2,323 Shopify stores currently have HubSpot installed, representing 0.1% of all active Shopify stores.
At a glance: HubSpot is the #418 most-installed Shopify app of the 4,192 with active installs. It is most often installed alongside Klaviyo: Email Marketing & SMS and Judge.me Product Reviews App. Its largest market is United States (51% of its stores).
HubSpot is installed on 2,323 of the 2,145,348 active Shopify stores worldwide tracked by StoreCensus. This makes it a notable player in the Uncategorized category.
Unlike the Shopify App Store's historical download counts, our data reflects current active installations. We detect HubSpot through storefront signature analysis across millions of stores, providing accurate real-time adoption metrics that matter for market analysis and competitive intelligence.
Over the past 30 days, HubSpot has gained 2,312 net installs, representing a 21018.2% change from 11 installs. The 90-day trajectory shows growth of 2,311 installs (19258.3%).
Year-over-year, HubSpot has declined by 2.4%, moving from 2,381 installs to 2,323.
HubSpot shows strong adoption among established businesses, with 100% of users operating stores generating over $100K annually. The platform attracts a balanced mix across revenue tiers, though 0% of stores fall under $50K in annual revenue, indicating accessibility for emerging brands. The 37% penetration among $1M+ stores demonstrates enterprise-level trust, where merchants typically maintain complex tech stacks and face high switching costs.
| Revenue Tier | Stores | Percentage |
|---|---|---|
| $10M+ | 1 | 0.0% |
| $1M – $10M | 102 | 4.6% |
| $100K – $1M | 713 | 32.4% |
| <$100K | 1,383 | 62.9% |
Home & Garden leads adoption at 16%, followed by Health & Wellness at 10% and Sports & Outdoors at 8%. Together, these three verticals represent over half of HubSpot's install base. This concentration reflects industries where email marketing drives significant repeat purchase revenue through seasonal campaigns, product launches, and loyalty programs that benefit from sophisticated segmentation and automation capabilities.
51% of HubSpot stores are in United States, more than its 34% share of all Shopify stores. 10% of HubSpot stores are in Canada, more than its 6% share of all Shopify stores. 8% of HubSpot stores are in Australia, more than its 4% share of all Shopify stores.
Stores using HubSpot typically build comprehensive retention-focused tech stacks. 27% also use Klaviyo: Email Marketing & SMS for email marketing, while 18% pair it with Judge.me Product Reviews App for product reviews. The 12% overlap with Mailchimp Email SMS Marketing indicates merchants unifying customer communication across email, SMS, and support channels. This pairing pattern reveals stores prioritizing customer lifetime value optimization over one-time acquisition, with integrated tools for reviews, loyalty, and recurring revenue.
As of October 31, 2026, 2,323 Shopify stores have HubSpot installed, representing 0.1% of all active Shopify stores tracked by StoreCensus.
HubSpot has gained 2,312 net installs over the past 30 days (21018.2% change) and gained 2,311 installs over 90 days (19258.3% change). Year-over-year growth is -2.4%.
HubSpot is most popular in Home & Garden (15.7% of users), followed by Health & Wellness (10.3%). The app is used across stores of all sizes.
StoreCensus updates HubSpot installation data weekly through continuous monitoring of 2,145,348+ active Shopify stores. We detect installations through storefront signature analysis, providing accurate current install counts rather than historical download numbers.
HubSpot holds a 0.1% market share in its category. To see how it compares to direct competitors, check the Market Position section on this page which shows install counts and market share for similar apps in the same category.
With 2,323 active installations, HubSpot is a growing solution. Consider the 90-day growth trend (19258.3%) to understand momentum, and review the industry breakdown to see if stores similar to yours use it. Always test on a development store first and check recent app store reviews for current user sentiment.
2,323 Shopify stores currently use HubSpot. This data is updated weekly based on continuous monitoring of 2,145,348+ active Shopify stores.
Build targeted prospect lists of stores using HubSpot. Filter by revenue, industry, country, and more.
HubSpot is installed on 2,323 of the 2,145,348 Shopify stores tracked by StoreCensus, representing a 0.10% market penetration rate. It is categorized under Uncategorized.
HubSpot is installed on 2,323 Shopify stores, representing 0.1% of all tracked stores. This adoption level reflects a focused user base within a specific merchant segment.
Over the past 90 days, HubSpot has gained 2,311 net installs (+19258.3%). Positive 90-day momentum indicates continued merchant adoption.
HubSpot is frequently installed alongside Klaviyo: Email Marketing & SMS and Judge.me Product Reviews App, suggesting merchants use it as part of a broader technology stack rather than as a standalone solution.
Interpretations are based on observed StoreCensus data. Directional observations only - not financial or business advice.
Based on StoreCensus tracking of 2,145,348 active Shopify stores.
How HubSpot relates to other apps in the Shopify ecosystem, based on co-installation patterns and category relationships.
Apps commonly paired with HubSpot
Co-installation data is derived from observed patterns across StoreCensus-tracked stores. Overlap percentages indicate the share of HubSpot users who also have the listed app installed.
Data is refreshed on a weekly basis and reflects observed platform activity across active ecommerce stores. StoreCensus detects app and plugin installations through storefront signature analysis including JavaScript signatures, API calls, and HTML markers — measuring current active installations, not historical download counts.
StoreCensus continuously discovers and indexes active Shopify storefronts globally. Our crawler identifies 2,145,348+ live stores through domain analysis, platform signals, and third-party data sources.
App and plugin installations are detected through storefront signature analysis — including JavaScript bundle signatures, API endpoint patterns, HTML data attributes, and network request fingerprints. This identifies apps that are currently active, not merely historically downloaded.
Each store is re-scanned on a recurring basis. Historical snapshots are retained to calculate 30-day, 90-day, and year-over-year growth rates. This enables trend analysis that reflects actual merchant behavior over time, not just point-in-time counts.
Disclaimer: Estimated metrics (revenue, traffic) should be considered directional estimates rather than audited financial data. Active install counts reflect StoreCensus detection capability and may not capture 100% of installations for apps with non-standard implementation patterns.
This page presents data from the HubSpot Installation Statistics proprietary StoreCensus dataset. Statistics may change over time as stores are discovered, removed, or updated in our index.
StoreCensus does not receive compensation from app developers or vendors for rankings or placement. All rankings are determined solely by observed installation data across tracked Shopify storefronts.
