129 Shopify stores currently have MoEngage installed, representing 0.0% of all active Shopify stores.
At a glance: MoEngage is the #1,779 most-installed Shopify app of the 4,181 with active installs, and #52 of 129 in Analytics. It is most often installed alongside Judge.me Product Reviews App and Cluster. Its largest market is India (44% of its stores).
MoEngage is installed on 129 of the 2,120,936 active Shopify stores worldwide tracked by StoreCensus. This makes it a notable player in the Analytics category.
Unlike the Shopify App Store's historical download counts, our data reflects current active installations. We detect MoEngage through storefront signature analysis across millions of stores, providing accurate real-time adoption metrics that matter for market analysis and competitive intelligence.
Over the past 30 days, MoEngage has lost 5 net installs, representing a -3.7% change from 134 installs. The 90-day trajectory shows decline of 3 installs (-2.3%).
Year-over-year, MoEngage has grown by 12.2%, moving from 115 installs to 129. This steady growth reflects consistent merchant interest.
MoEngage shows strong adoption among established businesses, with 100% of users operating stores generating over $100K annually. The platform attracts a balanced mix across revenue tiers, though 0% of stores fall under $50K in annual revenue, indicating accessibility for emerging brands. The 56% penetration among $1M+ stores demonstrates enterprise-level trust, where merchants typically maintain complex tech stacks and face high switching costs.
| Revenue Tier | Stores | Percentage |
|---|---|---|
| $10M+ | 3 | 2.4% |
| $1M – $10M | 26 | 20.5% |
| $100K – $1M | 42 | 33.1% |
| <$100K | 56 | 44.1% |
Beauty & Personal Care leads adoption at 19%, followed by Fashion & Apparel at 19% and Luxury Goods at 13%. Together, these three verticals represent over half of MoEngage's install base. This concentration reflects industries where email marketing drives significant repeat purchase revenue through seasonal campaigns, product launches, and loyalty programs that benefit from sophisticated segmentation and automation capabilities.
44% of MoEngage stores are in India, more than its 3% share of all Shopify stores. 12% of MoEngage stores are in United States, less than its 35% share of all Shopify stores. 8% of MoEngage stores are in United Arab Emirates.
Stores using MoEngage typically build comprehensive retention-focused tech stacks. 37% also use Judge.me Product Reviews App for product reviews, while 29% pair it with Cluster for pop-ups. The 17% overlap with Powerful Contact Form Builder indicates merchants unifying customer communication across email, SMS, and support channels. This pairing pattern reveals stores prioritizing customer lifetime value optimization over one-time acquisition, with integrated tools for reviews, loyalty, and recurring revenue.
MoEngage competes in the Analytics category with 129 installs, compared to Judge.me Product Reviews App's 359,862.
| App | Installs | Market Share |
|---|---|---|
| Judge.me Product Reviews App | 359,862 | 14.2% |
| Klaviyo: Email Marketing & SMS | 266,880 | 10.5% |
| Shopify Forms | 128,231 | 5.1% |
Install data shows market position by adoption — but organic discoverability is another dimension. See which keywords MoEngage ranks for in App Store search to understand its full competitive footprint.
As of October 11, 2026, 129 Shopify stores have MoEngage installed, representing 0.0% of all active Shopify stores tracked by StoreCensus.
MoEngage has lost 5 net installs over the past 30 days (-3.7% change) and lost 3 installs over 90 days (-2.3% change). Year-over-year growth is 12.2%.
MoEngage is most popular in Beauty & Personal Care (18.6% of users), followed by Fashion & Apparel (18.6%). The app is used across stores of all sizes.
StoreCensus updates MoEngage installation data weekly through continuous monitoring of 2,120,936+ active Shopify stores. We detect installations through storefront signature analysis, providing accurate current install counts rather than historical download numbers.
MoEngage holds a 0.0% market share in its category. To see how it compares to direct competitors, check the Market Position section on this page which shows install counts and market share for similar apps in the same category.
With 129 active installations, MoEngage is a growing solution. Consider the 90-day growth trend (-2.3%) to understand momentum, and review the industry breakdown to see if stores similar to yours use it. Always test on a development store first and check recent app store reviews for current user sentiment.
129 Shopify stores currently use MoEngage. This data is updated weekly based on continuous monitoring of 2,120,936+ active Shopify stores.
Build targeted prospect lists of stores using MoEngage. Filter by revenue, industry, country, and more.
MoEngage is installed on 129 of the 2,120,936 Shopify stores tracked by StoreCensus, representing a 0.00% market penetration rate. It is categorized under Analytics.
MoEngage is installed on 129 Shopify stores, representing 0.0% of all tracked stores. This adoption level reflects a focused user base within a specific merchant segment.
Over the past 90 days, MoEngage has lost 3 net installs (-2.3%). Negative 90-day momentum may reflect competitive pressure or merchant churn within the category.
MoEngage is frequently installed alongside Judge.me Product Reviews App and Cluster, suggesting merchants use it as part of a broader technology stack rather than as a standalone solution.
Interpretations are based on observed StoreCensus data. Directional observations only - not financial or business advice.
Based on StoreCensus tracking of 2,120,936 active Shopify stores.
How MoEngage relates to other apps in the Shopify ecosystem, based on co-installation patterns and category relationships.
Apps commonly paired with MoEngage
Apps merchants consider as alternatives
Co-installation data is derived from observed patterns across StoreCensus-tracked stores. Overlap percentages indicate the share of MoEngage users who also have the listed app installed.
Data is refreshed on a weekly basis and reflects observed platform activity across active ecommerce stores. StoreCensus detects app and plugin installations through storefront signature analysis including JavaScript signatures, API calls, and HTML markers — measuring current active installations, not historical download counts.
StoreCensus continuously discovers and indexes active Shopify storefronts globally. Our crawler identifies 2,120,936+ live stores through domain analysis, platform signals, and third-party data sources.
App and plugin installations are detected through storefront signature analysis — including JavaScript bundle signatures, API endpoint patterns, HTML data attributes, and network request fingerprints. This identifies apps that are currently active, not merely historically downloaded.
Each store is re-scanned on a recurring basis. Historical snapshots are retained to calculate 30-day, 90-day, and year-over-year growth rates. This enables trend analysis that reflects actual merchant behavior over time, not just point-in-time counts.
Disclaimer: Estimated metrics (revenue, traffic) should be considered directional estimates rather than audited financial data. Active install counts reflect StoreCensus detection capability and may not capture 100% of installations for apps with non-standard implementation patterns.
This page presents data from the MoEngage Installation Statistics proprietary StoreCensus dataset. Statistics may change over time as stores are discovered, removed, or updated in our index.
StoreCensus does not receive compensation from app developers or vendors for rankings or placement. All rankings are determined solely by observed installation data across tracked Shopify storefronts.
