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Easy Tag ‑ GTM & Data Layer icon

Easy Tag ‑ GTM & Data Layer

4.0(Reviews)

Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate. Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate. Easy Tag ensures the data is gathered and reported correctly, taking the guesswork out of marketing. Start basing your decisions on accurate data and grow your e-commerce business. Easy Tag is quick and easy to install; improves data accuracy; optimised for speed; saves days of work. Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate. Easy Tag ensures the data is gathered and reported correctly, taking the guesswork out of marketing. Start basing your decisions on accurate data and grow your e-commerce business. Easy Tag is quick and easy to install; improves data accuracy; optimised for speed; saves days of work. more Google Tag Manager installation for Shopify Pre-built data layer with all e-commerce events ("purchase", "addToCart"...) Over 50 ready-made tags - GA4, Google Ads, Facebook, Pinterest & more Checkout Extensibility support

Key Features

  • Advanced marketing capabilities
  • Advanced support capabilities

Shopify App Installs

Weekly App Installs (Last 12 Weeks)
Total: 523
489 installs
489
Mar 17
1 installs
Apr 21
6 installs
Jun 2
4 installs
Jun 16
20 installs
Jun 30
1 installs
Aug 4
2 installs
Aug 11

Pricing Plans

Starter

$99 / month

Standard support, Data Layer, Google Tag Manager, Checkout Extensibility pixels, 50+ marketing tags, Google Consent Mode V2 (GDPR or CCPA), Health checks

Choose Plan

One-time charge

$349 one-time charge
Choose Plan

Frequently Asked Questions

What is Easy Tag ‑ GTM & Data Layer?

Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate. Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate. Easy Tag ensures the data is gathered and reported correctly, taking the guesswork out of marketing. Start basing your decisions on accurate data and grow your e-commerce business. Easy Tag is quick and easy to install; improves data accuracy; optimised for speed; saves days of work. Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate. Easy Tag ensures the data is gathered and reported correctly, taking the guesswork out of marketing. Start basing your decisions on accurate data and grow your e-commerce business. Easy Tag is quick and easy to install; improves data accuracy; optimised for speed; saves days of work. more Google Tag Manager installation for Shopify Pre-built data layer with all e-commerce events ("purchase", "addToCart"...) Over 50 ready-made tags - GA4, Google Ads, Facebook, Pinterest & more Checkout Extensibility support

How much does Easy Tag ‑ GTM & Data Layer cost?

Easy Tag ‑ GTM & Data Layer offers multiple pricing tiers to fit different business needs: Starter: $99 / month, One-time charge: $349 one-time charge.

Is Easy Tag ‑ GTM & Data Layer easy to set up?

Yes, Easy Tag ‑ GTM & Data Layer is designed to be user-friendly and easy to set up. The app integrates seamlessly with your Shopify store, and most users can get started within minutes.

Customer Reviews

1.0

Misleading Pricing – One-Time Payment Was a Scam I purchased this app for a hefty one-time fee of $349, trusting the promise that it was a lifetime deal. Now the team has unilaterally shifted to a subscription model, completely going back on their word. This is deceptive and unethical—if I had known this was temporary, I would have never paid that amount. It feels like a bait-and-switch. No grandfathering, no courtesy notice—just a stealthy push into recurring fees. Shopify should look into this behavior. Absolutely do not recommend this app unless you’re okay with being blindsided down the line.

July 8, 2025
5.0

Lifesaver for building healthy GTM / GA4 / Shopify analitycs system! <3 Show more

November 25, 2024
5.0

Nous recommandons totalement cette application. Elle vous permet de connecter très facilement Google Tag Manager avec votre site internet et ainsi suivre les données et actions de vos utilisateurs. Par ailleurs, l'équipe est très réactive et professionnelle. Ils vont vous accompagner en cas de difficulté dans la mise en place de l'application. Show more

November 8, 2024
5.0

Can't overestimate the convenience and precision of this tool! The best option you can find on the market! You can reach out to these guys via a quick call whenever you have issues/questions that you want to get solved! Highly recommended! Show more

November 6, 2024
1.0

App doesn't work. I followed instruction carefully and then tested the website using Google Tag Assistant and the site failed the Google Tag Assistant test. I manually entered the Google Tag and only then did my site pass the Google Tag Assistant test. Show more

April 30, 2024

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