226 Shopify stores currently have charles installed, representing 0.0% of all active Shopify stores.
At a glance: charles is the #1,450 most-installed Shopify app of the 4,186 with active installs, and #2 of 4 in Selling online - Other. It is most often installed alongside Klaviyo: Email Marketing & SMS and REVIEWS.io Product Reviews App. Its largest market is Germany (47% of its stores).
charles is installed on 226 of the 2,131,376 active Shopify stores worldwide tracked by StoreCensus. This makes it a notable player in the Selling online - Other category.
Unlike the Shopify App Store's historical download counts, our data reflects current active installations. We detect charles through storefront signature analysis across millions of stores, providing accurate real-time adoption metrics that matter for market analysis and competitive intelligence.
Over the past 30 days, charles has lost 6 net installs, representing a -2.6% change from 232 installs. The 90-day trajectory shows decline of 3 installs (-1.3%).
Year-over-year, charles has declined by 1.3%, moving from 229 installs to 226.
charles shows strong adoption among established businesses, with 100% of users operating stores generating over $100K annually. The platform attracts a balanced mix across revenue tiers, though 0% of stores fall under $50K in annual revenue, indicating accessibility for emerging brands. The 59% penetration among $1M+ stores demonstrates enterprise-level trust, where merchants typically maintain complex tech stacks and face high switching costs.
| Revenue Tier | Stores | Percentage |
|---|---|---|
| $10M+ | 3 | 1.4% |
| $1M – $10M | 48 | 22.3% |
| $100K – $1M | 75 | 34.9% |
| <$100K | 89 | 41.4% |
Beauty & Personal Care leads adoption at 20%, followed by Health & Wellness at 16% and Fashion & Apparel at 14%. Together, these three verticals represent over half of charles's install base. This concentration reflects industries where email marketing drives significant repeat purchase revenue through seasonal campaigns, product launches, and loyalty programs that benefit from sophisticated segmentation and automation capabilities.
47% of charles stores are in Germany, more than its 4% share of all Shopify stores. 9% of charles stores are in Italy, more than its 2% share of all Shopify stores. 5% of charles stores are in Austria.
Stores using charles typically build comprehensive retention-focused tech stacks. 86% also use Klaviyo: Email Marketing & SMS for email marketing, while 27% pair it with REVIEWS.io Product Reviews App for product reviews. The 25% overlap with Pandectes GDPR Compliance indicates merchants unifying customer communication across email, SMS, and support channels. This pairing pattern reveals stores prioritizing customer lifetime value optimization over one-time acquisition, with integrated tools for reviews, loyalty, and recurring revenue.
charles competes in the Selling online - Other category with 226 installs, compared to Interakt ‑ Sell on WhatsApp's 401.
| App | Installs | Market Share |
|---|---|---|
| Interakt ‑ Sell on WhatsApp | 401 | 30.6% |
| Casa Subscriptions & Bundles | 298 | 22.7% |
| BNB Amazon Buy Now Button+More | 138 | 10.5% |
Install data shows market position by adoption — but organic discoverability is another dimension. See which keywords charles ranks for in App Store search to understand its full competitive footprint.
As of October 16, 2026, 226 Shopify stores have charles installed, representing 0.0% of all active Shopify stores tracked by StoreCensus.
charles has lost 6 net installs over the past 30 days (-2.6% change) and lost 3 installs over 90 days (-1.3% change). Year-over-year growth is -1.3%.
charles is most popular in Beauty & Personal Care (20.4% of users), followed by Health & Wellness (16.4%). The app is used across stores of all sizes.
StoreCensus updates charles installation data weekly through continuous monitoring of 2,131,376+ active Shopify stores. We detect installations through storefront signature analysis, providing accurate current install counts rather than historical download numbers.
charles holds a 0.0% market share in its category. To see how it compares to direct competitors, check the Market Position section on this page which shows install counts and market share for similar apps in the same category.
With 226 active installations, charles is a growing solution. Consider the 90-day growth trend (-1.3%) to understand momentum, and review the industry breakdown to see if stores similar to yours use it. Always test on a development store first and check recent app store reviews for current user sentiment.
226 Shopify stores currently use charles. This data is updated weekly based on continuous monitoring of 2,131,376+ active Shopify stores.
Build targeted prospect lists of stores using charles. Filter by revenue, industry, country, and more.
charles is installed on 226 of the 2,131,376 Shopify stores tracked by StoreCensus, representing a 0.00% market penetration rate. It is categorized under Selling online - Other.
charles is installed on 226 Shopify stores, representing 0.0% of all tracked stores. This adoption level reflects a focused user base within a specific merchant segment.
Over the past 90 days, charles has lost 3 net installs (-1.3%). Negative 90-day momentum may reflect competitive pressure or merchant churn within the category.
charles is frequently installed alongside Klaviyo: Email Marketing & SMS and REVIEWS.io Product Reviews App, suggesting merchants use it as part of a broader technology stack rather than as a standalone solution.
Interpretations are based on observed StoreCensus data. Directional observations only - not financial or business advice.
Based on StoreCensus tracking of 2,131,376 active Shopify stores.
How charles relates to other apps in the Shopify ecosystem, based on co-installation patterns and category relationships.
Apps commonly paired with charles
Apps merchants consider as alternatives
Co-installation data is derived from observed patterns across StoreCensus-tracked stores. Overlap percentages indicate the share of charles users who also have the listed app installed.
Data is refreshed on a weekly basis and reflects observed platform activity across active ecommerce stores. StoreCensus detects app and plugin installations through storefront signature analysis including JavaScript signatures, API calls, and HTML markers — measuring current active installations, not historical download counts.
StoreCensus continuously discovers and indexes active Shopify storefronts globally. Our crawler identifies 2,131,376+ live stores through domain analysis, platform signals, and third-party data sources.
App and plugin installations are detected through storefront signature analysis — including JavaScript bundle signatures, API endpoint patterns, HTML data attributes, and network request fingerprints. This identifies apps that are currently active, not merely historically downloaded.
Each store is re-scanned on a recurring basis. Historical snapshots are retained to calculate 30-day, 90-day, and year-over-year growth rates. This enables trend analysis that reflects actual merchant behavior over time, not just point-in-time counts.
Disclaimer: Estimated metrics (revenue, traffic) should be considered directional estimates rather than audited financial data. Active install counts reflect StoreCensus detection capability and may not capture 100% of installations for apps with non-standard implementation patterns.
This page presents data from the charles Installation Statistics proprietary StoreCensus dataset. Statistics may change over time as stores are discovered, removed, or updated in our index.
StoreCensus does not receive compensation from app developers or vendors for rankings or placement. All rankings are determined solely by observed installation data across tracked Shopify storefronts.
