4,795 Shopify stores currently have XO Insert Code installed, representing 0.2% of all active Shopify stores.
At a glance: XO Insert Code is the #242 most-installed Shopify app of the 4,191 with active installs, and #2 of 8 in Product content. It is most often installed alongside Judge.me Product Reviews App and Klaviyo: Email Marketing & SMS. Its largest market is United States (25% of its stores).
XO Insert Code is installed on 4,795 of the 2,136,746 active Shopify stores worldwide tracked by StoreCensus. This makes it a notable player in the Product content category.
Unlike the Shopify App Store's historical download counts, our data reflects current active installations. We detect XO Insert Code through storefront signature analysis across millions of stores, providing accurate real-time adoption metrics that matter for market analysis and competitive intelligence.
Over the past 30 days, XO Insert Code has lost 24 net installs, representing a -0.5% change from 4,819 installs. The 90-day trajectory shows growth of 15 installs (0.3%).
Year-over-year, XO Insert Code has grown by 16.6%, moving from 4,112 installs to 4,795. This steady growth reflects consistent merchant interest.
XO Insert Code shows strong adoption among established businesses, with 100% of users operating stores generating over $100K annually. The platform attracts a balanced mix across revenue tiers, though 0% of stores fall under $50K in annual revenue, indicating accessibility for emerging brands. The 23% penetration among $1M+ stores demonstrates enterprise-level trust, where merchants typically maintain complex tech stacks and face high switching costs.
| Revenue Tier | Stores | Percentage |
|---|---|---|
| $1M – $10M | 118 | 2.6% |
| $100K – $1M | 900 | 20.0% |
| <$100K | 3,479 | 77.4% |
Home & Garden leads adoption at 14%, followed by Fashion & Apparel at 11% and Health & Wellness at 9%. Together, these three verticals represent over half of XO Insert Code's install base. This concentration reflects industries where email marketing drives significant repeat purchase revenue through seasonal campaigns, product launches, and loyalty programs that benefit from sophisticated segmentation and automation capabilities.
25% of XO Insert Code stores are in United States, less than its 34% share of all Shopify stores. 11% of XO Insert Code stores are in Italy, more than its 2% share of all Shopify stores. 8% of XO Insert Code stores are in United Kingdom, in line with its 8% share of all Shopify stores.
Stores using XO Insert Code typically build comprehensive retention-focused tech stacks. 31% also use Judge.me Product Reviews App for product reviews, while 29% pair it with Klaviyo: Email Marketing & SMS for email marketing. The 18% overlap with Shopify Inbox indicates merchants unifying customer communication across email, SMS, and support channels. This pairing pattern reveals stores prioritizing customer lifetime value optimization over one-time acquisition, with integrated tools for reviews, loyalty, and recurring revenue.
XO Insert Code competes in the Product content category with 4,795 installs and nearly 5.3x CMP Insert Code (901), compared to Tabs Studio's 8,542.
| App | Installs | Market Share |
|---|---|---|
| Tabs Studio | 8,542 | 57.8% |
| CMP Insert Code | 901 | 6.1% |
| StorifyMe ‑ Web & App Stories | 194 | 1.3% |
Install data shows market position by adoption — but organic discoverability is another dimension. See which keywords XO Insert Code ranks for in App Store search to understand its full competitive footprint.
As of October 22, 2026, 4,795 Shopify stores have XO Insert Code installed, representing 0.2% of all active Shopify stores tracked by StoreCensus.
XO Insert Code has lost 24 net installs over the past 30 days (-0.5% change) and gained 15 installs over 90 days (0.3% change). Year-over-year growth is 16.6%.
XO Insert Code is most popular in Home & Garden (13.8% of users), followed by Fashion & Apparel (11.1%). The app is used across stores of all sizes.
StoreCensus updates XO Insert Code installation data weekly through continuous monitoring of 2,136,746+ active Shopify stores. We detect installations through storefront signature analysis, providing accurate current install counts rather than historical download numbers.
XO Insert Code holds a 0.2% market share in its category. To see how it compares to direct competitors, check the Market Position section on this page which shows install counts and market share for similar apps in the same category.
With 4,795 active installations, XO Insert Code is a growing solution. Consider the 90-day growth trend (0.3%) to understand momentum, and review the industry breakdown to see if stores similar to yours use it. Always test on a development store first and check recent app store reviews for current user sentiment.
4,795 Shopify stores currently use XO Insert Code. This data is updated weekly based on continuous monitoring of 2,136,746+ active Shopify stores.
Build targeted prospect lists of stores using XO Insert Code. Filter by revenue, industry, country, and more.
XO Insert Code is installed on 4,795 of the 2,136,746 Shopify stores tracked by StoreCensus, representing a 0.20% market penetration rate. It is categorized under Product content.
XO Insert Code is installed on 4,795 Shopify stores, representing 0.2% of all tracked stores. This adoption level reflects a focused user base within a specific merchant segment.
Over the past 90 days, XO Insert Code has gained 15 net installs (+0.3%). Positive 90-day momentum indicates continued merchant adoption.
XO Insert Code is frequently installed alongside Judge.me Product Reviews App and Klaviyo: Email Marketing & SMS, suggesting merchants use it as part of a broader technology stack rather than as a standalone solution.
Interpretations are based on observed StoreCensus data. Directional observations only - not financial or business advice.
Based on StoreCensus tracking of 2,136,746 active Shopify stores.
How XO Insert Code relates to other apps in the Shopify ecosystem, based on co-installation patterns and category relationships.
Apps commonly paired with XO Insert Code
Apps merchants consider as alternatives
Co-installation data is derived from observed patterns across StoreCensus-tracked stores. Overlap percentages indicate the share of XO Insert Code users who also have the listed app installed.
Data is refreshed on a weekly basis and reflects observed platform activity across active ecommerce stores. StoreCensus detects app and plugin installations through storefront signature analysis including JavaScript signatures, API calls, and HTML markers — measuring current active installations, not historical download counts.
StoreCensus continuously discovers and indexes active Shopify storefronts globally. Our crawler identifies 2,136,746+ live stores through domain analysis, platform signals, and third-party data sources.
App and plugin installations are detected through storefront signature analysis — including JavaScript bundle signatures, API endpoint patterns, HTML data attributes, and network request fingerprints. This identifies apps that are currently active, not merely historically downloaded.
Each store is re-scanned on a recurring basis. Historical snapshots are retained to calculate 30-day, 90-day, and year-over-year growth rates. This enables trend analysis that reflects actual merchant behavior over time, not just point-in-time counts.
Disclaimer: Estimated metrics (revenue, traffic) should be considered directional estimates rather than audited financial data. Active install counts reflect StoreCensus detection capability and may not capture 100% of installations for apps with non-standard implementation patterns.
This page presents data from the XO Insert Code Installation Statistics proprietary StoreCensus dataset. Statistics may change over time as stores are discovered, removed, or updated in our index.
StoreCensus does not receive compensation from app developers or vendors for rankings or placement. All rankings are determined solely by observed installation data across tracked Shopify storefronts.
