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Lulu Direct

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Create, Sell and Ship books easily with the Lulu Direct App Entrepreneurs and business owners agree that having control over your product is critical to successfully growing your business. The Lulu Direct App connects our global print and fulfillment network to your Shopify storefront for a more efficient way to sell your books. Now every time an order is placed for your books, we’ll print and ship the order, and provide you and your customer tracking to ensure everyone is happy. It’s that simple! Entrepreneurs and business owners agree that having control over your product is critical to successfully growing your business. The Lulu Direct App connects our global print and fulfillment network to your Shopify storefront for a more efficient way to sell your books. Now every time an order is placed for your books, we’ll print and ship the order, and provide you and your customer tracking to ensure everyone is happy. It’s that simple! more Easy to Use: Connect your books in a matter of minutes. Flexible Formats: Over 3,000 book format options, binding types, and layouts. Professional Quality: We deliver high quality printing at competitive prices.
3.5
22 reviews
Unverified Listing
Listing managed by: StoreCensus (not the developer)
Information last verified: Never

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Why Choose Lulu Direct?

Reduce Support Tickets

Automate customer communications and reduce WISMO inquiries by up to 40%

Branded Experience

Create fully customized tracking pages that match your brand identity

24/7 Support

Get help whenever you need it with round-the-clock customer support

Pricing Plans

Key Features

  • Advanced customer capabilities

Customer Reviews

3.5
22 reviews
Anonymous
2025-08-07

Lulu Direct is not feasible with their current setup, so I've switched to ordering in bulk and shipping out myself. First, Lulu takes almost a week to mark orders as fulfilled with the tracking info, so I've had to inform every customer of this fact. Second, if a customer does not enter their phone number, then Lulu Direct throws a fit and you have to add the phone number plus additional steps of updating the address and shipping info. If you require phone numbers for all orders, then maybe this won't be an issue. Third, sometimes there's an extra payment flow in Lulu Direct which I don't understand. Orders have been delayed because this was not obvious. I'm also switching back to shipping myself because I can bundle the books with other products and include promo material.

Anonymous
2024-06-01

When i am trying to connect Lulu direct to my shopify store and open the app, it fails to load and brings up a new tab saying unable to find correct link to website. So this leaves me unable to use Lulu direct for my needs. If anyone could help me out on this situation, I would be very grateful thankyou.

Anonymous
2023-11-02

11/1/2023 I updated my review from a 2 to 4 after receiving a helpful email directly from Lulu about how to configure the Shopify checkout to ensure tracking auto-populates an order. The problem should be fixed now. My other concern regarding error notifications is already being addressed in an upcoming app update. There is no ETA when the new features will be available, but it is being worked on by the development team. Also, I would like to say the printing quality of the book is beautiful and a lot better than what Amazon can produce. I applaud Lulu for their excellent customer service and ability to address their customer concerns in a timely manner. I look forward to using the new updates. ---------------------------------- Old Previous review.... The app is easy to use, and the prices for printing are double that of Amazon, but overall, it works well and gives the seller full control over their paperback book profits. Another good feature of this APP is the orders are processed automatically. Now for the negatives. The APP does fall short. A developer can't state that an APP is integrated with Shopify if it is missing critical key features that are common across all Shopify APPS. What is missing is error logging and notification. If an order is invalid or fails to process, it is critical this information is sent automatically to the Shopify Admin. I should not have to check my order page daily to find errors. This lack of notification support can cause customer service issues. Secondly, your APP does not update tracking information or notify the customer when their package is shipped. The Admin gets notified, which is strange because I get notified of a shipping notification but not for order errors. I have to add the tracking information to an order manually, which is another large gap in the design of your APP. These are common things that are in every APP. These gaps need to be fixed and are large enough to cause my rating to drop from a five to a two. Your APP completely misses the customer service part of the Shopify business. Your design does not support the sellers properly. Please correct this in your next update to the app. The features are not hard to implement and need to be integrated ASAP. I will update my review when these features are implemented. Thank you for taking the time to read my review and input. I am open to assisting with developing or testing these features when ready.

Anonymous
2023-09-06

Working with LuLu and creating books directly on their website is easy and the quality of the books is superb. I gave the app 2 stars because it is more expensive to go through the app with a fulfillment charge on top of that. Better off going directly through LuLu website, it is free as well. I also found that I can't connect my LuLu books already made online into shopify without having to redo the entire process of creating a book through the app.

Anonymous
2023-09-05

This was originally a ONE STAR review. I will say that tech support fixed it. Please note there is NO HELP during holidays for this international company so schedule your drops accordingly. I can say there was a problem with their plugin on my account that didn't exist before. Thank you for fixing this LULU.

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