53,832 Shopify stores currently have Hotjar Install installed, representing 2.5% of all active Shopify stores.
At a glance: Hotjar Install is the #44 most-installed Shopify app of the 8,745 with active installs, and #3 of 303 in Analytics. It is most often installed alongside Klaviyo: Product Reviews and Klaviyo: Email Marketing & SMS. Its largest market is United States (27% of its stores).
Hotjar Install is installed on 53,832 of the 2,125,907 active Shopify stores worldwide tracked by StoreCensus. This makes it a notable player in the Analytics category, with a 2.5% market share.
Unlike the Shopify App Store's historical download counts, our data reflects current active installations. We detect Hotjar Install through storefront signature analysis across millions of stores, providing accurate real-time adoption metrics that matter for market analysis and competitive intelligence.
Over the past 30 days, Hotjar Install has gained 15,981 net installs, representing a 42.2% change from 37,851 installs. The 90-day trajectory shows growth of 17,812 installs (49.5%).
Year-over-year, Hotjar Install has grown by 47.2%, moving from 36,581 installs to 53,832. This solid growth rate indicates strong merchant adoption.
Hotjar Install shows strong adoption among established businesses, with 100% of users operating stores generating over $100K annually. The platform attracts a balanced mix across revenue tiers, though 0% of stores fall under $50K in annual revenue, indicating accessibility for emerging brands. The 28% penetration among $1M+ stores demonstrates enterprise-level trust, where merchants typically maintain complex tech stacks and face high switching costs.
| Revenue Tier | Stores | Percentage |
|---|---|---|
| $10M+ | 28 | 0.3% |
| $1M – $10M | 469 | 4.9% |
| $100K – $1M | 2,171 | 22.5% |
| <$100K | 6,975 | 72.3% |
Fashion & Apparel leads adoption at 11%, followed by Home & Garden at 11% and Health & Wellness at 10%. Together, these three verticals represent over half of Hotjar Install's install base. This concentration reflects industries where email marketing drives significant repeat purchase revenue through seasonal campaigns, product launches, and loyalty programs that benefit from sophisticated segmentation and automation capabilities.
27% of Hotjar Install stores are in United States, less than its 35% share of all Shopify stores. 9% of Hotjar Install stores are in United Kingdom, in line with its 8% share of all Shopify stores. 7% of Hotjar Install stores are in Germany, more than its 4% share of all Shopify stores.
Stores using Hotjar Install typically build comprehensive retention-focused tech stacks. 39% also use Klaviyo: Product Reviews for product reviews, while 37% pair it with Klaviyo: Email Marketing & SMS for email marketing. The 25% overlap with Judge.me Product Reviews App indicates merchants unifying customer communication across email, SMS, and support channels. This pairing pattern reveals stores prioritizing customer lifetime value optimization over one-time acquisition, with integrated tools for reviews, loyalty, and recurring revenue.
Hotjar Install competes in the Analytics category with 53,832 installs, compared to Judge.me Product Reviews App's 400,097. Strong recent growth indicates increasing market share within the category.
| App | Installs | Market Share |
|---|---|---|
| Judge.me Product Reviews App | 400,097 | 9.8% |
| Klaviyo: Email Marketing & SMS | 299,483 | 7.3% |
| Shopify Forms | 148,796 | 3.6% |
Install data shows market position by adoption — but organic discoverability is another dimension. See which keywords Hotjar Install ranks for in App Store search to understand its full competitive footprint.
As of October 9, 2026, 53,832 Shopify stores have Hotjar Install installed, representing 2.5% of all active Shopify stores tracked by StoreCensus.
Hotjar Install has gained 15,981 net installs over the past 30 days (42.2% change) and gained 17,812 installs over 90 days (49.5% change). Year-over-year growth is 47.2%.
Hotjar Install is most popular in Fashion & Apparel (11.4% of users), followed by Home & Garden (10.7%). The app is used across stores of all sizes.
StoreCensus updates Hotjar Install installation data weekly through continuous monitoring of 2,125,907+ active Shopify stores. We detect installations through storefront signature analysis, providing accurate current install counts rather than historical download numbers.
Hotjar Install holds a 2.5% market share in its category. To see how it compares to direct competitors, check the Market Position section on this page which shows install counts and market share for similar apps in the same category.
With 53,832 active installations, Hotjar Install is a popular solution. Consider the 90-day growth trend (49.5%) to understand momentum, and review the industry breakdown to see if stores similar to yours use it. Always test on a development store first and check recent app store reviews for current user sentiment.
53,832 Shopify stores currently use Hotjar Install. This data is updated weekly based on continuous monitoring of 2,125,907+ active Shopify stores.
Build targeted prospect lists of stores using Hotjar Install. Filter by revenue, industry, country, and more.
Hotjar Install is installed on 53,832 of the 2,125,907 Shopify stores tracked by StoreCensus, representing a 2.50% market penetration rate. It is categorized under Analytics.
Hotjar Install is installed on 53,832 Shopify stores, representing 2.5% of all tracked stores. This adoption level reflects meaningful merchant validation across a competitive app marketplace.
Over the past 90 days, Hotjar Install has gained 17,812 net installs (+49.5%). Positive 90-day momentum indicates continued merchant adoption.
Hotjar Install is frequently installed alongside Klaviyo: Product Reviews and Klaviyo: Email Marketing & SMS, suggesting merchants use it as part of a broader technology stack rather than as a standalone solution.
Interpretations are based on observed StoreCensus data. Directional observations only - not financial or business advice.
Based on StoreCensus tracking of 2,125,907 active Shopify stores.
How Hotjar Install relates to other apps in the Shopify ecosystem, based on co-installation patterns and category relationships.
Apps commonly paired with Hotjar Install
Apps merchants consider as alternatives
Co-installation data is derived from observed patterns across StoreCensus-tracked stores. Overlap percentages indicate the share of Hotjar Install users who also have the listed app installed.
Data is refreshed on a weekly basis and reflects observed platform activity across active ecommerce stores. StoreCensus detects app and plugin installations through storefront signature analysis including JavaScript signatures, API calls, and HTML markers — measuring current active installations, not historical download counts.
StoreCensus continuously discovers and indexes active Shopify storefronts globally. Our crawler identifies 2,125,907+ live stores through domain analysis, platform signals, and third-party data sources.
App and plugin installations are detected through storefront signature analysis — including JavaScript bundle signatures, API endpoint patterns, HTML data attributes, and network request fingerprints. This identifies apps that are currently active, not merely historically downloaded.
Each store is re-scanned on a recurring basis. Historical snapshots are retained to calculate 30-day, 90-day, and year-over-year growth rates. This enables trend analysis that reflects actual merchant behavior over time, not just point-in-time counts.
Disclaimer: Estimated metrics (revenue, traffic) should be considered directional estimates rather than audited financial data. Active install counts reflect StoreCensus detection capability and may not capture 100% of installations for apps with non-standard implementation patterns.
This page presents data from the Hotjar Install Installation Statistics proprietary StoreCensus dataset. Statistics may change over time as stores are discovered, removed, or updated in our index.
StoreCensus does not receive compensation from app developers or vendors for rankings or placement. All rankings are determined solely by observed installation data across tracked Shopify storefronts.
