3,543 Shopify stores currently have Swish (Wishlist King) installed, representing 0.2% of all active Shopify stores.
At a glance: Swish (Wishlist King) is the #304 most-installed Shopify app of the 4,191 with active installs, and #2 of 50 in Wishlists. It is most often installed alongside Klaviyo: Email Marketing & SMS and Judge.me Product Reviews App. Its largest market is United States (22% of its stores).
Swish (Wishlist King) is installed on 3,543 of the 2,139,812 active Shopify stores worldwide tracked by StoreCensus. This makes it a notable player in the Wishlists category.
Unlike the Shopify App Store's historical download counts, our data reflects current active installations. We detect Swish (Wishlist King) through storefront signature analysis across millions of stores, providing accurate real-time adoption metrics that matter for market analysis and competitive intelligence.
Over the past 30 days, Swish (Wishlist King) has lost 371 net installs, representing a -9.5% change from 3,914 installs. The 90-day trajectory shows decline of 85 installs (-2.3%).
Year-over-year, Swish (Wishlist King) has grown by 10.8%, moving from 3,197 installs to 3,543. This steady growth reflects consistent merchant interest.
Swish (Wishlist King) shows strong adoption among established businesses, with 100% of users operating stores generating over $100K annually. The platform attracts a balanced mix across revenue tiers, though 0% of stores fall under $50K in annual revenue, indicating accessibility for emerging brands. The 53% penetration among $1M+ stores demonstrates enterprise-level trust, where merchants typically maintain complex tech stacks and face high switching costs.
| Revenue Tier | Stores | Percentage |
|---|---|---|
| $10M+ | 26 | 0.8% |
| $1M – $10M | 440 | 13.6% |
| $100K – $1M | 1,244 | 38.5% |
| <$100K | 1,522 | 47.1% |
Fashion & Apparel leads adoption at 23%, followed by Home & Garden at 10% and Jewelry & Accessories at 9%. Together, these three verticals represent over half of Swish (Wishlist King)'s install base. This concentration reflects industries where email marketing drives significant repeat purchase revenue through seasonal campaigns, product launches, and loyalty programs that benefit from sophisticated segmentation and automation capabilities.
22% of Swish (Wishlist King) stores are in United States, less than its 34% share of all Shopify stores. 9% of Swish (Wishlist King) stores are in United Kingdom, more than its 8% share of all Shopify stores. 7% of Swish (Wishlist King) stores are in Germany, more than its 4% share of all Shopify stores.
Stores using Swish (Wishlist King) typically build comprehensive retention-focused tech stacks. 57% also use Klaviyo: Email Marketing & SMS for email marketing, while 28% pair it with Judge.me Product Reviews App for product reviews. The 24% overlap with Instafeed ‑ Instagram Feed indicates merchants unifying customer communication across email, SMS, and support channels. This pairing pattern reveals stores prioritizing customer lifetime value optimization over one-time acquisition, with integrated tools for reviews, loyalty, and recurring revenue.
Swish (Wishlist King) competes in the Wishlists category with 3,543 installs, compared to Swym Gift Lists and Registries's 14,428.
| App | Installs | Market Share |
|---|---|---|
| Swym Gift Lists and Registries | 14,428 | 18.7% |
| Swym Wishlist Plus | 13,421 | 17.3% |
| Wishlist Hero | 7,707 | 10.0% |
Install data shows market position by adoption — but organic discoverability is another dimension. See which keywords Swish (Wishlist King) ranks for in App Store search to understand its full competitive footprint.
As of October 28, 2026, 3,543 Shopify stores have Swish (Wishlist King) installed, representing 0.2% of all active Shopify stores tracked by StoreCensus.
Swish (Wishlist King) has lost 371 net installs over the past 30 days (-9.5% change) and lost 85 installs over 90 days (-2.3% change). Year-over-year growth is 10.8%.
Swish (Wishlist King) is most popular in Fashion & Apparel (23.5% of users), followed by Home & Garden (10.4%). The app is used across stores of all sizes.
StoreCensus updates Swish (Wishlist King) installation data weekly through continuous monitoring of 2,139,812+ active Shopify stores. We detect installations through storefront signature analysis, providing accurate current install counts rather than historical download numbers.
Swish (Wishlist King) holds a 0.2% market share in its category. To see how it compares to direct competitors, check the Market Position section on this page which shows install counts and market share for similar apps in the same category.
With 3,543 active installations, Swish (Wishlist King) is a growing solution. Consider the 90-day growth trend (-2.3%) to understand momentum, and review the industry breakdown to see if stores similar to yours use it. Always test on a development store first and check recent app store reviews for current user sentiment.
3,543 Shopify stores currently use Swish (Wishlist King). This data is updated weekly based on continuous monitoring of 2,139,812+ active Shopify stores.
Build targeted prospect lists of stores using Swish (Wishlist King). Filter by revenue, industry, country, and more.
Swish (Wishlist King) is installed on 3,543 of the 2,139,812 Shopify stores tracked by StoreCensus, representing a 0.20% market penetration rate. It is categorized under Wishlists.
Swish (Wishlist King) is installed on 3,543 Shopify stores, representing 0.2% of all tracked stores. This adoption level reflects a focused user base within a specific merchant segment.
Over the past 90 days, Swish (Wishlist King) has lost 85 net installs (-2.3%). Negative 90-day momentum may reflect competitive pressure or merchant churn within the category.
Swish (Wishlist King) is frequently installed alongside Klaviyo: Email Marketing & SMS and Judge.me Product Reviews App, suggesting merchants use it as part of a broader technology stack rather than as a standalone solution.
Interpretations are based on observed StoreCensus data. Directional observations only - not financial or business advice.
Based on StoreCensus tracking of 2,139,812 active Shopify stores.
How Swish (Wishlist King) relates to other apps in the Shopify ecosystem, based on co-installation patterns and category relationships.
Apps commonly paired with Swish (Wishlist King)
Apps merchants consider as alternatives
Co-installation data is derived from observed patterns across StoreCensus-tracked stores. Overlap percentages indicate the share of Swish (Wishlist King) users who also have the listed app installed.
Data is refreshed on a weekly basis and reflects observed platform activity across active ecommerce stores. StoreCensus detects app and plugin installations through storefront signature analysis including JavaScript signatures, API calls, and HTML markers — measuring current active installations, not historical download counts.
StoreCensus continuously discovers and indexes active Shopify storefronts globally. Our crawler identifies 2,139,812+ live stores through domain analysis, platform signals, and third-party data sources.
App and plugin installations are detected through storefront signature analysis — including JavaScript bundle signatures, API endpoint patterns, HTML data attributes, and network request fingerprints. This identifies apps that are currently active, not merely historically downloaded.
Each store is re-scanned on a recurring basis. Historical snapshots are retained to calculate 30-day, 90-day, and year-over-year growth rates. This enables trend analysis that reflects actual merchant behavior over time, not just point-in-time counts.
Disclaimer: Estimated metrics (revenue, traffic) should be considered directional estimates rather than audited financial data. Active install counts reflect StoreCensus detection capability and may not capture 100% of installations for apps with non-standard implementation patterns.
This page presents data from the Swish (Wishlist King) Installation Statistics proprietary StoreCensus dataset. Statistics may change over time as stores are discovered, removed, or updated in our index.
StoreCensus does not receive compensation from app developers or vendors for rankings or placement. All rankings are determined solely by observed installation data across tracked Shopify storefronts.
