Shipway Experience: Order tracking & engagement tool to deliver excellent customer experience. Shipway Experience is a preferred platform for D2C eCommerce. Offer a seamless post-purchase experience that drives repeat purchases and customer loyalty. Along with proactive order tracking, status updates via SMS, Email and WhatsApp, collect reviews. Calculate NPS score & analyse buyer satisfaction with the help of Shipway Experience. Shipway Experience is a preferred platform for D2C eCommerce. Offer a seamless post-purchase experience that drives repeat purchases and customer loyalty. Along with proactive order tracking, status updates via SMS, Email and WhatsApp, collect reviews. Calculate NPS score & analyse buyer satisfaction with the help of Shipway Experience. more Branded order tracking page with an Estimated delivery date. Proactive tracking and notifications via SMS, Email and WhatsApp Feedback & review widget Handle customer queries Increase repeat purchases with Product recommendations
Browse All Shopify Apps
Discover the best Shopify apps to grow your business. Compare features, pricing, and reviews to find the perfect tools for your store.
Top Categories:
tawk.to’s messaging and CRM software makes it easy to monitor and chat with customers in real time. The tawk.to Live Chat app makes it easy to monitor and chat with visitors on your Shopify site. Be there when they need you with unlimited messaging, ticketing and agent seats. Never lose another lead or sale again — iOS, Android, Windows and Mac OSX apps keep you connected wherever you go. tawk.to’s live chat app, CRM, knowledge base and ticketing system integrate seamlessly with your Shopify store, so you can assist visitors in the moment of decision and provide real-time customer support. The tawk.to Live Chat app makes it easy to monitor and chat with visitors on your Shopify site. Be there when they need you with unlimited messaging, ticketing and agent seats. Never lose another lead or sale again — iOS, Android, Windows and Mac OSX apps keep you connected wherever you go. tawk.to’s live chat app, CRM, knowledge base and ticketing system integrate seamlessly with your Shopify store, so you can assist visitors in the moment of decision and provide real-time customer support. more View and manage Shopify orders directly from chats and tickets. Personalize greetings with triggers based on location, past visits, and more. Provide fast, accurate responses with canned “shortcut” message templates. Manage unlimited customers and organizations in your CRM. Need help? Reach out to our support team 24x7 for live assistance.
Only show the images of the selected product variant Instead of loading all product images, your product page will only load the images of the variant selected by your client. Multiple variant images? Yes! With the app allows you to assign multiple images per product variant: Clean: provide numerous images for each variant without overcrowding your product page Clear: your client will only see the images of the selected variant This app helps you clean up without depriving your clients from as many images as they want! Instead of loading all product images, your product page will only load the images of the variant selected by your client. Multiple variant images? Yes! With the app allows you to assign multiple images per product variant: Clean: provide numerous images for each variant without overcrowding your product page Clear: your client will only see the images of the selected variant This app helps you clean up without depriving your clients from as many images as they want! more Assign multiple images per variant without crowding your product page Easily drag and drop your images onto the matching variant Installation service for tenacious themes.
Mostre o valor parcelado na página do produto e adicione uma tabela de parcelamento com ou sem juros O Parcelamento é uma solução Empreender para as lojas Shopify brasileiras. O aplicativo fornece uma tabela de parcelamento para cada produto com os valores parcelados. Compras parceladas a maioria das transações no mercado brasileiro. O cliente passa a ter a visualização do valor da parcela que pagaria no produto, aumentando as chances de conversão. O app também fornece informações sobre o frete integradas com as principais transportadoras no Brasil. Conte com nosso suporte 7 dias por semana. O Parcelamento é uma solução Empreender para as lojas Shopify brasileiras. O aplicativo fornece uma tabela de parcelamento para cada produto com os valores parcelados. Compras parceladas a maioria das transações no mercado brasileiro. O cliente passa a ter a visualização do valor da parcela que pagaria no produto, aumentando as chances de conversão. O app também fornece informações sobre o frete integradas com as principais transportadoras no Brasil. Conte com nosso suporte 7 dias por semana. more Tabela de parcelamento customizável com número de parcelas cálculo de juros Personalização de cores, fontes e ícones na tabela para destacar desconto Box de Vendas: adicione ícones de frete grátis, descontos, cartões e muito mais Cálculo de frete e estimativa de entrega integrada com transportadoras Suporte 7 dias por semana por WhatsApp, video-chamada e instalação grátis
AI-powered accessibility solution that supports ADA & EAA regulations in alignment WCAG accessiBe’s accessWidget helps Shopify merchants create a more accessible shopping experience for customers with disabilities. AI scans your store daily and applies accessibility adjustments without altering your design or layout. It supports ADA, EAA, AODA, and WCAG alignment. Customize the widget to match your brand, review automated reports, and enable tools that help shoppers navigate your store more easily. accessiBe’s accessWidget helps Shopify merchants create a more accessible shopping experience for customers with disabilities. AI scans your store daily and applies accessibility adjustments without altering your design or layout. It supports ADA, EAA, AODA, and WCAG alignment. Customize the widget to match your brand, review automated reports, and enable tools that help shoppers navigate your store more easily. more Quick, no-code setup that installs in minutes Daily automated scans with AI-driven accessibility adjustments Accessibility documentation generated automatically Customizable widget design to match your brand Supports 33 built-in languages for global shoppers
Transform your retail store into a wholesale store easily! Set up your wholesale pricing in 1 day. Manage your wholesale store and memberships with ease using this all-in-one wholesale app! Set up membership groups with automatic tagging, email marketing, unlimited statuses, and flexible options. Create groups like VIP clients or wholesale customers, each with tailored discount rates and transfer terms. Empower your business with dedicated wholesale pricing and streamlined group management! Manage your wholesale store and memberships with ease using this all-in-one wholesale app! Set up membership groups with automatic tagging, email marketing, unlimited statuses, and flexible options. Create groups like VIP clients or wholesale customers, each with tailored discount rates and transfer terms. Empower your business with dedicated wholesale pricing and streamlined group management! more Create unlimited number of wholesale user statuses manually or w/ auto-tagging. Provide wholesale discounts for selected products. Set a wholesale discount rate by % or by money equivalent. Set several wholesale price levels for the same product. Create custom letters to notify wholesale users of a new status assignment.
Recover abandoned carts with web and app push notifications, WhatsApp & Chat widget. All in one app. PushEngage sends web push notifications to bring shoppers back to your store. Recover abandoned carts, announce flash sales, and re-engage inactive customers through the browser — no app download needed. Set up automated web push notification campaigns in minutes. Combine push notifications with WhatsApp messaging and Chat widget that supports 22 different channels from a single dashboard. Works with Shopify and Shopify Plus stores. No coding required. PushEngage sends web push notifications to bring shoppers back to your store. Recover abandoned carts, announce flash sales, and re-engage inactive customers through the browser — no app download needed. Set up automated web push notification campaigns in minutes. Combine push notifications with WhatsApp messaging and Chat widget that supports 22 different channels from a single dashboard. Works with Shopify and Shopify Plus stores. No coding required. more Recover abandoned carts with automated web push notification reminders Send order, shipping, and refund push notifications automatically Back-in-stock and price drop alerts synced with your Shopify catalog WhatsApp Click-to-Chat widget to convert visitors into buyers A/B test campaigns with segments, drip sequences, and smart targeting
Sell music, beats and sound kits with previews and licensing With Tuneboom you can easily sell singles, albums, beats and playlists directly from your storefront. Increase customer engagement with our customized product templates that enables your customers to preview your audio tracks before purchasing. We also provide licensing options for your beats - setup tiered pricing that gives you more control over how you sell your music. With Tuneboom you can easily sell singles, albums, beats and playlists directly from your storefront. Increase customer engagement with our customized product templates that enables your customers to preview your audio tracks before purchasing. We also provide licensing options for your beats - setup tiered pricing that gives you more control over how you sell your music. more Audio player with previews on every product — fans listen before they buy Tiered beat licensing: leases, exclusives, and contracts sent with each order Automatic order fulfillment with secure, auto-expiring download links Sell MP3, WAV, lossless, stems and sound kits Scheduled releases — your music goes live automatically on release date
配送料の削減と業務の効率化を同時に実現できる、国内唯一のアプリ 「配送料が高くて利益を圧迫している」「送り状の印刷に手間がかかる」── そんなお悩みはありませんか?プラスシッピングなら、配送コストの削減と業務効率化を同時に実現。ご申込のみで、ヤマト運輸・佐川急便・日本郵便を利用可能。公示価格より安く利用でき、60サイズなら最安499円(税別)で発送できます。荷量は1個から対応でき、集荷・持込の選択に加え、冷蔵・冷凍配送もサポートしています。また、Shopify管理画面とシームレスに連携し、注文管理から配送サービスの選択、日時指定、送料決済、送り状印刷、発送通知メール、追跡番号の連携までを一元管理。これまでCSVファイルや複数のアプリで分散していた作業をまとめて効率化できます。その実績は高く評価され、「Shopify Fast-Growing App Developer of the Year 2023」を受賞。配送料以外の追加コストは一切かかりません。さらに2026年5月25日には発送代行機能が追加!自家発送と発送代行を組み合わせることも可能です。今すぐプラスシッピングの圧倒的コスパをご実感ください。 「配送料が高くて利益を圧迫している」「送り状の印刷に手間がかかる」── そんなお悩みはありませんか?プラスシッピングなら、配送コストの削減と業務効率化を同時に実現。ご申込のみで、ヤマト運輸・佐川急便・日本郵便を利用可能。公示価格より安く利用でき、60サイズなら最安499円(税別)で発送できます。荷量は1個から対応でき、集荷・持込の選択に加え、冷蔵・冷凍配送もサポートしています。また、Shopify管理画面とシームレスに連携し、注文管理から配送サービスの選択、日時指定、送料決済、送り状印刷、発送通知メール、追跡番号の連携までを一元管理。これまでCSVファイルや複数のアプリで分散していた作業をまとめて効率化できます。その実績は高く評価され、「Shopify Fast-Growing App Developer of the Year 2023」を受賞。配送料以外の追加コストは一切かかりません。さらに2026年5月25日には発送代行機能が追加!自家発送と発送代行を組み合わせることも可能です。今すぐプラスシッピングの圧倒的コスパをご実感ください。 more まずはインストール! インストール後、基本情報を入力しサービス申込み サービス申込み後、各配送会社からの連絡を待ち、送り状台紙を受け取る サブスクリプションを承認したら、利用開始!
BentoSMB Recipes is an easy to use app for adding optimized recipes to your online store. Recipes by BentoSMB is a simple, easy to use app for adding sophisticated, mobile optimized, SEO and Pinterest Rich Pin compliant recipes to your blog articles and pages. It is easy to create and embed recipes on pages, blogs, or product pages and makes formatting easy. Designed for every theme, Recipes fits into your store automatically. Need help migrating? Something not looking right? Need custom configuration? Get in touch and we are happy to help! Recipes by BentoSMB is a simple, easy to use app for adding sophisticated, mobile optimized, SEO and Pinterest Rich Pin compliant recipes to your blog articles and pages. It is easy to create and embed recipes on pages, blogs, or product pages and makes formatting easy. Designed for every theme, Recipes fits into your store automatically. Need help migrating? Something not looking right? Need custom configuration? Get in touch and we are happy to help! more Your recipes display beautifully on desktop, tablet, and mobile for all users. Link to products and collections directly in recipe ingredients and instructions Automatic SEO ensure your recipes show up in search around the world Include nutrition information to show a proper nutrition label for your recipe. Built for speed and accuracy, everything is stored in your store
AI powered store pick up and local delivery management system Shipday is the go-to platform for local businesses offering store pick up, on-demand or same-day deliveries. Perfect for restaurants, meal-prep, bakeries, florists, grocers, and more! You can use this app to add store pickup and local delivery date/time picker to your online store. You can also automatically manage deliveries with your own driver fleet or use our partner 3rd party delivery services providers (e.g. Uber, DoorDash, Roadie, Stuart). Shipday is the go-to platform for local businesses offering store pick up, on-demand or same-day deliveries. Perfect for restaurants, meal-prep, bakeries, florists, grocers, and more! You can use this app to add store pickup and local delivery date/time picker to your online store. You can also automatically manage deliveries with your own driver fleet or use our partner 3rd party delivery services providers (e.g. Uber, DoorDash, Roadie, Stuart). more Store pick up: Allow customers to select pickup location, date, and time. Scheduled Delivery: Let customers choose specific delivery dates/times Live Delivery Tracking on Google Maps ETA Sharing with SMS Notifications to Customers Instant Access to DoorDash and Uber for Delivery (US & Canada)
Create and sort collections in various ways with advanced analytics Our app offers versatile collection management, allowing you to create and sort collections in various ways, including auto-updating them based on criteria such as "Back in Stock", "Best Selling for 90 days", and "New Arrival". You can also export products in a collection to CSV as well as duplicate or update existing automated collections. In addition, our analytics feature provides a direct look at which collections are performing the best for you. Our app offers versatile collection management, allowing you to create and sort collections in various ways, including auto-updating them based on criteria such as "Back in Stock", "Best Selling for 90 days", and "New Arrival". You can also export products in a collection to CSV as well as duplicate or update existing automated collections. In addition, our analytics feature provides a direct look at which collections are performing the best for you. more Create collections based on various criteria such as revenue, profit, metafields Duplicate collections and update rules for existing automated collections Make the most of your data when creating and sorting your collections Configure collection creation to run on-demand, daily, or at chosen frequency
Create digital punch cards that to reward loyal customers on both your online store and the POS. Punchy helps merchants create promotional punch cards that are easy to integrate in any online store and fun & rewarding to use for customers. Build customized digital rewards programs that make customers come back to your online storefront time and again. With traditional paper punch cards, customers get their card stamped or punched every time they make a purchase at a point of sale. Now, Punchy brings the paper stamp card experience that shoppers love to your digital sales channels. Punchy helps merchants create promotional punch cards that are easy to integrate in any online store and fun & rewarding to use for customers. Build customized digital rewards programs that make customers come back to your online storefront time and again. With traditional paper punch cards, customers get their card stamped or punched every time they make a purchase at a point of sale. Now, Punchy brings the paper stamp card experience that shoppers love to your digital sales channels. more Build no-code digital customer loyalty programs for your online store. Design custom discounts that increase customer engagement and retention. Encourage shoppers to create a customer account at checkout. Reward your customers on both your online store and the POS app.
Secure your store with chargeback defense & hunt down order problems before they impact fulfillment. Introducing Chargeback Resolver: A powerful app protecting your e-commerce store from credit card disputes & problematic orders. Our technology streamlines the chargeback rebuttal process, resulting in increased win rates & returned revenue. Simultaneously, our advanced Trouble Tracker identifies problematic orders & headache customers to provide real-time alerts for merchants to understand the risks associated with an order. Introducing Chargeback Resolver: A powerful app protecting your e-commerce store from credit card disputes & problematic orders. Our technology streamlines the chargeback rebuttal process, resulting in increased win rates & returned revenue. Simultaneously, our advanced Trouble Tracker identifies problematic orders & headache customers to provide real-time alerts for merchants to understand the risks associated with an order. more Expert Dispute Assistance: Our skilled team handles your chargeback disputes Trouble Tracker: Harness data-driven insights to identify problematic orders Real-Time Alert System: Receive instant notifications for problematic orders
SEO Optimizer & AI Tool allow improve SEO rankings, Image compress & Optimize page speed BeME: SEO Optimizer & AI Tool is a tool that allows you improve SEO rankings, Image compress & Optimize page speed, optimize search engine rankings, and conversion rates, and improve user experience. Easy app customization and settings, Meta tags and Social meta tags, Custom Rich 404 Page, Optimized store performance and Lighthouse speed, Lossless compression, and high compression ratio, Get indexed and cached with the coveted lightning bolt for your Products and Collections page with AMP. BeME: SEO Optimizer & AI Tool is a tool that allows you improve SEO rankings, Image compress & Optimize page speed, optimize search engine rankings, and conversion rates, and improve user experience. Easy app customization and settings, Meta tags and Social meta tags, Custom Rich 404 Page, Optimized store performance and Lighthouse speed, Lossless compression, and high compression ratio, Get indexed and cached with the coveted lightning bolt for your Products and Collections page with AMP. more Statistic SEO Dashboard and analyze your store SEO performance Meta tags and Social meta tags, Custom Rich 404 Page Optimize store performance and Lighthouse site speed Lossless compression and high compression ratio Easy app customization and settings with SEO Optimizer & AI Tool
Add Custom Statuses with your orders and Notify Customers about their order current status via Email For many merchants, We found that default statuses (Like fulfilled / unfulfilled ) are not much helpful as per their business model/flow. SC Easy Orders Status Manager app allows you to create custom statuses for your orders, You can also choose which status change should also be notified to the customer via Customize Email. When you create a status, you have the option of notifying the customer via email. You can also design/customize emails using your email template settings as per your needs. For many merchants, We found that default statuses (Like fulfilled / unfulfilled ) are not much helpful as per their business model/flow. SC Easy Orders Status Manager app allows you to create custom statuses for your orders, You can also choose which status change should also be notified to the customer via Customize Email. When you create a status, you have the option of notifying the customer via email. You can also design/customize emails using your email template settings as per your needs. more Create and manage custom order statuses with your orders. Notify your Customers when the status changes via Customize Email Templates. Add Order Lookup/Tracking Page for tracking orders using the order number only. Track status change/history log as a order note. Option to use your own SMTP for Sending emails.
Real-Time Supply Chain Management, Seamless Purchasing and Shipment Automation, Global Marketplaces SKUPREME streamlines purchasing, restocking predictions, shipment automation, and global marketplace sync. Manage listings, inventory, and orders across channels with real-time AI/ML optimization. Connect multiple warehouses for automated fulfillment, simplifying operations and scaling effortlessly. Ideal for brands and 3PLs seeking efficiency. Empower your business with SKUPREME for seamless growth. SKUPREME streamlines purchasing, restocking predictions, shipment automation, and global marketplace sync. Manage listings, inventory, and orders across channels with real-time AI/ML optimization. Connect multiple warehouses for automated fulfillment, simplifying operations and scaling effortlessly. Ideal for brands and 3PLs seeking efficiency. Empower your business with SKUPREME for seamless growth. more AI-Driven Restocking: Predict stock needs and automate inventory replenishment. Multi-Warehouse Fulfillment: Seamlessly connect and manage multiple warehouses. Global Marketplace Sync: Sync listings and orders across all sales channels.
Bring the Astro loyalty experience to life online. Frequent buyer, Offers, and Points all supported The Astro loyalty app allows pet retailers to bring the Astro in-store experience to life on their Shopify site. Your customers can connect their existing Astro account or setup a new account so online purchases will count towards frequent buyer programs. They can even redeem free bags online! If you run Astro offers, your customers will be able to view and redeem those offers as well! We also support Shopify POS for frequent buyer and offers redemption in-store. The Astro loyalty app allows pet retailers to bring the Astro in-store experience to life on their Shopify site. Your customers can connect their existing Astro account or setup a new account so online purchases will count towards frequent buyer programs. They can even redeem free bags online! If you run Astro offers, your customers will be able to view and redeem those offers as well! We also support Shopify POS for frequent buyer and offers redemption in-store. more Allow users to connect an existing Astro account or setup a new Astro account Offer online redemption for Astro frequent buyer programs Advertise Astro offers and allow users to redeem discounts online Shopify POS support for Astro frequent buyer and Astro offers
Real time eParcel shipping rates make your shop's shipping fee more attractive than your competitors # Get calculated Australia Post eParcel Shipping Rates for your customers at checkout 1. Real time shipping rates quoted from your Australia Post eParcel account. Win your competitors with more attractive rates while not losing money for high shipping cost to remote areas unable to be covered by fixed shipping prices by only weight 2. The app reminds your customers to correct their shipping addresses 3. Configurable insurance and package cost 4. Overseas rates # Get calculated Australia Post eParcel Shipping Rates for your customers at checkout 1. Real time shipping rates quoted from your Australia Post eParcel account. Win your competitors with more attractive rates while not losing money for high shipping cost to remote areas unable to be covered by fixed shipping prices by only weight 2. The app reminds your customers to correct their shipping addresses 3. Configurable insurance and package cost 4. Overseas rates more Tailored real time shipping rates give you the edge over your competitors Save money for shipping to remote areas but charged too little with fixed price Validate Addresses to save time confirming with customers Configurable extra cost such as insurance cost Automatic overseas shipping rates with insurance coverage extra
This app transfers your orders automatically every single day. Save time and avoid errors. This app connects your Shopify webshop to your Billit administration. That’s why you don’t have to manually type out data, since the orders are transferred automatically to Billit. This is a real-time connection. You indicate when a Shopify order is transferred: When it is created, paid or partially paid. The correct price-details (e.g. order details) and customer-details are transferred to Billit. A detailed online manual is available. This app connects your Shopify webshop to your Billit administration. That’s why you don’t have to manually type out data, since the orders are transferred automatically to Billit. This is a real-time connection. You indicate when a Shopify order is transferred: When it is created, paid or partially paid. The correct price-details (e.g. order details) and customer-details are transferred to Billit. A detailed online manual is available. more Transfer your orders automatically into Billit. This saves time and cost. The taxes and ledgercodes are assigned correctly in Billit, avoiding errors. You don’t have to type data in both Billit and your webshop, so no double entry. Connect Shopify with your Billit software within 5 minutes!
📊 Shopify App Statistics & Insights
Explore data-driven insights about Shopify app usage, trends, and market dynamics across millions of stores.
Looking for the Best Shopify Apps?
We've analyzed thousands of Shopify apps to identify the top performers in each category based on ratings and install counts.
Browse by Main Categories
Find the Perfect Shopify Apps for Your Store in 2026
Our comprehensive Shopify app directory helps you discover the best tools to grow your e-commerce business. Whether you're looking for marketing automation, inventory management, customer support, or any other functionality, our directory makes it easy to find, compare, and choose the right apps for your needs.
Why Use Shopify Apps in 2026?
Shopify apps extend the functionality of your store, helping you automate tasks, improve customer experience, increase sales, and streamline operations. With thousands of apps available, you can customize your store to meet your specific business requirements without needing custom development.
The right combination of Shopify apps can transform your online store by:
- Boosting conversion rates with optimized product pages and checkout experiences
- Increasing average order value through upsells, cross-sells, and bundle offers
- Enhancing customer retention with loyalty programs and personalized marketing
- Streamlining inventory management to prevent stockouts and overstock situations
- Automating marketing campaigns to reach customers at the right time with the right message
How to Choose the Right Shopify App in 2026
When selecting apps for your Shopify store, consider these critical factors:
- Functionality: Does the app solve your specific problem and align with your business goals?
- Pricing: Is the cost justified by the value it provides? Consider both monthly fees and transaction costs.
- Reviews and Ratings: What do other merchants say about it? Look for apps with consistent positive feedback.
- Support Quality: Does the developer offer responsive customer service and regular updates?
- Compatibility: Will it work seamlessly with your theme and other installed apps?
- Performance Impact: Will the app slow down your store? Speed is crucial for conversion rates.
- Security: Does the app follow best practices for data protection and privacy?
Popular Shopify App Categories
Explore our comprehensive collection of Shopify apps across these essential categories:
- Marketing and Conversion: Email marketing, social media, SEO, and popup tools
- Sales and Conversion: Upsell apps, discount codes, abandoned cart recovery
- Inventory and Order Management: Stock control, dropshipping, fulfillment
- Customer Support: Live chat, help desk, FAQ builders
- Store Design and Customization: Page builders, theme enhancers, product customizers
- Analytics and Reporting: Advanced tracking, customer insights, sales analytics
Browse our categories, read detailed app descriptions, and compare features to make informed decisions for your Shopify store. Our directory is regularly updated to ensure you have access to the latest and most effective e-commerce tools.
Frequently Asked Questions About Shopify Apps
Are Shopify apps worth the investment?
Yes, quality Shopify apps are typically worth the investment as they can significantly increase your store's functionality, improve customer experience, and boost sales. Many apps offer free trials or freemium models, allowing you to test their value before committing to a paid plan.
How many Shopify apps should I install?
It's best to be selective with your app installations. Too many apps can slow down your store and create conflicts. Focus on essential apps that address your specific business needs. Start with 5-10 core apps and evaluate their performance before adding more.
Can Shopify apps affect my store's loading speed?
Yes, some apps can impact your store's performance. Apps that add JavaScript to your storefront or make numerous API calls can slow down page loading times. Always monitor your store's performance after installing new apps and remove any that cause significant slowdowns.
What are the must-have Shopify apps for new stores?
New Shopify stores should prioritize apps for SEO, email marketing, analytics, social proof, and abandoned cart recovery. These categories address the fundamental needs of growing e-commerce businesses and typically offer the best return on investment.
Are free Shopify apps good enough or should I use paid ones?
While some free apps offer good functionality, paid apps generally provide more features, better support, and regular updates. Consider your specific needs and budget. Many successful stores use a mix of free and paid apps, investing in paid options for critical business functions.