StoreCensus

A/B testing Shopify Apps

Discover the best a/b testing apps for your Shopify store. Compare features, pricing, and reviews to find the perfect solution.

Looking for the Top A/B testing Apps?

We've analyzed thousands of a/b testing apps to identify the top performers based on ratings and install counts.

View Best A/B testing Apps
View all categories

Boost Conversions & AoV by showing Personalized Product Recommendations, Upselling, Cross Selling. Our AI/ML-led personalization platform allows e-commerce businesses to implement product recommendations that provide an attentive and exclusive shopping experience to their users. Using Personalized Recommendations, retailers can increase conversions and average order value, ultimately boosting their revenue. With 24x7 Support for all customers, Glood.AI is a must have for any growing store. Our AI/ML-led personalization platform allows e-commerce businesses to implement product recommendations that provide an attentive and exclusive shopping experience to their users. Using Personalized Recommendations, retailers can increase conversions and average order value, ultimately boosting their revenue. With 24x7 Support for all customers, Glood.AI is a must have for any growing store. more Use AI to add Personalized Product Recommendations based on Visitor Behaviour. Boost AoV using Cart & Checkout Upsell with Frequently Bought Together AI Product Bundles to sell multiple products at the same time. Add discounts & more Visual Builder to customise widgets and seamlessly integrate it with the theme. Fast Performance without slowing down your theme and dedicated support for setup

4.9(Reviews)

Let us scale your business with Google ads and Facebook ads using our AI technology. We use AI technology to automate Google Ads, Google Shopping, Pmax, Search ads, Display ads, YouTube ads, Facebook ads, and Instagram ads. We modify your product feed using AI to fit Google shopping best practices and ensure you get the right customers at the right time for the right cost. Our cross-platform dashboard reflects your visitors, orders, revenues, and ROAS per channel in an easy-to-understand format. We will set up, manage, and optimize your ad campaigns for performance. We use AI technology to automate Google Ads, Google Shopping, Pmax, Search ads, Display ads, YouTube ads, Facebook ads, and Instagram ads. We modify your product feed using AI to fit Google shopping best practices and ensure you get the right customers at the right time for the right cost. Our cross-platform dashboard reflects your visitors, orders, revenues, and ROAS per channel in an easy-to-understand format. We will set up, manage, and optimize your ad campaigns for performance. more The AI bid optimizer goal is to gain more conversions at a lower cost. We will enrich and optimize your product feed for Google Shopping using our AI. We'll set up your Google ads keywords and our AI will optimize in real time. Our AI will use the advertising methods that fit your store's niche. Google ads & Facebook ads will be optimized for performance.

4.0(Reviews)

Make free shipping irresistible! Motivate customers to spend more with a real-time progress bar. Imagine turning hesitant browsers into buyers—effortlessly. With GP Free Shipping Bar, you can display real-time cart progress that nudges customers to spend more and unlock free shipping. Fully customizable and mobile-friendly, this app targets specific pages, devices, and regions, delivering personalized shopping experiences. Whether you’re a small startup or a scaling store, this “set-it-and-forget-it” tool drives conversions and maximizes revenue. Don’t leave money in the cart—start today! Imagine turning hesitant browsers into buyers—effortlessly. With GP Free Shipping Bar, you can display real-time cart progress that nudges customers to spend more and unlock free shipping. Fully customizable and mobile-friendly, this app targets specific pages, devices, and regions, delivering personalized shopping experiences. Whether you’re a small startup or a scaling store, this “set-it-and-forget-it” tool drives conversions and maximizes revenue. Don’t leave money in the cart—start today! more Dynamic Progress Bar Track real-time cart value with automatic progress updates Extensive Customization Options Easily adjust colors, fonts, and banner position Geographic and Device Targeting Apply country-specific shipping rules and target Targeted Page Display Show the free shipping bar only on specific pages to enhan Language Localization Offer your free shipping bar in multiple languages.

4.8(Reviews)

Boost AOV with upsell, Customize your Checkout with delivery date, extra field, gift, discounts,etc. Customize your Checkout with delivery date picker, FAQ, shipping details, trust badges. Boost AOV with upsell, free upsell, cross-sell, progress bars, optional gift wraps, and auto-add products while tracking sales analytics. Ensure accuracy with shipping and billing address validation, and cart validation rules, and engage customers with time-based Banners and Discounts. Provide your customers the option to provide custom gift message & delivery instructions for personalized checkout experience Customize your Checkout with delivery date picker, FAQ, shipping details, trust badges. Boost AOV with upsell, free upsell, cross-sell, progress bars, optional gift wraps, and auto-add products while tracking sales analytics. Ensure accuracy with shipping and billing address validation, and cart validation rules, and engage customers with time-based Banners and Discounts. Provide your customers the option to provide custom gift message & delivery instructions for personalized checkout experience more Boost AOV with upsell & cross-sell along with A/B testing and advanced analytics Delivery date picker: Block dates/days, cutoff time, restrict/allow zip/country 4 kinds of Progress Bars: Based on cart total, weight, extra gift, reward points Smart Banners & Discounts: Engage customers with offers after N seconds Cart & address validation rules, age validation, T & C checkbox

0.0(Reviews)

Email marketing done right. Use better creatives in your Email Flows, SMS, and Social Media Videos. Email personalization that works. Connect your store to see tons of top-tier creatives instantly tailored to your brand and products. Perfect for email marketing campaigns, automated flows, SMS marketing, social media posts, and video ads. Works with Klaviyo, Shopify Email, Omnisend, and other email marketing apps. Drive traffic, increase click rates, boost engagement, and maximize conversions with personalized email marketing, targeted visual content, and dynamic product-based email creatives. Email personalization that works. Connect your store to see tons of top-tier creatives instantly tailored to your brand and products. Perfect for email marketing campaigns, automated flows, SMS marketing, social media posts, and video ads. Works with Klaviyo, Shopify Email, Omnisend, and other email marketing apps. Drive traffic, increase click rates, boost engagement, and maximize conversions with personalized email marketing, targeted visual content, and dynamic product-based email creatives. more Access the largest collection of top-tier animated email marketing creatives Custom email templates for Klaviyo, Omnisend, Shopify Email, Sendlane, and more Create social media videos perfect for organic posts or paid ads Upgrade to the “Full Service” plan and we’ll build and manage everything for you

5.0(Reviews)

Email marketing with newsletter, pop up window, workflows, email pop up, discount for email sign up Email marketing suite with newsletter, email pop ups, automated emails to win back customers, follow up email signups, recover abandoned carts, and welcome new subscribers. Create an email series triggered when an order is paid or fulfilled. Send emails in bulk to promote deals and products. Show exit intent pop up window, newsletter pop up, email pop up, or promo popups. Pop up discount code in exchange for email sign up or via exit popup discount. Email marketing suite with newsletter, email pop ups, automated emails to win back customers, follow up email signups, recover abandoned carts, and welcome new subscribers. Create an email series triggered when an order is paid or fulfilled. Send emails in bulk to promote deals and products. Show exit intent pop up window, newsletter pop up, email pop up, or promo popups. Pop up discount code in exchange for email sign up or via exit popup discount. more Email marketing — send beautiful emails to promote sales, products, and updates Automations — abandoned cart recovery, customer winback, new & fulfilled order Newsletters — 60+ stunning email templates for your next newsletter Email pop up window — collect email sign ups with an effective newsletter pop up Exit intent pop ups — pop up discount codes with an irresistible exit popup

4.9(Reviews)

Welcome your customers & Boost your sales Welcome your customers on your store and show them announcements, offers, deals and increase your sales. The Hello Announcements App is easy to use and doesn't require any form of coding skills. The app automatically gets installed on your store and if you ever decide to uninstall it, no residue code will be left. The app allows you to easily announce sales, deals and even discount codes. With it many options, you can fully customize the bars including colors, text and even integrate links. Welcome your customers on your store and show them announcements, offers, deals and increase your sales. The Hello Announcements App is easy to use and doesn't require any form of coding skills. The app automatically gets installed on your store and if you ever decide to uninstall it, no residue code will be left. The app allows you to easily announce sales, deals and even discount codes. With it many options, you can fully customize the bars including colors, text and even integrate links. more Welcome your customers and Give them offers = More sales! Customize the announcement bar colors, button label and target countries. Easy to use but has powerful options.

5.0(Reviews)

Pop Ups Elevated: beautifully designed popups for abandoned carts, email capture, upsells, etc... Turn visitors into customers. Easy to use pop ups created by famed internet marketer NEIL PATEL over a decade ago. Beautiful templates and an easy to use builder makes it a breeze to create beautiful and engaging popups without a designer. Get access to over 300 templates designed to help capture email addresses, recover abandoned carts, get customer feedback, upsell customers, make announcements and so much more. We're on a mission to help great stores grow through better pop ups. Turn visitors into customers. Easy to use pop ups created by famed internet marketer NEIL PATEL over a decade ago. Beautiful templates and an easy to use builder makes it a breeze to create beautiful and engaging popups without a designer. Get access to over 300 templates designed to help capture email addresses, recover abandoned carts, get customer feedback, upsell customers, make announcements and so much more. We're on a mission to help great stores grow through better pop ups. more Can be used to capture email addresses & recover abandoned carts. Helps to announce sales and drive traffic to specific product pages. Can be targeted based on pages, geo, site location and user behavior. Includes 100s of templates to make it easy to design stunning pop ups and bars. Direct integrations w/ e-mail providers including Klaviyo, Mailchimp, & more

0.0(Reviews)

Add urgency and fear-of-missing-out effects to your sales, and increase conversion and sales Countdown Timer Bar can help you add a sense of urgency in your sales events, make your customers feel they must act now to avoid missing out on something important, and drive more sales. The App supports various types of timers, such as one-time, auto-recurring, daily & weekly timer. You can use them for different sales events. It also offers targeting options including geo location, customer, page, etc. You can have targeted events for different countries, customers, and optimize the sales. Countdown Timer Bar can help you add a sense of urgency in your sales events, make your customers feel they must act now to avoid missing out on something important, and drive more sales. The App supports various types of timers, such as one-time, auto-recurring, daily & weekly timer. You can use them for different sales events. It also offers targeting options including geo location, customer, page, etc. You can have targeted events for different countries, customers, and optimize the sales. more One-time, auto-recurring, daily & weekly timers can fit different types of sales Advanced targeting: location, Shopify markets, customer, page, product, device Scheduling, you can plan sales events in advance for events like Black Friday Fully customizable with various rotation & animation, background images & styles Supports all pages, 1-click to enable, no coding required

4.9(Reviews)

Email Collection Bar captures emails from website visitors, auto sync with MailChimp, Klaviyo, etc Email Collection Bar helps capture emails from website visitors, as well as greets existing customers when they visit your site again. Both new and returning customers have the chance to experience your warm hospitality. The App also offers unique discount codes to nudge visitors to provide emails, and grow your subscribers list faster. The bar is fully customizable with targeting features. You can use different bars for visitors from different geo locations or in different languages. Email Collection Bar helps capture emails from website visitors, as well as greets existing customers when they visit your site again. Both new and returning customers have the chance to experience your warm hospitality. The App also offers unique discount codes to nudge visitors to provide emails, and grow your subscribers list faster. The bar is fully customizable with targeting features. You can use different bars for visitors from different geo locations or in different languages. more Convert store visitors into email subscribers using a fully customized bar Auto sync subscribers with top email service providers, MailChimp, Klaviyo, etc Advanced targeting geo location, customer, page, product, device targeting Offer unique discount coupon after visitors provided emails, increase sales Supports all pages, 1-click to enable, no coding required

4.8(Reviews)

Promote free shipping with progressive messages to motivate customers to buy more & boost sales Free Shipping Bar displays progressive messages when customers put more items in their shopping carts, and lets them know how much more to buy in order to get your free shipping. This increases average order value and boosts sales. The bar is fully customizable with advanced targeting options including geo location, Shopify markets, customer, page, product, etc. You can have multiple free shipping offers for different countries, customers, and optimize the sales. Free Shipping Bar displays progressive messages when customers put more items in their shopping carts, and lets them know how much more to buy in order to get your free shipping. This increases average order value and boosts sales. The bar is fully customizable with advanced targeting options including geo location, Shopify markets, customer, page, product, etc. You can have multiple free shipping offers for different countries, customers, and optimize the sales. more Display messages with progressive shipping goals, and boost sales Advanced targeting: location, Shopify markets, customer, page, product, device Scheduling, you can plan free shipping in advance for events like Black Friday Fully customizable & supports all pages, 1-click to enable, no coding required Auto-detect visitors' local currencies and convert the free shipping amount

4.9(Reviews)

Promote sales on a fully customizable banner, increase customer awareness and boost sales Always keeping your customers in the loop about your business updates, promotions, and events is a key element of managing customer relationships. Quick Announcement Bar makes this easier and quicker. You can add a fully customizable banner on your website with a few clicks, inform your customers. You can have multiple bars shown in rotation or with various animations. You can offer different sales on different bars for different geo locations, customers, pages, etc, and optimize the return. Always keeping your customers in the loop about your business updates, promotions, and events is a key element of managing customer relationships. Quick Announcement Bar makes this easier and quicker. You can add a fully customizable banner on your website with a few clicks, inform your customers. You can have multiple bars shown in rotation or with various animations. You can offer different sales on different bars for different geo locations, customers, pages, etc, and optimize the return. more Present your sales events with a customized bar, increase awareness and sales Advanced targeting geo location, customer, page, product, device targeting Scheduling, you can plan sales in advance for events like Black Friday Fully customizable with various rotation & animation, background images & styles Supports all pages, 1-click to enable, no coding required

4.9(Reviews)

Boost sales with omni-channel marketing via WhatsApp, SMS, and Web Push campaigns & automations Effortlessly expand your marketing reach with our all-in-one platform, featuring WhatsApp, SMS, and Web Push channels. Grow your subscriber list and create sales-boosting campaigns across these channels. Recover lost sales with abandoned cart and checkout automations, and drive new sales with back-in-stock and price-drop alerts. Our smart balancing algorithm ensures each message is delivered via the best channel, avoiding duplicates. Effortlessly expand your marketing reach with our all-in-one platform, featuring WhatsApp, SMS, and Web Push channels. Grow your subscriber list and create sales-boosting campaigns across these channels. Recover lost sales with abandoned cart and checkout automations, and drive new sales with back-in-stock and price-drop alerts. Our smart balancing algorithm ensures each message is delivered via the best channel, avoiding duplicates. more Easily create customizable popups to grow WhatsApp, SMS and Web Push subscribers Create multi-channel campaigns in minutes with WhatsApp, SMS and Web Push Auto recover abandoned cart, abandoned checkout, and abandoned browser Auto send back in stock and price drop reminders automatically to drive new sale Send messages to every subscriber via the optimal channels, avoiding duplicates

4.7(Reviews)

Push down, redirect, hide, & sort out of stock & republish back in stock SKUs. Alerts / tags / rules Redirect, Hide or push down out-of-stock, unavailable stock, or low stock products based on their stock level, attributes, or tags. Republish back-in-stock products. Utilize advanced automation rules for 24/7 restock alerts & tracking. Back in stock alert notifications & low stock notifications with customizable reports. Automated tagging including inventory location, sales channel, descriptions, missing pictures & more. Update collections in real time, scheduled, or manually. Set up instantly! Redirect, Hide or push down out-of-stock, unavailable stock, or low stock products based on their stock level, attributes, or tags. Republish back-in-stock products. Utilize advanced automation rules for 24/7 restock alerts & tracking. Back in stock alert notifications & low stock notifications with customizable reports. Automated tagging including inventory location, sales channel, descriptions, missing pictures & more. Update collections in real time, scheduled, or manually. Set up instantly! more Automatically redirect, hide, or push down out-of-stock or low stock products Automatically republish back-in-stock products to never have any down time Advanced automation rules based on locations, image, attributes, tags, & more Customizable OOS, low stock & back in stock alerts, notifications & activity Update collections in real time, on a schedule & date range, or manually

4.9(Reviews)

Boost your sales with powerful upsell and cross-sell offers at every step of your customer journey! Boost your revenue with Honeycomb Upsell Funnels, the ultimate upselling and cross selling app for Shopify! Increase your store’s average order value by featuring high-converting upsell and cross sell offers on your product page, cart page, post purchase, and thank you page. Automate your upsells and ensure the best offers are matched with the right products every time with our AI-powered recommendation engine. Don’t miss out, start creating effective upsells to drive more sales! Boost your revenue with Honeycomb Upsell Funnels, the ultimate upselling and cross selling app for Shopify! Increase your store’s average order value by featuring high-converting upsell and cross sell offers on your product page, cart page, post purchase, and thank you page. Automate your upsells and ensure the best offers are matched with the right products every time with our AI-powered recommendation engine. Don’t miss out, start creating effective upsells to drive more sales! more Product page, cart page, in-checkout (Plus exclusive) and thank you page funnels Use built-in A/B split testing to find the BEST upsell offer to increase sales! Offer true one-click-to-buy post purchase upsells and easily merge the orders Easily customize the look and feel directly inside our app; no theme code added! Easy setup with custom fields, autopilot mode, discount stacking, pixels & more

4.8(Reviews)

Easily recover abandoned carts. Target buyers with personalized offers. Track conversions. HoodEngage is a robust customer engagement solution that streamlines delivery of personalized messages via push notifications while leveraging real-time user behavior insights. These capabilities could help you drive higher order value and, in turn, positively affect your overall revenue. HoodEngage is 100 percent GDPR-compliant, privacy-friendly, and easy to set up with no coding required. HoodEngage is a robust customer engagement solution that streamlines delivery of personalized messages via push notifications while leveraging real-time user behavior insights. These capabilities could help you drive higher order value and, in turn, positively affect your overall revenue. HoodEngage is 100 percent GDPR-compliant, privacy-friendly, and easy to set up with no coding required. more 1) Reports designer: 100+ metrics to understand customer needs & preferences. 2) Audience segments: Tailor messages to every customer group. 3) Campaigns: Streamline push with A/B testing, conversions & scheduling. 4) Deals: See what drives conversions and allocate resources effectively.

0.0(Reviews)

Full-featured wishlist app. Let customers save favorites and share wishlists to drive more sales! Turn wishlists into conversions with Guest Sharing, Multiple Lists, and Social and Email Sharing. Send alerts for price drops, restocks, and back in stock notifications to drive urgency and increase revenue. Grow your customer engagement and AOV with a customizable wishlist page, allowing users to save favorites across devices even without login. Enable wishlist sharing, wishlist reminders, and personalized alerts to maximize sales. Enjoy multi-language support and theme integration. Turn wishlists into conversions with Guest Sharing, Multiple Lists, and Social and Email Sharing. Send alerts for price drops, restocks, and back in stock notifications to drive urgency and increase revenue. Grow your customer engagement and AOV with a customizable wishlist page, allowing users to save favorites across devices even without login. Enable wishlist sharing, wishlist reminders, and personalized alerts to maximize sales. Enjoy multi-language support and theme integration. more Fully customize design, color, font, text and ensure tracking Meta & GA4 pixels. Shoppers can create & share wishlists on social media, link, or email sharing. Get in-depth analytics about wishlisted items of clients on Wishlist Dashboard. Incentivize shoppers to buy on restock, low stock by enabling special discounts. Build workflows & unify online and retail stores with Shopify Flow & Shopify POS

4.8(Reviews)

The AI shopping assistant that's more than just a chatbot. Turn browsers into buyers with gen AI. Advize's AI shopping assistant improves the eCommerce sales funnel by providing the information shoppers need to make a purchase, regardless of traffic source. Proactively make new product recommendations, answer complex buyer questions, and provide personalized assistance to every shopper at scale. Our AI shopping assistant provides customized 24/7 shopper assistance to your customers and easily integrate with your Shopify store. Advize's AI shopping assistant improves the eCommerce sales funnel by providing the information shoppers need to make a purchase, regardless of traffic source. Proactively make new product recommendations, answer complex buyer questions, and provide personalized assistance to every shopper at scale. Our AI shopping assistant provides customized 24/7 shopper assistance to your customers and easily integrate with your Shopify store. more Combat cart abandonment: Gen AI provides shoppers assistance to complete a sale Proactively answer shopper questions: Deflect low value CX interactions Product feed integration: Automatically recommend products based on inventory Smart AI: shopping assistant adapts to your brand voice, so it's always on-brand Improve online search: customized product discovery for every shopper

4.7(Reviews)

Increase AOV w/Targeted Upsell & Cross-Sell Offers. Product Page, In Cart, & Post Purchase Upsells! Boost order values with In Cart Upsell & Cross-Sell app & create customized cart & post purchase upsell & cross-sell offers. Personalize shoppers experience w/ conditional logic & triggers. Perfect your upsell strategy with A/B testing on product upsell & cross-sell offers. Analyze effectiveness with an intuitive upselling dashboard. Post Purchase upselling & cross selling is easy with an in cart upsell cart app with 3 minute setup. This robust upsells app maximizes upselling and cross-selling. Boost order values with In Cart Upsell & Cross-Sell app & create customized cart & post purchase upsell & cross-sell offers. Personalize shoppers experience w/ conditional logic & triggers. Perfect your upsell strategy with A/B testing on product upsell & cross-sell offers. Analyze effectiveness with an intuitive upselling dashboard. Post Purchase upselling & cross selling is easy with an in cart upsell cart app with 3 minute setup. This robust upsells app maximizes upselling and cross-selling. more Maximize AOV with upsells on cart page/drawer, product pages & post purchase Set triggers & rules for efficiently targeted cart upsell & cross-sell offers Drive extra revenue with our robust pre and post-purchase upsell capability Fine-tune upsell cart strategies with a smart, easy to read analytics dashboard AI-autopilot feature to power the perfect automatic upselling and cross-selling

4.9(Reviews)

We track Physical Marketing Performance like you're used to tracking Email Marketing Performance! By leveraging postage that is already paid and physical marketing inserts or free gifts, Insertr allows you to accurately track how your Upsell and Cross Sell campaigns perform. We enable you to track return on spend, lifetime value increases, as well as successful subscription upsells and product category cross sells based on your conversion goals! You're lucky if you have a 25% email open rate, so why not leverage the marketing channel with a 100% open rate - existing orders! By leveraging postage that is already paid and physical marketing inserts or free gifts, Insertr allows you to accurately track how your Upsell and Cross Sell campaigns perform. We enable you to track return on spend, lifetime value increases, as well as successful subscription upsells and product category cross sells based on your conversion goals! You're lucky if you have a 25% email open rate, so why not leverage the marketing channel with a 100% open rate - existing orders! more Add Product/SKU as a line item to allow customer specific inserts! Configurable rules that make adding inserts, 'thank you's, or free samples easy. Automatically apply FREE discount to gift products. Make Fulfillment simple by having the proper insert imported by your 3PL or WMS. Specific conversion goals for Subscription Upsell, new Category Cross sells, etc

5.0(Reviews)

Related Categories

About A/B testing Apps for Shopify in 2025

A/B testing apps are essential tools for Shopify merchants looking to enhance their store's functionality and improve customer experience. These specialized applications help store owners streamline operations, increase sales, and provide better service to their customers.

Why A/B testing Apps Are Essential for Your Shopify Store

In today's competitive e-commerce landscape, having the right a/b testing tools can give your Shopify store a significant advantage. These apps can help you automate complex processes, create better shopping experiences, and ultimately drive more revenue for your business.

The best a/b testing apps for Shopify offer these key benefits:

How to Choose the Right A/B testing App

When selecting a a/b testing app for your Shopify store, consider these important factors:

The apps listed on this page represent some of the best a/b testing solutions available for Shopify stores in 2025. Each has been selected based on its functionality, user ratings, and overall value for Shopify merchants.

Popular Use Cases for A/B testing Apps

Shopify merchants use a/b testing apps to:

Browse our curated selection of a/b testing apps to find the perfect tools for your Shopify store. Compare features, pricing, and reviews to make an informed decision that will help grow your business.

Frequently Asked Questions About A/B testing Apps

What are the benefits of using A/B testing apps for my Shopify store?

A/B testing apps can significantly enhance your store's functionality, streamline operations, improve customer experience, and boost sales. They provide specialized tools designed specifically for a/b testing functions, saving you time and helping you run your business more efficiently.

How much do most A/B testing apps cost?

Pricing for A/B testing apps varies widely. Many offer free plans with limited features, while premium plans typically range from $10 to $50 per month. More advanced enterprise solutions may cost more. Many apps offer free trials, allowing you to test their functionality before committing to a paid plan.

Are A/B testing apps easy to set up and use?

Most A/B testing apps are designed to be user-friendly with intuitive interfaces. Many offer one-click installation, guided setup processes, and comprehensive documentation. The learning curve varies by app, but most can be set up within minutes to hours, depending on complexity and customization needs.

Can A/B testing apps slow down my Shopify store?

While some apps can impact store performance, most well-developed A/B testing apps are optimized to minimize loading times. To maintain optimal store speed, choose apps from reputable developers, regularly review your installed apps, and remove any that aren't providing value or are causing performance issues.

What's the best A/B testing app for a new Shopify store?

For new stores, we recommend starting with highly-rated apps that offer good value, reliable support, and easy setup. Look for apps with free plans or trials to test functionality before committing. The "best" app depends on your specific needs, budget, and technical requirements.