record all your sales, orders, deposits, inventory and fees into QuickBooks & Xero automatically PayTraQer automates your bookkeeping with a simple interface, intuitive workflow and improved accuracy. With PayTraQer, you will always get perfectly balanced books, updated inventory and better visibility on your cash flow. Your reconciliations will run without any friction. With accurate numbers at hand, you can foresee your cash flow and make smarter data-driven decisions. Set up PayTraQer, forget about your bookkeeping and focus on other business matters that need your presence. PayTraQer automates your bookkeeping with a simple interface, intuitive workflow and improved accuracy. With PayTraQer, you will always get perfectly balanced books, updated inventory and better visibility on your cash flow. Your reconciliations will run without any friction. With accurate numbers at hand, you can foresee your cash flow and make smarter data-driven decisions. Set up PayTraQer, forget about your bookkeeping and focus on other business matters that need your presence. more Sync all your Shopify sales, refunds, deposits and fees into QuickBooks & Xero Record complete details of the orders like Customer, Items, Shipping, Fees &etc. Advanced sync matches your bank deposits with sales reconciliation. Sync real-time orders, inventory quantities and prices into QuickBooks & Xero Intuitively calculates & assigns the accurate taxes for each order in Accounting
Add a QR code for bank transfer payment to your checkout. Recover unpaid orders via e-mail. Payster automatically monitors pending orders, draft orders, and abandoned checkouts in the background and sends email reminders. You can also add a QR code for payment (in EUR or CZK) directly to the thank‑you page and the order status page. Payster is useful for offline payment methods such as wire (bank) transfer, cash on delivery (COD), Boleto, Konbini, Paytm, Payoneer, PIX, and Oxxo; plus deferred payments or local pickups. Payster automatically monitors pending orders, draft orders, and abandoned checkouts in the background and sends email reminders. You can also add a QR code for payment (in EUR or CZK) directly to the thank‑you page and the order status page. Payster is useful for offline payment methods such as wire (bank) transfer, cash on delivery (COD), Boleto, Konbini, Paytm, Payoneer, PIX, and Oxxo; plus deferred payments or local pickups. more Send automatic email reminders for unpaid (draft) orders Recover abandoned carts & checkouts Payment reminders for wire transfer, COD, Boleto, PIX, Konbini, etc. Add a QR code for payment in EUR or CZK to the checkout Automatic cancellation of unpaid orders after X days
📊 Shopify App Statistics & Insights
Explore data-driven insights about Shopify app usage, trends, and market dynamics across millions of stores.
Looking for the Best Shopify Apps?
We've analyzed thousands of Shopify apps to identify the top performers in each category based on ratings and install counts.
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Find the Perfect Shopify Apps for Your Store in 2026
Our comprehensive Shopify app directory helps you discover the best tools to grow your e-commerce business. Whether you're looking for marketing automation, inventory management, customer support, or any other functionality, our directory makes it easy to find, compare, and choose the right apps for your needs.
Why Use Shopify Apps in 2026?
Shopify apps extend the functionality of your store, helping you automate tasks, improve customer experience, increase sales, and streamline operations. With thousands of apps available, you can customize your store to meet your specific business requirements without needing custom development.
The right combination of Shopify apps can transform your online store by:
- Boosting conversion rates with optimized product pages and checkout experiences
- Increasing average order value through upsells, cross-sells, and bundle offers
- Enhancing customer retention with loyalty programs and personalized marketing
- Streamlining inventory management to prevent stockouts and overstock situations
- Automating marketing campaigns to reach customers at the right time with the right message
How to Choose the Right Shopify App in 2026
When selecting apps for your Shopify store, consider these critical factors:
- Functionality: Does the app solve your specific problem and align with your business goals?
- Pricing: Is the cost justified by the value it provides? Consider both monthly fees and transaction costs.
- Reviews and Ratings: What do other merchants say about it? Look for apps with consistent positive feedback.
- Support Quality: Does the developer offer responsive customer service and regular updates?
- Compatibility: Will it work seamlessly with your theme and other installed apps?
- Performance Impact: Will the app slow down your store? Speed is crucial for conversion rates.
- Security: Does the app follow best practices for data protection and privacy?
Popular Shopify App Categories
Explore our comprehensive collection of Shopify apps across these essential categories:
- Marketing and Conversion: Email marketing, social media, SEO, and popup tools
- Sales and Conversion: Upsell apps, discount codes, abandoned cart recovery
- Inventory and Order Management: Stock control, dropshipping, fulfillment
- Customer Support: Live chat, help desk, FAQ builders
- Store Design and Customization: Page builders, theme enhancers, product customizers
- Analytics and Reporting: Advanced tracking, customer insights, sales analytics
Browse our categories, read detailed app descriptions, and compare features to make informed decisions for your Shopify store. Our directory is regularly updated to ensure you have access to the latest and most effective e-commerce tools.
Frequently Asked Questions About Shopify Apps
Are Shopify apps worth the investment?
Yes, quality Shopify apps are typically worth the investment as they can significantly increase your store's functionality, improve customer experience, and boost sales. Many apps offer free trials or freemium models, allowing you to test their value before committing to a paid plan.
How many Shopify apps should I install?
It's best to be selective with your app installations. Too many apps can slow down your store and create conflicts. Focus on essential apps that address your specific business needs. Start with 5-10 core apps and evaluate their performance before adding more.
Can Shopify apps affect my store's loading speed?
Yes, some apps can impact your store's performance. Apps that add JavaScript to your storefront or make numerous API calls can slow down page loading times. Always monitor your store's performance after installing new apps and remove any that cause significant slowdowns.
What are the must-have Shopify apps for new stores?
New Shopify stores should prioritize apps for SEO, email marketing, analytics, social proof, and abandoned cart recovery. These categories address the fundamental needs of growing e-commerce businesses and typically offer the best return on investment.
Are free Shopify apps good enough or should I use paid ones?
While some free apps offer good functionality, paid apps generally provide more features, better support, and regular updates. Consider your specific needs and budget. Many successful stores use a mix of free and paid apps, investing in paid options for critical business functions.