StoreCensus

Browse All Shopify Apps

Discover the best Shopify apps to grow your business. Compare features, pricing, and reviews to find the perfect tools for your store.

ChargePay fights and wins chargebacks for you, automatically. 90%+ win rate on 90,000+ cases. Every chargeback costs you the sale, a fee, and hours of work. ChargePay eliminates all three. Our AI analyzes each dispute, builds evidence, and submits responses without you lifting a finger. We have resolved 80,000+ cases with a 90%+ win rate. ChargePay detects disputes, pulls order data, builds tailored evidence, and submits responses. Flat pricing, no success fees. Other apps take 25%+ of recovered revenue. You keep 100% of what you win. Works with Shopify Payments, Paypal, and more. Every chargeback costs you the sale, a fee, and hours of work. ChargePay eliminates all three. Our AI analyzes each dispute, builds evidence, and submits responses without you lifting a finger. We have resolved 80,000+ cases with a 90%+ win rate. ChargePay detects disputes, pulls order data, builds tailored evidence, and submits responses. Flat pricing, no success fees. Other apps take 25%+ of recovered revenue. You keep 100% of what you win. Works with Shopify Payments, Paypal, and more. more Win 90%+ of chargebacks. AI builds evidence for each reason code. Save 10+ hours per week. No manual evidence gathering or deadlines. Fraud prevention blocks chargebacks before they start. Flat pricing, no success fees. Keep 100% of recovered revenue. 2-minute setup. Works with Shopify Payments, Stripe, and PayPal.

5.0(23 Reviews)

Capture actionable insights and valuable first party data through personalised, rule-based surveys. Utilise post-purchase and onsite surveys to gain unrivalled insight into key areas such as attribution, satisfaction, brand sentiment, onsite experiences, bugs and issues, and much more. Ask rule-based questions segmented by device, shipping address, cart items, product type and more, and then explore our AI-powered dashboard to analyse qualitative customer data and feedback, alongside AI-generated recommendations, analysis and scoring. Utilise post-purchase and onsite surveys to gain unrivalled insight into key areas such as attribution, satisfaction, brand sentiment, onsite experiences, bugs and issues, and much more. Ask rule-based questions segmented by device, shipping address, cart items, product type and more, and then explore our AI-powered dashboard to analyse qualitative customer data and feedback, alongside AI-generated recommendations, analysis and scoring. more Ask rule-based questions for key ecommerce variables, with sophisticated logic. Gather valuable feedback on where users first discovered your brand or business. View reports on submissions and filter based on key variables. AI-generated actionable recommendations for your store. Speed tested by Shopify, with officially no performance impact on your store.

5.0(21 Reviews)

Automate Chargebacks and Prevent Fraudulent Disputes with AI + Human Oversight Chargeback Specialist helps eCommerce merchants recover revenue lost to unfair chargebacks and fraudulent disputes. Our app combines AI automation with expert human review to build strong and compelling responses based on Chargeback guidelines. Built for fast-growing eCommerce brands and high-volume stores - It detects disputes, gathers evidence, uses AI to learn from the outcomes and adapts to your business - without the manual work. Chargeback Specialist helps eCommerce merchants recover revenue lost to unfair chargebacks and fraudulent disputes. Our app combines AI automation with expert human review to build strong and compelling responses based on Chargeback guidelines. Built for fast-growing eCommerce brands and high-volume stores - It detects disputes, gathers evidence, uses AI to learn from the outcomes and adapts to your business - without the manual work. more AI powered dispute responses tailored to your store Human reviewed evidence for higher accuracy Prevent Chargebacks and Fraud disputes before they happen One click Activation. No technical setup required.

5.0(12 Reviews)

ChatGPT-powered app for generating bulk SEO-friendly product descriptions and social media contents. DescribiFy: AI product description generator, a ChatGPT-powered app generating product descriptions and social media content. Generate bulk SEO-friendly descriptions and captivating posts effortlessly. DescribiFy enhances your online presence, engaging customers and expanding reach. Stay ahead in e-commerce with AI-driven, SEO-optimized content creation for both product pages and social media platforms. Save time, improve search visibility, and optimize your online presence with DescribiFy. DescribiFy: AI product description generator, a ChatGPT-powered app generating product descriptions and social media content. Generate bulk SEO-friendly descriptions and captivating posts effortlessly. DescribiFy enhances your online presence, engaging customers and expanding reach. Stay ahead in e-commerce with AI-driven, SEO-optimized content creation for both product pages and social media platforms. Save time, improve search visibility, and optimize your online presence with DescribiFy. more Generate compelling and unique product descriptions using ChatGPT. Create SEO-friendly descriptions and social media content in bulk. Effortlessly integrate DescribiFy into your Shopify store workflow. Tailor product descriptions for a personalized customer experience. Improve search engine visibility with AI-optimized content.

5.0(8 Reviews)

OTP Login + WhatsApp Cart Recovery & Order Alerts Chat ON Desk adds OTP-based login and checkout verification to reduce fraud and COD return-to-origin losses. It supports COD order confirmation via WhatsApp, with responses synced to Shopify admin, and also helps convert COD to prepaid. The app automates cart recovery for abandoned carts, sends real-time order, shipping, and refund alerts, displays a Click-to-WhatsApp icon for direct chats, and enables automated customer engagement flows. Chat ON Desk adds OTP-based login and checkout verification to reduce fraud and COD return-to-origin losses. It supports COD order confirmation via WhatsApp, with responses synced to Shopify admin, and also helps convert COD to prepaid. The app automates cart recovery for abandoned carts, sends real-time order, shipping, and refund alerts, displays a Click-to-WhatsApp icon for direct chats, and enables automated customer engagement flows. more Login & checkout OTP Authentication — minimize fraud, boost trust, reduce RTO. WhatsApp Cart Recovery — bring back abandoners with pre-built flows. Whatsapp Order Status Alerts — instant updates for order, shipment, refund. 3-Minute Setup & Zero Coding — launch instantly without technical hassle. Automated Customer Engagement — greet, upsell, and retain directly on whatsapp.

5.0(4 Reviews)

Automate DMs, streamline eCommerce, and boost user engagement through Chat & Influencer marketing Reflys is a powerful chat marketing platform built specifically to help Shopify store owners scale faster through products, coupons and sales. It drives sales through automations across multiple channels, including WhatsApp, TikTok, Facebook Messenger, Instagram, SMS, Email and AI. By integrating with your e-commerce platforms like Shopify, Reflys enables businesses to automate responses, personalize interactions, and streamline marketing efforts. Reflys is a powerful chat marketing platform built specifically to help Shopify store owners scale faster through products, coupons and sales. It drives sales through automations across multiple channels, including WhatsApp, TikTok, Facebook Messenger, Instagram, SMS, Email and AI. By integrating with your e-commerce platforms like Shopify, Reflys enables businesses to automate responses, personalize interactions, and streamline marketing efforts. more Effortlessly promote your e-commerce products across social media directly. Share product carousels and personalised coupon codes via DMs, SMS, and email. Track sales generated through coupons and promotions across ecommerce platforms. Captures name, email, and phone in real time for faster customer follow-up. Use AI assistance to handle customer conversations efficiently.

5.0(3 Reviews)

Automate fulfillment with Amazon MCF to ship your eCommerce orders effortlessly Effortlessly sync and fulfill Shopify orders through Amazon’s Multi-Channel Fulfillment service. The app integrates your Shopify store with Multi-Channel Fulfillment for automatic order fulfillment & inventory management. You can also fulfill orders through third-party logistics, preventing orders from being shipped through Amazon Logistics, and utilize the Blank Box feature to ship your orders in unbranded packaging. Utilize this app to streamline your order management & enhance efficiency. Effortlessly sync and fulfill Shopify orders through Amazon’s Multi-Channel Fulfillment service. The app integrates your Shopify store with Multi-Channel Fulfillment for automatic order fulfillment & inventory management. You can also fulfill orders through third-party logistics, preventing orders from being shipped through Amazon Logistics, and utilize the Blank Box feature to ship your orders in unbranded packaging. Utilize this app to streamline your order management & enhance efficiency. more Auto-syncs MCF & Shopify inventory levels, so you never oversell or undersell. Link Shopify products with their MCF counterparts for streamlined management. Utilize MCF order policies such as Fill or Kill, Fill All Available or Fill All. Map MCF shipping speeds with Shopify shipping rates for impeccable fulfillment. Shopify bundle products can be virtually bundled with MCF products in the app.

5.0(2 Reviews)

ChaChing lets you support hard-working families and shoppers while driving new sales at high ROAS. Every day, our powerful product-discovery platform gets you in front of shoppers just as they’re looking to buy things like “toys”, “shoes”, or anything else you sell. Whether you’re a brand or retailer, we then pay shoppers to buy directly from you instead of other stores or competitors. When we do that, your margins and sales volumes explode as you take and defend market share from competitor products. Hard-working families across the country are better off too, with more in their pockets. Every day, our powerful product-discovery platform gets you in front of shoppers just as they’re looking to buy things like “toys”, “shoes”, or anything else you sell. Whether you’re a brand or retailer, we then pay shoppers to buy directly from you instead of other stores or competitors. When we do that, your margins and sales volumes explode as you take and defend market share from competitor products. Hard-working families across the country are better off too, with more in their pockets. more Get discovered by shoppers searching for things similar to what you sell. Get those shoppers to buy from you instead of from other brands or retailers. Support hard-working families by letting them benefit from your marketing spend. Set up always-on campaigns in just a few clicks. Adspend is returned to you when our systems detect a return, stopping wastage.

5.0(2 Reviews)

Automate, analyse and optimise your products on thousands of online channels! Channel Pilot Pro is a cloud-based product data management tool. It allows you to export products to a variety of platforms, social networks and marketplaces worldwide and optimise them so that they are listed in the best possible way. You can monitor changes in market prices on all channels and dynamically adjust your own product prices if desired. With performance optimisation, you can immediately see which products are profitable on which channel and react accordingly. Channel Pilot Pro is a cloud-based product data management tool. It allows you to export products to a variety of platforms, social networks and marketplaces worldwide and optimise them so that they are listed in the best possible way. You can monitor changes in market prices on all channels and dynamically adjust your own product prices if desired. With performance optimisation, you can immediately see which products are profitable on which channel and react accordingly. more Feed Management Bidirectional marketplace connection incl. order management Competition analysis and dynamic pricing SEA automation Product data and performance optimisation

5.0(2 Reviews)

Quickly set the combined discount pop-ups, reward offers, and motivational content on your key pages A simple upsell app can help you increase your sales by providing your customers with discounts, rewards, and motivational content. It allows you to quickly configure the combined discount, reward offers, and motivational content on the product page, shopping cart page, and thank you page. Pop-ups are available. The app is simple to integrate with your website and simple to use. It can help you increase sales by giving your customers a better experience. A simple upsell app can help you increase your sales by providing your customers with discounts, rewards, and motivational content. It allows you to quickly configure the combined discount, reward offers, and motivational content on the product page, shopping cart page, and thank you page. Pop-ups are available. The app is simple to integrate with your website and simple to use. It can help you increase sales by giving your customers a better experience. more Product Page Popup Sale Thank you page for multiple combination sales Post purchase upsell and Cart addons

5.0(2 Reviews)

Give your customers shareable digital collectibles with each purchase. Your customer just ordered. They're 🤩 EXCITED 🤩 but all they can do is wait for their order to arrive. Not any more! With CENT, you can give your customers free, limited edition collectibles with each purchase. Digital collectibles give shoppers a totally new way to show off their purchase – even before it arrives in the mail. Your customer just ordered. They're 🤩 EXCITED 🤩 but all they can do is wait for their order to arrive. Not any more! With CENT, you can give your customers free, limited edition collectibles with each purchase. Digital collectibles give shoppers a totally new way to show off their purchase – even before it arrives in the mail. more Collectibles are automatically created with each order. Shoppers have the option to collect after checking out. Stores earn royalties if their collectibles are resold.

5.0(1 Reviews)

Manage multiple stores in ONE admin. Central Admin is a Shopify App that lets you manage all your stores in one administration panel. If you are managing multiple shopify stores and would like to get an overview of all your admins in one place, this app is the one you need! The app will help you save precious time as it allows you to search through the products from all your stores at once, list your orders throughout your shopify stores and even combine reports to better compare your shopify stores metrics! Central Admin is a Shopify App that lets you manage all your stores in one administration panel. If you are managing multiple shopify stores and would like to get an overview of all your admins in one place, this app is the one you need! The app will help you save precious time as it allows you to search through the products from all your stores at once, list your orders throughout your shopify stores and even combine reports to better compare your shopify stores metrics! more Save time by managing all your orders in one place. List and Search through your products across your stores Get reports that combine data from all your stores.

5.0(1 Reviews)

Create a rewards program that rewards spending and keeps your customers engaged between purchases We know that the real value of your customers begins after their first purchase. That is why we help build an exciting program unique to your brand. Easily reward purchases and loyalty activities. Customize your own points and tier system. Host creative competitions and challenges to gather members' content and input and excite your customers. Fully compatible with Shopify Markets, separate Shopify stores, multi-language, and multi-currency. We know that the real value of your customers begins after their first purchase. That is why we help build an exciting program unique to your brand. Easily reward purchases and loyalty activities. Customize your own points and tier system. Host creative competitions and challenges to gather members' content and input and excite your customers. Fully compatible with Shopify Markets, separate Shopify stores, multi-language, and multi-currency. more Host creative competitions and reward participants and selected winners Reward customers for purchases, sharing content, and answering questions Design a points & tiers system and create custom rewards for any occasion Embedded program: Customize the styling of each section and embed in seconds Automatically localized: Correct language and currency for each storefront

5.0(1 Reviews)

Present your negotiated LTL freight rates as options in the checkout process. Connect your account with C.H. Robinson or FreightQuote and use your negotiated rates to offer real-time LTL freight quotes or truckload freight on orders that can't be shipped, or are too expensive to ship through postal and parcel networks. Offer options for LTL services like liftgate delivery, residential delivery; and different types of truckload services. Capture revenue 24/7 and stop requiring customers to call for a freight quote before placing an order. Connect your account with C.H. Robinson or FreightQuote and use your negotiated rates to offer real-time LTL freight quotes or truckload freight on orders that can't be shipped, or are too expensive to ship through postal and parcel networks. Offer options for LTL services like liftgate delivery, residential delivery; and different types of truckload services. Capture revenue 24/7 and stop requiring customers to call for a freight quote before placing an order. more Accurately quote orders with multiple items that have different freight classes. Support for orders sourced from multiple warehouses or drop ship locations. Supported origins: USA. Supported destinations: Canada, USA.

5.0(1 Reviews)

Integrate your orders with ChargeIt shipments Connect your Shopify store to ChargeIt to sync all orders automatically. Create new shipments with one click — no manual entry is needed. Easily mark orders as fulfilled and update tracking info directly through the app. In addition, there is optional cash-on-delivery service for Israeli customers. Connect your Shopify store to ChargeIt to sync all orders automatically. Create new shipments with one click — no manual entry is needed. Easily mark orders as fulfilled and update tracking info directly through the app. In addition, there is optional cash-on-delivery service for Israeli customers. more Easy to install and ready to use, it quickly integrates with ChargeIt Generate your ChargeIt shipments directly from the order view The tracking number received via the order screen and linked ChargeIt

5.0(1 Reviews)

Add customizable fees to your store for enhanced customer options and increased revenue. Chargeup Extra Fee helps merchants add customizable fees at checkout, including surcharges, shipping protection, carbon neutral shipping, gift wrap and shipping insurance. Choose fixed or percentage-based fees to enhance your customers' shopping experience. Our user-friendly dashboard makes setup and adjustments simple, allowing you to easily incorporate tailored fees. By offering these options, you boost your revenue while providing valuable services that enhance trust. Chargeup Extra Fee helps merchants add customizable fees at checkout, including surcharges, shipping protection, carbon neutral shipping, gift wrap and shipping insurance. Choose fixed or percentage-based fees to enhance your customers' shopping experience. Our user-friendly dashboard makes setup and adjustments simple, allowing you to easily incorporate tailored fees. By offering these options, you boost your revenue while providing valuable services that enhance trust. more Extra fee for anything from surcharge to shipping protection, or even gift wrap. Choose between fixed or percentage based fees. User-friendly dashboard for easy setup. Seamless integration with your existing checkout. Flexible fee management for your unique needs.

5.0(1 Reviews)

Hire a 24/7 AI customer care specialist; save time & money; increase sales. Picture a proficient employee, available 24/7, who guides customers through your catalog with personalised recommendations, precisely answering questions about sizes, materials, or product details. This employee instantly responds to any query about your store and processes, such as shipping and returns, and quickly reassures customers about the status of their orders and shipments. No setup required: just click the "Install" button to elevate your shop to the future of eCommerce. Picture a proficient employee, available 24/7, who guides customers through your catalog with personalised recommendations, precisely answering questions about sizes, materials, or product details. This employee instantly responds to any query about your store and processes, such as shipping and returns, and quickly reassures customers about the status of their orders and shipments. No setup required: just click the "Install" button to elevate your shop to the future of eCommerce. more No setup required: the AI auto-trains on your store data upon installation Product recommendations for any request, such as 'I'm looking for a gift' Assists customers in tracking the status of their orders and shipments Fully customisable: craft a personality, pick popping colours, upload your icons Share your chatbot on Instagram, WhatsApp, and other platforms

5.0(1 Reviews)

Your AI Data Analyst for Personalized Business Metrics & Insights. Easy to Use & Actionable. ChatKPI is your personalized data analyst providing insights about your Shopify store all through text messaging, just like you would text a friend on your phone or computer. Have a question about sales trends, popular products, inventory, customer behavior or more? Just text your question and ChatKPI will provide an answer so you can make informed decisions about your business. Our goal is to empower Shopify Business Owners to make smarter, data-driven decisions. Anytime. Anywhere. ChatKPI is your personalized data analyst providing insights about your Shopify store all through text messaging, just like you would text a friend on your phone or computer. Have a question about sales trends, popular products, inventory, customer behavior or more? Just text your question and ChatKPI will provide an answer so you can make informed decisions about your business. Our goal is to empower Shopify Business Owners to make smarter, data-driven decisions. Anytime. Anywhere. more Intuitive Analysis 24/7 - Ask questions and get answers anytime & anywhere. Ease of Use - Access insights simply by texting on your phone or computer. AI Capabilities - Ask questions naturally, just like talking to a human analyst. Personalized Insights - Sales & inventory trends, customer behavior & more. Made by data-driven Shopify store owners.

5.0(1 Reviews)

Real-time multi channel stock level synchronization and order processing. ChannelDock centralizes product, stock, and order management across all your sales channels. Keep inventory synchronized in real time to prevent overselling and errors. Process orders from one dashboard and streamline warehouse workflows with barcode scanning and optimized picking routes. Manage product information (PIM), print shipping labels instantly, and track all shipments and returns with ease. ChannelDock centralizes product, stock, and order management across all your sales channels. Keep inventory synchronized in real time to prevent overselling and errors. Process orders from one dashboard and streamline warehouse workflows with barcode scanning and optimized picking routes. Manage product information (PIM), print shipping labels instantly, and track all shipments and returns with ease. more Real-time stock sync across all your webshops and marketplaces Centralized multi-channel order processing in one dashboard Smart warehouse management with picking routes and automation Low-stock alerts and stock advice to prevent overselling Barcode scanning for fast and accurate pick & pack fulfillment

5.0(0 Reviews)

Add credit card surcharges, processing fees, setup fees, and other custom fees directly in the POS. Stop losing revenue to rising payment costs! Chargly lets Shopify POS staff easily add credit card surcharges, credit card processing fees, Amex fees, Afterpay fees, PayPal fees, BNPL surcharges, service fees, setup fees, and other transaction fees. Staff simply tap the Chargly tile, choose the fee, and it’s automatically added at checkout. Fast, accurate, and the easiest way to recover processing costs, protect margins, and stay flexible with every payment method your store accepts. Stop losing revenue to rising payment costs! Chargly lets Shopify POS staff easily add credit card surcharges, credit card processing fees, Amex fees, Afterpay fees, PayPal fees, BNPL surcharges, service fees, setup fees, and other transaction fees. Staff simply tap the Chargly tile, choose the fee, and it’s automatically added at checkout. Fast, accurate, and the easiest way to recover processing costs, protect margins, and stay flexible with every payment method your store accepts. more Add credit card surcharges and processing fees directly in Shopify POS. Apply Amex, Afterpay, PayPal, and BNPL payment method fees instantly. Create custom service, setup, or handling fees with a single tap. Automatically add transaction fees at checkout for any payment type. Recover rising payment processing costs and protect your margins.

5.0(0 Reviews)

📊 Shopify App Statistics & Insights

Explore data-driven insights about Shopify app usage, trends, and market dynamics across millions of stores.

Looking for the Best Shopify Apps?

We've analyzed thousands of Shopify apps to identify the top performers in each category based on ratings and install counts.

Browse by Main Categories

AnalyticsShippingDiscountsInventory syncUpsell and cross-sellDelivery and pickupCart customizationSEOAdsShipping ratesProduct reviewsThird-party logistics (3PL)Inventory optimizationBannersProduct variantsPage builderInvoices and receiptsPop-upsLoyalty and rewardsAccountingAffiliate programsBulk editorOrder trackingImage editorWorkflow automationImage galleryProduct bundlesBadges and iconsVideo and livestreamAccounts and loginDesign elements - OtherSocial proofBlogsProduct display - OtherLegalEmail marketingChatReturns and exchangesCurrency and translationStock alertsProduct contentCountdown timerFormsProduct comparisonNavigation and menusCheckout - OtherWishlistsMobile app builder3D/AR/VRFraudSearch and filtersPricing optimizationPricing quotesAbandoned cartDonationsOrders - OtherGeolocationERPDropshippingAnimation and effectsRetailStore locatorDigital productsCash on delivery (COD)MetafieldsSMS marketingWholesaleAnti theftContent - OtherCollectionsMarketplacesImages and media - OtherTaxesOrder editingStaff notificationsCustom file uploadWarranties and insuranceGift cardsStore data importerCustom products - OtherOrder limitsPricing - OtherAccessibilityPaymentsCookie consentGift wrap and messagesPre-ordersWeb pushEvent bookingGifts - OtherSearch and navigation - OtherSKU and barcodesShipping solutions - OtherNFTs and tokengatingGiveaways and contestsSubscriptionsMarketing - OtherSurveysOperations - OtherCustomer loyalty - OtherInventory - OtherStorefronts - OtherPrint on demand (POD)Product feedsFinances - OtherFAQNotifications - OtherSelling in person - OtherAdvertising - OtherPayment options - OtherSite optimization - OtherSecurity - OtherSocial trust - OtherPromotions - OtherUpsell and bundles - OtherHelpdeskSelling online - OtherInternationalization - OtherSourcing options - OtherSupport - OtherReturns and warranty - Other

Find the Perfect Shopify Apps for Your Store in 2026

Our comprehensive Shopify app directory helps you discover the best tools to grow your e-commerce business. Whether you're looking for marketing automation, inventory management, customer support, or any other functionality, our directory makes it easy to find, compare, and choose the right apps for your needs.

Why Use Shopify Apps in 2026?

Shopify apps extend the functionality of your store, helping you automate tasks, improve customer experience, increase sales, and streamline operations. With thousands of apps available, you can customize your store to meet your specific business requirements without needing custom development.

The right combination of Shopify apps can transform your online store by:

How to Choose the Right Shopify App in 2026

When selecting apps for your Shopify store, consider these critical factors:

Popular Shopify App Categories

Explore our comprehensive collection of Shopify apps across these essential categories:

Browse our categories, read detailed app descriptions, and compare features to make informed decisions for your Shopify store. Our directory is regularly updated to ensure you have access to the latest and most effective e-commerce tools.

Frequently Asked Questions About Shopify Apps

Are Shopify apps worth the investment?

Yes, quality Shopify apps are typically worth the investment as they can significantly increase your store's functionality, improve customer experience, and boost sales. Many apps offer free trials or freemium models, allowing you to test their value before committing to a paid plan.

How many Shopify apps should I install?

It's best to be selective with your app installations. Too many apps can slow down your store and create conflicts. Focus on essential apps that address your specific business needs. Start with 5-10 core apps and evaluate their performance before adding more.

Can Shopify apps affect my store's loading speed?

Yes, some apps can impact your store's performance. Apps that add JavaScript to your storefront or make numerous API calls can slow down page loading times. Always monitor your store's performance after installing new apps and remove any that cause significant slowdowns.

What are the must-have Shopify apps for new stores?

New Shopify stores should prioritize apps for SEO, email marketing, analytics, social proof, and abandoned cart recovery. These categories address the fundamental needs of growing e-commerce businesses and typically offer the best return on investment.

Are free Shopify apps good enough or should I use paid ones?

While some free apps offer good functionality, paid apps generally provide more features, better support, and regular updates. Consider your specific needs and budget. Many successful stores use a mix of free and paid apps, investing in paid options for critical business functions.