Full-funnel Optimization, CRO: A/B testing, Personalization, Upsells, Product Recommendation, AB No-code CRO : Optimization, Split testing, personalization. Take control over your site and AB test EVERYTHING in minutes: customize, personalize, add product recommendations, upsells, post purchase upsells, through continuous A/B testing for AOV and CVR (conversion rate optimization). Make smarter decisions, get customers to rebuy & reconvert, AB testing homepage, A/B test PDP, AB test checkout, AB test images. Get shoppers to rebuy by running split tests. A top Google Optimize alternative No-code CRO : Optimization, Split testing, personalization. Take control over your site and AB test EVERYTHING in minutes: customize, personalize, add product recommendations, upsells, post purchase upsells, through continuous A/B testing for AOV and CVR (conversion rate optimization). Make smarter decisions, get customers to rebuy & reconvert, AB testing homepage, A/B test PDP, AB test checkout, AB test images. Get shoppers to rebuy by running split tests. A top Google Optimize alternative more AB test & Launch full funnel tests in minutes and with no code Personalization & Behavioral Targeting Upsells, Post-Purchase Upsells, and Product Recommendations Price, checkout, and shipping A/B testing (depending on your pricing plan) Zero impact on site speed; Zero flickering
Custom rules Shopify Apps
Discover the best Custom rules apps for your Shopify store in 2025. Compare features, pricing, and reviews to find the perfect solution.
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Maximize Sales with a customizable cart drawer, driving upsells with VTN Cart Drawer Pro. VTN Cart Drawer Pro enhances your Shopify store’s cart with smart features designed to elevate the customer experience and elevate sales. Easily give personalized product recommendations, in-cart discount code application, and shipping protection options. All of this is delivered within a sleek, customizable cart drawer or mini cart that keeps customers engaged and boosts conversions. It’s the ultimate upsell Shopify app for any store. VTN Cart Drawer Pro enhances your Shopify store’s cart with smart features designed to elevate the customer experience and elevate sales. Easily give personalized product recommendations, in-cart discount code application, and shipping protection options. All of this is delivered within a sleek, customizable cart drawer or mini cart that keeps customers engaged and boosts conversions. It’s the ultimate upsell Shopify app for any store. more Suggest products in the cart to help boost sales with customized upsells Show a free shipping bar that encourages customers to add more to their cart Let customers apply discount codes directly in the cart, from any page Suggest discount codes in the cart to increase customer engagement Add optional shipping protection fees in the cart for customer peace of mind
Leverage VTN Checkout Plus App’s advanced customizations to boost conversions through checkout page Modify your Shopify store checkout page with advanced features. The app takes the checkout experience to the next level by leveraging user’s cart data and their preferences. With this user information, we provide customizations in shipping & payment methods and display Upsell and Post Purchase Upsell. Widgets, Action buttons, and Checkout Validation. Get the All-in-One Checkout App & skyrocket your conversions with a smooth checkout process. *Some features are available only for the Plus Plan. Modify your Shopify store checkout page with advanced features. The app takes the checkout experience to the next level by leveraging user’s cart data and their preferences. With this user information, we provide customizations in shipping & payment methods and display Upsell and Post Purchase Upsell. Widgets, Action buttons, and Checkout Validation. Get the All-in-One Checkout App & skyrocket your conversions with a smooth checkout process. *Some features are available only for the Plus Plan. more Upsell or cross sell products at the time of checkout. Product update(variant and quantity), Checkout validations (Warning and Error) Post Purchase upsell that helps to increase your AOV for All Shopify plans. Widgets: Contact Buttons, Truest Badges, Payment Icon, Delivery instruction, T&C Reorder/Rename/Hide shipping and payment methods based on the various conditions
Level up your customer experience with our VTN Customer Dashboard app. VTN Customer Dashboard enhances the standard customer dashboard, offering a seamless, feature-rich experience. Customers can easily manage profiles, view order history, and much more. Key features include editable profile information, password updates, and newsletter subscriptions. Customers can add gender, birthday, and anniversary details. The single-page, responsive interface allows for intuitive navigation and customizable design. VTN Customer Dashboard enhances the standard customer dashboard, offering a seamless, feature-rich experience. Customers can easily manage profiles, view order history, and much more. Key features include editable profile information, password updates, and newsletter subscriptions. Customers can add gender, birthday, and anniversary details. The single-page, responsive interface allows for intuitive navigation and customizable design. more Profile Management: Edit profile, password, gender, birthday, and anniversary. Newsletter Management: Easily manage newsletter subscriptions. Order Management: View order history, reorder products, and track orders. Address Management: Add, edit, and set default shipping addresses. Customizable UI: Modern, responsive design with customizable elements.
Let customers create groups & add members to share their shopping carts. Simplify the purchasing. With this app, your customers will now have multiple users to access their accounts on your store with certain permissions. Customers can create groups and add members to it. Each member will receive a request to access to the customer’s account. Once the members accept the request, they can share their shopping carts with other members. Also, they will be receiving carts requests from other group members. Thus, the members can purchase products from the shared carts. With this app, your customers will now have multiple users to access their accounts on your store with certain permissions. Customers can create groups and add members to it. Each member will receive a request to access to the customer’s account. Once the members accept the request, they can share their shopping carts with other members. Also, they will be receiving carts requests from other group members. Thus, the members can purchase products from the shared carts. more Customers can add members to access their accounts on your store. Customers can create groups & add members to the group. Admin can manage all the members directly from the app. Admin can allow customers to send approval requests to the members. Admin can configure all the translations & email templates from the app.
Enable Wholesale Locks to hide prices, products, collections, and pages with B2B login control. Manage wholesale and retail from one Shopify store with Wholesale Lock Manager (WLM). Easily hide products, prices, collections, pages, add-to-cart button, or the entire storefront - based on customer groups. Set up password-protected pages, access codes, and B2B login to control who sees restricted content. Test locks on both published & unpublished themes. WLM saves time, reduces costs, and streamlines store management. Secure and customize your Shopify store for wholesale & B2B customers. Manage wholesale and retail from one Shopify store with Wholesale Lock Manager (WLM). Easily hide products, prices, collections, pages, add-to-cart button, or the entire storefront - based on customer groups. Set up password-protected pages, access codes, and B2B login to control who sees restricted content. Test locks on both published & unpublished themes. WLM saves time, reduces costs, and streamlines store management. Secure and customize your Shopify store for wholesale & B2B customers. more Create locks for specific products, collections, pages, or for your entire store Hide prices and add to cart button from non-logged-in customers Password-protect pages & share hidden URLs as a secret link with your customers Hide products and collections based on the selected customer tags or email Test the app features with published and unpublished themes
Wholesale pricing app that offers, volume, tiered, & custom pricing without a separate store. Wholesale Pricing Discounts streamlines wholesale management for Shopify merchants. This wholesale app provides a unique wholesale pricing system with tiered discounts, encouraging bulk purchases. Integrate wholesale and custom pricing directly into your main store, eliminating the hassle of managing multiple sites or duplicate variants. Compatible with AJAX carts, it removes the need for discount codes. Simplify your wholesale operations and boost your sales with Wholesale Pricing Discounts. Wholesale Pricing Discounts streamlines wholesale management for Shopify merchants. This wholesale app provides a unique wholesale pricing system with tiered discounts, encouraging bulk purchases. Integrate wholesale and custom pricing directly into your main store, eliminating the hassle of managing multiple sites or duplicate variants. Compatible with AJAX carts, it removes the need for discount codes. Simplify your wholesale operations and boost your sales with Wholesale Pricing Discounts. more Override Shipping & Tax Charge: Wholesale orders tax-exempt with no extra step Net 15/30 Terms: Specify B2B customers who can place orders without checking out Order Form: Add multiple items in cart on a single page & applies discounts Multiple wholesale discount groups can be applied at checkout at the same time Tiered & Custom Pricing: Offer quantity breaks on collections & specific product
Show discounted prices exclusively to B2B wholesalers & retail prices to regular customers With Wholesale Quickie, effortlessly display retail prices to regular customers, while granting B2B wholesalers exclusive access to discounted prices. Our Quick Order Form enables wholesalers to swiftly place their orders while on the go. Offer volume discounts to encourage bulk orders. During the checkout process, present a variety of payment choices exclusively tailored for wholesalers. Moreover, quantity rules let you control the bulk order management for wholesalers With Wholesale Quickie, effortlessly display retail prices to regular customers, while granting B2B wholesalers exclusive access to discounted prices. Our Quick Order Form enables wholesalers to swiftly place their orders while on the go. Offer volume discounts to encourage bulk orders. During the checkout process, present a variety of payment choices exclusively tailored for wholesalers. Moreover, quantity rules let you control the bulk order management for wholesalers more Personalised pricing based on B2B customer type Volume pricing to encourage bulk orders Variety of payment terms exclusively for B2B wholesalers Quick order page for B2B wholesalers
AI Personalized Recommendations with Frequently Bought, Related Items, Slide Cart, & Post Purchase. With Wiser, you can showcase intelligent product suggestions across your store — from the homepage and product pages to the cart, checkout, & even post-purchase. It includes a complete suite of upsell and cross-sell widgets like Slide Cart Drawer, Checkout Upsell, Related & Recently Viewed Products, Shop the Look, Pair it With, Addons & more. Track performance directly in your Shopify admin, access APIs for custom integrations, and scale personalization easily. => Book a Quick Demo Today With Wiser, you can showcase intelligent product suggestions across your store — from the homepage and product pages to the cart, checkout, & even post-purchase. It includes a complete suite of upsell and cross-sell widgets like Slide Cart Drawer, Checkout Upsell, Related & Recently Viewed Products, Shop the Look, Pair it With, Addons & more. Track performance directly in your Shopify admin, access APIs for custom integrations, and scale personalization easily. => Book a Quick Demo Today more Show frequently bought together product bundles with discounts & best seller Boost AOV by post purchase Upsell, Checkout Upsell, Collections & Product Addons Advanced drawer cart for in cart upsell with progress bar to increase conversion Create recommendations quiz, get API access & customize the widgets easily Dynamic email recommendations, search and filters & Upsell Popups with analytics
Turn traffic into sales with personalized offers. Don't lose another sale. Acquire new customers. Give your customers the power to make an offer for your products and watch the orders come in. Wishly easily integrates with your Shopify store and allows you to customize the products your customers can make offers on. Wishly gives you the power to accept, counteroffer, or reject any offer with a limited-time discount that can lead to higher sales and conversion rate. Wishly turns your traffic into sales. Get started today. Give your customers the power to make an offer for your products and watch the orders come in. Wishly easily integrates with your Shopify store and allows you to customize the products your customers can make offers on. Wishly gives you the power to accept, counteroffer, or reject any offer with a limited-time discount that can lead to higher sales and conversion rate. Wishly turns your traffic into sales. Get started today. more Add Wishly to any product of your choosing Send personalized promotions that boost sales Customize offer button to match your store's style App performance that won’t slow down your store Easy set-up with your store in minutes
Turn Checkout into a Revenue Engine with Upsells, Volume Discounts, A/B Tests & Post-Purchase Flows Turn your Plus store's checkout into a high-converting revenue driver. Add upsells, volume discounts, subscription upgrades, & free gifts with purchase. Customize every section at checkout with trust badges, shipping info & free shipping bar. Run A/B tests to see what drives conversions. Post checkout, show personalized 1-click upsells, thank you page offers, & order summaries. Collect feedback with surveys & track real-time performance to boost sales without disrupting the customer experience. Turn your Plus store's checkout into a high-converting revenue driver. Add upsells, volume discounts, subscription upgrades, & free gifts with purchase. Customize every section at checkout with trust badges, shipping info & free shipping bar. Run A/B tests to see what drives conversions. Post checkout, show personalized 1-click upsells, thank you page offers, & order summaries. Collect feedback with surveys & track real-time performance to boost sales without disrupting the customer experience. more AOV Boosters: Add upsells, discounts, subscriptions, and free gifts at checkout Built-in A/B Testing: Run A/B tests on every block to see what actually converts Post Purchase Upsells: Show post-purchase offers that feel personal, not pushy Customize Checkout: Add trust badges, shipping info, and available discounts Gifting: Add free gift when discount code is applied, and add gift messaging
Easy way to automate order & customer tagging, inventory, marketing emails... any workflow you need! Automate emails for inventory alerts, auto email or cancel unpaid orders, auto fulfill or auto cancel orders from blacklisted customers, add automatic discounts, loyalty store credits and automatic tags, track fraud risk orders and tag automatically, automated tags to auto tag customers by total spent, tag orders with hot products, assign VIP customer tags, priority order tags, automated order notes and customer notes, hide out-of-stock products and publish when they're back in stock, and more! Automate emails for inventory alerts, auto email or cancel unpaid orders, auto fulfill or auto cancel orders from blacklisted customers, add automatic discounts, loyalty store credits and automatic tags, track fraud risk orders and tag automatically, automated tags to auto tag customers by total spent, tag orders with hot products, assign VIP customer tags, priority order tags, automated order notes and customer notes, hide out-of-stock products and publish when they're back in stock, and more! more Create your own automated Shopify flow Automate tasks of varying complexity Setup automatic counting of any events Scheduled workflows execution and delays Slack, Twilio, WhatsApp, Xero and more
The World Options app provides merchants access to discounted shipping rates worldwide. World Options gives B2B, wholesale, and high-value e-commerce merchants access to discounted shipping rates from FedEx, UPS, DHL, TNT, Royal Mail, and Evri. Show live multi-carrier rates at checkout and manage domestic/international shipping from your Shopify Admin. It also includes bulk fulfilment and automation tools, ideal for manufacturers and large-order sellers. World Options gives B2B, wholesale, and high-value e-commerce merchants access to discounted shipping rates from FedEx, UPS, DHL, TNT, Royal Mail, and Evri. Show live multi-carrier rates at checkout and manage domestic/international shipping from your Shopify Admin. It also includes bulk fulfilment and automation tools, ideal for manufacturers and large-order sellers. more Discounted Domestic & International Shipping Rates Display Discounted Domestic & International Shipping Rates At Customer Checkout Enhanced Manual & Automated Shipping with Bulk Fulfilment
Wholesale Pro is B2B app wholesale bulk pricing, B2B registration form, variant pricing, net terms Wholesale Pro offers B2B Wholesale Pricing solution with bulk variant pricing update, tiered pricing, customer tag based pricing, B2B wholesale discounts, net payment terms with Accounts receivable, manual orders, B2B Registration Without Shopify Plus configuring B2B wholesale pricing for customers can be time-consuming. WP B2B app automates discount pricing rules, quantity breaks, net terms checkout for your customer segment group, quick order form helping you close more high-value orders fast Wholesale Pro offers B2B Wholesale Pricing solution with bulk variant pricing update, tiered pricing, customer tag based pricing, B2B wholesale discounts, net payment terms with Accounts receivable, manual orders, B2B Registration Without Shopify Plus configuring B2B wholesale pricing for customers can be time-consuming. WP B2B app automates discount pricing rules, quantity breaks, net terms checkout for your customer segment group, quick order form helping you close more high-value orders fast more Custom Wholesale B2B Pricing with Percentage, Fixed, Volume discounts, Bundles Apply wholesale pricing for specific customers' email or tagged customer groups B2B signup form for onboarding, account approval, auto tag & self-management Offer tiered discounts with fixed prices or percentages to encourage bulk orders Offer customer payment terms like Net 15, Net 30 at checkout for verified buyers
Boost sales and order value with personalized gift messages, gift wrap, and gift options. Customers will easily add gift wrap, gift notes, gift messages, and personalized gift options —at any point in their shopping journey, from the product page to checkout. These features not only enhance the shopping experience but also boost sales, increases average order value, and elevate customer satisfaction. All of this is done while seamlessly integrating with your brand, ensuring a personalized and memorable experience for every customer. Customers will easily add gift wrap, gift notes, gift messages, and personalized gift options —at any point in their shopping journey, from the product page to checkout. These features not only enhance the shopping experience but also boost sales, increases average order value, and elevate customer satisfaction. All of this is done while seamlessly integrating with your brand, ensuring a personalized and memorable experience for every customer. more Gift Blocks | Show gift options on product pages, carts, and at checkout Order Gift Options | Add gift wrap and gift messages to an entire order Product Gift Options | Add gift wrap and gift messages to individual products Elevated customer experience | A seamless way for shoppers to personalize gifts Fully customizable | Easily match gift option features to your brand and theme
Present your negotiated LTL freight rates with Worldwide Express as options in the checkout process. Connect your Worldwide Express account and use your negotiated rates to offer real-time LTL freight quotes on orders that can't be shipped, or are too expensive to ship through postal and parcel networks. Offer options for services like liftgate delivery, residential delivery, and hold-at-terminal. Capture revenue 24/7 and stop requiring customers to call for a freight quote before placing an order. Connect your Worldwide Express account and use your negotiated rates to offer real-time LTL freight quotes on orders that can't be shipped, or are too expensive to ship through postal and parcel networks. Offer options for services like liftgate delivery, residential delivery, and hold-at-terminal. Capture revenue 24/7 and stop requiring customers to call for a freight quote before placing an order. more Accurately quote orders with multiple items that have different freight classes. Support for orders sourced from multiple warehouses or drop ship locations. Supported origins: USA. Supported destinations: USA, Canada.
Present your negotiated parcel rates with Worldwide Express as options in the checkout process. Connect your Worldwide Express account and retrieve your negotiated parcel rates to offer real-time shipping quotes during checkout. Use the packaging algorithm to quote packages that will be charged for dimensional weight. Identify SKUs that ship as multiple packages. Automatically detect address types, include insurance, use transit time to limit Ground service on perishable products, and accurately estimate delivery dates by specifying order cut-off times and lead-time offsets. Connect your Worldwide Express account and retrieve your negotiated parcel rates to offer real-time shipping quotes during checkout. Use the packaging algorithm to quote packages that will be charged for dimensional weight. Identify SKUs that ship as multiple packages. Automatically detect address types, include insurance, use transit time to limit Ground service on perishable products, and accurately estimate delivery dates by specifying order cut-off times and lead-time offsets. more Identifies billable weight as the greater of actual or dimensional weight. Support for products that ship as multiple packages. Automatically detect address type and capture the residential delivery fee. Limit Ground service by transit time to protect perishable products. Specify order cut-off times and lead-times for accurate delivery estimates.
Boost CR, AOV & Sale with AI-Powered Cart Upsell, Cart Drawer, Sticky Add to Cart, Free Shipping Bar Xboost is optimized to enhance both AOV and CR with targeted features. For AOV, AI-Powered Cart Upsell recommends relevant products, and Cart Addons like Shipping Protection add value to each order. For CR, the Free Shipping Bar encourages higher spending, Sticky Add to Cart keeps the cart accessible, Trust Badges build trust, Announcements with countdowns prompt quick action, and Express Payment streamlines checkout. With Xboost, create a seamless, revenue-boosting cart experience. Xboost is optimized to enhance both AOV and CR with targeted features. For AOV, AI-Powered Cart Upsell recommends relevant products, and Cart Addons like Shipping Protection add value to each order. For CR, the Free Shipping Bar encourages higher spending, Sticky Add to Cart keeps the cart accessible, Trust Badges build trust, Announcements with countdowns prompt quick action, and Express Payment streamlines checkout. With Xboost, create a seamless, revenue-boosting cart experience. more AI-Powered Cart Upsell: Suggest relevant products to increase order value. Cart Addons (Shipping Protection): Offer added security with shipping protection Rewards in Cart: Free shipping bar, discount code, and free gift. Sticky Add to Cart Button: Keep the button visible to boost conversion rates. Express Payment, Announcement Bar, Terms and Conditions Countdown Timer
Present your negotiated LTL freight rates with XPO as options in the checkout process. Connect your XPO Logistics account and use your negotiated rates to offer real-time LTL freight quotes on orders that can't be shipped, or are too expensive to ship through postal and parcel networks. Offer options for services like liftgate delivery, residential delivery, and hold-at-terminal. Capture revenue 24/7 and stop requiring customers to call for a freight quote before placing an order. Connect your XPO Logistics account and use your negotiated rates to offer real-time LTL freight quotes on orders that can't be shipped, or are too expensive to ship through postal and parcel networks. Offer options for services like liftgate delivery, residential delivery, and hold-at-terminal. Capture revenue 24/7 and stop requiring customers to call for a freight quote before placing an order. more Accurately quote orders with multiple items that have different freight classes. Support for orders sourced from multiple warehouses or drop ship locations. Supported origins: USA. Supported destinations: Canada, USA.
Shows landed cost for merchant to collect shipping and duties/taxes from buyer for DDP shipping. For merchants shipping DDP (duties/paid), one of the critical issues is to collect accurate duties/taxes from their buyers. They also need to push the correct HScodes into the carrier so the carrier can clear export and import customs accurately. For those shipping DDU (duties unpaid) they would like to show assessed duties/taxes to let their buyers know the amount they would likely have to pay their carriers. Yakit does this via its AI/ML modules and thus simplifies the experience. For merchants shipping DDP (duties/paid), one of the critical issues is to collect accurate duties/taxes from their buyers. They also need to push the correct HScodes into the carrier so the carrier can clear export and import customs accurately. For those shipping DDU (duties unpaid) they would like to show assessed duties/taxes to let their buyers know the amount they would likely have to pay their carriers. Yakit does this via its AI/ML modules and thus simplifies the experience. more Accurate landed cost protects buyer and seller and boost cart conversions App pulls orders, ship from here or your own shipping tool App pushes accurate data incl HS codes, generates paper-less carrier labels
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About Custom rules Apps for Shopify
Custom rules apps are essential tools for Shopify merchants looking to enhance their store's functionality and improve customer experience. These specialized applications help store owners streamline operations, increase sales, and provide better service to their customers.
When choosing a custom rules app for your Shopify store, consider factors such as features, pricing, customer support, and compatibility with your theme and other apps. Reading reviews from other merchants can also provide valuable insights into the app's performance and reliability.
The apps listed on this page represent some of the best custom rules solutions available in the Shopify App Store. Each has been selected based on its functionality, user ratings, and overall value for Shopify merchants.