Loop Subscriptions

The LOOP team provided an exceptionally prompt and effective response. Their solution addressed my issue completely, and the process was seamless.

Loop has been a blessing for our business. They were able to help us create a very custom solution for our membership program, that also includes a subscription element. Memberships are our secondary product, and their system has driven a massive improvement in LTV and the offering has boosted our AOV. Loop's customer service is Amazonesque, they have a high attention to detail, quickly solve issues, and I mean quickly (within minutes). We spoke to many of their competitors and no one comes close to their way of doing business. Cheers to the Loop team. I wish all my partners were like them!

After using Loop Subscriptions across multiple stores, I can confidently say it's one of the most frustratingly stagnant platforms on the market. What started with potential has turned into a case study in missed opportunities and complete lack of innovation. Zero Customization, One-Size-Fits-None Loop sells the idea of being flexible and Shopify Plus-friendly, but in reality, it's rigid, bloated, and overly reliant on basic templates. The lack of front-end customization options makes it near impossible to create an experience that feels native to your brand. You want a modern flow? Forget it. You’ll be stuck wrestling with limitations that shouldn’t exist in 2025. No Real Retention Tools – Just Wishful Thinking While other platforms are actively building retention mechanics like personalized win-back flows, smart pause/skip incentives, or tailored reactivation offers, Loop is still pitching "skip a month" like it's a game-changer. There’s no strategic churn management, no dynamic rewards, no real ownership over how you keep your customers engaged. They give you a calendar and a prayer. Painfully Behind the Curve The e-commerce landscape is moving fast, and Loop just isn’t keeping up. Their competitors are miles ahead, offering advanced analytics, deep integrations, and retention-first thinking. Loop, meanwhile, acts like it’s 2021 – and even then, it would’ve been average at best. If you’re running a serious DTC brand and care about owning your subscriber journey, Loop isn’t the tool. It’s an outdated, cookie-cutter solution in a space where innovation actually matters.

We’ve been using Loop Subscriptions for our multiple brands, and it’s been a great experience. The custom flows and customer portal make it super easy for our subscribers to manage their orders, which is crucial for a wellness brand like ours. Loop’s cancellation flows and analytics have helped us improve retention, and their support team is always quick to assist. If you're on the fence about which subscription app to go with, We highly recommend giving Loop a try. It’s powerful, easy to use, and backed by a team that genuinely cares.

Amazing app. Support is first class. Surbhi is the best