Whatonearthareyouworkingfor.com
what on earth are you working for β a book to help business owners and professionals
Browse 7,100 New Zealand WooCommerce stores with revenue estimates, tech stacks, and contact information.
Updated September 18, 2026
| Category | Stores | % of New Zealand Stores |
|---|---|---|
| Home & Garden | 778 | 11.0% |
| Food & Beverage | 566 | 8.0% |
| B2B / Wholesale | 431 | 6.1% |
| Health & Wellness | 415 | 5.8% |
| Industrial & Scientific | 309 | 4.4% |
| Sports & Outdoors | 285 | 4.0% |
| Automotive | 277 | 3.9% |
| Beauty & Personal Care | 238 | 3.4% |
| Art & Collectibles | 236 | 3.3% |
| Education & Learning | 194 | 2.7% |
| Fashion & Apparel | 185 | 2.6% |
| Books & Media | 117 | 1.6% |
| Electronics & Gadgets | 115 | 1.6% |
| Party & Events | 108 | 1.5% |
| Marketplace / Aggregator | 104 | 1.5% |
| Pets | 101 | 1.4% |
| Charity / Nonprofit | 85 | 1.2% |
| Eco-Friendly & Sustainable | 78 | 1.1% |
| Office Supplies | 76 | 1.1% |
| Travel & Luggage | 73 | 1.0% |
| Jewelry & Accessories | 66 | 0.9% |
| Digital Goods | 65 | 0.9% |
| Hobbies & Crafts | 65 | 0.9% |
| Baby & Kids | 55 | 0.8% |
| Religious & Spiritual | 52 | 0.7% |
| Toys & Games | 44 | 0.6% |
| DIY & Tools | 40 | 0.6% |
| Music & Instruments | 40 | 0.6% |
| Print-on-Demand / Dropshipping | 31 | 0.4% |
| Luxury Goods | 27 | 0.4% |
| Unknown | 21 | 0.3% |
| Subscription Boxes | 15 | 0.2% |
| Adult Products | 14 | 0.2% |
| Ethnic & Cultural Goods | 13 | 0.2% |
| Gaming & Esports | 12 | 0.2% |
| Outdoor & Survival Gear | 10 | 0.1% |
| Cannabis & CBD | 8 | 0.1% |
Discover & target millions of WooCommerce stores with powerful filters. Get detailed analytics, revenue estimates, tech stack, contact information and more!
what on earth are you working for β a book to help business owners and professionals
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Discover & target millions of WooCommerce stores with powerful filters. Get detailed analytics, revenue estimates, tech stack, contact information and more!
There are currently 7,100 active WooCommerce stores based in New Zealand.
Home & Garden is the largest category with 778 stores, followed by Food & Beverage and B2B / Wholesale.
The most popular themes among New Zealand stores are divi, hello-elementor, astra.
Discover the thriving ecommerce ecosystem in New Zealand. Our database includes 7,100 verified WooCommerce stores, complete with revenue estimates, technology stacks, and business intelligence. Whether you're researching competitors, seeking partnership opportunities, or analyzing market trends, StoreCensus provides the most comprehensive data on New Zealand online retailers.
Understanding the New Zealand ecommerce landscape is crucial for businesses looking to expand, compete, or partner in this market. Our data helps you identify successful stores, analyze revenue patterns, discover popular apps and themes, and find potential business opportunities. Track competitor strategies, find suppliers, or discover partnership opportunities with verified contact information.
Our database is continuously updated to ensure you have access to the latest information about New Zealand WooCommerce stores. We track store launches, closures, revenue changes, app installations, and theme updates to give you real-time market intelligence.