10,343 Shopify stores currently have Wrapped: Gift Wrap & Messages installed, representing 0.5% of all active Shopify stores.
At a glance: Wrapped: Gift Wrap & Messages is the #105 most-installed Shopify app of the 4,191 with active installs, and #1 of 18 in Gift wrap and messages. It is most often installed alongside Sticky Add To Cart Bar Pro and GCP ‑ Gift Card Balance. Its largest market is United States (44% of its stores).
Wrapped: Gift Wrap & Messages is installed on 10,343 of the 2,139,774 active Shopify stores worldwide tracked by StoreCensus. This makes it a notable player in the Gift wrap and messages category.
Unlike the Shopify App Store's historical download counts, our data reflects current active installations. We detect Wrapped: Gift Wrap & Messages through storefront signature analysis across millions of stores, providing accurate real-time adoption metrics that matter for market analysis and competitive intelligence.
Over the past 30 days, Wrapped: Gift Wrap & Messages has lost 44,997 net installs, representing a -81.3% change from 55,340 installs. The 90-day trajectory shows decline of 27,425 installs (-72.6%).
Year-over-year, Wrapped: Gift Wrap & Messages has declined by 59.4%, moving from 25,501 installs to 10,343.
Wrapped: Gift Wrap & Messages shows strong adoption among established businesses, with 100% of users operating stores generating over $100K annually. The platform attracts a balanced mix across revenue tiers, though 0% of stores fall under $50K in annual revenue, indicating accessibility for emerging brands. The 8% penetration among $1M+ stores demonstrates enterprise-level trust, where merchants typically maintain complex tech stacks and face high switching costs.
| Revenue Tier | Stores | Percentage |
|---|---|---|
| $10M+ | 3 | 0.0% |
| $1M – $10M | 68 | 0.8% |
| $100K – $1M | 558 | 6.9% |
| <$100K | 7,486 | 92.2% |
Home & Garden leads adoption at 12%, followed by Fashion & Apparel at 8% and Jewelry & Accessories at 8%. Together, these three verticals represent over half of Wrapped: Gift Wrap & Messages's install base. This concentration reflects industries where email marketing drives significant repeat purchase revenue through seasonal campaigns, product launches, and loyalty programs that benefit from sophisticated segmentation and automation capabilities.
44% of Wrapped: Gift Wrap & Messages stores are in United States, more than its 34% share of all Shopify stores. 11% of Wrapped: Gift Wrap & Messages stores are in United Kingdom, more than its 8% share of all Shopify stores. 7% of Wrapped: Gift Wrap & Messages stores are in Canada, in line with its 6% share of all Shopify stores.
Stores using Wrapped: Gift Wrap & Messages typically build comprehensive retention-focused tech stacks. 16% also use Sticky Add To Cart Bar Pro for cart customization, while 10% pair it with GCP ‑ Gift Card Balance for gift cards. The 8% overlap with Klaviyo: Email Marketing & SMS indicates merchants unifying customer communication across email, SMS, and support channels. This pairing pattern reveals stores prioritizing customer lifetime value optimization over one-time acquisition, with integrated tools for reviews, loyalty, and recurring revenue.
Wrapped: Gift Wrap & Messages leads the Gift wrap and messages category with 10,343 installs—more than 9.8x Giftnote: Gift Message & Cards (1,058) and nearly 9.8x Giftship: Gift Options & More (1,056).
| App | Installs | Market Share |
|---|---|---|
| Giftnote: Gift Message & Cards | 1,058 | 5.9% |
| Giftship: Gift Options & More | 1,056 | 5.9% |
| All in gift｜eギフト・熨斗・ラッピング対応アプリ | 951 | 5.3% |
Install data shows market position by adoption — but organic discoverability is another dimension. See which keywords Wrapped: Gift Wrap & Messages ranks for in App Store search to understand its full competitive footprint.
As of October 28, 2026, 10,343 Shopify stores have Wrapped: Gift Wrap & Messages installed, representing 0.5% of all active Shopify stores tracked by StoreCensus.
Wrapped: Gift Wrap & Messages has lost 44,997 net installs over the past 30 days (-81.3% change) and lost 27,425 installs over 90 days (-72.6% change). Year-over-year growth is -59.4%.
Wrapped: Gift Wrap & Messages is most popular in Home & Garden (12.5% of users), followed by Fashion & Apparel (8.4%). The app is used across stores of all sizes.
StoreCensus updates Wrapped: Gift Wrap & Messages installation data weekly through continuous monitoring of 2,139,774+ active Shopify stores. We detect installations through storefront signature analysis, providing accurate current install counts rather than historical download numbers.
Wrapped: Gift Wrap & Messages holds a 0.5% market share in its category. To see how it compares to direct competitors, check the Market Position section on this page which shows install counts and market share for similar apps in the same category.
With 10,343 active installations, Wrapped: Gift Wrap & Messages is a popular solution. Consider the 90-day growth trend (-72.6%) to understand momentum, and review the industry breakdown to see if stores similar to yours use it. Always test on a development store first and check recent app store reviews for current user sentiment.
10,343 Shopify stores currently use Wrapped: Gift Wrap & Messages. This data is updated weekly based on continuous monitoring of 2,139,774+ active Shopify stores.
Build targeted prospect lists of stores using Wrapped: Gift Wrap & Messages. Filter by revenue, industry, country, and more.
Wrapped: Gift Wrap & Messages is installed on 10,343 of the 2,139,774 Shopify stores tracked by StoreCensus, representing a 0.50% market penetration rate. It is categorized under Gift wrap and messages.
Wrapped: Gift Wrap & Messages is installed on 10,343 Shopify stores, representing 0.5% of all tracked stores. This adoption level reflects a focused user base within a specific merchant segment.
Over the past 90 days, Wrapped: Gift Wrap & Messages has lost 27,425 net installs (-72.6%). Negative 90-day momentum may reflect competitive pressure or merchant churn within the category.
Wrapped: Gift Wrap & Messages is frequently installed alongside Sticky Add To Cart Bar Pro and GCP ‑ Gift Card Balance, suggesting merchants use it as part of a broader technology stack rather than as a standalone solution.
Interpretations are based on observed StoreCensus data. Directional observations only - not financial or business advice.
Based on StoreCensus tracking of 2,139,774 active Shopify stores.
How Wrapped: Gift Wrap & Messages relates to other apps in the Shopify ecosystem, based on co-installation patterns and category relationships.
Apps commonly paired with Wrapped: Gift Wrap & Messages
Apps merchants consider as alternatives
Co-installation data is derived from observed patterns across StoreCensus-tracked stores. Overlap percentages indicate the share of Wrapped: Gift Wrap & Messages users who also have the listed app installed.
Data is refreshed on a weekly basis and reflects observed platform activity across active ecommerce stores. StoreCensus detects app and plugin installations through storefront signature analysis including JavaScript signatures, API calls, and HTML markers — measuring current active installations, not historical download counts.
StoreCensus continuously discovers and indexes active Shopify storefronts globally. Our crawler identifies 2,139,774+ live stores through domain analysis, platform signals, and third-party data sources.
App and plugin installations are detected through storefront signature analysis — including JavaScript bundle signatures, API endpoint patterns, HTML data attributes, and network request fingerprints. This identifies apps that are currently active, not merely historically downloaded.
Each store is re-scanned on a recurring basis. Historical snapshots are retained to calculate 30-day, 90-day, and year-over-year growth rates. This enables trend analysis that reflects actual merchant behavior over time, not just point-in-time counts.
Disclaimer: Estimated metrics (revenue, traffic) should be considered directional estimates rather than audited financial data. Active install counts reflect StoreCensus detection capability and may not capture 100% of installations for apps with non-standard implementation patterns.
This page presents data from the Wrapped: Gift Wrap & Messages Installation Statistics proprietary StoreCensus dataset. Statistics may change over time as stores are discovered, removed, or updated in our index.
StoreCensus does not receive compensation from app developers or vendors for rankings or placement. All rankings are determined solely by observed installation data across tracked Shopify storefronts.
