504 Shopify stores currently have Easy Tag ‑ GTM & Data Layer installed, representing 0.0% of all active Shopify stores.
At a glance: Easy Tag ‑ GTM & Data Layer is the #1,045 most-installed Shopify app of the 4,186 with active installs, and #32 of 129 in Analytics. It is most often installed alongside Klaviyo: Email Marketing & SMS and Judge.me Product Reviews App. Its largest market is France (24% of its stores).
Easy Tag ‑ GTM & Data Layer is installed on 504 of the 2,132,952 active Shopify stores worldwide tracked by StoreCensus. This makes it a notable player in the Analytics category.
Unlike the Shopify App Store's historical download counts, our data reflects current active installations. We detect Easy Tag ‑ GTM & Data Layer through storefront signature analysis across millions of stores, providing accurate real-time adoption metrics that matter for market analysis and competitive intelligence.
Over the past 30 days, Easy Tag ‑ GTM & Data Layer has gained 307 net installs, representing a 155.8% change from 197 installs. The 90-day trajectory shows growth of 306 installs (154.5%).
Year-over-year, Easy Tag ‑ GTM & Data Layer has grown by 121.1%, moving from 228 installs to 504. This represents exceptional growth in a competitive market.
Easy Tag ‑ GTM & Data Layer shows strong adoption among established businesses, with 100% of users operating stores generating over $100K annually. The platform attracts a balanced mix across revenue tiers, though 0% of stores fall under $50K in annual revenue, indicating accessibility for emerging brands. The 54% penetration among $1M+ stores demonstrates enterprise-level trust, where merchants typically maintain complex tech stacks and face high switching costs.
| Revenue Tier | Stores | Percentage |
|---|---|---|
| $10M+ | 1 | 0.2% |
| $1M – $10M | 60 | 12.7% |
| $100K – $1M | 196 | 41.5% |
| <$100K | 215 | 45.6% |
Home & Garden leads adoption at 15%, followed by Fashion & Apparel at 11% and Sports & Outdoors at 8%. Together, these three verticals represent over half of Easy Tag ‑ GTM & Data Layer's install base. This concentration reflects industries where email marketing drives significant repeat purchase revenue through seasonal campaigns, product launches, and loyalty programs that benefit from sophisticated segmentation and automation capabilities.
24% of Easy Tag ‑ GTM & Data Layer stores are in France, more than its 4% share of all Shopify stores. 13% of Easy Tag ‑ GTM & Data Layer stores are in United States, less than its 34% share of all Shopify stores. 9% of Easy Tag ‑ GTM & Data Layer stores are in Germany, more than its 4% share of all Shopify stores.
Stores using Easy Tag ‑ GTM & Data Layer typically build comprehensive retention-focused tech stacks. 56% also use Klaviyo: Email Marketing & SMS for email marketing, while 23% pair it with Judge.me Product Reviews App for product reviews. The 19% overlap with Instafeed ‑ Instagram Feed indicates merchants unifying customer communication across email, SMS, and support channels. This pairing pattern reveals stores prioritizing customer lifetime value optimization over one-time acquisition, with integrated tools for reviews, loyalty, and recurring revenue.
Easy Tag ‑ GTM & Data Layer competes in the Analytics category with 504 installs, compared to Judge.me Product Reviews App's 363,385. Strong recent growth indicates increasing market share within the category.
| App | Installs | Market Share |
|---|---|---|
| Judge.me Product Reviews App | 363,385 | 14.3% |
| Klaviyo: Email Marketing & SMS | 274,065 | 10.8% |
| Shopify Forms | 129,988 | 5.1% |
Install data shows market position by adoption — but organic discoverability is another dimension. See which keywords Easy Tag ‑ GTM & Data Layer ranks for in App Store search to understand its full competitive footprint.
As of October 16, 2026, 504 Shopify stores have Easy Tag ‑ GTM & Data Layer installed, representing 0.0% of all active Shopify stores tracked by StoreCensus.
Easy Tag ‑ GTM & Data Layer has gained 307 net installs over the past 30 days (155.8% change) and gained 306 installs over 90 days (154.5% change). Year-over-year growth is 121.1%.
Easy Tag ‑ GTM & Data Layer is most popular in Home & Garden (15.0% of users), followed by Fashion & Apparel (11.3%). The app is used across stores of all sizes.
StoreCensus updates Easy Tag ‑ GTM & Data Layer installation data weekly through continuous monitoring of 2,132,952+ active Shopify stores. We detect installations through storefront signature analysis, providing accurate current install counts rather than historical download numbers.
Easy Tag ‑ GTM & Data Layer holds a 0.0% market share in its category. To see how it compares to direct competitors, check the Market Position section on this page which shows install counts and market share for similar apps in the same category.
With 504 active installations, Easy Tag ‑ GTM & Data Layer is a growing solution. Consider the 90-day growth trend (154.5%) to understand momentum, and review the industry breakdown to see if stores similar to yours use it. Always test on a development store first and check recent app store reviews for current user sentiment.
504 Shopify stores currently use Easy Tag ‑ GTM & Data Layer. This data is updated weekly based on continuous monitoring of 2,132,952+ active Shopify stores.
Build targeted prospect lists of stores using Easy Tag ‑ GTM & Data Layer. Filter by revenue, industry, country, and more.
Easy Tag ‑ GTM & Data Layer is installed on 504 of the 2,132,952 Shopify stores tracked by StoreCensus, representing a 0.00% market penetration rate. It is categorized under Analytics.
Easy Tag ‑ GTM & Data Layer is installed on 504 Shopify stores, representing 0.0% of all tracked stores. This adoption level reflects a focused user base within a specific merchant segment.
Over the past 90 days, Easy Tag ‑ GTM & Data Layer has gained 306 net installs (+154.5%). Positive 90-day momentum indicates continued merchant adoption.
Easy Tag ‑ GTM & Data Layer is frequently installed alongside Klaviyo: Email Marketing & SMS and Judge.me Product Reviews App, suggesting merchants use it as part of a broader technology stack rather than as a standalone solution.
Interpretations are based on observed StoreCensus data. Directional observations only - not financial or business advice.
Based on StoreCensus tracking of 2,132,952 active Shopify stores.
How Easy Tag ‑ GTM & Data Layer relates to other apps in the Shopify ecosystem, based on co-installation patterns and category relationships.
Apps commonly paired with Easy Tag ‑ GTM & Data Layer
Apps merchants consider as alternatives
Co-installation data is derived from observed patterns across StoreCensus-tracked stores. Overlap percentages indicate the share of Easy Tag ‑ GTM & Data Layer users who also have the listed app installed.
Data is refreshed on a weekly basis and reflects observed platform activity across active ecommerce stores. StoreCensus detects app and plugin installations through storefront signature analysis including JavaScript signatures, API calls, and HTML markers — measuring current active installations, not historical download counts.
StoreCensus continuously discovers and indexes active Shopify storefronts globally. Our crawler identifies 2,132,952+ live stores through domain analysis, platform signals, and third-party data sources.
App and plugin installations are detected through storefront signature analysis — including JavaScript bundle signatures, API endpoint patterns, HTML data attributes, and network request fingerprints. This identifies apps that are currently active, not merely historically downloaded.
Each store is re-scanned on a recurring basis. Historical snapshots are retained to calculate 30-day, 90-day, and year-over-year growth rates. This enables trend analysis that reflects actual merchant behavior over time, not just point-in-time counts.
Disclaimer: Estimated metrics (revenue, traffic) should be considered directional estimates rather than audited financial data. Active install counts reflect StoreCensus detection capability and may not capture 100% of installations for apps with non-standard implementation patterns.
This page presents data from the Easy Tag ‑ GTM & Data Layer Installation Statistics proprietary StoreCensus dataset. Statistics may change over time as stores are discovered, removed, or updated in our index.
StoreCensus does not receive compensation from app developers or vendors for rankings or placement. All rankings are determined solely by observed installation data across tracked Shopify storefronts.
