4,083 Shopify stores currently have Tolstoy: Shoppable Video & UGC installed, representing 0.2% of all active Shopify stores.
At a glance: Tolstoy: Shoppable Video & UGC is the #273 most-installed Shopify app of the 4,193 with active installs, and #2 of 60 in Video and livestream. It is most often installed alongside Klaviyo: Email Marketing & SMS and Judge.me Product Reviews App. Its largest market is United States (33% of its stores).
Tolstoy: Shoppable Video & UGC is installed on 4,083 of the 2,139,824 active Shopify stores worldwide tracked by StoreCensus. This makes it a notable player in the Video and livestream category.
Unlike the Shopify App Store's historical download counts, our data reflects current active installations. We detect Tolstoy: Shoppable Video & UGC through storefront signature analysis across millions of stores, providing accurate real-time adoption metrics that matter for market analysis and competitive intelligence.
Over the past 30 days, Tolstoy: Shoppable Video & UGC has lost 19 net installs, representing a -0.5% change from 4,102 installs. The 90-day trajectory shows decline of 135 installs (-3.2%).
Year-over-year, Tolstoy: Shoppable Video & UGC has declined by 0.7%, moving from 4,111 installs to 4,083.
Tolstoy: Shoppable Video & UGC shows strong adoption among established businesses, with 100% of users operating stores generating over $100K annually. The platform attracts a balanced mix across revenue tiers, though 0% of stores fall under $50K in annual revenue, indicating accessibility for emerging brands. The 44% penetration among $1M+ stores demonstrates enterprise-level trust, where merchants typically maintain complex tech stacks and face high switching costs.
| Revenue Tier | Stores | Percentage |
|---|---|---|
| $10M+ | 38 | 1.0% |
| $1M – $10M | 422 | 11.1% |
| $100K – $1M | 1,205 | 31.8% |
| <$100K | 2,122 | 56.0% |
Beauty & Personal Care leads adoption at 22%, followed by Fashion & Apparel at 15% and Health & Wellness at 13%. Together, these three verticals represent over half of Tolstoy: Shoppable Video & UGC's install base. This concentration reflects industries where email marketing drives significant repeat purchase revenue through seasonal campaigns, product launches, and loyalty programs that benefit from sophisticated segmentation and automation capabilities.
33% of Tolstoy: Shoppable Video & UGC stores are in United States, in line with its 34% share of all Shopify stores. 16% of Tolstoy: Shoppable Video & UGC stores are in Australia, more than its 4% share of all Shopify stores. 7% of Tolstoy: Shoppable Video & UGC stores are in United Kingdom, in line with its 8% share of all Shopify stores.
Stores using Tolstoy: Shoppable Video & UGC typically build comprehensive retention-focused tech stacks. 69% also use Klaviyo: Email Marketing & SMS for email marketing, while 34% pair it with Judge.me Product Reviews App for product reviews. The 26% overlap with Instafeed ‑ Instagram Feed indicates merchants unifying customer communication across email, SMS, and support channels. This pairing pattern reveals stores prioritizing customer lifetime value optimization over one-time acquisition, with integrated tools for reviews, loyalty, and recurring revenue.
Tolstoy: Shoppable Video & UGC competes in the Video and livestream category with 4,083 installs and nearly 1.0x ReelUp‑Shoppable Videos+Reels (3,899), compared to Spark — UGC Video Carousel's 7,282.
| App | Installs | Market Share |
|---|---|---|
| Spark — UGC Video Carousel | 7,282 | 16.4% |
| ReelUp‑Shoppable Videos+Reels | 3,899 | 8.8% |
| Reelfy Shoppable Videos & UGC | 3,869 | 8.7% |
Install data shows market position by adoption — but organic discoverability is another dimension. See which keywords Tolstoy: Shoppable Video & UGC ranks for in App Store search to understand its full competitive footprint.
As of October 27, 2026, 4,083 Shopify stores have Tolstoy: Shoppable Video & UGC installed, representing 0.2% of all active Shopify stores tracked by StoreCensus.
Tolstoy: Shoppable Video & UGC has lost 19 net installs over the past 30 days (-0.5% change) and lost 135 installs over 90 days (-3.2% change). Year-over-year growth is -0.7%.
Tolstoy: Shoppable Video & UGC is most popular in Beauty & Personal Care (21.6% of users), followed by Fashion & Apparel (14.8%). The app is used across stores of all sizes.
StoreCensus updates Tolstoy: Shoppable Video & UGC installation data weekly through continuous monitoring of 2,139,824+ active Shopify stores. We detect installations through storefront signature analysis, providing accurate current install counts rather than historical download numbers.
Tolstoy: Shoppable Video & UGC holds a 0.2% market share in its category. To see how it compares to direct competitors, check the Market Position section on this page which shows install counts and market share for similar apps in the same category.
With 4,083 active installations, Tolstoy: Shoppable Video & UGC is a growing solution. Consider the 90-day growth trend (-3.2%) to understand momentum, and review the industry breakdown to see if stores similar to yours use it. Always test on a development store first and check recent app store reviews for current user sentiment.
4,083 Shopify stores currently use Tolstoy: Shoppable Video & UGC. This data is updated weekly based on continuous monitoring of 2,139,824+ active Shopify stores.
Build targeted prospect lists of stores using Tolstoy: Shoppable Video & UGC. Filter by revenue, industry, country, and more.
Tolstoy: Shoppable Video & UGC is installed on 4,083 of the 2,139,824 Shopify stores tracked by StoreCensus, representing a 0.20% market penetration rate. It is categorized under Video and livestream.
Tolstoy: Shoppable Video & UGC is installed on 4,083 Shopify stores, representing 0.2% of all tracked stores. This adoption level reflects a focused user base within a specific merchant segment.
Over the past 90 days, Tolstoy: Shoppable Video & UGC has lost 135 net installs (-3.2%). Negative 90-day momentum may reflect competitive pressure or merchant churn within the category.
Tolstoy: Shoppable Video & UGC is frequently installed alongside Klaviyo: Email Marketing & SMS and Judge.me Product Reviews App, suggesting merchants use it as part of a broader technology stack rather than as a standalone solution.
Interpretations are based on observed StoreCensus data. Directional observations only - not financial or business advice.
Based on StoreCensus tracking of 2,139,824 active Shopify stores.
How Tolstoy: Shoppable Video & UGC relates to other apps in the Shopify ecosystem, based on co-installation patterns and category relationships.
Apps commonly paired with Tolstoy: Shoppable Video & UGC
Apps merchants consider as alternatives
Co-installation data is derived from observed patterns across StoreCensus-tracked stores. Overlap percentages indicate the share of Tolstoy: Shoppable Video & UGC users who also have the listed app installed.
Data is refreshed on a weekly basis and reflects observed platform activity across active ecommerce stores. StoreCensus detects app and plugin installations through storefront signature analysis including JavaScript signatures, API calls, and HTML markers — measuring current active installations, not historical download counts.
StoreCensus continuously discovers and indexes active Shopify storefronts globally. Our crawler identifies 2,139,824+ live stores through domain analysis, platform signals, and third-party data sources.
App and plugin installations are detected through storefront signature analysis — including JavaScript bundle signatures, API endpoint patterns, HTML data attributes, and network request fingerprints. This identifies apps that are currently active, not merely historically downloaded.
Each store is re-scanned on a recurring basis. Historical snapshots are retained to calculate 30-day, 90-day, and year-over-year growth rates. This enables trend analysis that reflects actual merchant behavior over time, not just point-in-time counts.
Disclaimer: Estimated metrics (revenue, traffic) should be considered directional estimates rather than audited financial data. Active install counts reflect StoreCensus detection capability and may not capture 100% of installations for apps with non-standard implementation patterns.
This page presents data from the Tolstoy: Shoppable Video & UGC Installation Statistics proprietary StoreCensus dataset. Statistics may change over time as stores are discovered, removed, or updated in our index.
StoreCensus does not receive compensation from app developers or vendors for rankings or placement. All rankings are determined solely by observed installation data across tracked Shopify storefronts.
