Wellspring Attribution

Wellspring has really helped us unpack the dissonance we've been feeling between biased in-platform metrics and what's really influencing customer acquisition. It's helped us make better decisions on how we market on digital ad platforms, giving us clearer insight into what's working than ever before. It's also helped us to think beyond these digital ad channels, giving us a place to better compare them via surveys to less traditionally trackable marketing channels like in-person activations, discovery through wholesale, and peer-to-peer influence. Show more

Attribution, Solved: Wellspring Cracks the Code. Wellspring Attribution has completely revolutionized how we measure ROAS at ParksProject.us. As someone deeply entrenched in eCommerce and growth marketing, I’ve struggled with the unreliability and noise that come with non-user-reported data. Other attribution models often fall short in truly capturing incremental value, leaving us questioning the accuracy of our data. We’ve explored other solutions like TripleWhale, which also incorporates post-purchase survey data. However, TripleWhale entangles that data with a black box of additional metrics and algorithms, leaving us unsure about the true drivers of ROI. In contrast, Wellspring keeps things straightforward by focusing purely on customer feedback. This clarity allows us to trust the data we’re seeing and make informed decisions that directly impact our growth. What really sets Wellspring apart is the consistency. Our in-platform ROAS aligns closely with Wellspring’s attribution numbers, confirming that two very different methods are telling the same story. This correlation has given me immense confidence in our data and, ultimately, our marketing decisions. If you’re serious about growth and want an attribution model that genuinely reflects your ROI, Wellspring is the tool you’ve been waiting for. It’s not just about collecting data; it’s about making sure that data drives your strategy with clarity and confidence. Show more

This application provided us with invaluable insights into the true impact of paid advertising on Facebook/Instagram/ Google. Helped us move away from relying solely on overstated ROAS figures from advertising platforms has been a significant improvement. We also appreciate the user-friendly interface, particularly the quick and intuitive dashboard. Show more

Love this tool! We were using a standard post purchase survey and having to do a lot of manual work to calculate the implied CAC, ROAS, etc. Wellspring makes it so easy to integrate with your digital channels & pull spend so this data is all in one place & compare to your platform's reporting. Show more