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A/B testing Apps for Shopify

Enhance your Shopify store with the best A/B testing apps. Get insights on features, pricing, and user reviews for 2026.

Why Choose A/B testing Apps?

Key benefits include: Enhance your store functionality, Improve customer experience, Streamline business operations, Increase sales and conversions.

Available Options: Choose from 495+ verified apps with an average rating of 3.8 stars.
Top Developers: hextom, adnabu-inc, megaprofitapps and more.

Looking for the Top A/B testing Apps?

We've analyzed thousands of a/b testing apps to identify the top performers based on ratings and install counts.

View Best A/B testing Apps

Want to know how a/b testing apps rank in Shopify App Store search? Explore a/b testing keyword rankings on AppJubilee to see which apps dominate organic App Store discovery.

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Stop losing customers in your checkout. Reduce your CAC & code related CX contacts. Shoppers often enter invalid or expired discount codes, causing unnecessary drop-off right at checkout. Order Rescue automatically replaces invalid or mistyped code attempts with a helpful, one-time incentive so shoppers can complete their purchase without friction. Built by Ecommerce Experts for Ecommerce Experts, it gives you full control over when incentives appear, how they behave, and how they protect your brand, margin, and CX. Shoppers often enter invalid or expired discount codes, causing unnecessary drop-off right at checkout. Order Rescue automatically replaces invalid or mistyped code attempts with a helpful, one-time incentive so shoppers can complete their purchase without friction. Built by Ecommerce Experts for Ecommerce Experts, it gives you full control over when incentives appear, how they behave, and how they protect your brand, margin, and CX. more Automatically detects when a shopper enters an invalid or expired discount code Generates a unique, single-use incentive code in real time Flexible incentives: Money off, % off, Free Delivery, or Gift With Purchase Target customers based on rules like customer status, basket value / size & more Dashboard with rescues issued / converted, A/B testing & granular checkout stats

5.0(Reviews)

Ortto brings customer data, marketing automation, analytics and omnichannel chat together. Ortto combines powerful marketing tools  - Journey automation, CDP, analytics and omnichannel chat,  to help build customer journeys that drive revenue. Convert more traffic into paying customers. Unify customer data to get a complete view - including static and event-based attributes. Create sophisticated real-time audience segments based on your customer data. Automate messages and actions to target audiences with personalized, timely messages at scale. Respond fast with Omnichannel chat. Ortto combines powerful marketing tools  - Journey automation, CDP, analytics and omnichannel chat,  to help build customer journeys that drive revenue. Convert more traffic into paying customers. Unify customer data to get a complete view - including static and event-based attributes. Create sophisticated real-time audience segments based on your customer data. Automate messages and actions to target audiences with personalized, timely messages at scale. Respond fast with Omnichannel chat. more A fully featured Customer Data Platform (CDP), purpose-built for marketers Marketing automation: Journeys, Playbooks, Email campaigns, SMS, WhatsApp Reports and dashboards, No-code integrations, Live AI supported Omnichannel chat Ortto Talk revolutionizes the way you engage, support and convert customers

4.0(Reviews)

Boost sales, revenue & increase AOV with upsell, cross-sell and frequently bought together offers. Outsell is designed to help Increase your average order value and optimize revenue by creating beautiful add-to-cart popup offers on the product page. Display pre-purchase upsell and cross-sell pop-ups that your customers can redeem and add to their cart with just one click. Easy to use, complete with a beautiful design and the ability to create time-sensitive and discounted offers, Outsell allows you to present exclusive deals to your customers without distracting them away from your store. Outsell is designed to help Increase your average order value and optimize revenue by creating beautiful add-to-cart popup offers on the product page. Display pre-purchase upsell and cross-sell pop-ups that your customers can redeem and add to their cart with just one click. Easy to use, complete with a beautiful design and the ability to create time-sensitive and discounted offers, Outsell allows you to present exclusive deals to your customers without distracting them away from your store. more Display related and frequently bought together product offers Display discounted and time-sensitive cross-sell and upsell offers Create and customize add-on offers for gift certificates, vouchers & warranties Create pop-ups based on the Shopify Recommended Products AI Quick setup with no code required and easy-to-use app interface

4.6(Reviews)

Cart drawer upsell, checkout upsell blocks & aftersell: post purchase upsell & thank you page upsell Oxify upsell app combines a slide cart drawer with checkout upsell blocks and one-click post purchase upsell funnels. In the side cart, add cart upsell, cross-sell, AI product recommendations, add-ons & gift wrap. At checkout, add product upsell, bundle, upgrade, shipping protection, warranty, free gift, free shipping bar & trust badges. After purchase, run a thank you page upsell. Add frequently bought together bundles, BOGO, quantity breaks, volume discounts & a reward bar to lift AOV. Oxify upsell app combines a slide cart drawer with checkout upsell blocks and one-click post purchase upsell funnels. In the side cart, add cart upsell, cross-sell, AI product recommendations, add-ons & gift wrap. At checkout, add product upsell, bundle, upgrade, shipping protection, warranty, free gift, free shipping bar & trust badges. After purchase, run a thank you page upsell. Add frequently bought together bundles, BOGO, quantity breaks, volume discounts & a reward bar to lift AOV. more Slide cart drawer with cart upsell, in-cart upsell, cross-sell & FBT bundles Post purchase upsell, checkout upsell & thank you page upsell to boost AOV Checkout upsell blocks: product upsell, bundles, upgrades & shipping protection Reward bar, free shipping bar, free gift, countdown timer & trust badges One-click upsell, BOGO, quantity breaks, volume discounts & gift wrap upsells

4.9(Reviews)

Build landing, product and collection pages with AI. Find what costs you sales. A/B test the fix. PageFly is an AI CRO funnel builder and AI page builder for Shopify. Build your home page, product page, collection page, landing page and custom page with AI, a drag and drop page editor or templates. Then improve each funnel step: AI Page Checkup finds what costs you sales, FlyMate fixes sections by prompt, and A/B tests, heatmaps and funnel analytics show what works. The PageFly MCP connector works in Claude, ChatGPT and Sidekick. Localize per Shopify Market. Cart drawer with upsells (beta). PageFly is an AI CRO funnel builder and AI page builder for Shopify. Build your home page, product page, collection page, landing page and custom page with AI, a drag and drop page editor or templates. Then improve each funnel step: AI Page Checkup finds what costs you sales, FlyMate fixes sections by prompt, and A/B tests, heatmaps and funnel analytics show what works. The PageFly MCP connector works in Claude, ChatGPT and Sidekick. Localize per Shopify Market. Cart drawer with upsells (beta). more Build pages from a prompt with FlyMate AI, or drag and drop from templates AI Page Checkup scores each page and shows what's costing you sales Works in Claude, ChatGPT and Sidekick via MCP: build and publish pages by chat. A/B test pages, see click heatmaps and where your sales funnel drops off Cart drawer (beta): Upsells, bundles, and shipping goals inside the cart.

4.9(Reviews)

Save your time & money with prebuilt sections, no coding required and edit from the theme editor. Most Shopify themes come with just 15 design sections, and if you're not satisfied or need more, you're left with complex page builders or costly developers. Pagekit solves this problem by offering a library of user-friendly, customizable sections. You can effortlessly add these to your store's theme and tweak them in the theme editor. Create features, testimonials, FAQs, trust badges, and more with ease! Needless to hire expensive developers, directly customize at Theme Editor with just a few Most Shopify themes come with just 15 design sections, and if you're not satisfied or need more, you're left with complex page builders or costly developers. Pagekit solves this problem by offering a library of user-friendly, customizable sections. You can effortlessly add these to your store's theme and tweak them in the theme editor. Create features, testimonials, FAQs, trust badges, and more with ease! Needless to hire expensive developers, directly customize at Theme Editor with just a few more Browse & Add sections to any page, or any theme. Edit from Shopifys theme editor Upgrade your existing theme with new theme sections. No need to start over. Keep or even improve page-speed. Some apps loads slow, replace with a section. Built considering marketing needs. Built for performance and speed. We love the support. Ready to help and customize.

2.4(Reviews)

Drive gift revenue with physical, handwritten greeting cards, delivered with the gift. Pairbo is the leading solution for brands that want to offer a premium gift-messaging experience. At checkout, customers can add a greeting card with their own handwritten message—digitally captured, printed, and delivered inside the box with the gift. With fully branded and customizable features, Pairbo unlocks gifting across the entire product catalog, driving revenue and customer loyalty. Pairbo is the leading solution for brands that want to offer a premium gift-messaging experience. At checkout, customers can add a greeting card with their own handwritten message—digitally captured, printed, and delivered inside the box with the gift. With fully branded and customizable features, Pairbo unlocks gifting across the entire product catalog, driving revenue and customer loyalty. more Branded physical greeting cards that elevate any occasion. 30+ customizable features to match your brand and website. Compatible with Shopify Plus and headless setups. Built for physical gifts, and can work with email/text apps for eGift Cards.

4.0(Reviews)

Maximize your sales by creating bundles, adding gifts, and offering tiered discounts for greater AOV Create bundles and discounts that not only helps AOV but also drive higher conversion rates. With our intuitive bundle builder, customizing bundles to match your brand is effortless. See the impact your self and monitor additional revenue directly from your main dashboard or dive deeper with advanced analytics. Also talk with our support who can help you setup bundles and volume discounts easily Create bundles and discounts that not only helps AOV but also drive higher conversion rates. With our intuitive bundle builder, customizing bundles to match your brand is effortless. See the impact your self and monitor additional revenue directly from your main dashboard or dive deeper with advanced analytics. Also talk with our support who can help you setup bundles and volume discounts easily more Select the products or collections for which you want to set volume discounts Adjust the style of the widget to match the look and feel of your store Reach out to our support to get instant help and start selling bundles Bundle multiple products and show them in your store

4.9(Reviews)

GDPR/CCPA banner, WCAG accessibility & EU Withdrawal button to keep your Online Store 2.0 compliant. Protect your store with the premier compliance suite for global Privacy Laws, Web Accessibility (ADA/WCAG), and EU Withdrawal process. As a Shopify Plus Partner and Google/Microsoft Certified CMP, we ensure your store is compliant with 24/7 live support. We offer GDPR, CCPA, etc banners, also an Accessibility Widget for inclusive browsing and a Withdrawal Module. Integrated with Google Consent Mode v2, IAB TCF v2.4, & Shopify Privacy API. Best for Online Store 2.0 and hydrogen / headless stores. Protect your store with the premier compliance suite for global Privacy Laws, Web Accessibility (ADA/WCAG), and EU Withdrawal process. As a Shopify Plus Partner and Google/Microsoft Certified CMP, we ensure your store is compliant with 24/7 live support. We offer GDPR, CCPA, etc banners, also an Accessibility Widget for inclusive browsing and a Withdrawal Module. Integrated with Google Consent Mode v2, IAB TCF v2.4, & Shopify Privacy API. Best for Online Store 2.0 and hydrogen / headless stores. more Add a GDPR Cookie Banner via Checkout and Theme App Extensions for OS 2.0 Show multilingual cookie banners and Accessibility Widget text to your customers Collect your customers' data requests, send email alerts, and export DSAR CSV Schedule cookie scans detecting scripts, classify cookies, and import/export CSV Google Certified CMP & Microsoft Certified CMP with TCF v2.4 and Consent Mode

5.0(Reviews)

Optimizes your store for AI-powered search engines so your products get discovered Millions of shoppers now find products through ChatGPT, Perplexity, and Google AI — and most Shopify stores are invisible to them. paraGEO fixes that in one click. It automatically deploys Schema JSON-LD, LLM-optimized metadata, FAQPage schema, and AI-readable structured data across your entire catalog. Nothing customers see ever changes — no theme edits, zero frontend risk. Install once. Let AI engines discover, cite, and recommend your store. Millions of shoppers now find products through ChatGPT, Perplexity, and Google AI — and most Shopify stores are invisible to them. paraGEO fixes that in one click. It automatically deploys Schema JSON-LD, LLM-optimized metadata, FAQPage schema, and AI-readable structured data across your entire catalog. Nothing customers see ever changes — no theme edits, zero frontend risk. Install once. Let AI engines discover, cite, and recommend your store. more AI-powered titles, meta descriptions & Schema JSON-LD — one click Full transparency — see exactly what was optimized and why Live GEO Health Score with 12-point AEO & GEO checklist AI Traffic Report — measure ChatGPT, Perplexity & Bing gains Continuous AI optimization — zero theme edits, zero risk

0.0(Reviews)

Build a store that feels like your brand with theme sections and page templates. No coding needed. Add product highlights, image galleries, testimonials, FAQs, and more to your existing theme. Start with a single section or a complete page template. Set your colors and fonts once, preview your branding across the library, and keep your storefront consistent as it grows. Customize content and layouts in Shopify's theme editor, with responsive designs for desktop and mobile. Add product highlights, image galleries, testimonials, FAQs, and more to your existing theme. Start with a single section or a complete page template. Set your colors and fonts once, preview your branding across the library, and keep your storefront consistent as it grows. Customize content and layouts in Shopify's theme editor, with responsive designs for desktop and mobile. more Add ready-made sections to your existing theme without writing code. Start with page templates for home, product, collection pages, and more. Set your colors and fonts once for a consistent look across your sections. Customize content and layouts directly in Shopify's theme editor. - Preview your designs on desktop and mobile before adding them to your store.

5.0(Reviews)

A/B testing price, shipping testing, theme testing, URL testing, and A/B test popups to improve CRO. Maximize revenue with split testing. Run a/b price test experiments and theme testing to find winners. Our ab test price features help you scale. Use URL testing and shipping testing to refine the journey. Use checkout testing to convert more carts. Conduct an a b test on any element. Improve your ab test pricing strategy and price testing without code. Switch from Intelligems, Shoplift, Elevate A/B, Visually, VWO, AB Tasty, Optimizely, Kameleoon, Dynamic Yield or ABConvert to Personizely today. Maximize revenue with split testing. Run a/b price test experiments and theme testing to find winners. Our ab test price features help you scale. Use URL testing and shipping testing to refine the journey. Use checkout testing to convert more carts. Conduct an a b test on any element. Improve your ab test pricing strategy and price testing without code. Switch from Intelligems, Shoplift, Elevate A/B, Visually, VWO, AB Tasty, Optimizely, Kameleoon, Dynamic Yield or ABConvert to Personizely today. more A/B testing: Test prices, shipping, content, themes & checkout in real time Price A/B testing: Show different prices by country, UTM source or segment A/B Test any element: Split test popups, banners, URL redirects or layout Theme A/B Testing: Compare templates & track winners with real-time analytics Shipping A/B Testing: Test rates & thresholds, measure statistical significance

5.0(Reviews)

Popup Builder for More Leads & Sales. Boost conversions, capture leads, and reduce cart abandonment Picreel is a popup tool that helps you boost conversions, capture leads, and enhance your sales performance. With an easy, no-code setup, Picreel offers customizable popups designed to engage visitors at the right moment. Whether you’re using exit-intent popups, time-based popups, offering discounts, or collecting leads, Picreel optimizes your strategy with A/B testing. Improve customer engagement and grow your Shopify store with smarter popup solutions. Picreel is a popup tool that helps you boost conversions, capture leads, and enhance your sales performance. With an easy, no-code setup, Picreel offers customizable popups designed to engage visitors at the right moment. Whether you’re using exit-intent popups, time-based popups, offering discounts, or collecting leads, Picreel optimizes your strategy with A/B testing. Improve customer engagement and grow your Shopify store with smarter popup solutions. more Boost conversion rates Ready-to-use templates A/B testing and analytics to optimize popup performance Easily integrates with popular apps Easy, no-code installation with quick setup

0.0(Reviews)

Provide an in-place image SEO optimization for product images. One click optimise and replace. PicSEO AI looks at your Shopify product images and generates SEO-friendly filenames, alt text, and meta descriptions automatically. Once processed, it replaces the originals in your store. No re-uploading, no manual edits. It also compresses your images to reduce file size and speed up page loads without hurting quality. You can process a single image or run your whole catalog in one go. The app takes care of renaming, compressing, and swapping out the files so you don't have to. PicSEO AI looks at your Shopify product images and generates SEO-friendly filenames, alt text, and meta descriptions automatically. Once processed, it replaces the originals in your store. No re-uploading, no manual edits. It also compresses your images to reduce file size and speed up page loads without hurting quality. You can process a single image or run your whole catalog in one go. The app takes care of renaming, compressing, and swapping out the files so you don't have to. more AI-generated filenames, alt text, and meta descriptions for product images Compress product images without visible quality loss Optimised images replace originals in your store automatically Batch process your entire product catalog in one go

1.0(Reviews)

Sync your podcast or YouTube channel to blog pages with audio/video player & improve SEO ranking Allow your visitors to explore your podcast or YouTube channel directly on your store and enable Google and other search engine crawlers to index related keywords and drive organic traffic directly to your store. Each episode/video will be converted into a blog article, which will include an audio/video player so your visitors don't have to leave your store in order to listen/watch to your podcast. Allow your visitors to explore your podcast or YouTube channel directly on your store and enable Google and other search engine crawlers to index related keywords and drive organic traffic directly to your store. Each episode/video will be converted into a blog article, which will include an audio/video player so your visitors don't have to leave your store in order to listen/watch to your podcast. more Generate blog entries for your podcast/YouTube channel Embedded audio or YouTube player for each article Improve SEO and organic traffic for generated pages Podcast hosting options options

5.0(Reviews)

Turn window-shoppers into lasting customers with Pop Convert - the All-in-One Popup App Make storewide announcements, capture emails & phone numbers, recover carts, and boost revenue with beautiful popups, smart bars, banners, and gamified campaigns that blend seamlessly into any Shopify theme. A clean and intuitive editor makes customizing your designs a breeze. Lightning-fast performance (<50ms load) and real human support in under 2 minutes, 24/7. Trusted by thousands of merchants and Built for Shopify. Make storewide announcements, capture emails & phone numbers, recover carts, and boost revenue with beautiful popups, smart bars, banners, and gamified campaigns that blend seamlessly into any Shopify theme. A clean and intuitive editor makes customizing your designs a breeze. Lightning-fast performance (<50ms load) and real human support in under 2 minutes, 24/7. Trusted by thousands of merchants and Built for Shopify. more Grow your email list with pop up forms, rolling banners, spin wheels, and more Trigger pop ups on exit intent, geo-location, custom page urls, and more Test multiple versions (A/B) and optimize campaigns for maximized engagement Browse and customize 250+ templates so you never have to start from scratch Support every device with fast, reliable performance at global scale

4.9(Reviews)

AI-powered Pop-ups & Spotlight Anonymous Visitor ID combined for maximum list growth Great retention marketing starts with great lead capture - that's the belief Justuno was built on. We're the email & SMS list growth partner top retention marketers trust, pairing expert strategy, design, and technology - including AI Popups and Spotlight anonymous visitor ID - with white-glove service to turn traffic into revenue. It's not a nice-to-have. It's the foundation everything else is built on. Great retention marketing starts with great lead capture - that's the belief Justuno was built on. We're the email & SMS list growth partner top retention marketers trust, pairing expert strategy, design, and technology - including AI Popups and Spotlight anonymous visitor ID - with white-glove service to turn traffic into revenue. It's not a nice-to-have. It's the foundation everything else is built on. more AI popups for email & SMS: quizzes, spin-to-win, exit offers, and banners AI Smart Timing shows each offer at the moment a shopper is ready to act Spotlight identifies anonymous visitors to power your abandonment flows A/B test offers, design, and messaging to find what converts, faster Done-for-you strategy, design, and optimization from a Justuno expert

4.6(Reviews)

Engage, delight, and convert visitors with interactive game campaigns. Get more subscribers and sales with gamified experiences. Popconvert turns your visitors into engaged subscribers and drives purchases with interactive coupon campaigns, building a fresh, qualified subscriber database. Get more subscribers and sales with gamified experiences. Popconvert turns your visitors into engaged subscribers and drives purchases with interactive coupon campaigns, building a fresh, qualified subscriber database. more Engage visitors with Spin the Wheel, Scratch, Slots, and Explode the Balloon. Show the right game at the right time based on visitor behavior. Control campaign frequency and trigger based on actions or exit intent. Test games and offers to find what converts visitors best. Collect emails, SMS, and coupon redemptions to grow your database.

0.0(Reviews)

Creates pop Urgency By showing a popup notification and converting your visitor into a customer. Popup notifications are a fast and efficient way to communicate with your audience, they can help you send real-time updates and reminders that get your audience to regularly engage with your brand. Popify allows you to keep in touch with your users by providing timely messages, a preview of suggested products, special offers, Customer activity notifications, and customer reviews. Popup notifications are a fast and efficient way to communicate with your audience, they can help you send real-time updates and reminders that get your audience to regularly engage with your brand. Popify allows you to keep in touch with your users by providing timely messages, a preview of suggested products, special offers, Customer activity notifications, and customer reviews. more Engage customers using various popup types options, Recent Sales, Coupons & More Convinces visitors to start buying from you with confidence and trust. Create a designed holiday notification with a click of a button.

5.0(Reviews)

Automated direct mail campaigns to increase sales & improve customer retention. Poplar is a direct mail platform that allows users to configure high ROI campaigns. Poplar gives you a new marketing tool to drive prospecting, cart abandonment retargeting & customer retention. You can also personalize content of the postcard based on purchase or cart data. The platform was built for speed, so campaigns can print and be delivered within 1 week - plus you can get real-time printing & delivery updates for each mailer. Built by Share Local Media Poplar is a direct mail platform that allows users to configure high ROI campaigns. Poplar gives you a new marketing tool to drive prospecting, cart abandonment retargeting & customer retention. You can also personalize content of the postcard based on purchase or cart data. The platform was built for speed, so campaigns can print and be delivered within 1 week - plus you can get real-time printing & delivery updates for each mailer. Built by Share Local Media more Build direct mail campaigns for prospecting, retargeting & customer retention Automatically trigger direct mail campaigns based on site behavior Execute batch mailing campaigns to your segments, all without leaving Shopify Print & deliver mail campaigns within as little as 5 days of hitting send Easily customize postcard content based on your purchase or cart data

5.0(Reviews)

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About A/B testing Apps for Shopify in 2026

A/B testing apps are essential tools for Shopify merchants looking to enhance their store's functionality and improve customer experience. These specialized applications help store owners streamline operations, increase sales, and provide better service to their customers.

Why A/B testing Apps Are Essential for Your Shopify Store

In today's competitive e-commerce landscape, having the right a/b testing tools can give your Shopify store a significant advantage. These apps can help you automate complex processes, create better shopping experiences, and ultimately drive more revenue for your business.

The best a/b testing apps for Shopify offer these key benefits:

How to Choose the Right A/B testing App

When selecting a a/b testing app for your Shopify store, consider these important factors:

The apps listed on this page represent some of the best a/b testing solutions available for Shopify stores in 2026. Each has been selected based on its functionality, user ratings, and overall value for Shopify merchants.

Popular Use Cases for A/B testing Apps

Shopify merchants use a/b testing apps to:

Browse our curated selection of a/b testing apps to find the perfect tools for your Shopify store. Compare features, pricing, and reviews to make an informed decision that will help grow your business.

Frequently Asked Questions About A/B testing Apps

What are the best a/b testing apps for Shopify?

The best a/b testing apps for Shopify include highly-rated solutions that offer comprehensive features, reliable support, and competitive pricing. Look for apps with strong user reviews, regular updates, and integration capabilities.

How much do a/b testing apps cost?

A/B testing app pricing varies widely, from free basic plans to enterprise solutions costing $100+ per month. Most apps offer tiered pricing based on features and usage, with many providing free trials to test functionality.

Are a/b testing apps worth the investment?

Quality a/b testing apps typically provide strong ROI by improving efficiency, reducing manual work, and enhancing customer experience. The key is choosing apps that align with your specific business needs and growth goals.

Ready to Enhance Your Store?

Take your business to the next level with professional a/b testing tools. Explore apps with free trials and money-back guarantees.