Shopify Store Benchmarks by Industry Vertical 2026

How do stores in your industry compare? Browse app usage, traffic benchmarks, and technology trends across 36 Shopify store verticals tracked by StoreCensus.

Verticals Tracked

Total Stores

1,748,914

Largest Vertical

Fashion & Apparel

282,254 stores

All Verticals

Vertical	Stores	Avg Apps	Median Visits/mo
Fashion & Apparel	282,254	4.0	1K
Home & Garden	247,439	3.7	1K
Health & Wellness	142,838	4.5	1K
Sports & Outdoors	129,603	4.3	2K
Food & Beverage	125,300	4.1	1K
Beauty & Personal Care	120,314	4.8	1K
Jewelry & Accessories	112,720	4.1	1K
Art & Collectibles	92,143	3.0	1K
Hobbies & Crafts	47,074	3.4	1K
Electronics & Gadgets	45,756	4.1	2K
Baby & Kids	39,548	4.9	1K
Pets	38,971	4.5	1K
Automotive	36,820	3.9	2K
Toys & Games	34,163	3.5	1K
Luxury Goods	24,499	3.9	1K
B2B / Wholesale	23,199	3.1	1K
Books & Media	20,764	3.0	1K
Digital Goods	19,798	2.8	1K
Industrial & Scientific	19,240	3.5	2K
Religious & Spiritual	18,903	3.5	934
Music & Instruments	17,428	3.4	2K
Ethnic & Cultural Goods	11,979	3.3	1K
Print-on-Demand / Dropshipping	10,379	3.9	978
Outdoor & Survival Gear	9,315	3.9	1K
Eco-Friendly & Sustainable	8,884	4.4	1K
Education & Learning	8,739	3.3	1K
Party & Events	8,337	3.9	1K
Marketplace / Aggregator	8,112	2.4	980
Gaming & Esports	7,805	3.5	2K
Travel & Luggage	7,750	4.0	1K
Adult Products	7,334	4.0	2K
DIY & Tools	4,927	3.8	2K
Office Supplies	4,730	4.2	2K
Cannabis & CBD	4,576	5.6	2K
Subscription Boxes	3,837	3.3	1K
Charity / Nonprofit	3,436	2.9	1K

App Combinations

Most common co-installed app pairs

Most Popular Apps

Ranked by total install count

Fastest Growing Apps

90-day growth rate leaders

All Verticals

App Combinations

Most Popular Apps

Fastest Growing Apps

Subscription Required