StoreCensus

Browse All Shopify Apps

Discover the best Shopify apps to grow your business. Compare features, pricing, and reviews to find the perfect tools for your store.

Beast Currency Converter converts prices to your customers local currency, making shopping easy. Works out of the box with any theme, and looks amazing! Add all the currencies with the push of a button. Convert prices instantly, on any device automatically or change them manually from the Currency Switcher. Since Shopify doesn't allow developers to convert prices on the Checkout page, we came up with a few ways to inform your customers of this. Either with a custom message on the cart page or if they hover over the converted prices, they'll be able to still see the original prices. Works out of the box with any theme, and looks amazing! Add all the currencies with the push of a button. Convert prices instantly, on any device automatically or change them manually from the Currency Switcher. Since Shopify doesn't allow developers to convert prices on the Checkout page, we came up with a few ways to inform your customers of this. Either with a custom message on the cart page or if they hover over the converted prices, they'll be able to still see the original prices. more Easily add all currencies with the push of a button. Prices convert automatically based on your customers location. Helps your customers shop in their local currency, decreasing cart abandonment. The converter is placed automatically in the header of any Shopify theme.

4.6(1,685 Reviews)

All-in-one WhatsApp Marketing, Chatbots & Omnichannel Helpdesk to drive revenue without ads. Boost sales with abandoned cart recovery, WhatsApp subscribers, upselling/cross-selling, and converting cash on delivery to prepaid orders. Run chatbot campaigns to collect customer data, recommend products, and create a WhatsApp shop. Omnichannel support inbox can help you engage customers, automate queries, and assist with additional purchases. Boost sales with abandoned cart recovery, WhatsApp subscribers, upselling/cross-selling, and converting cash on delivery to prepaid orders. Run chatbot campaigns to collect customer data, recommend products, and create a WhatsApp shop. Omnichannel support inbox can help you engage customers, automate queries, and assist with additional purchases. more Get WhatsApp Abandoned Cart, Segmented Broadcasts, Upsell & Cross-sell Campaigns Collect Product Reviews on WhatsApp, upload to Judgeme, Stamped, Loox, Yotpo Install Spin The Wheel & Exit Popups To Build WhatsApp Subscribers Integrate Chatbots into Marketing & Support campaigns to drive more sales Launch Abandoned Cart Recovery Campaigns that drive ROI

4.6(290 Reviews)

Global wholesale, dropshipping & brand partnerships in one network. Build wholesale, dropshipping and brand partnerships with one global commerce network. Buddify connects suppliers and retailers so you can source products, let other stores sell yours, discover new business partners and grow through shared inventory and co-marketing. Expand your catalog, increase distribution and automate order syncing, inventory and fulfillment—all without paying sales commissions. Build wholesale, dropshipping and brand partnerships with one global commerce network. Buddify connects suppliers and retailers so you can source products, let other stores sell yours, discover new business partners and grow through shared inventory and co-marketing. Expand your catalog, increase distribution and automate order syncing, inventory and fulfillment—all without paying sales commissions. more Source products from verified supplier brands Let retailers sell your products automatically Wholesale, dropshipping, shared inventory & no commission Be a supplier and retailer from one account + Co-Marketing Suppliers ship. Retailers sell. Everyone grows!

4.6(168 Reviews)

Start a private label beauty, cosmetic or skincare line in less than 5 minutes! Dropshipped & 0 MOQ! Start your makeup line in less than 5 minutes! Everything you need to launch your personalized, vegan, private label cosmetics brand easily. We are an easy to use platform offering beauty, wellness, and cosmetic products customized on demand and dropshipped. Choose from hundreds of beauty products including lipstick, skincare, mascara, lipgloss, blush, eyeshadow, eyelashes, men's skincare, makeup accessories, subscription boxes and more! Start a skincare line or cosmetics line with Blanka today! Start your makeup line in less than 5 minutes! Everything you need to launch your personalized, vegan, private label cosmetics brand easily. We are an easy to use platform offering beauty, wellness, and cosmetic products customized on demand and dropshipped. Choose from hundreds of beauty products including lipstick, skincare, mascara, lipgloss, blush, eyeshadow, eyelashes, men's skincare, makeup accessories, subscription boxes and more! Start a skincare line or cosmetics line with Blanka today! more Customize Beauty Products: Makeup, skincare, cosmetics, lipstick, gloss & more No MOQs: Sell just 1 branded product. There are no minimums and no order fees Automated Dropshipping: US-made, cruelty-free whitelabel beauty products Priority Chat & Email Support: Get instant support as you build your brand Sample Orders: Sample products and fall in love before you sell them on Shopify

4.6(124 Reviews)

Add Buy Now buttons linking store products to Amazon, Walmart, TikTok, Instagram & other channels The BNB App lets you connect store products to multiple marketplaces and social channels, including Amazon, Walmart, eBay, TikTok, and Instagram. With Online Store 2.0 support and a no-code setup, you can place customizable Buy Now buttons that link directly to any site where you sell — even niche stores like Etsy, Target, or Barnes & Noble. Manage all links from one dashboard, track engagement, and offer shoppers a seamless way to buy from their favorite channel. The BNB App lets you connect store products to multiple marketplaces and social channels, including Amazon, Walmart, eBay, TikTok, and Instagram. With Online Store 2.0 support and a no-code setup, you can place customizable Buy Now buttons that link directly to any site where you sell — even niche stores like Etsy, Target, or Barnes & Noble. Manage all links from one dashboard, track engagement, and offer shoppers a seamless way to buy from their favorite channel. more Connect your product listings to marketplaces like Amazon, Walmart, TikTok, etc Let shoppers conveniently buy from their preferred marketplace with custom URLs. Add Buy Now buttons as app blocks—no coding required or theme editing needed. Match button colors, styles, and size to fit your brand and theme seamlessly. View button clicks and channel insights to see where customers shop most.

4.6(116 Reviews)

Optimize images such as alt text, meta tags, image quality, sitemap, 404 errors... to support SEO. Our app helps store owners to optimize common SEO problems like alt text, meta tags, image quality, sitemap, site verification, 404 error, pagespeed insights. Improve your website speed for a better customer experience. So you can easily increase your traffic and order conversion rate. Maximize time and cost savings in website optimization in accordance with Google. Our SEO optimization is fully automatic, easy and fast. Therefore, you can completely install without knowing the code. Our app helps store owners to optimize common SEO problems like alt text, meta tags, image quality, sitemap, site verification, 404 error, pagespeed insights. Improve your website speed for a better customer experience. So you can easily increase your traffic and order conversion rate. Maximize time and cost savings in website optimization in accordance with Google. Our SEO optimization is fully automatic, easy and fast. Therefore, you can completely install without knowing the code. more Optimize SEO ALT TEXT to increase search traffic for images for products. Optimize SEO META TAGS including title and description for products. Optimize SEO IMAGE QUALITY to improve page load speed and website performance. Detect broken links, 404 errors to navigate to a specific link on the website. Pagespeed Insights is a tool to optimize website performance and experience.

4.6(99 Reviews)

Increase your Average Order Value with a customisable Checkbox Upsell on your product page. Axe Checkbox Upsells & Addons helps you increase your AOV by adding product add-ons on your product page. These checkbox add-on upsells allow customers to add another product to their cart before they checkout. You can customise any aspect of the checkbox and preview your changes directly from the app. Use our triggers to control which products to show your one tick upsells for. Show multiple checkbox add-ons per page. Monitor the performance of your checkbox upsells with our analytics. Axe Checkbox Upsells & Addons helps you increase your AOV by adding product add-ons on your product page. These checkbox add-on upsells allow customers to add another product to their cart before they checkout. You can customise any aspect of the checkbox and preview your changes directly from the app. Use our triggers to control which products to show your one tick upsells for. Show multiple checkbox add-ons per page. Monitor the performance of your checkbox upsells with our analytics. more Increase your average order value with a checkbox upsell. Customize the style of your checkbox to exactly fit your brand and your store. Control what upsells to show for which product page. Track the performance of your upsells with our analytics. Compatible with page builders, and with other upsell apps.

4.6(49 Reviews)

Instantly add a "contact us" button and contact page to your shop. Improved Contact Form adds a floating "contact us" button to the corner of each page of your store. Visitor and customers can click it to contact you, and their message will be delivered to your email. Additional widget options to help boost engagement and purchases can be added to your shop in one click, including lead capture forms, promotional banners, coupon popups and social media buttons. Improved Contact Form adds a floating "contact us" button to the corner of each page of your store. Visitor and customers can click it to contact you, and their message will be delivered to your email. Additional widget options to help boost engagement and purchases can be added to your shop in one click, including lead capture forms, promotional banners, coupon popups and social media buttons. more Adds a "contact us" button to the corner of each page of your site. Creates a contact page you can link to from your navigation menus. Additional widgets can be installed with no code changes.

4.6(46 Reviews)

Create wholesale catalogs and linesheets that let buyers browse and order quickly online. Create professional wholesale catalogs and linesheets directly from your Shopify store. Choose products or collections, apply customizable templates, and instantly publish a branded digital catalog with an integrated shopping cart. Buyers can browse, add items, and send orders directly to Shopify draft orders. Flexible PDF export, pricing options, and branding tools make it easy to share catalogs with wholesale and retail customers. Create professional wholesale catalogs and linesheets directly from your Shopify store. Choose products or collections, apply customizable templates, and instantly publish a branded digital catalog with an integrated shopping cart. Buyers can browse, add items, and send orders directly to Shopify draft orders. Flexible PDF export, pricing options, and branding tools make it easy to share catalogs with wholesale and retail customers. more Catalog, Online catalogs with an integrated wholesale order form. Linesheet, Linesheet view for fast bulk ordering Orders, Redirect buyer orders to Shopify draft orders.

4.6(38 Reviews)

Brightpearl is a Retail Operating System for retailers & wholesalers designed for scale. Brightpearl's Retail Operating System (ROS) offers flexibility to respond to rapid changes in demand and smooth integrations with other core operational systems. We manage everything after the buy button; from order management to accounting, inventory, warehouse management, returns and more. Brightpearl’s first-party Shopify/Shopify Plus integrations automate operations creating a fully integrated storefront and back office with a single, end-to-end view of the transaction and the customer. Brightpearl's Retail Operating System (ROS) offers flexibility to respond to rapid changes in demand and smooth integrations with other core operational systems. We manage everything after the buy button; from order management to accounting, inventory, warehouse management, returns and more. Brightpearl’s first-party Shopify/Shopify Plus integrations automate operations creating a fully integrated storefront and back office with a single, end-to-end view of the transaction and the customer. more Free up time to focus on growth and eliminate errors with our automation engine Accurately forecast how much stock you need and when you need it Make faster, smarter decisions for your business with advanced reporting Stay ahead of ever-evolving consumer trends with plug & play integrations Get your system implemented, optimized and regularly audited by retail experts

4.6(36 Reviews)

Instant Brands Page for A-Z List of Designers, Artists, Vendors, Teams & Colleges with 14+ Layouts Auto generate a Brand Page from all your vendors to showcase it on a page. The Brands Page is immediately available to link to your navigation. Add the Brand Page to your navigation menu for easy access for your customers. Highlight featured brands across multiple brand layout templates for promotion. Useful to display an A- Z list of Brands, Vendors, Designers, Artists, Teams, Schools, Colleges, Universities & Countries. Auto generate a Brand Page from all your vendors to showcase it on a page. The Brands Page is immediately available to link to your navigation. Add the Brand Page to your navigation menu for easy access for your customers. Highlight featured brands across multiple brand layout templates for promotion. Useful to display an A- Z list of Brands, Vendors, Designers, Artists, Teams, Schools, Colleges, Universities & Countries. more Brand Page automatically generated for all your Brands, Designers & Lists Brand Page Logos Upload to highlight key Brands & Designers in multiple Layouts Multiple Brands Page Layouts to choose from to match your stores's Branding Collection linking to create SEO Brand landing pages for Vendors & Designers

4.6(35 Reviews)

Bulk invite customers to activate their accounts. Or, automatically invite future customers. Easily ensure that all customers have activated accounts. Works for bulk inviting all (or a segment of) past customers. Can also be used to automatically invite all (or a segment of) future customers, when they roll in. Segmenting is based on targeting by tag. And we use the email template for account activations that you've already got set up in Shopify! Note that this supports the easy built-in template, or a full custom HTML template you may want for a fully customized brand experience. Easily ensure that all customers have activated accounts. Works for bulk inviting all (or a segment of) past customers. Can also be used to automatically invite all (or a segment of) future customers, when they roll in. Segmenting is based on targeting by tag. And we use the email template for account activations that you've already got set up in Shopify! Note that this supports the easy built-in template, or a full custom HTML template you may want for a fully customized brand experience. more Bulk invite past customers, each with their own unique activation link. Auto invite future customers, each with their own unique activation link. Optionally "target by tag", to only reach a desired subset of customers.

4.6(30 Reviews)

Bob Go (formerly uAfrica) is a smart shipping and order management solution. Bob Go simplifies shipping for ecommerce businesses by automating and streamlining fulfilment. Connect with 10 courier partners and growing, including The Courier Guy, Pargo, RAM, SkyNet, and Internet Express. Compare rates, generate labels, send tracking notifications, and customise workflows with tools like the address book and rule engine. Save time, reduce errors, and deliver a smoother customer experience with Bob Go. Bob Go simplifies shipping for ecommerce businesses by automating and streamlining fulfilment. Connect with 10 courier partners and growing, including The Courier Guy, Pargo, RAM, SkyNet, and Internet Express. Compare rates, generate labels, send tracking notifications, and customise workflows with tools like the address book and rule engine. Save time, reduce errors, and deliver a smoother customer experience with Bob Go. more Deliver anywhere in South Africa and get rates from multiple delivery partners. Generate automated waybills and send collection requests with one click. Keep customers updated with customisable tracking notification emails.

4.6(27 Reviews)

Instantly index your store pages on major search engines: Bing & Yandex. Automate URL submissions Your store pages need to be found by search engines to reach more customers & drive sales. Our app instantly submits your URLs to Bing(Search Engine), maximising your online visibility. Using the latest IndexNow protocol, we automatically notifies search engines whenever you add new products, blog posts, or collection pages. Transform hours of manual submissions into a single click with our bulk URL feature. Track your indexing performance in real-time & stay on top of your search visibility. Your store pages need to be found by search engines to reach more customers & drive sales. Our app instantly submits your URLs to Bing(Search Engine), maximising your online visibility. Using the latest IndexNow protocol, we automatically notifies search engines whenever you add new products, blog posts, or collection pages. Transform hours of manual submissions into a single click with our bulk URL feature. Track your indexing performance in real-time & stay on top of your search visibility. more Get your store pages indexed instantly on Bing, Yandex, and more Submit hundreds of URLs—products, blogs, or collections in a single click Automatically update search engines whenever you update your store's content

4.6(16 Reviews)

A POS / PDV app to sell / exchange / refund / issue store-credit in-store from your phone or browser Use our POS app to sell in-store, exchange or edit items from old orders, and collect full, partial, or split payments. Exchange both online or POS orders and issue a refund or Shopify store credit for use online and in-store. Add custom discounts, discount codes, or automated discounts to your orders. Print receipts on any printer. Scan weight/price embedded barcodes. Our app is a replacement for Shopify POS that can be used either on a PC/Mac browser or via Shopify mobile on iOS/Android. Use our POS app to sell in-store, exchange or edit items from old orders, and collect full, partial, or split payments. Exchange both online or POS orders and issue a refund or Shopify store credit for use online and in-store. Add custom discounts, discount codes, or automated discounts to your orders. Print receipts on any printer. Scan weight/price embedded barcodes. Our app is a replacement for Shopify POS that can be used either on a PC/Mac browser or via Shopify mobile on iOS/Android. more Collect payments via Square Terminal, Stripe Reader S700, or Stripe WisePOS E Collect split or partial payments by cash, credit/gift card, or email an invoice Exchange products, collect additional payment, issue a refund, or store credit Use a scanner/mobile camera to scan barcodes and any printer to print receipts View your end of day cash balance and print a report with all cash transactions

4.6(12 Reviews)

Artshiney is a jewelry manufacturer. Helps you create your own jewelry brand! Artshiney is an easy-to-use jewelry distribution platform that can sync products to your store simply and efficiently! We are a self-developed high-end jewelry factory, we provide a variety of DIY jewelry, finished jewelry, etc. At the same time, it supports the custom logo function of jewelry packaging, which will greatly increase your brand awareness and repurchase rate. We will produce, package and ship to your customers. It's easy to start a drop shipping business with us, give it a try! Artshiney is an easy-to-use jewelry distribution platform that can sync products to your store simply and efficiently! We are a self-developed high-end jewelry factory, we provide a variety of DIY jewelry, finished jewelry, etc. At the same time, it supports the custom logo function of jewelry packaging, which will greatly increase your brand awareness and repurchase rate. We will produce, package and ship to your customers. It's easy to start a drop shipping business with us, give it a try! more Provide brand customization services to help you build your own jewelry brand! We launch a variety of hot-selling finished and customized jewelry every day! Provide customization tools, you and your buyers can customize your own jewelry!

4.6(11 Reviews)

Give your products the attention they deserve with Badgify The Badgify app is an easy way to add eye-catching badges to your products. With just a few clicks you can customize a badge with different colors, shapes, and messages. You can also create promotional badges that highlight special offers and discounts, or seasonal badges to celebrate holidays and anniversaries. With Badgify, you can instantly add visual interest to your product pages and boost sales. Plus, all badges are fully customizable, so you can match them to your store's brand. The Badgify app is an easy way to add eye-catching badges to your products. With just a few clicks you can customize a badge with different colors, shapes, and messages. You can also create promotional badges that highlight special offers and discounts, or seasonal badges to celebrate holidays and anniversaries. With Badgify, you can instantly add visual interest to your product pages and boost sales. Plus, all badges are fully customizable, so you can match them to your store's brand. more Fully customizable badges Real time updates Set Badge priorities and combinations

4.6(9 Reviews)

Enhance your conversion rate with a variety of essential blocks for your product page. Elevate Your Store’s Conversion Rate with Powerful Product Page Blocks! Effortlessly highlight key selling points and build trust with easy drag-and-drop blocks designed to drive more sales. Enjoy seamless integration with your theme editor and full customization to align with your brand’s style. Quickly create polished, high-converting product pages that captivate customers and boost sales. Elevate Your Store’s Conversion Rate with Powerful Product Page Blocks! Effortlessly highlight key selling points and build trust with easy drag-and-drop blocks designed to drive more sales. Enjoy seamless integration with your theme editor and full customization to align with your brand’s style. Quickly create polished, high-converting product pages that captivate customers and boost sales. more Variety of customizable product blocks. Fully compatible with 2.0 themes for easy integration and setup. Customizable designs to reflect your brand effortlessly. Zero impact on store speed performance.

4.6(8 Reviews)

Create and customize size charts for your products. Import and edit size charts from Aliexpress. Boutiqfy helps merchants create clear product size charts for product pages. Build size charts with templates, import from AliExpress or images, add country-specific tables, enable CM/IN conversion, and offer a size recommender using customer measurements. Display size charts as buttons, collapsible rows, embedded blocks, or near variants. Boutiqfy helps merchants create clear product size charts for product pages. Build size charts with templates, import from AliExpress or images, add country-specific tables, enable CM/IN conversion, and offer a size recommender using customer measurements. Display size charts as buttons, collapsible rows, embedded blocks, or near variants. more Create size charts or import from AliExpress, with preset styles or custom. Size recommender to let customers shop with confidence. Add a size chart button popup, collapsible or embed with freedom for customize. Display different size charts with multiple locations. Unit conversion from cm to inches or vice versa.

4.6(7 Reviews)

Waveform previews, auto-generated samples, and playlist support — built for audio sellers. Unlike physical products, audio sells through the ears. AWP auto-generates waveform previews and sample clips the moment you upload a track — zero manual work. Embed players on product pages and collection pages so customers can browse and preview your full catalog without leaving the page. Perfect for beat stores, sample packs, and music labels. Customizable to match your brand, mobile-ready, and built natively into Shopify's theme editor. Unlike physical products, audio sells through the ears. AWP auto-generates waveform previews and sample clips the moment you upload a track — zero manual work. Embed players on product pages and collection pages so customers can browse and preview your full catalog without leaving the page. Perfect for beat stores, sample packs, and music labels. Customizable to match your brand, mobile-ready, and built natively into Shopify's theme editor. more Automatic waveform + sample generation — just upload, we handle the rest Preview players on both product pages and collection pages Sell single tracks or full albums with playlist support Supports MP3, WAV, OGG, FLAC, and AAC formats Native Shopify theme editor integration, no coding required

4.6(3 Reviews)

📊 Shopify App Statistics & Insights

Explore data-driven insights about Shopify app usage, trends, and market dynamics across millions of stores.

Looking for the Best Shopify Apps?

We've analyzed thousands of Shopify apps to identify the top performers in each category based on ratings and install counts.

Browse by Main Categories

AnalyticsShippingDiscountsInventory syncUpsell and cross-sellDelivery and pickupCart customizationSEOAdsShipping ratesProduct reviewsThird-party logistics (3PL)Inventory optimizationBannersProduct variantsPage builderInvoices and receiptsPop-upsLoyalty and rewardsAccountingAffiliate programsBulk editorOrder trackingImage editorWorkflow automationImage galleryProduct bundlesBadges and iconsVideo and livestreamAccounts and loginDesign elements - OtherSocial proofBlogsProduct display - OtherLegalEmail marketingChatReturns and exchangesCurrency and translationStock alertsProduct contentCountdown timerFormsProduct comparisonNavigation and menusCheckout - OtherWishlistsMobile app builder3D/AR/VRFraudSearch and filtersPricing optimizationPricing quotesAbandoned cartDonationsOrders - OtherGeolocationERPDropshippingAnimation and effectsRetailStore locatorDigital productsCash on delivery (COD)MetafieldsSMS marketingWholesaleAnti theftContent - OtherCollectionsMarketplacesImages and media - OtherTaxesOrder editingStaff notificationsCustom file uploadWarranties and insuranceGift cardsOrder limitsStore data importerCustom products - OtherPricing - OtherAccessibilityPaymentsCookie consentGift wrap and messagesPre-ordersWeb pushEvent bookingGifts - OtherSearch and navigation - OtherSKU and barcodesShipping solutions - OtherNFTs and tokengatingGiveaways and contestsSubscriptionsMarketing - OtherSurveysOperations - OtherCustomer loyalty - OtherInventory - OtherStorefronts - OtherPrint on demand (POD)Product feedsFinances - OtherFAQNotifications - OtherSelling in person - OtherAdvertising - OtherPayment options - OtherSite optimization - OtherSecurity - OtherSocial trust - OtherPromotions - OtherUpsell and bundles - OtherHelpdeskSelling online - OtherInternationalization - OtherSourcing options - OtherSupport - OtherReturns and warranty - Other

Find the Perfect Shopify Apps for Your Store in 2026

Our comprehensive Shopify app directory helps you discover the best tools to grow your e-commerce business. Whether you're looking for marketing automation, inventory management, customer support, or any other functionality, our directory makes it easy to find, compare, and choose the right apps for your needs.

Why Use Shopify Apps in 2026?

Shopify apps extend the functionality of your store, helping you automate tasks, improve customer experience, increase sales, and streamline operations. With thousands of apps available, you can customize your store to meet your specific business requirements without needing custom development.

The right combination of Shopify apps can transform your online store by:

How to Choose the Right Shopify App in 2026

When selecting apps for your Shopify store, consider these critical factors:

Popular Shopify App Categories

Explore our comprehensive collection of Shopify apps across these essential categories:

Browse our categories, read detailed app descriptions, and compare features to make informed decisions for your Shopify store. Our directory is regularly updated to ensure you have access to the latest and most effective e-commerce tools.

Frequently Asked Questions About Shopify Apps

Are Shopify apps worth the investment?

Yes, quality Shopify apps are typically worth the investment as they can significantly increase your store's functionality, improve customer experience, and boost sales. Many apps offer free trials or freemium models, allowing you to test their value before committing to a paid plan.

How many Shopify apps should I install?

It's best to be selective with your app installations. Too many apps can slow down your store and create conflicts. Focus on essential apps that address your specific business needs. Start with 5-10 core apps and evaluate their performance before adding more.

Can Shopify apps affect my store's loading speed?

Yes, some apps can impact your store's performance. Apps that add JavaScript to your storefront or make numerous API calls can slow down page loading times. Always monitor your store's performance after installing new apps and remove any that cause significant slowdowns.

What are the must-have Shopify apps for new stores?

New Shopify stores should prioritize apps for SEO, email marketing, analytics, social proof, and abandoned cart recovery. These categories address the fundamental needs of growing e-commerce businesses and typically offer the best return on investment.

Are free Shopify apps good enough or should I use paid ones?

While some free apps offer good functionality, paid apps generally provide more features, better support, and regular updates. Consider your specific needs and budget. Many successful stores use a mix of free and paid apps, investing in paid options for critical business functions.