BooleanMaths Attribution+CAPI

We've had a very positive experience working with Boolean Maths for attribution and tracking. The setup process was smooth, and the team was highly responsive throughout. A special thanks to Saurav and Nitesh for their support and guidance during the implementation. After integrating their Meta CAPI tracking, we noticed a significant improvement in our Event Match Quality score, which helped improve attribution accuracy. We also saw an increase in tracked conversions, giving us much better visibility into campaign performance and helping us make more informed advertising decisions. We would highly recommend them to any D2C brand looking to improve attribution and data quality.

Athflex has been on BooleanMaths for 6 months. It replaced Triple Whale and has become the analytics backbone of our D2C operation. Multi-channel attribution, channel overlap, post-purchase survey data, RTO analysis, and cohort breakdowns all unified, all built for real commerce realities (especially Indian ones). If you're running paid on Meta and Google without pulling everything into one source of truth, you're not making analytics-driven decisions you're spending on faith. BooleanMaths is the most affordable way to fix that. Faster, sharper, and a fraction of the cost of the alternatives. 5/5. Recommended for any serious D2C brand. — Team Athflex

We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind. Shoutout to Saurav and Nitesh for being extremely hands-on. They don’t just push features or dashboards, they actually try to understand what you’re struggling with and help solve that. You can also see the product improving over time based on real feedback, which isn’t very common. Would definitely recommend Boolean Math if you’re looking for clearer performance tracking and a team that genuinely listens.

We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Big shoutout to Saurav and Nitesh, they’re building something powerful and are incredibly flexible in adapting it to what Indian D2C brands actually need. Love how responsive and improvement driven the team is.

Boolean Math is easily one of the most promising attribution apps out there! The UI is clean and intuitive, and the team — especially Saurav & Nitesh — is super helpful and quick to push updates based on feedback. Highly recommended for anyone serious about tracking performance accurately.